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Lamar Advertising Company (LAMR)
NASDAQ:LAMR
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Lamar Advertising (LAMR) AI Stock Analysis

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LAMR

Lamar Advertising

(NASDAQ:LAMR)

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Outperform 70 (OpenAI - 4o)
Rating:70Outperform
Price Target:
$132.00
▲(9.95% Upside)
Lamar Advertising's overall stock score reflects strong financial performance and consistent revenue growth, tempered by high leverage and valuation concerns. The earnings call provided a mixed outlook, with both positive operational highlights and challenges. Technical indicators suggest a neutral market sentiment, contributing to a balanced score.
Positive Factors
Consistent Revenue Growth
Consistent revenue growth over 17 quarters indicates strong market demand and effective business strategies, supporting long-term stability and expansion.
Strong Balance Sheet and Financial Metrics
A strong balance sheet with low leverage and high liquidity provides financial flexibility, enabling strategic investments and resilience against economic fluctuations.
Successful M&A Activity
Successful M&A activity, including innovative transactions, enhances growth potential and competitive positioning, driving long-term business expansion.
Negative Factors
High Debt-to-Equity Ratio
A high debt-to-equity ratio can limit financial flexibility and increase risk, potentially impacting the company's ability to invest in growth opportunities.
Negative Free Cash Flow Growth
Negative free cash flow growth may constrain the company's ability to fund new projects and initiatives, affecting long-term strategic goals.
Loss of Vancouver Transit Contract
The loss of the Vancouver contract reduces revenue streams and operational scope, posing challenges to maintaining growth momentum in affected regions.

Lamar Advertising (LAMR) vs. SPDR S&P 500 ETF (SPY)

Lamar Advertising Business Overview & Revenue Model

Company DescriptionFounded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with over 352,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with approximately 3,800 displays.
How the Company Makes MoneyLamar Advertising generates revenue primarily through leasing advertising space on its extensive network of billboards and digital displays. The company typically enters into contracts with advertisers for specific durations, ranging from a few weeks to several months, allowing them to showcase their products or services. Key revenue streams include traditional billboard advertising, digital advertising, and transit advertising, which involves ads placed on buses and other transit systems. Additionally, Lamar may engage in strategic partnerships with other media companies and local businesses to enhance its advertising offerings. Factors contributing to its earnings include high demand for outdoor advertising in urban areas, the effectiveness of digital billboards in capturing consumer attention, and the company's ability to maintain and expand its inventory of advertising spaces.

Lamar Advertising Earnings Call Summary

Earnings Call Date:Aug 08, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call reveals a solid operational performance with consistent revenue growth, strong results in certain divisions, and successful M&A activity. However, challenges such as the lowering of AFFO guidance, weakness in specific categories, and the strategic exit from the Vancouver contract create a mixed outlook. Despite these challenges, the company's strong financial position and growth in key areas provide a basis for cautious optimism.
Q2-2025 Updates
Positive Updates
Consistent Revenue Growth
Achieved 1.9% revenue growth on a consolidated acquisition-adjusted basis, marking the 17th consecutive quarter of acquisition-adjusted revenue growth.
Strong Performance in Airport and Logos Division
The airport and logos division significantly outpaced the broader portfolio, growing revenue by 11.7% and 6.1%, respectively.
Successful M&A Activity
Completed $110 million in cash acquisitions year-to-date, including the first-ever UPREIT transaction in the billboard space with Verde Outdoor.
Strong Balance Sheet and Financial Metrics
Maintained a low total leverage ratio of 2.95x net debt-to-EBITDA and ended the quarter with $363 million in total liquidity.
Growth in AFFO and EBITDA
Adjusted funds from operations increased by 5.5% to $225.3 million, and adjusted EBITDA increased by 2.5% to $278.4 million.
Negative Updates
Revision of Full-Year AFFO Guidance
Lowered full-year AFFO guidance to a range of $8.10 to $8.20 per share, partly due to operational softness and the exit from the Vancouver transit contract.
Weakness in Certain Categories
Categories such as education, beverages, and telecom showed weakness, with declines of 3.8%, 16%, and 17% respectively.
Loss of Vancouver Transit Contract
Exit from the Vancouver transit contract resulted in a $0.06 per share impact on AFFO due to severance costs and loss of cash flow.
Cautious Market Environment
Advertisers continue to maintain a cautious approach due to economic uncertainties, impacting growth expectations.
Company Guidance
During the call, Lamar provided guidance for the remainder of 2025, revising its full-year AFFO per share expectations to a range of $8.10 to $8.20. This revision reflects both softer operational results and specific non-operational factors, such as the exit from the Vancouver transit contract, which impacted AFFO by approximately $0.06 per share. In Q2 2025, Lamar experienced a 1.9% increase in acquisition-adjusted revenue and a 2% rise in adjusted EBITDA. The company’s EBITDA margins showed a slight improvement over the previous year. Additionally, Lamar's capital expenditure for the first half of the year reached $68.1 million, with full-year expectations set at $180 million. The company completed $110 million in cash acquisitions and executed a notable UPREIT transaction, highlighting an innovative approach to M&A. Lamar maintained a strong balance sheet with a net debt-to-EBITDA ratio of 2.95x and ended Q2 with $363 million in liquidity.

