Sega Sammy Holdings (6460) AI Stock Analysis

• Market Cap: ¥605.27B
• Dividend Yield: 1.59%
• Average Volume (3M): 921.65K
• Price to Earnings (P/E): 14.9
• Beta (1Y): 0.55
• Revenue Growth: -8.32%
• EPS Growth: 39.87%
• Country: JP
• Employees: 8,623
• Sector: Communication Services
• Sector Strength: 80
• Industry: Electronic Gaming & Multimedia
• EPS (TTM): -15.89
• Shares Outstanding: 221,229,480
• 10 Day Avg. Volume: 660,930
• 30 Day Avg. Volume: 921,653
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: ¥3,650.32
• Price Target Upside: 15.96% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

• Rating: 75 Outperform
• Price Target: ¥3,493.00 ▲(10.96% Upside)

Sega Sammy Holdings receives a strong score driven by robust financial performance and reasonable valuation. However, technical analysis suggests potential short-term weakness that investors should consider.

Sega Sammy Holdings Business Overview & Revenue Model

Company Description

Sega Sammy Holdings Inc. is a prominent Japanese conglomerate primarily engaged in the entertainment industry, encompassing both the development and distribution of video games and the operation of pachinko and pachislot machines. Established in 2004 through the merger of Sega Corporation and Sammy Corporation, the company leverages its rich legacy in gaming to deliver innovative experiences. Sega is well-known for its iconic video game franchises such as Sonic the Hedgehog, while Sammy is a leading player in Japan's pachinko gaming sector.

How the Company Makes Money

Sega Sammy Holdings generates revenue through multiple streams. The company's primary revenue sources include video game sales, amusement machine sales, and pachinko and pachislot machine operations. The video game segment profits from the sale of both physical and digital games, downloadable content, and royalties from licensing its intellectual properties. The amusement segment includes arcade operations and sales of arcade machines. Additionally, the pachinko and pachislot segment is a significant profit driver, where the company manufactures and sells machines to parlors across Japan. The company also benefits from strategic partnerships and collaborations in the gaming and entertainment sectors, which enhance its market reach and contribute to its diverse earnings portfolio.

Sega Sammy Holdings Financial Statement Overview

Summary

Sega Sammy Holdings demonstrates solid financial health with robust revenue growth and profitability. Despite a slight revenue decline in 2025, strong margins and cash generation capabilities underscore efficient management. The balance sheet reflects low leverage and financial stability, though asset fluctuations require attention.

Income Statement

Sega Sammy Holdings has demonstrated robust revenue growth over the past five years, culminating in impressive Gross Profit and Net Profit margins. The company achieved a significant revenue growth rate, particularly from 2021 to 2024. However, the revenue slightly decreased in 2025 compared to the previous year. The EBIT and EBITDA margins remain strong, reflecting efficient operational management and cost control strategies.

Balance Sheet

The balance sheet reveals a healthy financial structure. The Debt-to-Equity ratio is low, indicating low leverage and reduced financial risk. The Return on Equity is strong, showcasing effective use of equity to generate profits. Moreover, the Equity Ratio suggests a solid equity base against total assets, contributing to financial stability. However, the slight fluctuations in total assets and equity over the years require monitoring.

Cash Flow

The cash flow statement indicates strong cash generation capabilities, with consistent positive Free Cash Flow and Operating Cash Flow. There is a noteworthy increase in Free Cash Flow over the years, although the growth rate declined in 2025. The Operating Cash Flow to Net Income ratio is healthy, suggesting efficient conversion of income into cash. Nevertheless, the company experienced volatility in financing cash flow, reflecting strategic shifts in capital management.

Breakdown	Mar 2025	Mar 2024	Mar 2023	Mar 2022	Mar 2021
Income Statement
Total Revenue	428.95B	467.90B	389.63B	320.95B	277.75B
Gross Profit	192.71B	196.74B	158.07B	127.87B	100.78B
EBITDA	72.73B	58.61B	60.24B	51.94B	7.36B
Net Income	45.05B	33.05B	45.94B	37.03B	1.27B
Balance Sheet
Total Assets	644.78B	653.99B	501.57B	435.49B	421.60B
Cash, Cash Equivalents and Short-Term Investments	200.36B	219.81B	179.51B	152.46B	155.69B
Total Debt	154.14B	161.84B	57.35B	56.01B	56.81B
Total Liabilities	263.17B	296.30B	170.22B	142.85B	130.34B
Stockholders Equity	381.58B	357.67B	331.32B	292.59B	290.76B
Cash Flow
Free Cash Flow	16.68B	54.72B	33.88B	27.75B	-21.39B
Operating Cash Flow	22.21B	65.83B	44.70B	39.61B	-6.38B
Investing Cash Flow	-13.90B	-113.51B	-2.35B	-8.79B	30.47B
Financing Cash Flow	-27.98B	79.79B	-15.36B	-35.97B	-31.49B

Sega Sammy Holdings Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 3148.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6460, the sentiment is Positive. The current price of 3148 is above the 20-day moving average (MA) of 3093.95, above the 50-day MA of 3146.71, and above the 200-day MA of 2916.55, indicating a bullish trend. The MACD of -18.48 indicates Negative momentum. The RSI at 51.61 is Neutral, neither overbought nor oversold. The STOCH value of 79.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:6460.

