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Pinterest (PINS)
NYSE:PINS

Pinterest (PINS) AI Stock Analysis

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PINS

Pinterest

(NYSE:PINS)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
$21.00
▲(12.42% Upside)
Action:ReiteratedDate:03/05/26
The score is driven primarily by strong financial quality (high margins, low leverage, and strong free-cash-flow generation) and a generally constructive earnings outlook despite acknowledged near-term monetization and execution headwinds. These positives are materially offset by weak technicals (price below key moving averages with negative MACD) and a relatively expensive valuation (high P/E with no dividend support).
Positive Factors
Free Cash Flow Strength
Consistently rising free cash flow and near-100% conversion show durable cash generation that funds investment, buybacks, and AI capacity without reliance on new debt. This underpins capital flexibility and resilience through revenue cycles over the next 2–6 months and beyond.
High and Stable Gross Margins
Sustained ~75–80% gross margins indicate structurally advantaged unit economics from a scalable, low-variable-cost ad platform. High gross margins provide room to invest in AI and sales while preserving operating profitability as revenue mix shifts internationally.
Large Engaged User Base & Commercial Intent
A large, steadily growing user base with extremely high commercial-intent search volume creates durable monetization opportunity. Deepening engagement metrics and commercial queries support long-term advertiser demand if sales/sophistication convert intent into spend.
Negative Factors
Ad Pricing Decline
A 19% year-over-year decline in ad pricing signals structural pricing pressure from mix shift to under-monetized markets and product mix. Persistently lower CPMs could compress revenue growth and require sustained product and sales improvements to restore pricing power over several quarters.
Revenue Concentration & Tariff Exposure
Concentrated exposure to large retail advertisers and sensitivity to trade/tariff shocks create recurring revenue volatility. Such customer concentration makes top-line outcomes vulnerable to exogenous trade policy changes and industry-specific ad spend pullbacks over the medium term.
Convertible Financing & Shareholder Influence
Issuing $1B of convertible notes increases future equity dilution risk if conversion triggers are met and deepens activist investor influence. That can alter strategic priorities and capital allocation, creating potential governance and dilution considerations spanning multiple years.

Pinterest (PINS) vs. SPDR S&P 500 ETF (SPY)

Pinterest Business Overview & Revenue Model

Company DescriptionPinterest, Inc. operates as a visual discovery engine in the United States and internationally. The company's engine allows people to find inspiration for their lives, including recipes, style and home inspiration, DIY, and others; and provides video, product, and idea pins. It shows visual machine learning recommendations based on pinners taste and interests. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
How the Company Makes MoneyPinterest generates revenue primarily through advertising, offering various ad formats such as promoted pins, video ads, and shopping ads. These ads are integrated within users' feeds and are designed to blend seamlessly with organic content, enhancing user engagement. The company operates on a cost-per-click (CPC) basis, where advertisers pay when users interact with their promoted content. Additionally, Pinterest has established partnerships with retailers and brands, allowing them to showcase their products directly on the platform. The company also monetizes through data analytics services that provide insights to advertisers about user behavior and trends, further enhancing its advertising offerings.

Pinterest Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, showing where Pinterest is strongest and where it may face risk or growth opportunities due to local market dynamics.
Chart InsightsPinterest is shifting from a US-centric revenue base toward faster international monetization: Europe and Rest-of-World have accelerated since 2021 and now make up a material share of revenue (management cited ~25% internationally in Q3 2025). That explains the company’s top-line momentum but also the mix-driven decline in ad pricing and the sensitivity to pockets of UCAN retail weakness; the key investor watch is whether ARPU/pricing in newer markets improves as international moves down-funnel, unlocking sustainable margin upside.
Data provided by:The Fly

