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Sega Sammy Holdings Inc. (JP:6460)
:6460
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Sega Sammy Holdings (6460) AI Stock Analysis

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JP:6460

Sega Sammy Holdings

(6460)

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Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
¥2,529.00
▼(-5.23% Downside)
Action:Reiterated
Date:05/13/26
The score is primarily driven by solid underlying financial momentum but tempered by the 2026 net loss and volatile cash flow. Technical indicators are broadly bearish with the stock trading below major moving averages, while valuation (low P/E and moderate yield) provides meaningful support.
Positive Factors
Consistent revenue growth
Sega Sammy has shown durable top-line momentum with multi-year revenue gains across recent years. Sustained revenue growth supports ongoing investment in content and products, underpins long-term market share gains, and reduces reliance on any single release for company-wide performance.
Negative Factors
2026 net loss and margin volatility
A return to a net loss in 2026 despite positive operating profit highlights below‑the‑line pressures and earnings instability. Persistent margin inconsistency increases forecasting risk, can constrain returns to shareholders, and elevates the importance of cost control and non‑operating items management.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent revenue growth
Sega Sammy has shown durable top-line momentum with multi-year revenue gains across recent years. Sustained revenue growth supports ongoing investment in content and products, underpins long-term market share gains, and reduces reliance on any single release for company-wide performance.
Read all positive factors

Sega Sammy Holdings (6460) vs. iShares MSCI Japan ETF (EWJ)

Sega Sammy Holdings Business Overview & Revenue Model

Company Description
Sega Sammy Holdings Inc. is a diversified conglomerate that, through its subsidiaries, engages in the gaming hardware, entertainment media, and hospitality sectors. The company organizes its operations across three primary segments: Entertainment ...
How the Company Makes Money
The company makes money mainly by monetizing entertainment content and gaming-related products through multiple operating businesses. In its consumer entertainment business, it generates revenue from developing and publishing video games across pl...

Sega Sammy Holdings Earnings Call Summary

Earnings Call Date:Aug 08, 2025
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Jul 30, 2026
Earnings Call Sentiment Positive
The earnings call reflected a positive start in the Pachislot, Pachinko, and gaming businesses, with strong launches like Persona5: The Phantom X and successful initiatives like the SEGA Store Tokyo. However, there were notable challenges, including foreign exchange losses and underperformance in Rovio and animation segments. Despite some lowlights, the highlights indicate a generally positive outlook with strong operational starts in key segments.
Positive Updates
Strong Start in Pachislot and Pachinko Machines Business
The Pachislot and Pachinko machines business made a good start in terms of operating income, with sales of Dejihane P Hokuto No Ken Jibo and P Zombie Land Saga exceeding internal expectations. Orders for Tokyo Revengers Pachislot machine exceeded 25,000 units, compared to the plan of 20,000 units.
Negative Updates
Foreign Exchange Losses Impacting Financials
A foreign exchange loss of approximately JPY2.9 billion was recorded as a non-operating expense due to the revaluation and settlement of foreign currency-denominated receivables and payables.
Read all updates
Q1-2026 Updates
Negative
Strong Start in Pachislot and Pachinko Machines Business
The Pachislot and Pachinko machines business made a good start in terms of operating income, with sales of Dejihane P Hokuto No Ken Jibo and P Zombie Land Saga exceeding internal expectations. Orders for Tokyo Revengers Pachislot machine exceeded 25,000 units, compared to the plan of 20,000 units.
Read all positive updates
Company Guidance
During Sega Sammy Holdings Inc.'s Q1 financial results briefing for the fiscal year ending March 31, 2026, the company reported that sales were generally in line with expectations, leading to a smaller-than-expected loss at the operating income level. The Pachislot and Pachinko machines and gaming businesses showed a good start in operating income, whereas the entertainment contents business performed as anticipated. Although operating income surpassed expectations, adjusted EBITDA remained consistent due to JPY2.9 billion in foreign exchange losses. The company completed acquisitions of Stakelogic BV and GAN Limited, with goodwill estimated at JPY18.6 billion and JPY17.4 billion, respectively. There was a consolidation of the balance sheet from Q1, but P&L contributions will begin in Q2. Notably, 20 million shares of treasury stock were canceled, resulting in 11 million shares remaining. Operating, investing, and financing cash flows were projected at negative JPY11.7 billion, negative JPY19.5 billion, and negative JPY17.9 billion, respectively, contributing to an overall negative cash flow of JPY50.6 billion. The company anticipates growth from Q2 onward, spurred by the introduction of mainstay titles across its various businesses.