Sega Sammy Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
3659	80 Outperform	$2.35T	19.37	12.67%	1.01%	10.80%	138.34%
6460	75 Outperform	¥605.27B	14.93	11.92%	1.59%	-8.32%	39.87%
9766	72 Outperform	¥3.19T	42.27	16.24%	0.68%	13.45%	16.03%
9684	70 Outperform	$1.28T	52.46	7.32%	0.67%	0.58%	-56.67%
Sector *	66 Neutral	¥444.11B	15.06	2.58%	2.33%	5.75%	-9.24%
9697	66 Neutral	¥1.64T	29.45	26.13%	1.01%	34.28%	58.34%

Sega Sammy Holdings Corporate Events

Sega Sammy Introduces Stock-Based Compensation for Executives

Sega Sammy Holdings Inc. announced the implementation of a new stock-based compensation system for its directors and executive officers, including those of its subsidiaries. This move, involving the granting of Restricted Stock Units (RSUs) and Performance Share Units (PSUs), is aimed at aligning the interests of its management with shareholders and enhancing long-term corporate value.

The most recent analyst rating on (JP:6460) stock is a Hold with a Yen3200.00 price target. To see the full list of analyst forecasts on Sega Sammy Holdings stock, see the JP:6460 Stock Forecast page.

Sega Sammy Holdings Announces New Management Structure

Sega Sammy Holdings Inc. announced a new management structure following its Board of Directors meeting, which took place after the Ordinary General Meeting of Shareholders on June 24, 2025. The company appointed new Representative Directors and Directors with titles, as well as executive officers, to enhance its operational efficiency and strategic direction. This restructuring is expected to impact the company’s operations positively by streamlining leadership roles and potentially improving stakeholder confidence.

The most recent analyst rating on (JP:6460) stock is a Buy with a Yen3700.00 price target. To see the full list of analyst forecasts on Sega Sammy Holdings stock, see the JP:6460 Stock Forecast page.

SEGA SAMMY HOLDINGS Updates on Treasury Stock Acquisition

SEGA SAMMY HOLDINGS INC. announced the status of its treasury stock acquisition, revealing that no shares have been acquired yet, despite a plan to purchase up to 6 million shares by the end of 2025. This move is part of a strategic decision to manage the company’s capital structure, potentially impacting shareholder value and market perception.

The most recent analyst rating on (JP:6460) stock is a Buy with a Yen3700.00 price target. To see the full list of analyst forecasts on Sega Sammy Holdings stock, see the JP:6460 Stock Forecast page.

Sega Sammy Completes Acquisition of GAN Limited

Sega Sammy Holdings Inc. has completed the acquisition of GAN Limited, a SaaS provider for casino operators and online gaming operator, enhancing its position in the U.S., European, and South American markets. The acquisition, finalized on May 27, 2025, involved a revised total cost of approximately 15.13 billion yen, with the impact on Sega Sammy’s financial results still under evaluation.

The most recent analyst rating on (JP:6460) stock is a Buy with a Yen3700.00 price target. To see the full list of analyst forecasts on Sega Sammy Holdings stock, see the JP:6460 Stock Forecast page.

SEGA SAMMY to Acquire GAN Limited, Expanding Gaming Portfolio

SEGA SAMMY HOLDINGS INC. announced the acquisition of GAN Limited, a company listed on Nasdaq, with the acquisition expected to be completed by May 27, 2025. The acquisition, valued at approximately 95.8 million USD, will see GAN become a subsidiary of SEGA SAMMY, potentially strengthening the company’s position in the gaming industry.

The most recent analyst rating on (JP:6460) stock is a Buy with a Yen3700.00 price target. To see the full list of analyst forecasts on Sega Sammy Holdings stock, see the JP:6460 Stock Forecast page.

Sega Sammy Holdings Reports Increased Profitability Amid Declining Sales

Sega Sammy Holdings reported its consolidated financial results for the fiscal year ended March 31, 2025, showing a decline in net sales by 8.5% to ¥428,948 million. However, the company achieved a significant increase in profit attributable to owners of the parent by 36.3% to ¥45,051 million, indicating improved profitability despite lower sales. The company also announced plans to increase its dividend payouts, reflecting confidence in its financial stability and commitment to returning value to shareholders.

SEGA SAMMY Enhances Shareholder Returns with Dividend Increase and Treasury Stock Actions

SEGA SAMMY HOLDINGS INC. announced a decision to distribute dividends from retained earnings and to acquire and cancel treasury stock. The company aims to enhance shareholder returns by increasing dividends per share and executing a significant treasury stock acquisition and cancellation plan, reflecting confidence in future business growth and current stock price levels.

SEGA SAMMY Announces Director Reappointments Ahead of Shareholders Meeting

SEGA SAMMY HOLDINGS INC. announced the reappointment of several key directors at its recent Board of Directors meeting, with the proposal to be presented at the upcoming General Meeting of Shareholders. This decision reflects the company’s commitment to maintaining its current leadership structure, which is likely to ensure continuity in its strategic direction and operations.