Customer EngagementHigher-frequency customers are exhibiting deeper engagement across both tutoring and non-tutoring modalities, higher ARPM, and better retention.
Institutional StrategyVarsity Tutors for Schools was made available to 1.1M students in 3Q, bringing the total to 4.4M students with access across ~900 districts, and the company is seeing early signs of progress with this strategy.
Market Conversion Potential32% of paid contracts and 22% of VTS bookings in 3Q came from school district partners who converted from free to paid access, which could drive VTS paid contracts and Consumer conversions over time.