Pinterest Earnings Call Summary

Earnings Call Date:Feb 12, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Apr 23, 2026
Earnings Call Sentiment Positive
Overall the call presents strong fundamental and product-driven momentum — notable user growth, engagement, AI-led product improvements, impressive profitability and cash generation — but balanced by meaningful near-term monetization challenges: tariff-driven retail pullbacks, a decline in ad pricing, and an ongoing sales/go-to-market transformation that may cause short-term disruption. Management is taking active steps (leadership hires, restructuring, measurement integrations, and an acquisition to expand channels) to address the mix and monetization issues. Given the combination of durable engagement/AI advantages and solid financial footing versus manageable but material near-term revenue headwinds, the tone is constructive with optimism about the path forward.
Q4-2025 Updates
Positive Updates
Record High Global Users
Ended Q4 2025 with 619,000,000 MAUs, up 12% year-over-year, marking the 10th consecutive quarter of record high users; UCAN MAUs reached 105,000,000.
Massive Search and Commercial Intent
Platform recorded over 80,000,000,000 monthly searches (majority visual) and generated 1,700,000,000 monthly outbound clicks; company notes more than 50% of searches are commercial in intent.
Strong Engagement Momentum
Engagement metrics (queries, boards created, clicks to advertisers) are growing faster than users; WAU/MAU ratio has held steady year-over-year while engagement per user deepens.
AI & Model-Driven Product Gains
Introduced OmniSage (drove a 450 basis point lift in sitewide saves) and PinFM (drove a 240 basis point increase in saves); Navigator 1 framework cut cost by ~90% vs a leading third-party proprietary model for certain use cases.
New AI Product Traction
Launched Pinterest Assistant (beta in Q4); users ask ~25 percentage points more commercially oriented questions versus traditional text search; roughly 50% of new code is AI-generated.
Revenue Growth and Geographic Strength
Q4 2025 revenue was $1,319,000,000, up 14% year-over-year (13% constant currency). US & Canada revenue: $979,000,000 (+9%); Europe: $245,000,000 (+25% reported, +18% cc); Rest of World: $96,000,000 (+64%).
Ad Supply & Click Growth
Paid clicks to advertisers have increased roughly fivefold over the last three years; ad impressions grew 41% year-over-year in Q4.
Strong Profitability and Cash Generation
Q4 adjusted EBITDA was $542,000,000 with a 41% adjusted EBITDA margin (up 20 bps year-over-year); full-year 2025 free cash flow increased 33% to $1,250,000,000 with free cash flow conversion of 99% vs 2025 adjusted EBITDA of $1,270,000,000.
Balance Sheet and Capital Allocation
Ended year with $2,500,000,000 in cash, cash equivalents, and marketable securities; repurchased $500,000,000 in Q4 and $927,000,000 for full year 2025 (30,000,000 shares), contributing to a ~1.6% year-over-year decline in diluted share count.
Margin Progress & Medium-Term Targets
Adjusted EBITDA margins expanded nearly 700 basis points from 2023 to reach ~30% in 2025; company maintains medium-term adjusted EBITDA margin target of 30%–34% and expects 2026 margins roughly in line with 2025 (~30% stand-alone, ~29% including TV Scientific).
Product & GTM Initiatives
Launched Pinterest Performance Plus improvements (ROAS bidding, New Customer Acquisition beta delivering +64% new customer conversions in tests) and progressing measurement integrations; acquisition of TV Scientific to enable connected TV performance and off-platform monetization.
Negative Updates
Q4 Revenue Shortfall and Tariff Impact
Management stated dissatisfaction with Q4 revenue growth; tariffs (notably new furniture tariff in October) led to an exogenous shock that disproportionately impacted advertising spend from large retail advertisers and pressured revenue, including through second-order cross-border effects into Europe.
Ad Pricing Decline
Ad pricing fell 19% year-over-year in Q4, driven primarily by mix shift toward rapidly growing but under-monetized international markets despite a 41% increase in ad impressions.
Concentration Risk and Need to Broaden Mix
Higher-than-peer mix of large retailers resulted in outsized exposure to pullbacks from that cohort; company acknowledges an urgent need to broaden revenue mix toward mid-market, SMB and international advertisers.
Near-Term Sales & GTM Disruption
A sales and go-to-market transformation (including a January restructuring) may cause near-term disruption and ramp lag; management expects several quarters may be required before the reorganization delivers material revenue gains.
Cost Pressures from AI & Infrastructure Investments
Cost of revenue rose (Q4 cost of revenue $221,000,000, up 15% year-over-year) and management expects modest headwinds to cost of revenue as % of revenue in 2026 due to GPU and AI investments (estimated ~100 basis points impact).
G&A and One-Time Legal Costs
Non-GAAP operating expenses rose 13% in Q4 to $562,000,000; G&A grew at a higher-than-typical rate due to legal costs not expected to repeat and lapping prior-year insurance proceeds.
Acquisition Margin Drag
The anticipated acquisition of TV Scientific is expected to be a near-term drag of roughly 100 basis points on adjusted EBITDA margin for 2026, and would have contributed less than two points of growth to Q4 2025 revenue if included.
Guidance Reflects Near-Term Headwinds
Q1 2026 revenue guidance of $951,000,000 to $971,000,000 (11%–14% growth) includes assumptions of continued headwinds and possible near-term disruption from the sales reorganization; management noted visibility is imperfect.
Monetization Lags Engagement
Management highlighted that monetization and sales capabilities lag user engagement and product engagement gains; ad platform and sales sophistication need acceleration to fully capture demonstrated commercial intent.
Company Guidance
Pinterest guided Q1 2026 revenue of $951–$971 million (up 11%–14% year‑over‑year), excluding any TV Scientific impact and assuming roughly a 3‑point FX tailwind, with Q1 adjusted EBITDA of $166–$186 million and non‑GAAP cost of revenue expected to rise sequentially by low single‑digit percent; for full‑year 2026 they expect adjusted EBITDA margins roughly in line with 2025 at ~30% standalone (but ~29% on a combined basis allowing for an expected ~100 basis‑point drag from the TV Scientific acquisition, which they estimate would have contributed <2 points of revenue growth to Q4 2025), foresee about 100 basis points of cost‑of‑revenue investment (GPU/AI capacity) in 2026, announced approximately $100 million of annual non‑GAAP OpEx savings from a January restructuring (with roughly half to be reinvested in sales transformation and AI hiring), and reiterated medium‑term adjusted EBITDA margin targets of 30%–34%.

