Marketing Alliance (MAAL) AI Stock Analysis

• Market Cap: $10.81M
• Dividend Yield: N/A
• Average Volume (3M): 1.94K
• Price to Earnings (P/E): 22.6
• Beta (1Y): -0.45
• Revenue Growth: 9.74%
• EPS Growth: -59.57%
• Country: US
• Employees: 32
• Sector: Financial
• Sector Strength: 70
• Industry: Insurance - Brokers
• EPS (TTM): N/A
• Shares Outstanding: 8,008,081
• 10 Day Avg. Volume: 60
• 30 Day Avg. Volume: 1,940
• PEG Ratio: -0.38
• Price to Book (P/B): 1.70
• Price to Sales (P/S): 0.43
• P/FCF Ratio: 5.90
• Enterprise Value/Market Cap: 0.67
• Enterprise Value/Revenue: 0.33
• Enterprise Value/Gross Profit: 1.58
• Enterprise Value/Ebitda: 6.04
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 62 Neutral
• Price Target: $1.50 ▲(10.29% Upside)

The overall stock score of 62 reflects a balanced view of Marketing Alliance's financial performance, technical analysis, and valuation. The company's strong cash flow generation and improved leverage management are positive factors, but declining profitability margins and neutral technical indicators present challenges. The valuation is reasonable, supported by an attractive dividend yield.

Positive Factors

Revenue Growth

Sustained revenue growth indicates a recovery and expanding market reach, enhancing long-term business stability and potential for future expansion.

Cash Flow Generation

Robust cash flow generation enhances financial flexibility, allowing for reinvestment in growth initiatives and providing a buffer against economic downturns.

Leverage Management

Improved leverage management reduces financial risk, supporting long-term stability and enhancing the company's ability to invest in strategic opportunities.

Negative Factors

Profitability Margins

Declining profitability margins indicate challenges in cost management and pricing power, potentially impacting long-term earnings and competitiveness.

Operational Efficiency

Reduced operational efficiency can hinder the company's ability to maximize profit from its revenue, affecting overall financial health and market competitiveness.

EPS Growth

A significant decline in EPS growth reflects challenges in profitability and shareholder value creation, potentially affecting investor confidence and stock performance.

Marketing Alliance Business Overview & Revenue Model

Company Description

The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. It also provides long term care insurance, disability insurance, and medicare supplement products. In addition, the company operates family entertainment space in Florida, Missouri, and North Carolina under the name of Monkey Joe's; and provides construction, heavy equipment, and trenching services in Iowa. The Marketing Alliance, Inc. was incorporated in 1996 and is headquartered in St. Louis, Missouri.

How the Company Makes Money

Marketing Alliance generates revenue through multiple streams, primarily from service fees charged for its marketing services. This includes monthly retainers for ongoing digital marketing campaigns, one-time project fees for specific initiatives, and performance-based pricing models where fees are contingent on achieving predefined marketing results. Additionally, MAAL partners with technology platforms for affiliate marketing, earning commissions on referrals and leads generated through their services. The company also offers training and consulting services to businesses looking to improve their own marketing strategies, providing yet another revenue source. Strategic partnerships with key industry players enhance MAAL's market reach and contribute to its overall earnings.

Marketing Alliance Financial Statement Overview

Summary

Marketing Alliance demonstrates a recovery in revenue growth and improved cash flow generation, though profitability margins have declined. The balance sheet shows better leverage management, contributing to financial stability. Overall, the company is on a positive trajectory with strong cash flow performance, but needs to address profitability challenges.

Income Statement

The company shows a positive revenue growth rate of 7.37% in the latest year, indicating a recovery from previous declines. However, margins have decreased compared to prior years, with a net profit margin of 2.18% and a gross profit margin of 21.16%. The EBIT and EBITDA margins are also lower, suggesting reduced operational efficiency. Overall, the income statement reflects moderate growth with some profitability challenges.

Balance Sheet

The debt-to-equity ratio has improved to 0.49, indicating better leverage management compared to previous years. Return on equity is at 8.56%, showing a decline but still positive. The equity ratio is stable, reflecting a balanced asset structure. The balance sheet suggests improved financial stability, though profitability has weakened.

Cash Flow

Free cash flow growth is strong at 408.5%, indicating significant improvement in cash generation. The operating cash flow to net income ratio is 0.16, and the free cash flow to net income ratio is 0.98, showing efficient cash conversion. The cash flow statement reflects robust cash management and operational efficiency.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	21.85M	21.37M	19.59M	17.38M	24.34M	32.14M
Gross Profit	4.56M	4.52M	4.91M	4.76M	6.36M	5.47M
EBITDA	1.19M	992.40K	1.90M	1.36M	3.15M	4.70M
Net Income	791.08K	465.60K	1.04M	893.63K	2.62M	1.44M
Balance Sheet
Total Assets	14.09M	15.84M	17.50M	18.53M	23.39M	24.94M
Cash, Cash Equivalents and Short-Term Investments	4.25M	4.67M	6.36M	6.10M	6.83M	6.85M
Total Debt	899.27K	2.65M	4.29M	4.83M	5.56M	6.12M
Total Liabilities	8.46M	10.41M	10.78M	11.64M	15.61M	17.63M
Stockholders Equity	5.63M	5.44M	6.72M	6.89M	7.78M	7.31M
Cash Flow
Free Cash Flow	1.25M	1.57M	340.75K	1.76M	1.89M	1.16M
Operating Cash Flow	1.28M	1.60M	817.51K	1.78M	2.01M	1.40M
Investing Cash Flow	331.43K	501.94K	1.25M	554.16K	643.40K	2.98M
Financing Cash Flow	-2.17M	-3.49M	-1.62M	-2.58M	-2.63M	-1.68M

Marketing Alliance Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.36
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAAL, the sentiment is Positive. The current price of 1.36 is above the 20-day moving average (MA) of 1.35, below the 50-day MA of 1.39, and above the 200-day MA of 1.34, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 50.16 is Neutral, neither overbought nor oversold. The STOCH value of 37.04 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAAL.

Marketing Alliance Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
MAAL	62 Neutral	$10.81M	22.58	―	―	9.74%	-59.57%
HUIZ	57 Neutral	$35.01M	13.92	4.56%	―	19.30%	-17.56%
EHTH	56 Neutral	$126.14M	110.51	5.88%	―	16.79%	―
SLQT	50 Neutral	$255.16M	―	15.11%	―	13.16%	―
TIRX	43 Neutral	$26.98M	-1.75	-11.18%	―	624.24%	85.46%
GOCO	41 Neutral	$47.31M	-0.18	-142.05%	―	7.56%	-344.04%