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Kohl's (KSS)
NYSE:KSS

Kohl's (KSS) AI Stock Analysis

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KSS

Kohl's

(NYSE:KSS)

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Neutral 50 (OpenAI - 5.2)
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Neutral 50 (OpenAI - 5.2)
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Neutral 50 (OpenAI - 5.2)
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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
$12.50
▲(0.56% Upside)
Action:ReiteratedDate:03/10/26
The score reflects mixed fundamentals led by improved cash flow and operational cost discipline, but weighed down by an ongoing multi-year sales decline and meaningful leverage. Technicals are notably bearish with the stock below key moving averages and negative MACD, and valuation looks demanding due to a very high P/E despite a moderate dividend yield. Earnings call guidance was cautious, reinforcing that a top-line turnaround is still uncertain.
Positive Factors
Cash generation
Materially stronger operating and free cash flow in the TTM provides durable funding capacity for capex, dividends and debt reduction. Improved cash generation reduces reliance on short-term borrowing and gives management flexibility to invest in omnichannel and inventory refresh initiatives.
Margin and inventory discipline
Sustained gross margin expansion and tighter inventory reduce markdown risk and improve working-capital efficiency. Lower clearance rates and fresher receipts support healthier full-price sell-through and create a more stable margin base versus peers reliant on high promotional activity.
Omnichannel and brand momentum
Progress on digital, store-enabled fulfillment and stronger shop-in-shop partnerships (Sephora, MAC rollout) and pockets of proprietary-brand strength increase customer reach and basket depth. These durable omnichannel capabilities support long-term customer retention and higher-margin category growth.
Negative Factors
Multi-year sales decline
A persistent top-line contraction across multiple years erodes scale advantages and limits operating leverage. Continued revenue decline pressures SG&A absorption, compresses margins, and makes deleveraging and consistent profit recovery dependent on sustained traffic and category turnarounds.
Elevated leverage
Meaningful leverage for a department-store profile raises sensitivity to sales volatility and interest-cost shocks. Even with some debt reduction recently, elevated leverage constrains strategic optionality, increases refinancing risk, and heightens the importance of consistent cash conversion to repair the balance sheet.
Transaction and credit revenue weakness
Declines in credit-related and transaction-driven revenue remove a higher-margin earnings component and signal weaker customer engagement. A prolonged drag on the Kohl’s Card ecosystem and below-par transaction counts will make margin recovery and lifetime-value improvements harder, even with product and digital fixes.

Kohl's (KSS) vs. SPDR S&P 500 ETF (SPY)

Kohl's Business Overview & Revenue Model

Company DescriptionKohl's Corporation operates as a retail company in the United States. It offers branded apparel, footwear, accessories, beauty, and home products through its stores and website. The company provides its products primarily under the brand names of Apt. 9, Croft & Barrow, Jumping Beans, SO, and Sonoma Goods for Life, as well as Food Network, LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. As of March 21, 2022, it operated approximately 1,100 Kohl's stores and a website www.Kohls.com. Kohl's Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.
How the Company Makes MoneyKohl’s primarily makes money by selling merchandise to consumers through its stores and e-commerce channels, recognizing revenue at the point of sale (in-store) or upon shipment/fulfillment (online), net of returns and discounts. Its core revenue stream is retail merchandise sales across categories such as women’s, men’s, kids, and home, with profitability influenced by product mix (e.g., national vs. private brands), promotional activity, and inventory management/markdowns. In addition to merchandise sales, Kohl’s generates revenue through other sources such as credit-related arrangements tied to the Kohl’s Card/loyalty ecosystem (e.g., income associated with its credit program; the specific contractual structure and accounting treatment depend on its current agreements) and other non-merchandise revenues (e.g., certain service or miscellaneous revenues reported outside net sales when applicable). The company also uses partnerships and shop-in-shop concepts to drive traffic and sales; a notable example is its long-running partnership with Sephora, where Sephora at Kohl’s locations and online offerings are intended to increase beauty category sales and attract incremental customer visits that can translate into broader basket purchases.