Pinterest Financial Statement Overview

Summary
Strong overall fundamentals supported by a low-leverage balance sheet (very low debt-to-equity), high and stable gross margins (~75–80%), and strong/free-cash-flow generation that scaled materially through 2025. Offsetting factors are moderating revenue growth versus earlier years and profitability volatility (notably net margin swings across 2022–2025), which reduces earnings predictability.
Income Statement
67
Positive
Revenue has grown steadily over time (strong growth in 2020–2021, then moderating through 2023–2025), while gross margins remain very high and stable around ~75–80%, indicating strong unit economics. Profitability is improving from losses in 2022–2023 to positive earnings in 2025, but operating profitability is still relatively modest versus the revenue base (mid-single-digit EBITDA margin in 2024–2025). A key weakness is earnings volatility—net margin swung from negative (2022–2023) to unusually high in 2024 and then normalized in 2025—suggesting results are not yet consistently predictable.
Balance Sheet
86
Very Positive
The balance sheet looks conservatively financed, with very low leverage (debt-to-equity consistently ~0.04–0.08) and equity building over time alongside asset growth. Returns on equity improved meaningfully with the return to profitability (strong in 2024 and positive in 2025), though it was negative during 2022–2023, reflecting prior earnings pressure. Overall risk from debt appears limited, with the main balance-sheet sensitivity being to profitability cycles rather than leverage.
Cash Flow
84
Very Positive
Cash generation is a clear strength: operating cash flow and free cash flow have scaled materially from 2020 to 2025, and free cash flow closely tracks reported earnings in recent years, supporting earnings quality. Free cash flow growth is strong in the latest annual period (2025), following more moderate growth in 2024 and a decline in 2022, so the trajectory is positive but not perfectly smooth. Overall, the company demonstrates strong cash conversion and ample internally generated liquidity.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue4.22B3.65B3.06B2.80B2.58B
Gross Profit3.38B2.90B2.37B2.12B2.05B
EBITDA345.03M201.08M-104.17M-55.19M353.69M
Net Income416.86M1.86B-35.61M-96.05M316.44M
Balance Sheet
Total Assets5.51B5.34B3.59B3.86B3.54B
Cash, Cash Equivalents and Short-Term Investments2.47B2.51B2.51B2.70B2.48B
Total Debt262.02M185.79M196.28M228.97M250.87M
Total Liabilities765.69M591.51M503.73M581.08M498.50M
Stockholders Equity4.75B4.75B3.09B3.28B3.04B
Cash Flow
Free Cash Flow1.25B939.99M604.90M440.22M743.88M
Operating Cash Flow1.28B964.59M612.96M469.20M752.91M
Investing Cash Flow-134.48M-221.02M-36.99M-128.25M-25.86M
Financing Cash Flow-1.32B-968.32M-826.76M-148.93M22.16M