Lamar Advertising Financial Statement Overview

Summary
Lamar Advertising demonstrates strong revenue and profit growth, supported by solid margins. However, the high debt-to-equity ratio of 1.83 is a concern for financial stability, despite strong cash flow generation and efficient use of equity capital.
Income Statement
Lamar Advertising shows strong revenue growth with a TTM increase of 63.5%, indicating robust business expansion. The gross profit margin remains healthy at 63.5%, though slightly lower than the previous year. Net profit margin improved to 19.7% in TTM, reflecting better cost management. EBIT and EBITDA margins also show positive trends, supporting profitability.
Balance Sheet
The company has a high debt-to-equity ratio of 1.83 in TTM, which is a concern for financial stability. However, the return on equity is strong at 40.0%, indicating efficient use of equity capital. The equity ratio is not provided, but the high leverage suggests potential risks if market conditions change.
Cash Flow
Operating cash flow remains strong with a TTM coverage ratio of 1.10. However, free cash flow growth is negative at -5.5%, which could impact future investments. The free cash flow to net income ratio is healthy at 83.7%, indicating good cash generation relative to earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.23B2.21B2.11B2.03B1.79B1.57B
Gross Profit1.49B1.48B1.41B1.36B1.21B1.01B
EBITDA1.09B1.00B974.55M933.06M775.02M636.97M
Net Income440.05M361.87M495.76M438.65M388.09M243.39M
Balance Sheet
Total Assets6.67B6.59B6.56B6.48B6.05B5.79B
Cash, Cash Equivalents and Short-Term Investments55.73M49.46M44.60M52.62M99.79M121.57M
Total Debt4.77B4.56B4.64B4.57B4.23B4.10B
Total Liabilities5.77B5.54B5.35B5.28B4.83B4.59B
Stockholders Equity905.07M1.05B1.22B1.20B1.22B1.20B
Cash Flow
Free Cash Flow722.70M748.33M605.34M614.53M608.33M507.60M
Operating Cash Flow863.94M873.61M783.61M781.61M734.42M569.87M
Investing Cash Flow-122.02M-164.91M-310.12M619.07M461.76M-96.89M
Financing Cash Flow-764.15M-703.42M-481.63M-209.32M-294.52M-377.92M

Lamar Advertising Technical Analysis

Technical Analysis Sentiment
Positive
Last Price120.05
Price Trends
50DMA
122.64
Negative
100DMA
121.59
Negative
200DMA
118.13
Positive
Market Momentum
MACD
-0.80
Negative
RSI
49.76
Neutral
STOCH
69.18
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LAMR, the sentiment is Positive. The current price of 120.05 is below the 20-day moving average (MA) of 120.64, below the 50-day MA of 122.64, and above the 200-day MA of 118.13, indicating a neutral trend. The MACD of -0.80 indicates Negative momentum. The RSI at 49.76 is Neutral, neither overbought nor oversold. The STOCH value of 69.18 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for LAMR.

