AI And TechnologyAI drives utilization and subsequently revenue, enhancing the effectiveness of marketing strategies.
DiversificationBookings are diversifying outside core retail/CPG verticals, with nearly 75% of new logo and upsell dollars in sectors like media, travel, healthcare, restaurants, auto, and advertising.
Pricing StrategyThe new pricing scheme allows for a more accessible entry price point for mid-market marketers and less friction with up/cross-sell.