The earnings call reflects a mixed performance for Mattel, with significant achievements in international growth, adjusted gross margin, and certain product categories. However, challenges remain in the U.S. market and specific product lines, particularly within the Dolls and Infant, Toddler, and Preschool categories. Despite the setbacks, the company's strategic initiatives and operational excellence provide a positive outlook for the future.

Company Guidance

During the second quarter of 2025, Mattel reported a 6% decline in net sales both as reported and in constant currency, while adjusted gross margin improved by 200 basis points to 51.2%. Adjusted earnings per share remained steady at $0.19. Internationally, gross billings rose by 9%, with growth in EMEA, Latin America, and Asia Pacific, though North America saw a 15% decline. Key categories like Vehicles and Action Figures showed strong growth, with Hot Wheels increasing by 9% and Action Figures benefiting from partnerships with franchises like Jurassic and Minecraft. Despite a 19% decline in Dolls, driven by fewer Barbie launches, Barbie remains the top doll brand globally. Mattel's adjusted operating income fell by $8 million to $88 million, and adjusted EBITDA decreased by 1% to $170 million. The company repurchased $50 million of shares in the quarter and $210 million year-to-date, with a target of $600 million for the full year. Inventory levels increased by $91 million, attributed to foreign exchange rates and tariff impacts. Mattel's leverage ratio improved to 2.2x, benefiting from increased adjusted EBITDA. For the full year 2025, Mattel expects net sales to grow 1% to 3% in constant currency, adjusted gross margin to be around 50%, and adjusted EPS between $1.54 and $1.66, with free cash flow approximately $500 million.

International Growth

Mattel experienced strong international growth, with gross billings increasing 9% across key regions such as EMEA, Latin America, and Asia Pacific.

Adjusted Gross Margin Improvement

Adjusted gross margin increased by 200 basis points to 51.2%, attributed to cost savings, favorable mix, and supply chain efficiencies.

Strong Performance in Vehicles and Action Figures

The Vehicles category saw a 10% increase, driven by Hot Wheels, while Action Figures showed strong results with brands like Jurassic and Minecraft.

Operational Excellence

The company demonstrated operational excellence by maintaining EPS at $0.19 despite a challenging environment.

Strategic Collaboration with OpenAI

Mattel announced a strategic collaboration with OpenAI to leverage new technologies for brand expansion.

Mattel (MAT) Earnings, Revenues Date & History

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MAT Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Oct 22, 2025	2025 (Q3)	1.09 / -	1.14	―	―	―
Jul 23, 2025	2025 (Q2)	0.18 / 0.19	0.19	0.00% (0.00)
May 05, 2025	2025 (Q1)	-0.10 / -0.03	-0.05	40.00% (+0.02)
Feb 04, 2025	2024 (Q4)	0.20 / 0.35	0.29	20.69% (+0.06)
Oct 23, 2024	2024 (Q3)	0.95 / 1.14	1.08	5.56% (+0.06)
Jul 23, 2024	2024 (Q2)	0.17 / 0.19	0.1	90.00% (+0.09)
Apr 23, 2024	2024 (Q1)	-0.13 / -0.05	-0.24	79.17% (+0.19)
Feb 07, 2024	2023 (Q4)	0.31 / 0.29	0.18	61.11% (+0.11)
Oct 25, 2023	2023 (Q3)	0.86 / 1.08	0.82	31.71% (+0.26)
Jul 26, 2023	2023 (Q2)	-0.03 / 0.10	0.18	-44.44% (-0.08)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

MAT Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Jul 23, 2025	$20.20	$16.89	-16.39%
May 05, 2025	$16.20	$16.65	+2.78%
Feb 04, 2025	$18.07	$20.84	+15.33%
Oct 23, 2024	$17.78	$18.57	+4.44%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.