Promising Sweepstakes Initiative
After 9 months since formalizing the Sweepstakes initiative, PLAYSTUDIOS is live in open beta across 7 states with positive trends in player retention, engagement, and monetization.
Direct-to-Consumer Revenue Growth
Direct-to-consumer revenue generated $6.7 million in Q2, up 107% year-over-year and 34% sequentially, representing 13.9% of total in-app purchase revenue.
Strong Cash Position
PLAYSTUDIOS ended the quarter with approximately $112.9 million in cash, up from $107 million in Q1, and remains debt-free with full access to an $81 million credit facility.
Tetris Block Party Progress
Development of Tetris Block Party progressed with meaningful product improvements, with a planned Q4 launch.