PLAYSTUDIOS (MYPS) AI Stock Analysis

• Market Cap: $65.57M
• Dividend Yield: N/A
• Average Volume (3M): 268.30K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.16
• Revenue Growth: -17.17%
• EPS Growth: -51.88%
• Country: US
• Employees: 556
• Sector: Communication Services
• Sector Strength: 97
• Industry: Electronic Gaming & Multimedia
• EPS (TTM): -0.11
• Shares Outstanding: 109,646,194
• 10 Day Avg. Volume: 197,763
• 30 Day Avg. Volume: 268,299
• PEG Ratio: -0.63
• Price to Book (P/B): 0.36
• Price to Sales (P/S): 0.35
• P/FCF Ratio: 3.23
• Enterprise Value/Market Cap: -0.55
• Enterprise Value/Revenue: -0.15
• Enterprise Value/Gross Profit: -0.20
• Enterprise Value/Ebitda: -3.62
• 1Y Price Target: $1.00
• Price Target Upside: 92.31% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2
• EPS Forecast (FY): -0.13
• Revenue Forecast (FY): $232.86M

• Rating: 49 Neutral
• Price Target: $0.50 ▼(-4.23% Downside)
• Action: Reiterated Date: 03/17/26
• Date: Action: Reiterated 03/17/26

The score is held back primarily by weakening operating trends (declining revenue and user metrics, lower EBITDA, and guidance reset) and a technically weak price trend. Offsetting factors are the low-leverage balance sheet and still-positive recent free cash flow, with cost actions and direct-to-consumer growth offering potential but not yet enough to outweigh the current downturn.

Positive Factors

High gross margins

Sustained ~75% gross margins reflect favorable unit economics of digital games and loyalty platform. High gross margins provide structural room to invest in user acquisition and product development while tolerating revenue volatility, supporting longer-term path to profitability if scale returns.

Strong liquidity and low leverage

A cash-rich, low-leverage balance sheet gives the company durable financial flexibility to fund new product rollouts, weather user volatility, and execute restructuring without forced capital raises. This reduces refinancing risk and preserves optionality for strategic investments over several quarters.

Positive free cash flow

Consistent positive free cash flow, including ~$25M in 2025, shows the business can generate internal funding from operations. Even with declining trends, positive FCF supports reinvestment in live-ops and new titles, and helps sustain restructuring costs without eroding liquidity rapidly.

Negative Factors

Declining revenue and users

Material and broad declines in revenue and active users indicate structural weakening of the legacy social casino portfolio. Persistent user attrition reduces monetization base and increases dependence on successful new titles; recovering scale may take many quarters and sustained investment.

Sustained losses and falling EBITDA

Despite strong gross margins, operating costs have kept the company loss-making for multiple years and recent EBITDA erosion signals weakening operating leverage. Continued negative returns on equity and margin compression threaten durability of earnings until cost base or revenue trajectory meaningfully improves.

Execution concentration and restructuring risk

Large workforce cuts and heavy reliance on a few new initiatives concentrate execution risk: if Tetris Block Party or sweepstakes rollouts underperform, revenue shortfalls could persist. Restructuring brings near-term charges and execution risk around talent loss and integration that can impair medium-term recovery.

PLAYSTUDIOS Business Overview & Revenue Model

Company Description

PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States, North America, and internationally. The company is headquartered in Las Vegas, Nevada.

How the Company Makes Money

PLAYSTUDIOS primarily generates revenue from (1) in-game monetization within its free-to-play mobile games and (2) business-to-business (B2B) arrangements tied to its playAWARDS loyalty rewards platform. 1) In-game monetization (consumer spend) - In-app purchases (IAP): Players buy virtual currency, chips, coins, boosters, or other digital items used to enhance gameplay and progression in PLAYSTUDIOS’ titles. This is typically the largest driver of consumer revenue for free-to-play social casino and casual mobile games. - In-app advertising (IAA): The company can earn advertising revenue by displaying ads within its games (e.g., rewarded video ads or interstitial ads). Advertising monetization depends on user engagement, ad inventory, and advertiser demand. 2) playAWARDS and partner-driven revenue (B2B) - Rewards/brand partnerships: PLAYSTUDIOS’ playAWARDS program connects game engagement with real-world rewards supplied by partners (e.g., hotel/casino/resort, travel, entertainment, dining, and other consumer brands). The company earns revenue through commercial arrangements with these partners when rewards are marketed, distributed, or redeemed through its platform. The specific mechanics (e.g., fees, revenue share, promotional spend, or other consideration) vary by partner and agreement. - Platform leverage: The loyalty program can increase player engagement and retention in the company’s games, which indirectly supports higher IAP and ad revenue by keeping users active longer and encouraging repeat play. Additional factors influencing earnings - Portfolio performance and live-ops execution: Ongoing content updates, events, promotions, and game optimization affect payer conversion, average revenue per paying user, and advertising engagement. - User acquisition and marketing efficiency: Spending to acquire and retain users impacts profitability; better targeting and organic demand improve margins. null

PLAYSTUDIOS Financial Statement Overview

Summary

Mixed fundamentals: revenue is trending down and the company has sustained net losses (2022–2025), offset by strong gross margins (~75%), low leverage, and positive operating/free cash flow in 2023–2025 (though both declined in 2025 vs. 2024).

