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Online Brands Nordic AB (SE:OBAB)
:OBAB
Sweden Market

Online Brands Nordic AB (OBAB) AI Stock Analysis

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SE:OBAB

Online Brands Nordic AB

(OBAB)

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Neutral 49 (OpenAI - 5.2)
Rating:49Neutral
Price Target:
kr12.00
▼(-33.70% Downside)
Action:ReiteratedDate:02/23/26
The score is held down primarily by weak profitability (net losses and negative operating results) and bearish technicals (below key moving averages with negative MACD). Improving 2025 operating and free cash flow and moderate leverage provide partial support, but the negative P/E and lack of dividend data limit valuation appeal.
Positive Factors
Revenue Growth
Revenue has expanded meaningfully from 2021 to 2025, with strong year-over-year gains noted in the 2025 reporting. Sustained top-line growth improves scale, supports operating leverage potential, and provides a structural base for margin recovery if cost discipline continues.
Negative Factors
Negative Profitability
Despite revenue growth and positive EBITDA, the company reported negative gross margin, negative operating profit and a -12.2M net loss in 2025. Persistent losses limit retained earnings accumulation, constrain reinvestment and shareholder returns, and lengthen the path to sustainable profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Revenue has expanded meaningfully from 2021 to 2025, with strong year-over-year gains noted in the 2025 reporting. Sustained top-line growth improves scale, supports operating leverage potential, and provides a structural base for margin recovery if cost discipline continues.
Read all positive factors

Online Brands Nordic AB (OBAB) vs. iShares MSCI Sweden ETF (EWD)

Online Brands Nordic AB Business Overview & Revenue Model

Company Description
Cama-Gruppen AB retails carpets, mats, and rugs online. The company was founded in 2008 and is based in Mölndal, Sweden....
How the Company Makes Money
null...

Online Brands Nordic AB Financial Statement Overview

Summary
Revenue growth is meaningful, and 2025 cash flow improved with positive operating cash flow and free cash flow. However, profitability remains weak and inconsistent (negative gross margin, operating profit, and net income in 2025), and debt rose notably in 2025, keeping the financial profile mid-range.
Income Statement
43
Neutral
Balance Sheet
64
Positive
Cash Flow
58
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue467.40M365.60M301.14M286.91M146.43M
Gross Profit-4.90M183.60M136.93M167.68M99.20M
EBITDA17.80M35.10M14.59M2.10M12.72M
Net Income-12.20M-8.00M-10.49M-18.30M9.32M
Balance Sheet
Total Assets330.30M278.80M274.81M294.10M164.02M
Cash, Cash Equivalents and Short-Term Investments23.90M16.60M12.28M15.25M66.24M
Total Debt42.30M21.10M39.43M49.96M4.17M
Total Liabilities133.30M103.10M98.03M133.31M35.18M
Stockholders Equity196.90M175.70M176.78M160.79M128.84M
Cash Flow
Free Cash Flow11.20M27.20M-14.10M-15.05M-9.89M
Operating Cash Flow14.70M27.20M-11.34M-12.61M-8.16M
Investing Cash Flow-8.50M-3.20M-1.57M-78.99M8.60M
Financing Cash Flow1.10M-19.70M9.94M40.61M61.39M

Online Brands Nordic AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price18.10
Price Trends
50DMA
14.02
Negative
100DMA
15.08
Negative
200DMA
14.10
Negative
Market Momentum
MACD
-0.53
Negative
RSI
39.37
Neutral
STOCH
76.07
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:OBAB, the sentiment is Neutral. The current price of 18.1 is above the 20-day moving average (MA) of 12.10, above the 50-day MA of 14.02, and above the 200-day MA of 14.10, indicating a bearish trend. The MACD of -0.53 indicates Negative momentum. The RSI at 39.37 is Neutral, neither overbought nor oversold. The STOCH value of 76.07 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:OBAB.

Online Brands Nordic AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
56
Neutral
kr767.91M-12.12
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
50
Neutral
kr95.24M-0.51-65.16%-10.50%99.53%
49
Neutral
kr311.03M-37.0827.27%-1165.24%
42
Neutral
kr62.18M-3.47
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:OBAB
Online Brands Nordic AB
12.10
-1.10
-8.33%
SE:DSNO
Desenio Group AB
0.10
-0.06
-39.38%
SE:ELON
Elon AB
19.20
-2.72
-12.42%
SE:BUY
Sweden BuyersClub AB
3.38
0.54
19.01%
SE:CDON
CDON AB
69.80
27.70
65.80%
SE:BBROOM
New Bubbleroom Sweden AB
4.00
0.46
12.99%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 23, 2026