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Desenio Group AB (SE:DSNO)
:DSNO

Desenio Group AB (DSNO) AI Stock Analysis

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SE:DSNO

Desenio Group AB

(DSNO)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
kr0.09
▲(31.43% Upside)
Action:ReiteratedDate:03/12/26
The score is primarily constrained by weak financial performance—declining revenue, recurring net losses, and inconsistent cash flow—despite a notably improved 2025 balance sheet. Technicals are comparatively supportive with price above key moving averages and positive MACD, but momentum is nearing overbought (RSI ~68). Valuation provides limited support because the negative P/E reflects ongoing losses and no dividend yield is available.
Positive Factors
High Gross Margin
Sustained ~84–85% gross margins indicate strong unit economics for prints and frames. High product margins give durable capacity to fund marketing, customer acquisition and cross-sell efforts, cushioning operating volatility and supporting long-term profitability if revenue stabilizes.
Negative Factors
Declining Revenue Trend
Two years of falling revenue erode scale economics and make it harder to convert high gross margins into sustainable EBITDA. Persistent top-line contraction signals demand weakness or market share loss, limiting long-term margin expansion and reinvestment capacity.
Read all positive and negative factors
Positive Factors
Negative Factors
High Gross Margin
Sustained ~84–85% gross margins indicate strong unit economics for prints and frames. High product margins give durable capacity to fund marketing, customer acquisition and cross-sell efforts, cushioning operating volatility and supporting long-term profitability if revenue stabilizes.
Read all positive factors

Desenio Group AB (DSNO) vs. iShares MSCI Sweden ETF (EWD)

Desenio Group AB Business Overview & Revenue Model

Company Description
Desenio Group AB (publ), an online-based direct-to-consumer company, provides affordable wall art in Europe and North America. It offers approximately 9,000 designs of posters and prints, as well as wall calendars, frames and accessories, mat boar...
How the Company Makes Money
Desenio Group makes money primarily by selling products directly to consumers through its e-commerce websites. The core revenue stream is merchandise sales of posters/prints and related wall-art items. A significant additional revenue stream comes...

Desenio Group AB Financial Statement Overview

Summary
Operating performance shows signs of stabilization (2025 operating margin ~4.7%) and the balance sheet improved materially in 2025 (positive equity; low debt-to-equity ~0.11). However, revenue is declining (2025: -6.45%) and profitability remains weak with recurring net losses (2025 net margin ~-37.7%), while cash flow consistency is a concern despite positive 2025 FCF (~18.3m) and OCF (~19.5m).
Income Statement
34
Negative
Balance Sheet
52
Neutral
Cash Flow
41
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue738.20M856.20M967.20M964.90M1.23B
Gross Profit626.90M728.60M812.10M810.50M1.01B
EBITDA34.90M117.90M-108.70M118.00M191.50M
Net Income-278.30M-21.90M-284.20M-22.40M57.20M
Balance Sheet
Total Assets988.70M1.29B1.34B1.65B1.70B
Cash, Cash Equivalents and Short-Term Investments121.40M115.60M149.90M155.70M162.20M
Total Debt39.70M1.12B65.70M1.15B1.14B
Total Liabilities628.60M1.36B1.38B1.41B1.44B
Stockholders Equity359.10M-67.60M-46.20M238.60M260.70M
Cash Flow
Free Cash Flow18.30M-17.40M41.50M7.40M-40.30M
Operating Cash Flow19.50M-16.80M43.60M25.30M26.30M
Investing Cash Flow-900.00K1.30M-1.80M-36.60M-67.60M
Financing Cash Flow-12.70M-18.90M-47.60M-13.20M-443.80M

Desenio Group AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.07
Price Trends
50DMA
0.08
Positive
100DMA
0.08
Positive
200DMA
0.10
Negative
Market Momentum
MACD
<0.01
Positive
RSI
48.70
Neutral
STOCH
19.23
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:DSNO, the sentiment is Neutral. The current price of 0.07 is below the 20-day moving average (MA) of 0.10, below the 50-day MA of 0.08, and below the 200-day MA of 0.10, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 48.70 is Neutral, neither overbought nor oversold. The STOCH value of 19.23 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:DSNO.

Desenio Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
kr767.91M-44.98
55
Neutral
kr60.88M0.76-41.68%65.38%
50
Neutral
kr91.12M-0.51-65.16%-10.50%99.53%
49
Neutral
kr307.18M-37.0827.27%-1165.24%
42
Neutral
kr62.18M-3.47
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:DSNO
Desenio Group AB
0.09
-0.05
-36.55%
SE:BUY
Sweden BuyersClub AB
3.18
0.50
18.66%
SE:REFINE
Refine Group AB
0.41
-0.15
-26.79%
SE:CDON
CDON AB
68.20
22.20
48.26%
SE:OBAB
Online Brands Nordic AB
11.95
-1.45
-10.82%
SE:BBROOM
New Bubbleroom Sweden AB
4.00
0.52
14.94%

Desenio Group AB Corporate Events

Desenio Targets Profitable Growth While Expanding Its Online Wall Art Footprint
Feb 19, 2026
Desenio Group AB underscores its mission to help customers create beautiful homes through trend-based, authentic wall art, leveraging industrialized and data-driven creativity to disrupt a large and growing global design category. The company main...
Desenio Board Member Stephen Taylor-Matthews Steps Down
Jan 21, 2026
Desenio Group AB has announced that board member Stephen Taylor-Matthews is stepping down from his role as non-executive director effective 21 January 2026, citing personal reasons. Taylor-Matthews highlighted his contributions to strengthening th...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 12, 2026