Kohl's Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Breaks down revenue across different business areas, highlighting which segments are driving growth and which may need strategic adjustments.
Chart InsightsKohl's is experiencing a notable decline in revenue across key segments, particularly in footwear and children's categories, reflecting broader challenges in discretionary spending. Despite these declines, the company is making strategic strides with proprietary brands and digital sales, which are showing positive momentum. Leadership changes and improved inventory management are also positioning Kohl's for potential recovery. The cautious optimism from the earnings call suggests that while challenges persist, strategic initiatives could stabilize performance in the coming quarters.
Data provided by:The Fly

Kohl's Earnings Call Summary

Earnings Call Date:Mar 10, 2026
(Q4-2025)
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% Change Since: |
Next Earnings Date:May 27, 2026
Earnings Call Sentiment Neutral
The call presents a balanced picture: strong operational and financial improvements (EPS upside, margin expansion, significant cash flow improvement, reduced leverage and tighter inventory) provide a solid foundation, while top-line challenges persist (comp declines, transaction weakness, credit revenue decline, and seasonal/promotional execution issues). Management has articulated detailed corrective actions and cautious guidance for 2026, expecting progressive improvement but acknowledging it will take time and may not be a straight line.
Q4-2025 Updates
Positive Updates
Earnings Per Share and Adjusted Net Income Improvement
Adjusted net income of $125M in Q4 and $186M for 2025; adjusted diluted EPS of $1.07 in Q4 and $1.62 for the full year, with management noting EPS 'well ahead of last year' despite weaker top-line results.
Stronger Liquidity and Deleveraging
Cash and cash equivalents of $674M at year-end, up $540M year-over-year; operating cash flow of $750M in Q4 and $1.4B for the year (a $700M increase vs. 2024); fully exited the revolver (no borrowings) and repurchased $87M of long-term debt at a discount; interest expense down $15M in Q4 and $31M for the year.
Gross Margin Expansion and Inventory Discipline
Gross margin expanded by 25 basis points in Q4 to 33.1% and by 34 basis points for the full year to 37.5%, driven by disciplined inventory management and lower clearance markdowns; inventory reduced roughly 7% year-over-year, positioning fresher spring receipts.
SG&A and Cost Reductions
SG&A decreased $76M (4.9%) in Q4 and 4.1% for the year (ex-shift: Q4 down 4.1%, full year down 2.8%), driven by lower store, marketing, and fulfillment costs; depreciation declined (Q4 depreciation $174M, down $9M).
Progress on Omnichannel and Digital Capabilities
Digital sales grew low-single-digits in Q4 and were flat for the year; digital penetration increased ~220 basis points to 35% of total sales in Q4; management highlighted improvements in store-enabled fulfillment (BOPIS/BOSS/ship-from-store) and digital modernization efforts (site structure, personalization, AI-ready data architecture).
Momentum in Proprietary Brands and Specific Categories
Proprietary brands showed pockets of strength: juniors +8% and petites +26% in Q4; proprietary apparel flat (overall proprietary brands down 3%); men's and kids proprietary books ran positive comps; Impulse expansion drove over a 40% comparable sales increase versus last year in areas where rolled out; Sephora at Kohl's grew 2% with comps improving to flat in Q4 and MAC launched in ~850 Sephora locations.
Concrete Operational Plans and Early Execution Wins
Management implemented inventory and allocation changes that produced a 'substantially smoother' spring receipt transition; plans to increase inventory depth (high-single-digit target), curate choice counts, expand proprietary brand marketing ('By Kohl's'), roll out $10-and-under impulse assortments (Deal Bar, toy tower) and further omnichannel improvements in 2026.
Negative Updates
Top-Line Weakness and Comparable Sales Declines
Net sales down 3.9% in Q4 and down 4% for the year; comparable sales declined 2.8% in Q4 and 3.1% for the year; store sales declined mid-single-digits driven by lower transactions—primary top-line drag.
Holiday Promotional and Seasonal Execution Shortfalls
Management conceded losing competitive ground during high-traffic holiday windows (Black Friday, Cyber Monday, post-Christmas) and identified operational failures in fall seasonal allocation; home seasonal (seasonal decor) underperformed due to buying 'too deep' and inadequate price competitiveness.
Credit/Other Revenue Pressure
Other Revenue (primarily credit business) declined 9% in Q4 and 10% for the year; Kohl's card customer still down mid-single digits despite improvement (improved ~120 basis points from Q3), and Other Revenue is guided down an additional 4%–6% in 2026 due to lower accounts receivable balances and lagged accrual dynamics.
Cautious 2026 Guidance and Margin Headwinds
2026 outlook: net sales and comparable sales guidance of -2% to 0%; operating margin guidance 2.8%–3.4%; EPS $1.00–$1.60. Management expects gross margin flat to down slightly (more promotional activity and higher digital penetration) and only modest SG&A dollar declines (0.5%–1.5%), indicating constrained near-term margin expansion if sales remain soft.
Weather and External Disruptions Impacting Results
Management attributes approximately 70 basis points of Q4 comparable sales decline to severe winter storms (about half of stores closed during storms in January), amplifying near-term top-line pressure.
Digital Conversion and Transaction Weakness
Digital traffic increased but conversion declined (digital sales grew low-single-digits in Q4 but were flat for the year), and the company's primary issue remains declining transactions—management emphasizes need to drive traffic and trip frequency as AOV has been relatively flat historically.
Category-Specific Softness (Footwear and Home)
Footwear underperformed overall due to softness in active footwear and boots (boots buys intentionally reduced); home business underperformed primarily from seasonal decor softness and inventory execution errors.
Company Guidance
Kohl’s 2026 guidance calls for full‑year net sales and comparable sales down 2% to flat versus 2025, operating (EBIT) margin of 2.8%–3.4%, and EPS of $1.00–$1.60; Other Revenue is expected down 4%–6%, gross margin flat to slightly down, SG&A dollars down 0.5%–1.5%, depreciation & amortization about $700M, interest expense about $285M, and a tax rate of ~22%; inventory is expected down low‑ to mid‑single digits, capital expenditures $350M–$400M, with Q1 comps down low single digits and management expecting sales to build through the year.

