tiprankstipranks
Trending News
More News >
Mogu Inc (MOGU)
:MOGU
US Market
Advertisement

Mogu (MOGU) AI Stock Analysis

Compare
117 Followers

Top Page

MOGU

Mogu

(NYSE:MOGU)

Select Model
Select Model
Select Model
Underperform 40 (OpenAI - 4o)
Rating:40Underperform
Price Target:
Mogu's overall stock score is driven by significant financial challenges, including declining revenue, consistent losses, and cash burn issues. While the technical analysis provides some stability signals, the valuation remains unattractive due to negative profitability. Without positive catalysts from earnings calls or corporate events, the stock remains high risk.

Mogu (MOGU) vs. SPDR S&P 500 ETF (SPY)

Mogu Business Overview & Revenue Model

Company DescriptionMogu, Inc. (MOGU) is a leading online fashion and lifestyle destination in China, offering a comprehensive range of products through its e-commerce platform. The company focuses on providing an engaging shopping experience by integrating fashion content, social interaction, and live streaming features. Mogu connects consumers with a variety of apparel, shoes, accessories, cosmetics, and home goods, catering to a wide demographic in the Chinese market.
How the Company Makes MoneyMogu primarily generates revenue through a commission-based model, charging a percentage fee on sales made by merchants through its platform. Additionally, Mogu earns income from advertising services, where brands and sellers pay for promotional placements and marketing campaigns to reach a broader audience. The company also benefits from its live streaming commerce, where influencers and hosts promote products in real-time, driving sales and engagement. Strategic partnerships with fashion brands and technology companies further enhance its platform capabilities and revenue potential.

Mogu Financial Statement Overview

Summary
Mogu is facing serious financial challenges across all verticals. The income statement highlights declining revenue and consistent losses, the balance sheet shows weak profitability despite low leverage, and the cash flow statement underscores significant cash burn and liquidity risks. Strategic changes are crucial for improving operational efficiency and financial health.
Income Statement
30
Negative
Mogu's income statement reflects significant challenges, with declining revenue and persistent negative profitability. Revenue has decreased consistently over the years, with a recent drop from $232 million to $160 million. The gross profit margin stands at approximately 43%, but net profit margin remains deeply negative at -37%, indicating substantial losses. EBIT and EBITDA margins are also negative, highlighting ongoing operational difficulties. Overall, the company faces severe profitability issues, impacting its ability to generate positive earnings.
Balance Sheet
55
Neutral
Mogu's balance sheet shows moderate financial stability. The debt-to-equity ratio is low, indicating limited leverage, which is a positive aspect. However, the return on equity (ROE) is negative, reflecting the company's inability to generate profits from shareholder equity. The equity ratio is around 63%, suggesting a solid capital structure, but the overall financial health is hindered by continuous losses affecting equity value.
Cash Flow
25
Negative
The cash flow analysis for Mogu reveals substantial concerns. Operating cash flow is negative, and free cash flow has worsened from -$65 million to -$135 million, indicating cash burn issues. The operating cash flow to net income ratio and free cash flow to net income ratio are unfavorable, suggesting inefficiencies in converting income into cash. This persistent negative cash flow trajectory poses significant liquidity risks.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue141.23M141.23M160.34M232.08M337.47M482.39M
Gross Profit56.47M56.47M69.15M118.19M177.87M299.28M
EBITDA-71.64M-43.69M-51.42M-114.76M-322.80M-84.84M
Net Income-62.56M-62.56M-59.28M-177.98M-639.80M-328.01M
Balance Sheet
Total Assets858.23M858.23M938.36M986.15M1.17B1.84B
Cash, Cash Equivalents and Short-Term Investments379.59M379.59M420.10M562.04M635.46M802.32M
Total Debt972.00K972.00K2.66M3.41M10.06M0.00
Total Liabilities321.23M321.23M323.91M308.11M334.82M384.96M
Stockholders Equity508.95M508.95M588.39M644.04M789.74M1.45B
Cash Flow
Free Cash Flow-78.00M-78.00M-134.62M-65.64M-169.55M-230.58M
Operating Cash Flow-67.92M-67.92M-40.46M-10.09M-114.41M-77.93M
Investing Cash Flow-207.93M-207.93M-19.77M608.00K13.95M-96.66M
Financing Cash Flow-822.00K-822.00K0.00-12.06M450.00K-119.25M

Mogu Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price3.09
Price Trends
50DMA
3.06
Positive
100DMA
2.65
Positive
200DMA
2.44
Positive
Market Momentum
MACD
-0.03
Positive
RSI
43.54
Neutral
STOCH
13.34
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MOGU, the sentiment is Neutral. The current price of 3.09 is below the 20-day moving average (MA) of 3.37, above the 50-day MA of 3.06, and above the 200-day MA of 2.44, indicating a neutral trend. The MACD of -0.03 indicates Positive momentum. The RSI at 43.54 is Neutral, neither overbought nor oversold. The STOCH value of 13.34 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for MOGU.

Mogu Risk Analysis

Mogu disclosed 86 risk factors in its most recent earnings report. Mogu reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Mogu Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
57
Neutral
$44.87M15.66114.41%-48.70%
44
Neutral
$5.92M0.2114.87%-98.56%
44
Neutral
$3.69M-37.82%-16.89%31.24%
42
Neutral
$5.60M-95.95%29.02%-9.73%
40
Underperform
$25.26M-11.43%-12.53%-3.24%
40
Underperform
$4.41M-1026.66%-15.24%92.60%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MOGU
Mogu
3.09
1.07
52.97%
LITB
LightInTheBox
2.44
0.00
0.00%
NVVE
Nuvve Holding
0.22
-4.08
-94.88%
WNW
Meiwu Technology Company Limited
1.87
-13.73
-88.01%
JWEL
Jowell Global
1.70
0.12
7.59%
FTEL
Fitell Corporation
4.26
-354.30
-98.81%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 02, 2025