International Growth
Mattel achieved strong international growth with an increase of 9% in gross billings across regions, including EMEA at 8%, Latin America at 5%, and Asia Pacific at 16%.
Adjusted Gross Margin Expansion
Adjusted gross margin increased by 200 basis points to 51.2%, reflecting disciplined cost management and operational excellence.
Vehicles Segment Performance
Vehicles segment showed exceptional performance with a 10% increase in gross billings and a 9% increase for Hot Wheels, indicating high consumer demand.
Entertainment Strategy and Collaborations
Mattel announced a strategic collaboration with OpenAI and is advancing its entertainment strategy, including the establishment of Mattel Studios and upcoming film releases.