Kohl's Financial Statement Overview

Summary
Financials point to a recovery that is not yet stable: revenue continues to decline and margins remain thin, but profitability improved versus FY2025 and cash generation strengthened materially in TTM (operating cash flow ~$1.38B; free cash flow ~$1.16B). Balance sheet leverage remains meaningful (elevated debt-to-equity), increasing risk if sales pressure persists.
Income Statement
46
Neutral
Results show a clear top-line downtrend, with revenue declining across the multi-year period and down again in TTM (Trailing-Twelve-Months) (about $15.5B vs. $16.2B in FY2025 and $19.4B in FY2022). Profitability is positive in TTM (Trailing-Twelve-Months) (net income ~$271M), and operating profitability improved versus FY2025 (higher operating and EBITDA margins). However, net margins remain thin (~1.2% in TTM (Trailing-Twelve-Months)) and earnings have been volatile over the cycle (loss in FY2023, strong FY2022), which limits the score despite the recent rebound.
Balance Sheet
54
Neutral
Leverage is meaningful for a department store profile: debt-to-equity is elevated (around ~1.7x in TTM (Trailing-Twelve-Months) and ~1.9–2.0x in recent annual periods), which increases sensitivity to operating swings. A positive is that total debt appears lower in TTM (Trailing-Twelve-Months) versus prior annual figures. Return on equity has recovered to a modest level in TTM (Trailing-Twelve-Months) (~5%), but it remains well below FY2022 levels and reflects a business still rebuilding profitability.
Cash Flow
62
Positive
Cash generation strengthened materially in TTM (Trailing-Twelve-Months): operating cash flow (~$1.38B) and free cash flow (~$1.16B) are well above FY2025 levels, and free cash flow growth is positive. The main caution is conversion quality versus earnings: free cash flow is below net income in TTM (Trailing-Twelve-Months) (free cash flow to net income < 1), and historical cash flow has been volatile (notably negative free cash flow in FY2023). Overall, current-period cash flow momentum is a relative bright spot.
BreakdownJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue15.53B16.22B17.48B18.10B19.43B
Gross Profit5.60B5.82B6.23B5.83B7.16B
EBITDA1.21B1.18B1.47B1.05B2.32B
Net Income272.00M109.00M317.00M-19.00M938.00M
Balance Sheet
Total Assets13.36B13.56B14.01B14.35B15.05B
Cash, Cash Equivalents and Short-Term Investments674.00M134.00M183.00M153.00M1.59B
Total Debt6.63B7.16B7.38B7.57B6.79B
Total Liabilities9.31B9.76B10.12B10.58B10.39B
Stockholders Equity4.05B3.80B3.89B3.76B4.66B
Cash Flow
Free Cash Flow1.10B182.00M591.00M-544.00M1.67B
Operating Cash Flow1.48B648.00M1.17B282.00M2.27B
Investing Cash Flow-333.00M-467.00M-562.00M-783.00M-570.00M
Financing Cash Flow-603.00M-230.00M-576.00M-933.00M-2.38B

Kohl's Technical Analysis

Technical Analysis Sentiment
Negative
Last Price12.43
Price Trends
50DMA
16.92
Negative
100DMA
18.32
Negative
200DMA
15.49
Negative
Market Momentum
MACD
-1.45
Positive
RSI
27.79
Positive
STOCH
10.29
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KSS, the sentiment is Negative. The current price of 12.43 is below the 20-day moving average (MA) of 14.69, below the 50-day MA of 16.92, and below the 200-day MA of 15.49, indicating a bearish trend. The MACD of -1.45 indicates Positive momentum. The RSI at 27.79 is Positive, neither overbought nor oversold. The STOCH value of 10.29 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for KSS.

