tiprankstipranks
Jones Soda Co. (JSDA)
OTHER OTC:JSDA

Jones Soda (JSDA) AI Stock Analysis

Compare
92 Followers

Top Page

JS

Jones Soda

(OTC:JSDA)

42Neutral
Jones Soda's financial health is a major concern, with ongoing loss and liquidity issues being the primary factors weighing down the score. While technical indicators suggest continued weakness, strategic leadership changes and growth initiatives offer some optimism for improvement. The valuation remains unattractive due to negative earnings.

Jones Soda (JSDA) vs. S&P 500 (SPY)

Jones Soda Business Overview & Revenue Model

Company DescriptionJones Soda Co. (JSDA) is a unique beverage company that operates in the non-alcoholic beverage sector. The company is renowned for its premium craft soda offerings, which are characterized by bold flavors and vibrant packaging featuring photos submitted by consumers. Jones Soda's core product range includes a variety of sodas, sparkling waters, and related beverages marketed primarily in North America. The company is headquartered in Seattle, Washington, and has built a brand identity centered around creativity and consumer engagement.
How the Company Makes MoneyJones Soda Co. generates revenue through the sale of its craft sodas and related beverage products. These products are distributed across various retail channels, including grocery stores, convenience stores, and specialty outlets. The company capitalizes on its strong brand presence and consumer loyalty to drive sales. Key revenue streams include direct sales to retailers and distributors, as well as online sales through its e-commerce platform. Additionally, Jones Soda engages in strategic partnerships and collaborations that enhance its market reach and visibility. The company's unique approach of involving consumers in the branding process, such as featuring consumer-submitted photos on its soda labels, contributes significantly to customer engagement and brand differentiation, supporting its revenue generation efforts.

Jones Soda Financial Statement Overview

Summary
Jones Soda shows revenue growth, but profitability remains a significant challenge with persistent negative margins. The balance sheet benefits from zero debt, but declining equity raises concerns. Cash flow issues persist, with negative free cash flow and insufficient operational cash to cover losses.
Income Statement
45
Neutral
Jones Soda's TTM (Trailing-Twelve-Months) revenue increased by 19.16% compared to the previous year, indicating positive growth. However, the company has consistently negative net and EBIT margins, with the TTM net profit margin at -34.65% and EBIT margin at -34.76%, reflecting ongoing profitability challenges.
Balance Sheet
50
Neutral
The TTM debt-to-equity ratio is 0, indicating no debt, which is a positive sign for financial stability. However, decreasing equity from $11.77M in 2022 to $6.78M in the TTM period suggests potential erosion of shareholder value. The equity ratio is 57.11%, showing moderate leverage.
Cash Flow
40
Negative
The TTM free cash flow is negative at -$6.18M, with a declining trend from the previous year, pointing to cash flow challenges. The operating cash flow to net income ratio is 0.89, suggesting operational cash flows are insufficient to cover net losses.
Breakdown
TTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
19.86M16.67M19.09M14.79M11.89M11.51M
Gross Profit
6.03M4.86M5.14M4.40M2.68M2.38M
EBIT
-6.91M-4.88M-6.09M-1.91M-2.83M-2.35M
EBITDA
-6.78M-4.76M-5.58M-1.39M-2.68M-1.99M
Net Income Common Stockholders
-6.88M-4.85M-6.40M-1.81M-3.00M-2.78M
Balance SheetCash, Cash Equivalents and Short-Term Investments
991.00K3.87M7.97M4.67M4.61M5.97M
Total Assets
4.07M9.91M15.10M10.25M9.05M9.85M
Total Debt
2.96M357.00K612.00K2.78M2.20M1.35M
Net Debt
1.97M-3.51M-7.36M-1.88M-2.42M-4.62M
Total Liabilities
4.77M2.36M3.33M5.63M4.67M2.73M
Stockholders Equity
-703.00K7.55M11.77M4.62M4.38M7.13M
Cash FlowFree Cash Flow
-6.18M-3.89M-5.99M-2.56M-1.75M-3.46M
Operating Cash Flow
-6.15M-3.82M-5.96M-2.53M-1.53M-3.34M
Investing Cash Flow
-27.00K-73.00K100.00K-31.00K-214.00K-121.00K
Financing Cash Flow
3.65M-246.00K9.21M2.61M329.00K8.42M

Jones Soda Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.21
Price Trends
50DMA
0.25
Negative
100DMA
0.22
Negative
200DMA
0.30
Negative
Market Momentum
MACD
-0.01
Positive
RSI
28.62
Positive
STOCH
16.37
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JSDA, the sentiment is Negative. The current price of 0.21 is below the 20-day moving average (MA) of 0.21, below the 50-day MA of 0.25, and below the 200-day MA of 0.30, indicating a bearish trend. The MACD of -0.01 indicates Positive momentum. The RSI at 28.62 is Positive, neither overbought nor oversold. The STOCH value of 16.37 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JSDA.

