Digital Inventory InvestmentThe transit franchises the company operates have entailed meaningful investment in the digital inventory on those assets, which increases the attractiveness for advertisers, supporting the solid revenue growth for this segment in recent quarters.
Dividend Yield AttractivenessThe company’s cash dividend rate is $1.20 annually dividend rate, providing a 6.3% yield.
OOH Format ResilienceOOH as a format has not had the pressures that other traditional media formats have faced as either total audience or share of time spent has migrated to digital media. This has helped support revenue growth, as well as the investments in digital inventory and audience measurement.