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Desenio Group AB (SE:DSNO)
:DSNO
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Desenio Group AB (DSNO) AI Stock Analysis

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SE:DSNO

Desenio Group AB

(DSNO)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
kr0.09
▲(28.57% Upside)
Action:Reiterated
Date:05/09/26
The score is held back primarily by weak financial performance (persistent losses, negative EBIT, and leverage risk despite improved equity), partially offset by positive TTM free cash flow. Technicals are a relative strength with price above key averages and a positive MACD, while valuation remains constrained by negative earnings and no stated dividend yield.
Positive Factors
High gross margins
Consistently very high gross margins (~84–85%) indicate strong product economics and pricing power in core wall‑art and accessories. That durable margin buffer supports absorption of marketing and logistics costs and gives time to restore operating leverage as revenue stabilizes.
Negative Factors
Persistent net losses
Sustained large net losses and negative EBIT constrain the firm's ability to self‑fund growth and restore shareholder returns. Over months, continued operating losses will pressure equity resilience, limit reinvestment capacity, and necessitate either sustained cash generation improvements or external financing.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross margins
Consistently very high gross margins (~84–85%) indicate strong product economics and pricing power in core wall‑art and accessories. That durable margin buffer supports absorption of marketing and logistics costs and gives time to restore operating leverage as revenue stabilizes.
Read all positive factors

Desenio Group AB (DSNO) vs. iShares MSCI Sweden ETF (EWD)

Desenio Group AB Business Overview & Revenue Model

Company Description
Desenio Group AB (publ), an online-based direct-to-consumer company, provides affordable wall art in Europe and North America. It offers approximately 9,000 designs of posters and prints, as well as wall calendars, frames and accessories, mat boar...
How the Company Makes Money
Desenio Group makes money primarily by selling wall-art products directly to consumers through its e-commerce stores. The core revenue stream is product sales of posters/prints, with additional revenue from complementary items such as frames and a...

Desenio Group AB Financial Statement Overview

Summary
Strong and consistent gross margins (~84–85%) and positive TTM free cash flow support the score. However, recurring sizable net losses (TTM net margin roughly -29% to -38%), negative EBIT, recent revenue contraction (TTM down ~3.3%), and meaningful leverage (TTM debt-to-equity above 1x) materially weaken overall financial quality despite improved equity versus 2023–2024.
Income Statement
28
Negative
Balance Sheet
32
Negative
Cash Flow
54
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue713.50M738.20M856.20M967.20M964.90M1.23B
Gross Profit607.40M626.90M728.60M812.10M810.50M1.01B
EBITDA-191.90M34.90M117.90M-108.70M118.00M191.50M
Net Income-264.60M-278.30M-21.90M-284.20M-22.40M57.20M
Balance Sheet
Total Assets967.00M988.70M1.29B1.34B1.65B1.70B
Cash, Cash Equivalents and Short-Term Investments101.30M121.40M115.60M149.90M155.70M162.20M
Total Debt398.30M39.70M1.12B65.70M1.15B1.14B
Total Liabilities609.50M628.60M1.36B1.38B1.41B1.44B
Stockholders Equity357.40M359.10M-67.60M-46.20M238.60M260.70M
Cash Flow
Free Cash Flow38.80M18.30M-17.40M41.50M7.40M-40.30M
Operating Cash Flow45.10M19.50M-16.80M43.60M25.30M26.30M
Investing Cash Flow-9.10M-900.00K1.30M-1.80M-36.60M-67.60M
Financing Cash Flow-17.50M-12.70M-18.90M-47.60M-13.20M-443.80M

Desenio Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.07
Price Trends
50DMA
0.10
Negative
100DMA
0.08
Positive
200DMA
0.10
Negative
Market Momentum
MACD
<0.01
Positive
RSI
42.91
Neutral
STOCH
18.13
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:DSNO, the sentiment is Negative. The current price of 0.07 is below the 20-day moving average (MA) of 0.11, below the 50-day MA of 0.10, and below the 200-day MA of 0.10, indicating a bearish trend. The MACD of <0.01 indicates Positive momentum. The RSI at 42.91 is Neutral, neither overbought nor oversold. The STOCH value of 18.13 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:DSNO.

Desenio Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
54
Neutral
kr104.19M0.76-48.35%96.77%
50
Neutral
kr88.37M-26.50-65.16%-14.39%35.09%
50
Neutral
kr779.17M-8.558.14%46.36%
47
Neutral
kr316.17M-24.2531.24%-39.68%
45
Neutral
kr104.93M-2.48
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:DSNO
Desenio Group AB
0.09
-0.04
-32.33%
SE:BUY
Sweden BuyersClub AB
3.74
0.56
17.61%
SE:REFINE
Refine Group AB
0.54
0.25
86.21%
SE:CDON
CDON AB
69.20
6.20
9.84%
SE:OBAB
Online Brands Nordic AB
12.30
-1.00
-7.52%
SE:BBROOM
New Bubbleroom Sweden AB
6.75
2.63
63.83%

Desenio Group AB Corporate Events

Desenio Group Calls June 2026 AGM to Address Governance and Related-Party Deal
May 8, 2026
Desenio Group AB has convened its shareholders to an Annual General Meeting to be held on 9 June 2026 at the company&#8217;s premises in Stockholm, with registration beginning 30 minutes prior to the formal start. Shareholders must be recorded in ...
Desenio sharpens art brand focus as it evolves beyond posters
Apr 30, 2026
Desenio Group is evolving from a traditional poster retailer into a curated art destination, emphasizing original artwork, collaborations with external artists, and culturally relevant collections. With a proprietary tech platform and industrializ...
Desenio Corrects Statement on Proposed Board Appointment of Konark Modi
Mar 31, 2026
Desenio Group AB, a leading European online wall art retailer operating the Desenio and Posterstore brands, specializes in high-quality posters and prints with Scandinavian design and serves customers across 37 markets worldwide. The company has c...
Desenio Group Strengthens Board With Tech Executive Konark Modi
Mar 31, 2026
Desenio Group AB, a leading European online wall art retailer operating in 37 markets under the Desenio and Posterstore brands, focuses on curated posters and prints with a Scandinavian design profile. The company has built a strong brand and loya...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 09, 2026