Jones Soda Risk Analysis

Jones Soda disclosed 47 risk factors in its most recent earnings report. Jones Soda reported the most risks in the “Production” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Jones Soda Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
KDKDP
76
Outperform
$47.45B33.215.77%2.59%3.62%-32.23%
76
Outperform
$8.40B83.0712.54%2.85%-43.53%
69
Neutral
$3.96B21.0340.81%0.34%9.48%
63
Neutral
$20.94B14.39-10.05%3.13%1.25%3.11%
52
Neutral
$161.72M-25.77%-6.83%19.09%
49
Neutral
$62.07M71.20%-15.11%55.55%
42
Neutral
$21.44M-203.89%17.44%-33.47%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JSDA
Jones Soda
0.20
-0.03
-13.04%
KDP
Keurig Dr Pepper
35.14
5.26
17.60%
FIZZ
National Beverage
41.85
-4.07
-8.86%
REED
Reed's
1.31
-0.30
-18.63%
CELH
Celsius Holdings
36.75
-42.72
-53.76%
ZVIA
Zevia PBC
2.17
1.10
102.80%

Jones Soda Earnings Call Summary

Earnings Call Date: Apr 1, 2025 | % Change Since: 0.00% | Next Earnings Date: May 8, 2025
Earnings Call Sentiment Neutral
While the company experienced significant revenue growth and expansion in product offerings and distribution networks, it faced challenges with decreased gross profit margins, increased operating expenses, and a larger net loss. Despite these setbacks, efforts have been made to secure new credit facilities and focus on high-growth areas, suggesting optimism for future growth potential.
Highlights
Revenue Growth
Net revenue increased 15% to $19.1 million in 2024 compared to $16.7 million in the prior year.
Beverage Segment Growth
The beverage segment saw strong growth with net revenues of $17.8 million in 2024, a 15.6% increase over the prior period.
Hemp-Derived HD9 Products
Generated $1.7 million in net revenues during the year, compared to nil in 2023.
Distribution Expansion
Increased distribution network to 81 partners, driving penetration in key national and regional retailers across 37 states.
Product Innovation
Introduction of Zero Colas and Fiesta Jones, focusing on consumer preferences and health trends.
Adult Beverage Growth
Mary Jones business saw nearly 150% year-over-year growth, with expansion into new states like Missouri.
New Credit Facility
Secured a new $5 million revolving credit facility to support growth initiatives.
Lowlights
Decreased Gross Profit Margin
Gross profit as a percentage of revenue decreased from 29.1% to 21.3%, primarily due to a $1.2 million inventory impairment charge.
Increased Operating Expenses
Total operating expenses rose to $14 million in 2024 from $9.7 million in 2023, driven by increased marketing and legal expenses.
Net Loss Increase
Net loss increased to $9.9 million or $0.09 a share, compared to a net loss of $4.9 million or $0.05 a share in 2023.
Negative Adjusted EBITDA
Adjusted EBITDA was negative $8.7 million compared to negative $4.6 million, including one-time expenses and increased sales and marketing costs.
Company Guidance
During the Jones Soda Co. earnings call, the company provided detailed financial guidance and strategic initiatives for 2025. Jones Soda Co. reported a net revenue increase of 15% to $19.1 million in 2024, driven primarily by a 15.6% growth in their beverage segment. However, the company faced a net loss of $9.9 million, compared to a $4.9 million loss the previous year, partly due to a $1.2 million inventory impairment and $1 million in legal expenses. Adjusted EBITDA was negative $8.7 million, influenced by one-time costs and increased marketing spend of $3.1 million. Looking forward, the company plans to focus on core soda, modern soda, and adult beverage categories, aiming for predictable, profitable growth. Furthermore, Jones Soda Co. secured a $5 million revolving credit facility to support its expansion efforts. CEO Scott Harvey and CFO Brian Meadows emphasized operational improvements, cost management, and strategic investments to drive long-term shareholder value.

Jones Soda Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Jones Soda Announces New CEO and CFO Appointments
Positive
Feb 13, 2025

On February 5, 2025, Jones Soda Co. announced significant leadership changes with the appointment of Scott Harvey as CEO and Brian Meadows as CFO. These appointments are part of a strategic initiative to expand Jones Soda from a craft soda brand into a full-fledged beverage company, focusing on profitable growth through new and legacy product lines in modern soda, adult beverages, and craft soda categories. The company is also emphasizing new product formats and expanding distribution, with recent agreements covering 2,000 convenience stores, marking a significant presence in this channel for the first time in its history.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.