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NEXON Co Ltd (JP:3659)
:3659

NEXON Co (3659) AI Stock Analysis

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NEXON Co

(OTC:3659)

Rating:80Outperform
Price Target:
¥3,282.00
▲(14.63%Upside)
NEXON Co scores highly due to its robust financial performance, with strong revenue growth and excellent cash flow management. The technical indicators suggest bullish momentum, although caution is warranted due to overbought signals. Valuation is fair, and the earnings call highlighted growth opportunities, despite some challenges. Overall, the company is well-positioned for future growth, with a need to monitor potential cost pressures and market conditions.
Positive Factors
Capital Return
A 7% capital return yield, bolstered by significant buybacks and dividends, makes a negative outlook on Nexon shares risky.
Financial Performance
Nexon’s strong first quarter results, with operating profit of ¥41.6 billion, surpassed expectations and demonstrate robust financial performance.
Strategic Acquisition
Reports of Tencent's interest in acquiring Nexon support a positive strategic outlook and valuation for the company.
Negative Factors
Investor Confidence
Weak interactions with domestic investors have reduced confidence in Nexon's potential as a top investment pick.
Leadership Changes
The departure of prior CEO Owen Mahoney has led to a language barrier and increased uncertainty among domestic investors.
Profit Center Decline
Nexon is experiencing declines in its major profit centers, such as DNF in China, which impacts its financial stability.

NEXON Co (3659) vs. iShares MSCI Japan ETF (EWJ)

NEXON Co Business Overview & Revenue Model

Company DescriptionNEXON Co., Ltd. produces, develops, and services PC online and mobile games. It operates through five segments: Japan, Korea, China, North America, and Others. The company's PC online game titles include MapleStory, Dungeon & Fighter, and EA SPORTS FIFA ONLINE 4. It offers approximately 60 online games in 190 countries. The company was formerly known as NEXON Japan Co., Ltd. and changed its name to NEXON Co., Ltd. in April 2009. The company was founded in 1994 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyNEXON Co. generates revenue primarily through a free-to-play model with microtransactions, where games are free to download and play, but players can purchase in-game items, enhancements, and virtual currency to enhance their gaming experience. This model allows NEXON to capitalize on a broad user base by offering premium content and services. Additionally, the company earns revenue through partnerships and collaborations with other gaming companies, as well as licensing agreements that allow third parties to develop or distribute its games. NEXON also benefits from its strategic investments in other gaming-related companies, further diversifying its revenue streams.

NEXON Co Earnings Call Summary

Earnings Call Date:May 13, 2025
(Q1-2025)
|
% Change Since: 26.36%|
Next Earnings Date:Aug 07, 2025
Earnings Call Sentiment Positive
The earnings call reflected significant revenue and operating income growth, strong franchise performance, and successful new game launches, but challenges remain with Dungeon&Fighter Mobile in China and net income declines. Although Q2 projections indicate a decrease in revenue and income, strategic partnerships and successful tests provide a positive outlook.
Q1-2025 Updates
Positive Updates
Revenue and Operating Income Growth
NEXON's first quarter revenue grew 5% year-over-year to JPY 113.9 billion, and operating income increased by 43% to JPY 41.6 billion, exceeding expectations.
Franchise Performance
Dungeon&Fighter, MapleStory, and FC franchises delivered 21% year-over-year growth. MapleStory in Korea saw a 43% year-over-year revenue growth.
New Game Launches
MABINOGI MOBILE outperformed expectations in Korea, becoming the #1 most popular and #3 grossing game on Android and the #1 grossing game on iOS.
Strong Partnerships
Progress on partnerships with Tencent includes new content for Dungeon&Fighter Mobile in China and preregistrations for Khazan and THE FINALS.
ARC Raiders Global Tech Test Success
ARC Raiders exceeded expectations with over 20 million YouTube views, becoming a top 6 viewed game on Twitch, with a 25-point retention rate improvement.
Negative Updates
Dungeon&Fighter Mobile Challenges
In China, Dungeon&Fighter Mobile's DAUs tracked below expectations, leading to revenue falling short of the outlook.
Net Income Decline
Net income fell 27% year-over-year to JPY 26.3 billion due to an FX loss of JPY 4.2 billion, contrasting with a previous FX gain.
Q2 Revenue and Income Projections
Q2 revenue is expected to decrease by 19% to 10% on an as-reported basis, with operating income expected to decrease by 50% to 31%.
Company Guidance
During NEXON's earnings call for Q1 of fiscal year 2025, the company reported a 5% year-over-year revenue increase to JPY 113.9 billion, with operating income rising by 43% to JPY 41.6 billion, surpassing expectations. Key franchises like Dungeon&Fighter, MapleStory, and FC demonstrated a 21% year-over-year growth. Notably, MapleStory in Korea showed a 43% increase in revenue, driven by improvements in DAUs, pay rate, and ARPPU. Two new games, Khazan and MABINOGI MOBILE, were launched, with MABINOGI MOBILE reaching the #1 grossing game on iOS in Korea. The company anticipates Q2 2025 revenues to be similar to the previous year on a constant currency basis despite a challenging comparison period. Operating income for Q2 is projected to decrease by 31% to 50% year-over-year, largely due to anticipated FX impacts and increased costs associated with new game launches and marketing expenses.

