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Marketing Alliance Inc (MAAL)
OTHER OTC:MAAL
US Market
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Marketing Alliance (MAAL) AI Stock Analysis

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MAAL

Marketing Alliance

(OTC:MAAL)

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Neutral 66 (OpenAI - 5.2)
Rating:66Neutral
Price Target:
$2.00
▲(44.93% Upside)
Action:Reiterated
Date:07/02/26
The score is driven primarily by mixed financial performance: meaningful debt reduction and a stronger risk profile offset weaker revenue and net income trends and softer operating cash flow in 2026. Technicals add support with price trading above key moving averages and positive momentum, while valuation is reasonable on P/E but lacks dividend support.
Positive Factors
Balance sheet improvement / debt reduction
Substantial debt reduction materially lowers financial risk and interest burden, improving capital flexibility. This stronger leverage profile supports longer-term stability, gives management room to fund operations or opportunistic investments, and reduces refinancing pressure through economic cycles.
Negative Factors
Revenue decline and compressed profitability
Material revenue decline and shrinking net income indicate reduced scale and pressures on margins that can persist absent new growth initiatives. Lower profitability erodes retained earnings, constrains reinvestment capacity, and may reduce competitiveness in winning or retaining large distribution partners.
Read all positive and negative factors
Positive Factors
Negative Factors
Balance sheet improvement / debt reduction
Substantial debt reduction materially lowers financial risk and interest burden, improving capital flexibility. This stronger leverage profile supports longer-term stability, gives management room to fund operations or opportunistic investments, and reduces refinancing pressure through economic cycles.
Read all positive factors

Marketing Alliance (MAAL) vs. SPDR S&P 500 ETF (SPY)

Marketing Alliance Business Overview & Revenue Model

Company Description
The Marketing Alliance, Inc. (MAAL) primarily functions as a wholesale distributor, offering a broad spectrum of financial and insurance products throughout the United States. Its portfolio includes life insurance, annuities, long-term care polici...
How the Company Makes Money
Marketing Alliance (MAAL) generates revenue primarily through fees and commissions earned for its marketing and distribution services. This includes partnerships with insurance carriers and financial institutions, where the company acts as an inte...

Marketing Alliance Financial Statement Overview

Summary
Overall fundamentals are mixed. The balance sheet is a clear strength with substantial debt reduction (debt down to ~$0.71M by 2026 and solid equity), lowering financial risk. However, profitability and scale have weakened: revenue fell ~15.7% in 2026 and net income declined materially versus prior years, while cash flow remains positive but operating cash flow dropped in 2026, indicating less consistent cash generation.
Income Statement
52
Neutral
Balance Sheet
74
Positive
Cash Flow
66
Positive
BreakdownJun 2025Jun 2024Jun 2023Jun 2022Mar 2021
Income Statement
Total Revenue18.75M21.37M19.59M17.38M24.34M
Gross Profit3.70M4.52M4.91M4.76M6.36M
EBITDA1.22M992.40K1.90M1.36M3.15M
Net Income656.42K465.60K1.04M893.63K2.62M
Balance Sheet
Total Assets12.58M15.84M17.50M18.53M23.39M
Cash, Cash Equivalents and Short-Term Investments3.62M4.67M6.36M6.10M6.83M
Total Debt712.54K2.65M4.29M4.83M5.56M
Total Liabilities7.29M10.41M10.78M11.64M15.61M
Stockholders Equity5.29M5.44M6.72M6.89M7.78M
Cash Flow
Free Cash Flow774.20K1.57M340.75K1.76M1.89M
Operating Cash Flow888.82K1.60M817.51K1.78M2.01M
Investing Cash Flow528.39K501.94K1.25M554.16K643.40K
Financing Cash Flow-3.24M-3.49M-1.62M-2.58M-2.63M

Marketing Alliance Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.38
Price Trends
50DMA
1.64
Positive
100DMA
1.44
Positive
200DMA
1.41
Positive
Market Momentum
MACD
0.06
Positive
RSI
60.55
Neutral
STOCH
57.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAAL, the sentiment is Positive. The current price of 1.38 is below the 20-day moving average (MA) of 1.82, below the 50-day MA of 1.64, and below the 200-day MA of 1.41, indicating a bullish trend. The MACD of 0.06 indicates Positive momentum. The RSI at 60.55 is Neutral, neither overbought nor oversold. The STOCH value of 57.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAAL.

Marketing Alliance Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
66
Neutral
$14.81M20.82-12.90%50.50%
60
Neutral
$12.83M1.064.56%
56
Neutral
$126.60M7.2615.28%10.29%
55
Neutral
$47.29M-2.373.57%-4.28%-1.93%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MAAL
Marketing Alliance
1.85
0.59
46.83%
EHTH
Ehealth
1.49
-2.24
-60.05%
HUIZ
Huize Holding
1.27
-1.40
-52.43%
SLQT
SelectQuote
0.72
-1.37
-65.69%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 02, 2026