Mogu (MOGU) AI Stock Analysis

• Market Cap: $27.95M
• Dividend Yield: N/A
• Average Volume (3M): 2.46M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.28
• Revenue Growth: -12.53%
• EPS Growth: -3.24%
• Country: US
• Employees: 308
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): -0.60
• Shares Outstanding: 7,162,861
• 10 Day Avg. Volume: 113,335
• 30 Day Avg. Volume: 2,464,813
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: -1.04
• Enterprise Value/Revenue: -0.21
• Enterprise Value/Gross Profit: -0.50
• Enterprise Value/Ebitda: 0.57
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 40 Underperform
• Price Target: ―

Mogu's overall stock score is driven by significant financial challenges, including declining revenue, consistent losses, and cash burn issues. While the technical analysis provides some stability signals, the valuation remains unattractive due to negative profitability. Without positive catalysts from earnings calls or corporate events, the stock remains high risk.

Mogu Business Overview & Revenue Model

Company Description

MOGU Inc., through its subsidiaries, engages in the online fashion and lifestyle business in the People's Republic of China. The company operates an online platform that primarily offers a range of fashion apparel and other products, including beauty products and accessories provided by third party merchants, as well as personal care, food, and medical beauty products. It also provides online marketing, commission, financing, technology, and other related services to merchants, brand partners/owners, and users; and technology services to insurance companies. The company offers its products through mobile apps, including flagship Mogujie app, mini programs on Weixin, and Weixin pay and QQ Wallet entryways; websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. MOGU Inc. was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.

How the Company Makes Money

Mogu primarily generates revenue through a commission-based model, charging a percentage fee on sales made by merchants through its platform. Additionally, Mogu earns income from advertising services, where brands and sellers pay for promotional placements and marketing campaigns to reach a broader audience. The company also benefits from its live streaming commerce, where influencers and hosts promote products in real-time, driving sales and engagement. Strategic partnerships with fashion brands and technology companies further enhance its platform capabilities and revenue potential.

Mogu Financial Statement Overview

Summary

Mogu is facing serious financial challenges across all verticals. The income statement highlights declining revenue and consistent losses, the balance sheet shows weak profitability despite low leverage, and the cash flow statement underscores significant cash burn and liquidity risks. Strategic changes are crucial for improving operational efficiency and financial health.

Income Statement

Mogu's income statement reflects significant challenges, with declining revenue and persistent negative profitability. Revenue has decreased consistently over the years, with a recent drop from $232 million to $160 million. The gross profit margin stands at approximately 43%, but net profit margin remains deeply negative at -37%, indicating substantial losses. EBIT and EBITDA margins are also negative, highlighting ongoing operational difficulties. Overall, the company faces severe profitability issues, impacting its ability to generate positive earnings.

Balance Sheet

Mogu's balance sheet shows moderate financial stability. The debt-to-equity ratio is low, indicating limited leverage, which is a positive aspect. However, the return on equity (ROE) is negative, reflecting the company's inability to generate profits from shareholder equity. The equity ratio is around 63%, suggesting a solid capital structure, but the overall financial health is hindered by continuous losses affecting equity value.

Cash Flow

The cash flow analysis for Mogu reveals substantial concerns. Operating cash flow is negative, and free cash flow has worsened from -$65 million to -$135 million, indicating cash burn issues. The operating cash flow to net income ratio and free cash flow to net income ratio are unfavorable, suggesting inefficiencies in converting income into cash. This persistent negative cash flow trajectory poses significant liquidity risks.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	138.90M	141.23M	160.34M	232.08M	337.47M	482.39M
Gross Profit	57.75M	56.47M	69.15M	118.19M	177.87M	299.28M
EBITDA	-50.74M	-43.69M	-51.42M	-114.76M	-322.80M	-84.84M
Net Income	-48.01M	-62.56M	-59.28M	-177.98M	-639.80M	-328.01M
Balance Sheet
Total Assets	887.10M	858.23M	938.36M	986.15M	1.17B	1.84B
Cash, Cash Equivalents and Short-Term Investments	355.88M	379.59M	420.10M	562.04M	635.46M	802.32M
Total Debt	760.00K	972.00K	2.66M	3.41M	10.06M	0.00
Total Liabilities	312.77M	321.23M	323.91M	308.11M	334.82M	384.96M
Stockholders Equity	546.70M	508.95M	588.39M	644.04M	789.74M	1.45B
Cash Flow
Free Cash Flow	-130.66M	-78.00M	-134.62M	-65.64M	-169.55M	-230.58M
Operating Cash Flow	-36.51M	-67.92M	-40.46M	-10.09M	-114.41M	-77.93M
Investing Cash Flow	-243.00M	-207.93M	-19.77M	608.00K	13.95M	-96.66M
Financing Cash Flow	-822.00K	-822.00K	0.00	-12.06M	450.00K	-119.25M

Mogu Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 3.42
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MOGU, the sentiment is Positive. The current price of 3.42 is below the 20-day moving average (MA) of 3.47, above the 50-day MA of 2.75, and above the 200-day MA of 2.36, indicating a neutral trend. The MACD of 0.32 indicates Positive momentum. The RSI at 51.43 is Neutral, neither overbought nor oversold. The STOCH value of 3.42 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MOGU.

Mogu Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BZUN	63 Neutral	249.55M	-9.28	-4.73%	―	7.91%	30.18%
JMIA	63 Neutral	1.39B	-11.16	-114.16%	―	-13.22%	―
TDUP	63 Neutral	1.13B	-18.55	-94.46%	―	-10.39%	14.92%
LITB	57 Neutral	35.03M	12.23	18.90%	―	-48.70%	―
LOGC	41 Neutral	212.66M	-13.16	―	―	-100.00%	93.34%
MOGU	40 Underperform	$27.95M	―	-11.43%	―	-12.53%	-3.24%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%