Lamar Advertising Risk Analysis

Lamar Advertising disclosed 33 risk factors in its most recent earnings report. Lamar Advertising reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Lamar Advertising Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$4.15B26.667.56%6.40%1.37%-16.66%
70
Outperform
$12.26B28.2341.80%5.25%3.08%-12.87%
65
Neutral
$2.17B12.193.79%4.94%3.15%1.96%
62
Neutral
$3.07B29.5314.89%9.22%-2.49%-52.99%
* Real Estate Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LAMR
Lamar Advertising
120.05
-7.74
-6.06%
EPR
EPR Properties
54.28
10.92
25.18%
OUT
Outfront Media
17.89
0.77
4.50%

Lamar Advertising Corporate Events

Private Placements and Financing
Lamar Advertising Completes $400M Senior Notes Placement
Neutral
Oct 1, 2025

On September 25, 2025, Lamar Advertising Company completed a private placement of $400 million in senior notes due in 2033, raising approximately $393.5 million in net proceeds. This financial maneuver is expected to impact Lamar Media’s operations by imposing certain restrictions on debt, investments, and asset sales, while also offering redemption options under specific conditions, potentially affecting the company’s financial flexibility and stakeholder interests.

The most recent analyst rating on (LAMR) stock is a Hold with a $133.00 price target. To see the full list of analyst forecasts on Lamar Advertising stock, see the LAMR Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Lamar Advertising Completes $400 Million Senior Notes Placement
Neutral
Oct 1, 2025

On September 25, 2025, Lamar Advertising Company completed a private placement of $400 million in senior notes due 2033, resulting in net proceeds of approximately $393.5 million. This financial move is expected to impact Lamar Media’s operations by providing capital while imposing certain restrictions on financial activities, such as incurring additional debt and making certain investments, which could influence the company’s strategic decisions and stakeholder interests.

The most recent analyst rating on (LAMR) stock is a Hold with a $133.00 price target. To see the full list of analyst forecasts on Lamar Advertising stock, see the LAMR Stock Forecast page.

Private Placements and Financing
Lamar Advertising Amends Credit Agreement for $700M Loan
Neutral
Sep 25, 2025

On September 23, 2025, Lamar Media Corp., a subsidiary of Lamar Advertising Company, amended its Credit Agreement to establish $700 million in new Term B Loans. This financial move allowed Lamar Media to repay $600 million of previously outstanding Term B Loans and reduce its revolving credit facility balance, with the new loans maturing in 2032 and offering flexible interest rate options.

The most recent analyst rating on (LAMR) stock is a Buy with a $142.00 price target. To see the full list of analyst forecasts on Lamar Advertising stock, see the LAMR Stock Forecast page.

Private Placements and Financing
Lamar Advertising Secures $700 Million Term B Loans
Neutral
Sep 25, 2025

On September 23, 2025, Lamar Advertising‘s subsidiary, Lamar Media Corp., amended its existing credit agreement to establish $700 million in new Term B Loans. The proceeds were used to repay existing loans and reduce the balance on a revolving credit facility, with the loans maturing in 2032 and bearing interest based on the Adjusted Term SOFR Rate or the Adjusted Base Rate.

The most recent analyst rating on (LAMR) stock is a Buy with a $142.00 price target. To see the full list of analyst forecasts on Lamar Advertising stock, see the LAMR Stock Forecast page.

Private Placements and Financing
Lamar Advertising Subsidiary to Sell $400M Senior Notes
Neutral
Sep 22, 2025

On September 22, 2025, Lamar Advertising Company announced that its subsidiary, Lamar Media Corp., plans to sell $400 million in Senior Notes due 2033 through a private placement. The proceeds, expected to be around $393.5 million after expenses, will be used to repay existing debt under its senior credit facility and Accounts Receivable Securitization Program, potentially impacting the company’s financial structure and market positioning.

The most recent analyst rating on (LAMR) stock is a Buy with a $142.00 price target. To see the full list of analyst forecasts on Lamar Advertising stock, see the LAMR Stock Forecast page.

Private Placements and Financing
Lamar Advertising Announces $400M Senior Notes Sale
Neutral
Sep 22, 2025

On September 22, 2025, Lamar Advertising Company announced that its subsidiary, Lamar Media Corp., plans to sell $400 million in 5.375% Senior Notes due 2033 through a private placement. The proceeds, expected to be approximately $393.5 million after expenses, will be used to repay existing debt under Lamar Media’s senior credit facility and Accounts Receivable Securitization Program, potentially impacting the company’s financial structure and market positioning.