Pinterest Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price18.68
Price Trends
50DMA
20.75
Negative
100DMA
24.04
Negative
200DMA
29.66
Negative
Market Momentum
MACD
-0.39
Negative
RSI
46.23
Neutral
STOCH
41.69
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PINS, the sentiment is Neutral. The current price of 18.68 is above the 20-day moving average (MA) of 18.47, below the 50-day MA of 20.75, and below the 200-day MA of 29.66, indicating a neutral trend. The MACD of -0.39 indicates Negative momentum. The RSI at 46.23 is Neutral, neither overbought nor oversold. The STOCH value of 41.69 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PINS.

Pinterest Risk Analysis

Pinterest disclosed 46 risk factors in its most recent earnings report. Pinterest reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Pinterest Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$26.72B80.8820.89%69.71%
71
Outperform
$1.46B13.2219.96%5.35%33.74%
68
Neutral
$11.97B41.908.74%16.79%819.94%
65
Neutral
$10.36B62.048.04%16.84%
65
Neutral
$7.23B12.77-275.39%2.32%-0.46%-2.75%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
55
Neutral
$7.57B-29.98-20.72%11.75%49.19%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PINS
Pinterest
18.68
-15.36
-45.12%
YELP
Yelp
24.56
-12.26
-33.30%
SNAP
Snap
4.48
-5.06
-53.04%
BILI
Bilibili
24.08
4.21
21.19%
MTCH
Match Group
31.06
0.13
0.42%
RDDT
Reddit Inc Class A
139.85
14.91
11.93%

Pinterest Corporate Events

Private Placements and Financing
Pinterest Raises $1 Billion via Convertible Notes Financing
Positive
Mar 5, 2026

On March 3, 2026, Pinterest, Inc. entered into an investment agreement with Elliott Associates, L.P. and Elliott International, L.P. for the sale of $1 billion of 1.75% Convertible Senior Notes due 2031, and the transaction closed on March 5, 2026 with issuance of the notes to Elliott. The notes, issued under an indenture with U.S. Bank Trust Company, carry a 1.75% semi-annual coupon, mature on March 1, 2031, are convertible into Class A common stock at an initial price of about $22.72 per share under specified stock-price and timing conditions, and include customary redemption, repurchase-on-change-of-control and default provisions, providing Pinterest with significant financing while giving Elliott structured upside exposure.

Pinterest may redeem the notes for cash on or after March 5, 2029 if its Class A shares trade at least 130% of the then-effective conversion price for a defined period, subject to a minimum outstanding principal threshold. Holders have the right to require repurchase at par plus accrued interest upon certain fundamental changes, and the issuance relied on a private placement exemption under U.S. securities laws, signaling a sizable capital raise structured to balance Pinterest’s funding needs with investor protections and potential equity dilution over time.

The most recent analyst rating on (PINS) stock is a Hold with a $20.00 price target. To see the full list of analyst forecasts on Pinterest stock, see the PINS Stock Forecast page.

Business Operations and StrategyStock BuybackPrivate Placements and Financing
Pinterest seals Elliott investment deal and buyback expansion
Positive
Mar 3, 2026

On March 3, 2026, Pinterest entered into an investment agreement with Elliott Investment Management for a $1 billion purchase of 1.75% convertible senior notes due 2031, with an initial conversion price of about $22.72 per share, a 30% premium to the prior close. The deal deepens Elliott’s role as a key shareholder and board influence, keeping partner Marc Steinberg on the board and aligning Pinterest with a prominent activist investor that has publicly affirmed confidence in the company’s growth trajectory and AI-driven product innovation.

Pinterest’s board on March 2, 2026 authorized a new $3.5 billion share repurchase program, replacing its November 2024 authorization, and simultaneously launched a $1 billion accelerated share repurchase with Goldman Sachs to be funded from Elliott’s investment. Combined with $473 million of buybacks already completed this year and up to $500 million of intended additional repurchases under a Rule 10b5-1 plan, the company is signaling that it views its stock as undervalued and is committing roughly $2 billion to near-term capital returns, while leaving about $2.5 billion of repurchase capacity available for future deployment.