Income Statement

Revenue has been trending down recently (2025 revenue down ~5% after a modest decline in 2024), and profitability remains pressured with net losses from 2022–2025. A key positive is the consistently strong gross margin (~75% in 2024–2025 vs. ~66% in 2020), showing solid unit economics; however, operating costs are still too high relative to revenue, keeping operating results negative. EBITDA stayed positive in 2025 but fell sharply versus 2024, signaling weakening operating momentum.

Balance Sheet

The balance sheet is conservatively levered, with very low debt relative to equity (debt-to-equity ~3–5% in 2022–2025, and zero debt in 2020–2021), which reduces financial risk and provides flexibility. The main weakness is value creation: returns on equity have been negative since 2022, reflecting ongoing losses, and equity has drifted lower from 2021–2025, consistent with cumulative profitability pressure.

Cash Flow

Cash generation is a notable strength: operating cash flow and free cash flow were positive in 2023–2025 (2025 free cash flow ~$25M). That said, cash flow is becoming less robust—both operating cash flow and free cash flow declined in 2025 versus 2024, and free cash flow growth turned negative in 2025. The business also shows some variability historically (e.g., near-breakeven free cash flow in 2022 and negative free cash flow in 2021), so durability through cycles remains a watch item.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	235.10M	289.43M	310.89M	290.31M	287.42M
Gross Profit	177.63M	216.71M	233.09M	204.91M	195.78M
EBITDA	7.78M	38.29M	43.36M	20.50M	27.49M
Net Income	-28.64M	-28.69M	-19.39M	-17.78M	10.74M
Balance Sheet
Total Assets	290.62M	322.95M	366.32M	352.01M	334.84M
Cash, Cash Equivalents and Short-Term Investments	104.94M	109.18M	132.89M	134.00M	213.50M
Total Debt	7.73M	10.06M	9.94M	16.23M	0.00
Total Liabilities	62.75M	78.24M	77.97M	49.70M	31.38M
Stockholders Equity	227.87M	244.72M	288.35M	302.31M	303.47M
Cash Flow
Free Cash Flow	25.37M	41.76M	19.25M	4.00K	-7.02M
Operating Cash Flow	26.34M	45.74M	51.72M	33.38M	33.88M
Investing Cash Flow	-16.90M	-26.29M	-32.31M	-102.35M	-56.94M
Financing Cash Flow	-14.91M	-41.91M	-20.18M	-9.57M	186.89M

PLAYSTUDIOS Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 0.52
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MYPS, the sentiment is Neutral. The current price of 0.52 is above the 20-day moving average (MA) of 0.50, below the 50-day MA of 0.55, and below the 200-day MA of 0.88, indicating a neutral trend. The MACD of -0.01 indicates Negative momentum. The RSI at 50.44 is Neutral, neither overbought nor oversold. The STOCH value of 61.49 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for MYPS.

PLAYSTUDIOS Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DDI	77 Outperform	$435.57M	4.17	11.28%	―	1.21%	0.72%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
GDEV	59 Neutral	$256.58M	3.94	-62.85%	18.48%	―	―
PLTK	52 Neutral	$1.10B	-7.20	119.44%	9.98%	7.49%	-60.32%
MYPS	49 Neutral	$65.57M	-2.86	-15.36%	―	-17.17%	-51.88%
SKLZ	45 Neutral	$49.55M	-1.76	-45.42%	―	-8.99%	-117.83%

PLAYSTUDIOS Corporate Events

PLAYSTUDIOS Announces Major Reorganization and Workforce Reduction

On March 10, 2026, PLAYSTUDIOS launched an internal reorganization plan aimed at boosting efficiency and cutting operating expenses, including a roughly 27% reduction of its global workforce by the end of the second quarter of fiscal 2026. The company expects to record between $4.5 million and $7 million in related charges in the first quarter, tied mainly to severance, employee benefits, stock-based compensation, and facility-related costs, with amounts subject to change based on local legal requirements.

Reporting fourth-quarter and full-year 2025 results on March 16, 2026, PLAYSTUDIOS posted revenue declines to $55.4 million for the quarter and $235.1 million for the year, along with narrower quarterly net losses and lower AEBITDA and margins versus 2024. Management highlighted ongoing pressure on its legacy social casino portfolio amid tougher mobile gaming conditions, but pointed to approximately $29 million of annualized cost savings from its 2024–2025 Reinvention program, a second phase targeting a further $33 million to $39 million in savings through studio closures and job cuts, and strong growth in direct-to-consumer revenue.

The company is redirecting resources toward two main growth drivers: its new casual puzzle title Tetris Block Party and its playSWEEPS sweepstakes initiatives, including The Win Zone rollout across all currently permissible jurisdictions in the fourth quarter of 2025. Tetris Block Party, launched in December 2025, quickly scaled to more than 125,000 daily active users in its first six weeks, and management views both sweepstakes-enabled gaming and casual puzzle as key to restoring growth and enhancing long-term shareholder value despite current market headwinds.

The most recent analyst rating on (MYPS) stock is a Hold with a $0.60 price target. To see the full list of analyst forecasts on PLAYSTUDIOS stock, see the MYPS Stock Forecast page.