Firefly AB (SE:FIRE)
:FIRE
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Firefly AB
(FIRE)
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Rating:67Neutral
Price Target:
kr184.00
▼(-5.15% Downside)
Action:Downgraded
Date:05/14/26
The score is supported primarily by high-quality financials (strong balance sheet, solid profitability and cash generation). However, weak technical momentum (below key moving averages with negative MACD) and a relatively high P/E weigh on the overall attractiveness, despite the dividend yield providing some support.
Positive Factors
Conservative balance sheet
Minimal debt and a very conservative balance sheet materially reduce financial risk and preserve strategic optionality. Over the next 2–6 months this supports capital allocation for maintenance, targeted investments or acquisitions and protects margins during cyclical downturns.
Negative Factors
Revenue growth slowdown
A slight TTM revenue decline and cooling growth in 2025 signal weakening end-market demand or lower project cadence. Over the medium term, sustaining returns will require reversing top-line weakness through new wins, geographic expansion or deeper service penetration.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Minimal debt and a very conservative balance sheet materially reduce financial risk and preserve strategic optionality. Over the next 2–6 months this supports capital allocation for maintenance, targeted investments or acquisitions and protects margins during cyclical downturns.
Read all positive factors
Firefly AB (FIRE) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.05B
Dividend Yield2.85%
Average Volume (3M)1.93K
Price to Earnings (P/E)33.0
Beta (1Y)0.37
Revenue Growth-1.85%
EPS Growth-22.36%
CountrySE
Employees167
SectorTechnology
Sector Strength88
IndustrySecurity & Protection Services
Share Statistics
EPS (TTM)7.13
Shares Outstanding6,001,400
10 Day Avg. Volume2,899
30 Day Avg. Volume1,930
Financial Highlights & Ratios
PEG Ratio-1.89
Price to Book (P/B)6.35
Price to Sales (P/S)2.39
P/FCF Ratio26.18
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Firefly AB Business Overview & Revenue Model
Company Description
Firefly AB (publ) develops and sells industrial fire prevention and protection systems for the process industries worldwide. The company operates in two business areas, Industrial Applications and Infra Systems. The Industrial Applications busines...
How the Company Makes Money
Firefly makes money by selling industrial fire prevention and protection solutions and the related services required to design, install, and maintain those systems. Key revenue streams typically include: (1) System and equipment sales—revenue from...
Firefly AB Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
92
Very Positive
Cash Flow
74
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 492.06M | 503.25M | 497.06M | 477.93M | 384.43M | 300.23M |
| Gross Profit | 196.36M | 204.97M | 204.75M | 178.67M | 134.06M | 111.87M |
| EBITDA | 59.18M | 69.99M | 78.04M | 60.96M | 46.46M | 26.64M |
| Net Income | 42.76M | 47.56M | 54.83M | 45.24M | 34.84M | 18.82M |
Balance Sheet | ||||||
| Total Assets | 324.67M | 307.75M | 303.00M | 288.45M | 219.37M | 192.80M |
| Cash, Cash Equivalents and Short-Term Investments | 95.15M | 80.08M | 67.87M | 52.96M | 32.95M | 52.66M |
| Total Debt | 690.00K | 1.53M | 2.06M | 1.94M | 2.16M | 0.00 |
| Total Liabilities | 127.21M | 118.78M | 127.67M | 140.69M | 143.58M | 122.43M |
| Stockholders Equity | 197.46M | 188.97M | 175.33M | 147.77M | 75.79M | 70.37M |
Cash Flow | ||||||
| Free Cash Flow | 52.60M | 45.84M | 38.77M | 36.25M | -5.56M | 23.87M |
| Operating Cash Flow | 55.08M | 50.44M | 42.54M | 41.21M | -1.44M | 32.55M |
| Investing Cash Flow | -2.74M | -4.60M | 1.53M | -5.01M | -4.33M | -8.89M |
| Financing Cash Flow | -33.20M | -33.18M | -29.27M | -18.55M | -15.00M | -12.60M |
Firefly AB Technical Analysis
Negative
194.00
Price Trends
179.15
Negative
180.18
Negative
178.68
Negative
Market Momentum
-1.92
Positive
47.17
Neutral
40.38
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:FIRE, the sentiment is Negative. The current price of 194 is above the 20-day moving average (MA) of 177.36, above the 50-day MA of 179.15, and above the 200-day MA of 178.68, indicating a bearish trend. The MACD of -1.92 indicates Positive momentum. The RSI at 47.17 is Neutral, neither overbought nor oversold. The STOCH value of 40.38 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:FIRE.
Firefly AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | kr574.10M | 15.72 | ― | ― | -0.13% | -36.54% | |
67 Neutral | kr1.05B | 32.98 | ― | 2.85% | -1.85% | -22.36% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
48 Neutral | kr103.83M | -2.31 | -1.58% | ― | -8.81% | 33.66% | |
41 Neutral | kr113.22M | -12.02 | ― | ― | 15.14% | 80.19% |
* Technology Sector Average
SE:FIRE
Firefly AB
175.50
2.69
1.56%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.