NEXON Co Financial Statement Overview

Summary
NEXON Co displays strong financial performance with solid revenue growth and profitability, efficient cost management, and robust cash flow generation. The balance sheet is stable with low leverage and a strong equity base, though slight cost pressures and declining ROE warrant monitoring.
Income Statement
85
Very Positive
NEXON Co has demonstrated strong profitability with a consistent gross profit margin averaging around 63% over the recent periods. The net profit margin in the TTM is robust at approximately 27.7%, reflecting efficient cost management and profitability. Revenue growth has been steady, with a notable increase of 6.7% from 2023 to 2024 and a further increase in the TTM. While the EBIT margin is strong at 30.4%, there is a slight decrease from previous years, indicating potential cost pressures. Overall, the income statement reflects a healthy financial performance with solid growth and profitability metrics.
Balance Sheet
78
Positive
The balance sheet of NEXON Co shows a healthy equity position with an equity ratio of approximately 81.2% in the TTM, indicating a solid financial structure. The debt-to-equity ratio is low at 0.038, showcasing conservative leverage levels. Return on equity has been strong, though there has been a slight decline in ROE in the TTM as compared to 2024. The company maintains a substantial cash position, which provides financial flexibility. Overall, the balance sheet is strong, with minimal leverage risk and a robust equity base, though the slight dip in ROE warrants monitoring.
Cash Flow
90
Very Positive
NEXON Co exhibits impressive cash flow management, with a substantial free cash flow growth rate of 37.4% in the TTM, driven by strong operating cash flow performance. The operating cash flow to net income ratio is approximately 1.10, indicating effective cash conversion from earnings. The free cash flow to net income ratio is also high, at 1.07, reflecting efficient use of capital expenditures to generate free cash flow. Overall, the cash flow statement highlights robust cash generation capacity and efficient capital management, positioning the company well for future investments or shareholder returns.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue451.73B446.21B423.36B353.71B274.46B293.02B
Gross Profit288.20B281.37B281.11B247.94B202.34B224.01B
EBITDA180.13B134.32B140.79B115.83B102.75B130.07B
Net Income125.20B134.85B70.61B100.34B114.89B56.22B
Balance Sheet
Total Assets1.22T1.26T1.10T1.04T986.63B862.16B
Cash, Cash Equivalents and Short-Term Investments585.85B600.87B596.76B432.45B394.38B279.91B
Total Debt37.92B40.00B29.72B23.32B15.33B16.59B
Total Liabilities219.06B226.25B191.53B175.30B140.74B141.72B
Stockholders Equity991.93B1.02T896.27B858.19B836.67B709.88B
Cash Flow
Free Cash Flow133.75B97.33B123.00B124.24B91.79B134.37B
Operating Cash Flow138.07B100.97B128.71B130.14B105.91B137.60B
Investing Cash Flow64.93B7.45B-188.37B-10.92B18.08B-140.23B
Financing Cash Flow-91.19B-64.78B-78.55B-105.86B-21.05B-2.63B

NEXON Co Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2863.00
Price Trends
50DMA
2506.60
Positive
100DMA
2274.73
Positive
200DMA
2342.59
Positive
Market Momentum
MACD
105.48
Negative
RSI
68.26
Neutral
STOCH
81.34
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3659, the sentiment is Positive. The current price of 2863 is above the 20-day moving average (MA) of 2718.13, above the 50-day MA of 2506.60, and above the 200-day MA of 2342.59, indicating a bullish trend. The MACD of 105.48 indicates Negative momentum. The RSI at 68.26 is Neutral, neither overbought nor oversold. The STOCH value of 81.34 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:3659.

