Kohl's demonstrated some positive momentum, particularly with proprietary brands and inventory management. However, significant challenges remain, including sales declines, pressure on core customers, and uncertainties related to global trade policy.

Company Guidance

During the Kohl's Corporation Second Quarter 2025 Earnings Conference Call, the company provided several key financial metrics and updates on strategic initiatives. Kohl's reported a comparable sales decrease of 4.2% and adjusted earnings per diluted share of $0.56, both exceeding expectations. Gross margin expanded by approximately 30 basis points, while inventory and SG&A expenses were reduced by 5% and 4%, respectively. The company highlighted the improved performance of its digital business and proprietary brand sales, which were particularly strong in July. Kohl's also emphasized its strategic focus on offering value through proprietary brands and enhancing promotional strategies by making more brands coupon-eligible, which led to an 800 basis point increase in coupon penetration. Looking forward, Kohl's revised its full-year 2025 guidance, expecting net sales to decline by 5% to 6% and gross margin expansion of approximately 30 basis points, with adjusted diluted earnings per share projected to be between $0.50 and $0.80. The company acknowledged the ongoing macroeconomic challenges and the pressured consumer environment but expressed confidence in its strategic initiatives to drive long-term growth.

Positive End to Q2

July comp sales were flat compared to last year, showing improvement from earlier in the quarter.

Proprietary Brand Growth

Proprietary brands saw sales up 500 basis points from the first quarter, with July seeing low single-digit growth.

Gross Margin Improvement

Gross margin increased by 30 basis points in the quarter, driven by category mix benefits and strong inventory management.

SG&A Expense Reduction

SG&A expenses decreased by 4.1%, reflecting disciplined cost management.

Inventory Management

Inventory levels were reduced by 5% compared to the previous year.

Impulse and Sephora Expansion

Impulse sales increased by 30% in Q2, and Sephora at Kohl's grew 3% year-over-year.

Successful Refinancing

Kohl's completed the refinance of July 2025 maturities, issuing $360 million of 10% senior secured notes due in 2030.

Kohl's (KSS) Earnings, Revenues Date & History

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KSS Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 25, 2025	2025 (Q3)	-0.17 / -	0.2	―	―	―
Aug 27, 2025	2025 (Q2)	0.30 / 0.56	0.59	-5.08% (-0.03)
May 29, 2025	2025 (Q1)	-0.25 / -0.13	-0.24	45.83% (+0.11)
Mar 11, 2025	2024 (Q4)	0.73 / 0.95	1.67	-43.11% (-0.72)
Nov 26, 2024	2024 (Q3)	0.28 / 0.20	0.53	-62.26% (-0.33)
Aug 28, 2024	2024 (Q2)	0.45 / 0.59	0.52	13.46% (+0.07)
May 30, 2024	2024 (Q1)	0.05 / -0.24	0.13	-284.62% (-0.37)
Mar 12, 2024	2023 (Q4)	1.28 / 1.67	-2.49	167.07% (+4.16)
Nov 21, 2023	2023 (Q3)	0.35 / 0.53	0.82	-35.37% (-0.29)
Aug 23, 2023	2023 (Q2)	0.23 / 0.52	1.11	-53.15% (-0.59)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

KSS Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 27, 2025	$13.04	$16.17	+24.00%
May 29, 2025	$7.99	$7.93	-0.75%
Mar 11, 2025	$11.72	$8.90	-24.06%
Nov 26, 2024	$17.24	$14.31	-17.00%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.