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NEXON Co Ltd (JP:3659)
:3659
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NEXON Co (3659) AI Stock Analysis

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JP:3659

NEXON Co

(OTC:3659)

Rating:77Outperform
Price Target:
¥3,811.00
▲(12.22% Upside)
NEXON Co's stock is rated favorably due to strong financial performance and bullish technical indicators. The positive earnings call further supports the stock's potential, although high valuation metrics and recent revenue challenges slightly temper the outlook.

NEXON Co (3659) vs. iShares MSCI Japan ETF (EWJ)

NEXON Co Business Overview & Revenue Model

Company DescriptionNEXON Co., Ltd. produces, develops, and services PC online and mobile games. It operates through five segments: Japan, Korea, China, North America, and Others. The company's PC online game titles include MapleStory, Dungeon & Fighter, and EA SPORTS FIFA ONLINE 4. It offers approximately 60 online games in 190 countries. The company was formerly known as NEXON Japan Co., Ltd. and changed its name to NEXON Co., Ltd. in April 2009. The company was founded in 1994 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyNEXON Co. generates revenue primarily through the sale of in-game virtual items and microtransactions, which players purchase to enhance their gaming experience. This free-to-play model allows users to access games at no initial cost, while monetizing through optional purchases that provide aesthetic or functional advantages within the game. Additionally, NEXON earns income from subscription fees for certain games and collaboration with third-party developers to publish and operate games on its platforms. The company also engages in strategic partnerships and licensing agreements to expand its game portfolio and increase its market presence globally.

NEXON Co Earnings Call Summary

Earnings Call Date:Aug 13, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
NEXON demonstrated strong performance in key franchises and successful new title launches, with significant growth in Dungeon&Fighter PC and MapleStory. However, the earnings were negatively impacted by FX losses and challenges in sustaining player engagement, particularly in Dungeon&Fighter Mobile.
Q2-2025 Updates
Positive Updates
Strong Performance in Key Franchises
Dungeon&Fighter PC saw a 67% YoY revenue growth, while MapleStory achieved 60% YoY revenue growth. In Korea, quarterly revenue for these titles set new records with MAUs and PUs nearly doubling, resulting in 132% YoY revenue growth.
Successful Launch of New Titles
MABINOGI MOBILE exceeded expectations with strong MAUs, PUs, and ARPPU. Additionally, ARC Raiders, set for release on October 30, is currently the sixth most wish-listed game on Steam.
Strong Revenue and Operating Income Performance
Q2 revenue reached JPY118.9 billion, 8% above the high end of guidance, while operating income was JPY37.7 billion, 21% above guidance.
Shareholder Return Initiatives
Under a JPY100 billion buy-back policy, JPY50 billion worth of shares were repurchased by June, with further repurchases planned.
Negative Updates
Negative Impact of Foreign Exchange
Net income was below expectations at JPY16.8 billion due to a JPY17.5 billion FX loss on US dollar-denominated cash deposits, resulting in a 58% YoY decline.
Decline in Key Franchises
Despite some strong performances, the collective revenue for the three major franchises declined 13% YoY, with Dungeon&Fighter franchise revenue down 40% YoY.
Challenges in Sustaining Player Engagement
While there was strong initial success with the May anniversary update for Dungeon&Fighter Mobile, it was less effective at sustaining returning players than anticipated.
Company Guidance
During NEXON's 2025 Q2 earnings call, the company reported a robust performance, exceeding expectations in revenue and operating income, despite facing FX headwinds. Key highlights included a 60% year-over-year (YoY) revenue growth in the MapleStory franchise, driven by strong performance in Korea and expansion into new regions, alongside a 67% YoY revenue growth in Dungeon&Fighter PC. NEXON achieved Q2 revenues of JPY 118.9 billion and operating income of JPY 37.7 billion, surpassing guidance by 8% and 21%, respectively. While net income fell short at JPY 16.8 billion due to a JPY 17.5 billion FX loss, the company saw a 132% YoY revenue increase in Korea and double-digit growth in China due to successful content updates. Looking ahead, NEXON anticipates strong performances in Q3 from its flagship titles, despite an expected YoY revenue decline of 6% to 14% on an as-reported basis. The upcoming release of ARC Raiders on October 30 and the expansion of the MABINOGI MOBILE franchise are expected to support future growth.