NEXON Co Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$2.30T18.9512.67%1.05%10.80%138.34%
55
Neutral
HK$65.49B-1.50-1.91%7.66%-4.18%-13.99%
GBKNM
¥3.07T41.1516.43%0.79%
$14.16B42.0522.64%0.92%
$4.65B15.8111.92%1.66%
$8.93B56.227.32%0.90%
72
Outperform
¥789.07B19.80
2.03%-1.70%11.29%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3659
NEXON Co
2,863.00
-36.11
-1.25%
GB:KNM
KONAMI HOLDINGS
22,675.00
11,307.46
99.47%
CCOEF
Capcom Co
31.95
13.36
71.87%
SGAMF
Sega Sammy Holdings
21.75
7.14
48.87%
SQNXF
Square Enix Holdings Co
75.00
45.20
151.68%
JP:3635
Koei Tecmo Holdings Co., Ltd.
2,359.50
1,013.32
75.27%

NEXON Co Corporate Events

NEXON Co. Concludes Share Buyback Program
Jun 24, 2025

NEXON Co., Ltd. announced the completion of its share buyback program, which was conducted under the guidelines of the Companies Act of Japan. The program, which ran from June 1 to June 25, 2025, resulted in the acquisition of 3,453,500 ordinary shares, amounting to JPY 9,260,045,760. This move is part of a broader strategy to enhance shareholder value, as initially resolved by the Board of Directors on February 13, 2025. The total shares acquired during the entire program period amounted to 22,467,100 shares, with a total expenditure of JPY 49,820,009,708, reflecting a strategic financial maneuver to optimize the company’s capital structure.

The most recent analyst rating on (JP:3659) stock is a Buy with a Yen4340.00 price target. To see the full list of analyst forecasts on NEXON Co stock, see the JP:3659 Stock Forecast page.

NEXON Co. Exceeds Q1 2025 Financial Expectations
May 13, 2025

NEXON Co., Ltd. reported better-than-expected financial results for the first quarter of 2025, with operating profit surpassing initial forecasts. This positive outcome was attributed to strong revenue performance in Korea and lower-than-anticipated costs, including human resources and marketing expenses.

The most recent analyst rating on (JP:3659) stock is a Buy with a Yen4230.00 price target. To see the full list of analyst forecasts on NEXON Co stock, see the JP:3659 Stock Forecast page.

NEXON Co. Reports Q1 2025 Financial Results with Mixed Outcomes
May 13, 2025

NEXON Co., Ltd. reported its consolidated financial results for the first quarter of 2025, showing a 5.1% increase in revenue compared to the previous year. However, the company experienced a significant decline in profit before tax and profit attributable to owners of the parent, with decreases of 28.6% and 26.9% respectively. Despite the revenue growth, the overall financial performance highlights challenges in maintaining profitability, which may impact stakeholder confidence and market positioning.

The most recent analyst rating on (JP:3659) stock is a Buy with a Yen4230.00 price target. To see the full list of analyst forecasts on NEXON Co stock, see the JP:3659 Stock Forecast page.

NEXON Co., Ltd. Reports Progress on Share Buyback Program
May 1, 2025

NEXON Co., Ltd. announced the status of its ongoing share buyback program, having acquired 5,705,300 shares for approximately JPY 11.8 billion in April 2025. This buyback is part of a larger plan to repurchase up to 32 million shares, with a maximum budget of JPY 50 billion, indicating a strategic move to enhance shareholder value and optimize capital structure.

NEXON Announces Financial Results of Affiliated Company NXC Corporation
Apr 25, 2025

NEXON Co., Ltd. announced the financial results of its affiliated company, NXC Corporation, for the year ended December 31, 2024. NXC Corporation, which manages subsidiaries and real estate, reported a shareholding structure dominated by individual shareholders, with the Ministry of Economy and Finance holding a significant portion. This announcement highlights NEXON’s broader corporate structure and its strategic management of affiliated entities, which may impact its operational and financial strategies.

NEXON Co., Ltd. Reports Progress on Share Buyback Program
Apr 1, 2025

NEXON Co., Ltd. has announced the status of its share buyback program, acquiring 6,028,000 ordinary shares for approximately JPY 12.23 billion from March 1 to March 31, 2025. This buyback is part of a larger plan approved by the Board of Directors to acquire up to 32 million shares, with a maximum budget of JPY 50 billion, aimed at enhancing shareholder value and optimizing the capital structure.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 14, 2025