Sega Sammy Holdings Financial Statement Overview

Summary
Strong multi-year revenue growth and generally solid profitability through 2022–2025, supported by a sizable equity base. However, 2026 swung to a net loss and both margins and free cash flow have been volatile, lowering confidence in earnings quality and near-term stability.
Income Statement
63
Positive
Balance Sheet
68
Positive
Cash Flow
61
Positive
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue405.22B487.54B428.95B468.93B389.63B320.95B
Gross Profit176.56B215.41B225.55B234.26B186.43B154.05B
EBITDA39.77B20.28B72.73B58.61B60.24B51.94B
Net Income17.14B-5.76B45.05B33.06B45.94B37.03B
Balance Sheet
Total Assets636.62B627.39B644.78B653.99B501.57B502.04B
Cash, Cash Equivalents and Short-Term Investments148.63B153.88B200.36B219.81B179.51B152.46B
Total Debt153.39B146.94B155.70B163.86B58.73B57.14B
Total Liabilities269.74B272.42B263.17B296.28B170.22B209.40B
Stockholders Equity366.85B354.94B381.58B357.67B331.32B292.59B
Cash Flow
Free Cash Flow0.0021.56B16.68B62.58B43.27B36.22B
Operating Cash Flow0.0027.74B22.21B67.92B48.21B42.20B
Investing Cash Flow0.00-24.31B-13.90B-115.59B-5.86B-11.39B
Financing Cash Flow0.00-56.62B-27.98B79.79B-15.36B-35.97B

Sega Sammy Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2668.50
Price Trends
50DMA
2328.06
Negative
100DMA
2403.35
Negative
200DMA
2584.85
Negative
Market Momentum
MACD
-49.09
Positive
RSI
37.44
Neutral
STOCH
10.24
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6460, the sentiment is Negative. The current price of 2668.5 is above the 20-day moving average (MA) of 2283.97, above the 50-day MA of 2328.06, and above the 200-day MA of 2584.85, indicating a bearish trend. The MACD of -49.09 indicates Positive momentum. The RSI at 37.44 is Neutral, neither overbought nor oversold. The STOCH value of 10.24 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:6460.

Sega Sammy Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
¥479.06B10.972.49%6.31%9.54%
71
Outperform
¥8.26T19.2413.46%1.17%98.56%52.21%
69
Neutral
¥2.36T23.1117.57%0.84%17.10%33.90%
65
Neutral
¥1.19T21.5926.91%1.17%15.19%12.65%
63
Neutral
¥898.96B29.906.70%1.80%-8.27%21.14%
61
Neutral
¥431.48B-77.06-3.66%2.12%13.66%-112.01%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:6460
Sega Sammy Holdings
2,114.50
-1,381.15
-39.51%
JP:9766
KONAMI HOLDINGS
17,430.00
-4,146.10
-19.22%
JP:9697
Capcom Co
2,810.00
-1,844.07
-39.62%
JP:7974
Nintendo Co
7,076.00
-5,421.47
-43.38%
JP:9684
Square Enix Holdings Co
2,439.00
-943.09
-27.88%
JP:3635
Koei Tecmo Holdings Co., Ltd.
1,447.00
-848.74
-36.97%

Sega Sammy Holdings Corporate Events

Sega Sammy Cautions Investors in FY2026 Results Presentation Disclaimer
May 12, 2026
Sega Sammy Holdings has issued an English translation of its fiscal year ended March 2026 results presentation, emphasizing that all performance outlooks, strategies, and other projections are subject to significant uncertainty and may differ mate...
Sega Sammy boosts content investment as FY2026/3 profits hold steady
May 12, 2026
Sega Sammy reported consolidated sales of ¥428.9 billion and operating income of ¥48.1 billion for FY2026/3, with solid contributions from its Entertainment Contents and Pachislot Pachinko segments. The company maintained a full‑y...
Sega Sammy refreshes board lineup and tweaks governance terms ahead of June meeting
May 12, 2026
Sega Sammy Holdings has proposed a slate of director and audit candidates for approval at its 22nd ordinary shareholders’ meeting on June 24, 2026, largely reappointing its existing leadership including Chairman and founder Hajime Satomi and...
Sega Sammy Takes ¥18.7bn Hit on Stakelogic but Beats Profit Forecasts
May 12, 2026
Sega Sammy Holdings has booked extraordinary impairment losses totaling about ¥18.7 billion for the year ended March 2026, mainly linked to its 2024 acquisition of Dutch online gaming firm Stakelogic. Stricter regulations and a faster-than-ex...
Sega Sammy Swings to Loss Despite Higher Sales, Maintains Dividend and Cautious Outlook
May 12, 2026
Sega Sammy reported consolidated net sales of ¥487.5 billion for the year ended March 31, 2026, up 13.7% year on year, but operating income slipped 2.1% to ¥47.1 billion and ordinary income rose slightly to ¥54.2 billion. The compan...
Sega Sammy to Cancel 3.47% of Shares in Treasury Stock Reduction
Mar 31, 2026
Sega Sammy Holdings has approved the cancellation of 7,684,100 shares of its treasury stock, representing 3.47% of shares outstanding before cancellation. The move, effective April 24, 2026, will reduce the company’s total shares outstanding...
Sega Sammy Completes ¥20 Billion Share Buyback Program
Mar 24, 2026
Sega Sammy Holdings has completed a share buyback under its board-approved treasury stock acquisition program, purchasing 4,021,900 common shares for about ¥10.58 billion between March 2 and March 23, 2026. This latest tranche brings the cumu...
Sega Sammy Advances ¥20 Billion Share Buyback, Acquires 3.66 Million Shares
Mar 2, 2026
Sega Sammy Holdings has reported progress on its ongoing share buyback program authorized by its board in mid-February, under which it is allowed to repurchase up to 12 million shares, or 5.71% of its outstanding stock excluding treasury shares, f...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 13, 2026