NEXON Co Financial Statement Overview

Summary
NEXON Co demonstrates strong profitability with a solid financial position, characterized by healthy margins and low leverage. However, recent revenue growth challenges slightly dampen the overall financial performance.
Income Statement
75
Positive
NEXON Co's income statement shows a strong gross profit margin of 63.8% for TTM, indicating efficient cost management. However, the company experienced a revenue decline of 0.8% in the TTM period, which is a concern. The net profit margin remains healthy at 27.7%, though it has decreased from the previous year. The EBIT and EBITDA margins are robust, reflecting good operational efficiency.
Balance Sheet
80
Positive
The balance sheet is strong with a low debt-to-equity ratio of 0.038, indicating low financial leverage. Return on equity is solid at 12.4%, showcasing effective use of equity. The equity ratio is high, suggesting a stable financial structure with significant equity backing the assets.
Cash Flow
70
Positive
Cash flow analysis reveals a positive free cash flow growth rate of 12.6% in the TTM period, indicating improved cash generation. The operating cash flow to net income ratio is 1.28, showing good cash conversion. However, the free cash flow to net income ratio is slightly below 1, suggesting room for improvement in cash flow relative to net income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue448.10B446.21B423.36B353.71B274.46B293.02B
Gross Profit281.54B281.37B285.42B247.94B202.34B224.01B
EBITDA198.82B134.32B139.45B158.30B145.29B117.01B
Net Income102.08B134.85B70.61B100.34B114.89B56.22B
Balance Sheet
Total Assets1.28T1.26T1.10T1.04T986.63B862.16B
Cash, Cash Equivalents and Short-Term Investments596.47B600.87B596.76B571.86B534.93B525.70B
Total Debt38.45B40.00B29.72B23.32B15.33B16.59B
Total Liabilities223.08B226.25B191.53B175.30B140.74B141.72B
Stockholders Equity1.04T1.02T896.27B858.19B836.67B709.88B
Cash Flow
Free Cash Flow150.57B97.33B123.00B124.24B104.33B134.37B
Operating Cash Flow154.72B100.97B128.71B130.14B105.91B137.60B
Investing Cash Flow125.03B7.45B-188.37B-10.92B18.08B-140.23B
Financing Cash Flow-103.20B-64.78B-78.55B-105.86B-21.05B-2.63B

NEXON Co Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3396.00
Price Trends
50DMA
3043.47
Positive
100DMA
2790.14
Positive
200DMA
2444.65
Positive
Market Momentum
MACD
100.75
Positive
RSI
69.90
Neutral
STOCH
38.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3659, the sentiment is Positive. The current price of 3396 is above the 20-day moving average (MA) of 3364.25, above the 50-day MA of 3043.47, and above the 200-day MA of 2444.65, indicating a bullish trend. The MACD of 100.75 indicates Positive momentum. The RSI at 69.90 is Neutral, neither overbought nor oversold. The STOCH value of 38.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:3659.

NEXON Co Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$2.73T27.3210.04%0.88%2.84%51.14%
60
Neutral
$47.40B4.51-11.27%4.14%2.83%-41.62%
¥3.01T39.2716.24%0.71%
$11.44B31.1026.13%1.00%
$4.12B41.184.51%1.64%
$8.13B65.865.77%1.29%
64
Neutral
¥635.73B19.97
2.52%-4.23%-18.49%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3659
NEXON Co
3,396.00
730.16
27.39%
GB:KNM
KONAMI HOLDINGS
21,835.00
8,271.35
60.98%
CCOEF
Capcom Co
27.20
4.65
20.62%
SGAMF
Sega Sammy Holdings
21.58
1.82
9.21%
SQNXF
Square Enix Holdings Co
67.98
30.26
80.22%
JP:3635
Koei Tecmo Holdings Co., Ltd.
1,901.00
317.56
20.06%

NEXON Co Corporate Events

NEXON Co. Announces Share Buyback Program to Enhance Capital Efficiency
Aug 13, 2025

NEXON Co., Ltd. has announced a share buyback program approved by its Board of Directors, aiming to enhance capital efficiency and implement a flexible capital management policy. The program will involve the purchase of up to 11 million ordinary shares, representing 1.4% of the total shares, with a maximum acquisition cost of JPY 25 billion, conducted on the Tokyo Stock Exchange from August 14 to October 31, 2025.

NEXON Co. Announces Increased Interim Dividend for 2025
Aug 13, 2025

NEXON Co., Ltd. has announced an interim dividend of 15.00 yen per share for the fiscal year ending December 31, 2025, reflecting a significant increase from the previous year’s interim dividend of 7.50 yen per share. This decision aligns with the company’s policy to return profits to shareholders, considering its business results and financial standing, and indicates a positive outlook for its financial performance.

NEXON Co. Reports Mixed Financial Results for First Half of 2025
Aug 13, 2025

NEXON Co. reported its consolidated financial results for the first half of 2025, showing a slight increase in revenue by 0.8% compared to the previous year, reaching 232,784 million yen. However, the company experienced a significant decline in profit before tax and profit attributable to owners of the parent, both dropping by over 40%. Despite this, the company announced an increase in interim dividends, reflecting a positive outlook for stakeholders.

NEXON Co. Concludes Share Buyback Program
Jun 24, 2025

NEXON Co., Ltd. announced the completion of its share buyback program, which was conducted under the guidelines of the Companies Act of Japan. The program, which ran from June 1 to June 25, 2025, resulted in the acquisition of 3,453,500 ordinary shares, amounting to JPY 9,260,045,760. This move is part of a broader strategy to enhance shareholder value, as initially resolved by the Board of Directors on February 13, 2025. The total shares acquired during the entire program period amounted to 22,467,100 shares, with a total expenditure of JPY 49,820,009,708, reflecting a strategic financial maneuver to optimize the company’s capital structure.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 29, 2025