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Firefly AB (SE:FIRE)
:FIRE
Sweden Market
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Firefly AB (FIRE) AI Stock Analysis

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SE:FIRE

Firefly AB

(FIRE)

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Outperform 75 (OpenAI - 4o)
Rating:75Outperform
Price Target:
kr205.00
▲(13.89% Upside)
Firefly AB's strong financial performance is the most significant factor driving its overall score, supported by consistent growth and financial stability. Technical analysis indicates stable price trends, while the valuation suggests the stock is relatively expensive, slightly offsetting the positive financial outlook.

Firefly AB (FIRE) vs. iShares MSCI Sweden ETF (EWD)

Firefly AB Business Overview & Revenue Model

Company DescriptionFirefly AB (publ) develops and sells industrial fire prevention and protection systems for the process industries worldwide. The company operates in two business areas, Industrial Applications and Infra Systems. The Industrial Applications business area offers customized fire prevention systems that monitor industrial processes in various areas, such as woodworking, tissue, food, bioenergy, and recycling. The Infra Systems business area provides fire and gas detection systems that monitor infrastructures, such as metros, trains, roads, and cable tunnels under the Sentio brand. It also provides flame and gas detectors under the Omniguard brand to various industries, such as the oil and gas, aerospace, and power industries. In addition, the company offers technical support, maintenance, and training services, as well as spare parts. Further, it offers solutions to the wood panel, wood working, port facility, power generation, bioenergy, tissue, food, tobacco, pulp and paper, recycling, hygiene, other, suppression, detection, and electronic nose industries. The company provides its products and services directly and through distributors. Firefly AB (publ) was founded in 1969 and is based in Stockholm, Sweden.
How the Company Makes MoneyFirefly AB generates revenue through the sale of its fire prevention systems and associated services. The company's primary revenue streams come from the direct sales of its detection and extinguishing systems to industrial clients across different sectors. Additionally, Firefly offers maintenance contracts and after-sales services, which provide a steady stream of recurring income. The company may also engage in strategic partnerships with equipment manufacturers and industry leaders to expand its market reach and enhance product offerings, contributing to its overall earnings.

Firefly AB Financial Statement Overview

Summary
Firefly AB showcases strong financial performance across income, balance sheet, and cash flow metrics. The company demonstrates consistent revenue and profit growth, efficient capital structure, and robust cash generation. With minimal debt and strong equity, Firefly AB is well-positioned to sustain its growth trajectory and capitalize on future opportunities in the Security & Protection Services industry.
Income Statement
88
Very Positive
Firefly AB demonstrated strong revenue growth with a 4% increase from the previous year, continuing its upward trajectory from 2020. The gross profit margin improved to 41.2%, indicating better cost management. The net profit margin rose to 11%, reflecting increased profitability. EBIT and EBITDA margins also improved, showcasing operational efficiency. Overall, the company has shown consistent revenue and profit growth, positioning itself well in the industry.
Balance Sheet
85
Very Positive
The company maintains a solid balance sheet with an equity ratio of 57.9%, indicating a healthy capital structure. The debt-to-equity ratio is low at 0.01, reflecting minimal leverage risk. Return on equity increased to 31.3%, demonstrating efficient use of shareholders' funds to generate profits. The company's strong equity position and low debt levels highlight financial stability and resilience.
Cash Flow
90
Very Positive
Firefly AB's free cash flow grew by 6.9%, indicating robust cash generation capabilities. The operating cash flow to net income ratio of 0.78 suggests a strong ability to convert income into cash. The free cash flow to net income ratio of 0.71 further supports the company's efficient cash management. The consistent increase in free cash flow reflects excellent financial health and the ability to fund operations and investments.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue479.51M497.06M477.93M384.43M300.23M264.47M
Gross Profit194.05M204.75M178.67M134.06M111.87M98.65M
EBITDA57.98M78.04M60.96M48.11M26.64M20.17M
Net Income43.36M54.83M45.24M34.84M18.82M14.57M
Balance Sheet
Total Assets273.07M303.00M288.45M219.37M192.80M158.29M
Cash, Cash Equivalents and Short-Term Investments54.27M67.87M52.96M32.95M52.66M40.73M
Total Debt0.002.06M1.94M2.16M0.000.00
Total Liabilities118.27M127.67M140.69M143.58M122.43M94.14M
Stockholders Equity154.80M175.33M147.77M75.79M70.37M64.15M
Cash Flow
Free Cash Flow45.78M38.77M36.25M-5.56M23.87M17.71M
Operating Cash Flow51.44M42.54M41.21M-1.44M32.55M19.05M
Investing Cash Flow-5.66M1.53M-5.01M-4.33M-8.89M-1.62M
Financing Cash Flow-33.76M-29.27M-18.55M-15.00M-12.60M0.00

Firefly AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price180.00
Price Trends
50DMA
181.44
Negative
100DMA
184.14
Negative
200DMA
180.06
Negative
Market Momentum
MACD
0.04
Negative
RSI
47.72
Neutral
STOCH
58.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:FIRE, the sentiment is Negative. The current price of 180 is below the 20-day moving average (MA) of 180.90, below the 50-day MA of 181.44, and below the 200-day MA of 180.06, indicating a bearish trend. The MACD of 0.04 indicates Negative momentum. The RSI at 47.72 is Neutral, neither overbought nor oversold. The STOCH value of 58.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:FIRE.

Firefly AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
kr1.08B24.913.06%-4.33%-17.01%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
60
Neutral
kr588.69M13.23-1.95%-0.45%
49
Neutral
kr124.85M-5.16%-3.99%33.17%
39
Underperform
kr115.32M2.14%-205444.83%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:FIRE
Firefly AB
180.00
2.05
1.15%
SE:LEVEL
Nordic LEVEL Group AB Class B
0.59
-0.23
-27.56%
SE:TSEC
Tempest Security AB
11.00
-2.80
-20.29%
SE:CARE
Careium AB
24.20
-6.30
-20.66%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 14, 2025