Revenue Growth and Strong Same Restaurant Sales
Total revenue for the first quarter was $176.4 million, reflecting an increase of $10.6 million or 6.4% compared to last year. Same restaurant sales increased by 1.8%, contributing to a revenue increase of approximately $2.6 million.
Successful Launch of Portillo's Perks Loyalty Program
The Portillo's Perks loyalty program was launched near the end of Q1 with promising early results. The program aims for a personalized data-driven approach to loyalty and has already seen solid redemption rates for initial offers.
Positive Impact of Dallas-Fort Worth Advertising Campaign
The advertising campaign in Dallas-Fort Worth increased brand awareness by about 10% and drove a high-single-digit increase in sales for local restaurants.
Operational Enhancements and New Market Expansions
Portillo's plans to open 12 new restaurants in 2025, including innovative formats like the 'restaurant of the future' and in-line walk-up locations, aiming to expand into new markets and optimize operations.