Kohl's Risk Analysis

Kohl's disclosed 20 risk factors in its most recent earnings report. Kohl's reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Kohl's Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
65
Neutral
$9.23B16.6130.03%3.99%-1.07%-5.22%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$4.75B8.448.71%3.23%-2.83%184.32%
56
Neutral
$2.32B66.085.21%1.97%6.26%-66.51%
54
Neutral
$3.60B28.2724.58%2.97%9.85%
50
Neutral
$1.39B3.916.91%2.33%-6.13%-22.57%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
KSS
Kohl's
12.43
4.44
55.67%
DDS
Dillard's
591.00
252.91
74.80%
M
Macy's
17.87
5.21
41.20%
SHOO
Steven Madden
31.83
7.44
30.52%
VSCO
Victoria's Secret
44.86
23.94
114.44%

Kohl's Corporate Events

Business Operations and StrategyDividendsFinancial Disclosures
Kohl’s Reports 2025 Results and Sets 2026 Outlook
Neutral
Mar 10, 2026

On March 10, 2026, Kohl’s reported fourth-quarter and full-year fiscal 2025 results for the period ended January 31, 2026, showing net sales declines of 3.9% in the quarter and 4.0% for the year, with comparable sales down 2.8% and 3.1%, respectively, but improved profitability as gross margin expanded and operating income rose to $212 million in Q4 and $624 million for the year. The company generated significantly higher operating cash flow, reduced reliance on its revolving credit facility, refinanced portions of its debt stack, and, despite softer-than-expected Q4 topline performance, underscored a balance-sheet-strengthening strategy while setting a cautious 2026 outlook calling for flat to slightly lower sales, modest adjusted operating margins, and disciplined capital spending, alongside a previously declared quarterly dividend of $0.125 per share payable April 1, 2026.

The most recent analyst rating on (KSS) stock is a Hold with a $15.50 price target. To see the full list of analyst forecasts on Kohl’s stock, see the KSS Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Kohl’s Elevates Mari Steinmetz to Top People Role
Positive
Mar 4, 2026

Effective February 27, 2026, Kohl’s Corporation promoted Mari Steinmetz to Senior Executive Vice President, Chief People Officer, and designated her as an executive officer, elevating her role from the Executive Vice President, Chief People Officer position she has held since March 2023. Steinmetz, who joined Kohl’s in 2010 and brings more than two decades of retail and human resources experience, will continue to lead the company’s talent, culture, and HR strategy, signaling a reinforcement of leadership stability and focus on workforce development across recruitment, associate relations, compensation, benefits, and organizational culture.

The most recent analyst rating on (KSS) stock is a Hold with a $16.50 price target. To see the full list of analyst forecasts on Kohl’s stock, see the KSS Stock Forecast page.

Dividends
Kohl’s Declares Regular Quarterly Cash Dividend to Shareholders
Positive
Feb 25, 2026

On February 25, 2026, Kohl’s Board of Directors declared a regular quarterly cash dividend of $0.125 per share on its common stock, reinforcing a pattern of returning capital to shareholders. The dividend will be paid on April 1, 2026, to shareholders of record as of the close of business on March 18, 2026, signaling continued confidence in the retailer’s financial position and cash generation capability.

The announcement underscores Kohl’s effort to maintain shareholder-friendly policies as it navigates the competitive retail landscape. For income-focused investors, the scheduled payout offers a predictable cash return that may support the stock’s appeal amid ongoing industry pressures and shifting consumer spending patterns.

The most recent analyst rating on (KSS) stock is a Buy with a $21.00 price target. To see the full list of analyst forecasts on Kohl’s stock, see the KSS Stock Forecast page.

Executive/Board Changes
Kohl’s Announces Planned Retirement of Senior Executive Leader
Neutral
Jan 28, 2026

On January 28, 2026, Kohl’s Corporation announced that Fred Hand will retire from his role as Senior Executive Vice President and Director of Stores, effective April 3, 2026, marking a planned leadership change in oversight of the company’s store operations. The company stated that there are no changes to Hand’s compensation or other employment terms in connection with his retirement, and any benefits he receives will be in line with his existing executive compensation agreement, indicating a routine transition without additional financial impact beyond established obligations.

The most recent analyst rating on (KSS) stock is a Buy with a $19.50 price target. To see the full list of analyst forecasts on Kohl’s stock, see the KSS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 10, 2026