Cost ManagementNew management has sufficiently lowered numbers, operating costs have been reduced to preserve cash, and reimbursement should start to turn a corner.
Market ExpansionThe company is focusing selling efforts on approximately 200 key U.S. burn and trauma centers, which represent the highest-value opportunities in the acute wound care market - an estimated $1.3B opportunity.
Product AdoptionRECELL's benefits have resulted in its adoption in more than 130 burn centers across the US, bolstering its competitive positioning.