Market OpportunityThe company is focusing selling efforts on approximately 200 key U.S. burn and trauma centers, which represent the highest-value opportunities in the acute wound care market - an estimated $1.3B opportunity.
Product PortfolioThe commercial focus near-term is disciplined execution across a three-product wound-care portfolio, with a growing funnel of hospital VAC approvals.
Strategic InitiativesManagement used the 3Q earnings call to effectively communicate new strategic initiatives that should drive accelerated revenue growth.