Company DescriptionElectronic Arts Inc. (EA) is a leading global interactive entertainment company that develops, publishes, and delivers games, content, and services for consoles, PCs, and mobile devices. Established in 1982 and headquartered in Redwood City, California, EA operates in sectors such as gaming, interactive entertainment, and digital distribution. Its core products include popular gaming franchises like FIFA, Madden NFL, Battlefield, The Sims, and Apex Legends, which are delivered through various platforms including EA Sports, EA Games, and EA Play.
How the Company Makes MoneyElectronic Arts generates revenue primarily through the sale of video games and related content across various platforms, including consoles, PCs, and mobile devices. The company makes money through three key revenue streams: game sales, live services, and subscription services. Game sales include initial purchases of full games, which can be physical or digital. Live services encompass in-game purchases, downloadable content (DLC), and microtransactions, where players buy virtual goods or enhancements to improve their gaming experience. Subscription services, such as EA Play, offer access to a library of games and early trials for a monthly or annual fee. Additionally, EA benefits from strategic partnerships with major technology companies and sports leagues, which enhance its game offerings and extend its market reach.