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Direct Marketing MiX Inc. (JP:7354)
:7354
Japanese Market
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Direct Marketing MiX Inc. (7354) AI Stock Analysis

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JP:7354

Direct Marketing MiX Inc.

(7354)

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Neutral 65 (OpenAI - 5.2)
Rating:65Neutral
Price Target:
¥335.00
▲(15.12% Upside)
Action:Reiterated
Date:05/19/26
The score is driven primarily by improving financial performance (revenue/profit rebound and manageable leverage) and very attractive valuation (low P/E with a moderate dividend). These positives are tempered by weak technicals, with the stock trading below major moving averages and negative momentum indicators.
Positive Factors
Revenue Rebound
A 55% TTM revenue rebound indicates the company has restored demand and topline momentum versus recent troughs. Sustained revenue recovery improves capacity utilization and supports durable operating leverage, aiding long-term earnings stability and reinvestment potential.
Negative Factors
Weak FCF Momentum
Despite strong conversion, FCF growth falling ~48% signals weakening cash momentum. Lower FCF growth constrains funding for strategic investments, dividends, or debt reduction and suggests recent earnings gains may lack durable cash follow-through without margin or working capital improvement.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Rebound
A 55% TTM revenue rebound indicates the company has restored demand and topline momentum versus recent troughs. Sustained revenue recovery improves capacity utilization and supports durable operating leverage, aiding long-term earnings stability and reinvestment potential.
Read all positive factors

Direct Marketing MiX Inc. (7354) vs. iShares MSCI Japan ETF (EWJ)

Direct Marketing MiX Inc. Business Overview & Revenue Model

Company Description
Direct Marketing MiX Inc. provides services across several domains, including marketing, consultancy, temporary employment, and business process outsourcing. This company, established in 2017, operates from its headquarters in Osaka, Japan....

Direct Marketing MiX Inc. Financial Statement Overview

Summary
Fundamentals are improving with a strong TTM sales rebound (+55%) and moderate profitability (net margin ~6%, EBITDA margin ~16%). Balance sheet leverage is manageable (debt ~0.40x equity) with ROE recovered to ~10%, but results remain below the stronger 2021–2022 profitability levels and recent free cash flow growth is negative (~-48%), indicating uneven durability.
Income Statement
66
Positive
Balance Sheet
73
Positive
Cash Flow
61
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue22.82B22.69B20.95B26.85B34.67B30.29B
Gross Profit2.36B14.98B15.52B20.08B26.67B23.92B
EBITDA3.67B3.62B3.16B3.09B7.20B5.82B
Net Income1.46B1.34B834.30M310.01M3.80B3.22B
Balance Sheet
Total Assets27.00B27.42B26.02B27.44B31.64B27.96B
Cash, Cash Equivalents and Short-Term Investments4.87B5.52B5.17B4.46B7.61B5.07B
Total Debt5.97B6.37B6.76B6.93B6.64B7.58B
Total Liabilities12.15B12.54B12.27B14.36B16.06B16.37B
Stockholders Equity14.85B14.88B13.76B13.09B15.59B11.60B
Cash Flow
Free Cash Flow2.41B2.42B1.88B1.48B4.69B3.31B
Operating Cash Flow2.80B2.80B2.00B1.61B5.12B4.14B
Investing Cash Flow-1.84B-1.85B-101.50M-1.23B-768.59M-1.43B
Financing Cash Flow-1.13B-597.69M-1.19B-3.53B-1.81B-1.34B

Direct Marketing MiX Inc. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price291.00
Price Trends
50DMA
299.72
Positive
100DMA
306.46
Positive
200DMA
296.48
Positive
Market Momentum
MACD
5.09
Negative
RSI
61.86
Neutral
STOCH
84.51
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:7354, the sentiment is Positive. The current price of 291 is equal to the 20-day moving average (MA) of 291.00, below the 50-day MA of 299.72, and below the 200-day MA of 296.48, indicating a bullish trend. The MACD of 5.09 indicates Negative momentum. The RSI at 61.86 is Neutral, neither overbought nor oversold. The STOCH value of 84.51 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:7354.

Direct Marketing MiX Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥19.64B16.739.87%9.99%34.81%
65
Neutral
¥14.91B9.841.51%8.71%73.66%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
¥15.75B6.292.01%-2.12%-14.54%
54
Neutral
¥15.28B-12.987.85%-38.96%-127.02%
53
Neutral
¥11.44B4.422.19%14.95%284.56%
50
Neutral
¥9.55B6.324.27%3453.18%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:7354
Direct Marketing MiX Inc.
308.00
73.60
31.40%
JP:2491
ValueCommerce Co., Ltd.
459.00
-295.39
-39.16%
JP:6045
Rentracks Co., Ltd.
1,455.00
409.90
39.22%
JP:6094
FreakOut Holdings, Inc.
524.00
25.00
5.01%
JP:7095
Macbee Planet Inc
1,077.00
-1,576.17
-59.41%
JP:9782
DMS INC.
3,360.00
551.30
19.63%

Direct Marketing MiX Inc. Corporate Events

Direct Marketing MiX Outlines Q1 FY2026 Results and Growth Strategy
May 15, 2026
Direct Marketing MiX Inc. released its financial results briefing outline for the first quarter of fiscal year ending December 2026, signaling continued emphasis on comprehensive marketing and sales solutions. The materials highlight its business ...
Direct Marketing MiX Lifts Q1 Profit and Confirms Strong 2026 Outlook
May 15, 2026
Direct Marketing MiX Inc. reported consolidated revenue of ¥6.11 billion for the three months ended March 31, 2026, up 2.1% year on year, with operating profit rising 23.9% to ¥925 million and profit attributable to owners of the parent ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 19, 2026