The most recent analyst rating on (PINS) stock is a Hold with a $17.00 price target. To see the full list of analyst forecasts on Pinterest stock, see the PINS Stock Forecast page.

Business Operations and StrategyFinancial DisclosuresM&A Transactions
Pinterest Closes tvScientific Acquisition, Raises Q1 2026 Outlook
Positive
Feb 18, 2026

On February 17, 2026, Pinterest, Inc. closed its previously announced acquisition of tvScientific, Inc., integrating the acquired business into its operations and financial reporting. Following the completion of this transaction, Pinterest updated its first-quarter 2026 guidance to forecast revenue between $958 million and $978 million and Adjusted EBITDA between $163 million and $183 million, reflecting the expected partial-quarter contribution from tvScientific to the company’s consolidated results and signaling a modest uplift to near-term financial performance.

The company noted that it is not providing a forward-looking GAAP reconciliation for Adjusted EBITDA because of uncertainties around items such as share-based compensation and income taxes, which could materially affect future GAAP outcomes. This approach underscores both the complexity of forecasting post-acquisition financial impacts and the potential variability in reported earnings measures that investors will need to factor into their assessment of Pinterest’s profitability and integration progress.

The most recent analyst rating on (PINS) stock is a Buy with a $21.00 price target. To see the full list of analyst forecasts on Pinterest stock, see the PINS Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Pinterest Adds Ulta CEO Kecia Steelman to Board
Positive
Feb 9, 2026

Pinterest has appointed Kecia Steelman, President and Chief Executive Officer of Ulta Beauty, to its board of directors as a Class II independent director, effective February 16, 2026, and she will also join the Talent Development and Compensation Committee. The February 9, 2026 announcement underscores Pinterest’s strategy to strengthen its board with veteran retail and omnichannel expertise as it advances its ambitions to be a leading visual discovery and AI-powered shopping platform for users, brands and advertisers.

Steelman brings more than 30 years of experience leading large-scale retail businesses, including senior roles at Ulta Beauty, Family Dollar Stores, Home Depot and Target, and she currently serves on several other boards. Her appointment is expected to support Pinterest’s next phase of growth by deepening its connections with brands and enhancing its position as a go-to shopping and performance ad platform, potentially benefiting stakeholders across the company’s global commerce and advertising ecosystem.

The most recent analyst rating on (PINS) stock is a Buy with a $35.00 price target. To see the full list of analyst forecasts on Pinterest stock, see the PINS Stock Forecast page.

Business Operations and Strategy
Pinterest Launches Global AI-Focused Workforce Restructuring Plan
Negative
Jan 27, 2026

On January 26, 2026, Pinterest announced a board-approved global restructuring plan that will reduce less than 15% of its workforce and shrink office space, with expected pre-tax restructuring charges of approximately $35 million to $45 million, largely in cash, to be excluded from its non-GAAP metrics such as Adjusted EBITDA. The plan, expected to be completed by the end of the third quarter of 2026, is designed to accelerate the company’s transformation by reallocating resources to AI-focused roles, prioritizing AI-powered products and capabilities, and revamping its sales and go-to-market approach, while simultaneously reinvesting in key development areas and strategic opportunities despite near-term headcount reductions.

The most recent analyst rating on (PINS) stock is a Hold with a $28.00 price target. To see the full list of analyst forecasts on Pinterest stock, see the PINS Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Pinterest Names Claude Brown as New Chief Business Officer
Positive
Jan 20, 2026

On January 20, 2026, Pinterest appointed Claude (Lee) Brown as Chief Business Officer, tasking him with oversight of the company’s global sales, content, customer-facing operations, and advertising product marketing. Brown brings extensive digital advertising and revenue-leadership experience from prior roles as Chief Revenue Officer at DoorDash and BuzzFeed, and as Vice President, Global Head of Advertising at Spotify, along with senior positions at Tumblr, Groupon, and Yahoo, a background that is expected to strengthen Pinterest’s commercial strategy and bolster its competitive position in the online advertising market.

The most recent analyst rating on (PINS) stock is a Buy with a $40.00 price target. To see the full list of analyst forecasts on Pinterest stock, see the PINS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 05, 2026