The most recent analyst rating on (LAMR) stock is a Buy with a $142.00 price target. To see the full list of analyst forecasts on Lamar Advertising stock, see the LAMR Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Lamar Advertising Announces $400 Million Senior Notes Offering
Neutral
Sep 22, 2025

On September 22, 2025, Lamar Advertising Company announced a proposed private placement of $400 million in senior notes through its subsidiary, Lamar Media Corp. The proceeds from this offering are intended to repay existing debts under its senior credit facility and Accounts Receivable Securitization Program. Additionally, Lamar Media Corp. is seeking to amend its senior credit agreement to refinance its existing $600 million Term B Loan with a new $700 million facility. These financial maneuvers aim to strengthen Lamar’s financial position, although they carry risks related to market conditions and evolving ESG expectations, which could impact the company’s reputation and operations.

The most recent analyst rating on (LAMR) stock is a Buy with a $142.00 price target. To see the full list of analyst forecasts on Lamar Advertising stock, see the LAMR Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Lamar Advertising Announces $400M Senior Notes Offering
Neutral
Sep 22, 2025

On September 22, 2025, Lamar Advertising Company announced a proposed private placement of $400 million in senior notes by its subsidiary, Lamar Media Corp. The proceeds from this offering are intended to repay existing indebtedness under its senior credit facility and Accounts Receivable Securitization Program. Additionally, Lamar Media Corp. is seeking to amend its senior credit agreement to refinance its existing $600 million Term B Loan facility with a new $700 million facility. This financial maneuver aims to strengthen Lamar’s financial position and manage its debt obligations, though it carries risks related to market conditions and ESG factors that could impact the company’s reputation and operations.

The most recent analyst rating on (LAMR) stock is a Buy with a $142.00 price target. To see the full list of analyst forecasts on Lamar Advertising stock, see the LAMR Stock Forecast page.

Dividends
Lamar Advertising Declares Quarterly Cash Dividend
Positive
Aug 27, 2025

On August 27, 2025, Lamar Advertising Company announced that its Board of Directors declared a quarterly cash dividend of $1.55 per share, payable on September 30, 2025, to stockholders of record on September 19, 2025. This announcement reflects the company’s ongoing commitment to providing shareholder value, with expected total quarterly distributions in 2025 reaching at least $6.20 per common share.

The most recent analyst rating on (LAMR) stock is a Buy with a $136.00 price target. To see the full list of analyst forecasts on Lamar Advertising stock, see the LAMR Stock Forecast page.

Lamar Advertising Co’s Earnings Call Highlights Growth and Challenges
Aug 12, 2025

Lamar Advertising Co’s recent earnings call conveyed a generally positive sentiment, underscored by continued revenue growth and a solid financial standing. The company celebrated strategic successes, such as the UPREIT transaction, but also acknowledged challenges, including revised AFFO guidance and hurdles in replacing political ad revenue, alongside the impact of exiting the Vancouver contract.

Lamar Advertising Reports Strong Q2 2025 Results
Aug 9, 2025

Lamar Advertising Company, a prominent player in the outdoor advertising sector, operates a vast network of billboard and digital displays across North America, catering to both local businesses and national brands. In its latest earnings report for the second quarter of 2025, Lamar Advertising reported net revenues of $579.3 million, marking a 2.5% increase from the previous year. The company also achieved a net income of $155.0 million, reflecting a 12.7% rise, and an adjusted EBITDA of $278.4 million, up by 2.5%. These results were bolstered by a milestone acquisition in the billboard industry, which is expected to contribute to future revenue growth. Key financial metrics for the quarter included a 5.5% increase in adjusted funds from operations (AFFO) and a 6.7% rise in diluted AFFO per share. Despite these positive results, the company has slightly revised its full-year guidance for diluted AFFO per share to a range of $8.10 to $8.20, down from the previous estimate. Looking ahead, Lamar Advertising remains optimistic about continued revenue growth in the second half of 2025, supported by strategic acquisitions and a robust digital billboard network.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 24, 2025