Top‑Line Growth Above Expectations
Net sales of $862 million, up 4% as reported and 1% in constant currency; total gross billings +2% in constant currency; global POS up mid‑single digits, indicating stronger consumer demand and a better-than-expected start to the year.
Vehicles and Key Brand Momentum
Vehicles category gross billings +13%; Hot Wheels and Disney/Pixar Cars each grew double digits; Mattel gained share in vehicles and action figures per Circana and was #1 globally in dolls, vehicles and infant/preschool categories.
Standout Brand Performance
Several owned and partner brands grew double digits, including Hot Wheels, Uno, Monster High, and resurgence picks like Masters of the Universe; Mattel Brick Shop is rapidly expanding and growing double digits following launch.
Digital and IP/Entertainment Progress
Closed acquisition of remaining 50% of Mattel 163 to fully own mobile games studio; first self‑published mobile game (Masters of the Universe) in soft launch ahead of June 5 theatrical release, second mobile game in advanced development; strong engagement on branded digital experiences (Barbie Dreamhouse Tycoon on Roblox ranked top 10; UNO experience strong on Fortnite).
Capital Allocation and Share Repurchases
Repurchased $200 million of shares in the quarter and $1.4 billion since 2023 (approximate 21% reduction in shares outstanding); continue to expect $400 million in buybacks this year under a $1.5 billion authorization.
International Strength
Gross billings in international markets up 8% with growth across EMEA, Latin America and Asia Pacific, partially offsetting a North America gross billings decline of 4%.
Cost Savings and Efficiency Progress
Optimizing for Profitable Growth program delivered $16 million of savings in the quarter, bringing program savings to date to $189 million toward a $225 million target for 2024–2026.
Maintained 2026 Top‑Line Guidance and Longer‑Term Outlook
Reiterated full‑year 2026 net sales guidance of +3% to +6% in constant currency and continued to expect adjusted gross margin of ~50% for the year; 2027 outlook calls for mid‑ to high‑single digit revenue growth and strong double‑digit adjusted operating income growth driven by strategic investments.