Strong Performance in B2B Business
The B2B business recorded growth in both top and bottom line performance, with significant results in the commercial uniform side and high single-digit revenue increases in the school uniform segment.
Expansion in Licensing and Third-Party Marketplaces
Licensing revenue grew by 19% year-over-year. The third-party marketplace business grew approximately 14%, highlighting strong performance in Macy's and a record-setting prime week on Amazon.
Innovative Product Lines and Strong Customer Engagement
The launch of the Lands' End Essentials line on Amazon and the success of new product lines, such as embroidered jeans and expanded barrel leg fit, contributed to strong customer engagement and sales.
Gross Margin Improvement
Despite revenue challenges, gross margin in the second quarter improved by approximately 90 basis points from the previous year, driven by full-price selling and the expansion of the licensing business.