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Sega Sammy Holdings
(6460)
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Rating:61Neutral
Price Target:
¥2,532.00
▼(-5.12% Downside)
Action:Reiterated
Date:05/13/26
The score is primarily driven by solid underlying financial momentum but tempered by the 2026 net loss and volatile cash flow. Technical indicators are broadly bearish with the stock trading below major moving averages, while valuation (low P/E and moderate yield) provides meaningful support.
Positive Factors
Sustained Revenue Growth
Consistent ~20% top-line growth across multiple years signals durable product and content momentum. Sustained revenue expansion improves scale, funds ongoing game development and marketing, and supports long-term competitiveness across gaming, amusement, and digital channels.
Negative Factors
2026 Net Loss / Earnings Volatility
A swing to a net loss in 2026 highlights below‑the‑line pressures and inconsistent earnings quality. Recurring net losses would erode retained capital, reduce ROE, and force prioritization between dividends, content investment, or balance‑sheet repair over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Sustained Revenue Growth
Consistent ~20% top-line growth across multiple years signals durable product and content momentum. Sustained revenue expansion improves scale, funds ongoing game development and marketing, and supports long-term competitiveness across gaming, amusement, and digital channels.
Read all positive factors
Sega Sammy Holdings (6460) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥486.17B
Dividend Yield2.12%
Average Volume (3M)1.06M
Price to Earnings (P/E)―
Beta (1Y)0.49
Revenue Growth13.66%
EPS Growth-112.01%
CountryJP
Employees8,623
SectorCommunication Services
Sector Strength97
IndustryElectronic Gaming & Multimedia
Share Statistics
EPS (TTM)-27.49
Shares Outstanding213,545,380
10 Day Avg. Volume950,610
30 Day Avg. Volume1,060,736
Financial Highlights & Ratios
PEG Ratio0.78
Price to Book (P/B)1.44
Price to Sales (P/S)1.05
P/FCF Ratio23.65
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
¥2,827.78Price Target Upside5.97% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering9
EPS Forecast (FY)177.29
Revenue Forecast (FY)¥511.45B
Sega Sammy Holdings Business Overview & Revenue Model
Company Description
Sega Sammy Holdings Inc. is a diversified conglomerate that, through its subsidiaries, engages in the gaming hardware, entertainment media, and hospitality sectors. The company organizes its operations across three primary segments: Entertainment ...
How the Company Makes Money
The company makes money mainly by monetizing entertainment content and gaming-related products through multiple operating businesses. In its consumer entertainment business, it generates revenue from developing and publishing video games across pl...
Sega Sammy Holdings Earnings Call Summary
Earnings Call Date:Aug 08, 2025
(Q1-2026)
| % Change Since: |
Next Earnings Date:Aug 07, 2026
Earnings Call Sentiment Positive
The earnings call reflected a positive start in the Pachislot, Pachinko, and gaming businesses, with strong launches like Persona5: The Phantom X and successful initiatives like the SEGA Store Tokyo. However, there were notable challenges, including foreign exchange losses and underperformance in Rovio and animation segments. Despite some lowlights, the highlights indicate a generally positive outlook with strong operational starts in key segments.Positive Updates
Strong Start in Pachislot and Pachinko Machines Business
The Pachislot and Pachinko machines business made a good start in terms of operating income, with sales of Dejihane P Hokuto No Ken Jibo and P Zombie Land Saga exceeding internal expectations. Orders for Tokyo Revengers Pachislot machine exceeded 25,000 units, compared to the plan of 20,000 units.
Negative Updates
Foreign Exchange Losses Impacting Financials
A foreign exchange loss of approximately JPY2.9 billion was recorded as a non-operating expense due to the revaluation and settlement of foreign currency-denominated receivables and payables.
Read all updates
Q1-2026 Updates
Positive
Negative
Strong Start in Pachislot and Pachinko Machines Business
The Pachislot and Pachinko machines business made a good start in terms of operating income, with sales of Dejihane P Hokuto No Ken Jibo and P Zombie Land Saga exceeding internal expectations. Orders for Tokyo Revengers Pachislot machine exceeded 25,000 units, compared to the plan of 20,000 units.
Read all positive updates
Company Guidance
During Sega Sammy Holdings Inc.'s Q1 financial results briefing for the fiscal year ending March 31, 2026, the company reported that sales were generally in line with expectations, leading to a smaller-than-expected loss at the operating income level. The Pachislot and Pachinko machines and gaming businesses showed a good start in operating income, whereas the entertainment contents business performed as anticipated. Although operating income surpassed expectations, adjusted EBITDA remained consistent due to JPY2.9 billion in foreign exchange losses. The company completed acquisitions of Stakelogic BV and GAN Limited, with goodwill estimated at JPY18.6 billion and JPY17.4 billion, respectively. There was a consolidation of the balance sheet from Q1, but P&L contributions will begin in Q2. Notably, 20 million shares of treasury stock were canceled, resulting in 11 million shares remaining. Operating, investing, and financing cash flows were projected at negative JPY11.7 billion, negative JPY19.5 billion, and negative JPY17.9 billion, respectively, contributing to an overall negative cash flow of JPY50.6 billion. The company anticipates growth from Q2 onward, spurred by the introduction of mainstay titles across its various businesses.Sega Sammy Holdings Financial Statement Overview
Summary
Income Statement
63
Positive
Balance Sheet
68
Positive
Cash Flow
61
Positive
| Breakdown | Mar 2026 | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 487.54B | 428.95B | 468.93B | 389.63B | 320.95B |
| Gross Profit | 215.41B | 225.55B | 234.26B | 186.43B | 154.05B |
| EBITDA | 20.28B | 72.73B | 58.61B | 60.24B | 51.94B |
| Net Income | -5.76B | 45.05B | 33.06B | 45.94B | 37.03B |
Balance Sheet | |||||
| Total Assets | 627.39B | 644.78B | 653.99B | 501.57B | 502.04B |
| Cash, Cash Equivalents and Short-Term Investments | 153.88B | 200.36B | 219.81B | 179.51B | 152.46B |
| Total Debt | 146.94B | 155.70B | 163.86B | 58.73B | 57.14B |
| Total Liabilities | 272.42B | 263.17B | 296.28B | 170.22B | 209.40B |
| Stockholders Equity | 354.94B | 381.58B | 357.67B | 331.32B | 292.59B |
Cash Flow | |||||
| Free Cash Flow | 21.56B | 16.68B | 62.58B | 43.27B | 36.22B |
| Operating Cash Flow | 27.74B | 22.21B | 67.92B | 48.21B | 42.20B |
| Investing Cash Flow | -24.31B | -13.90B | -115.59B | -5.86B | -11.39B |
| Financing Cash Flow | -56.62B | -27.98B | 79.79B | -15.36B | -35.97B |
Sega Sammy Holdings Technical Analysis
Positive
2668.50
Price Trends
2273.98
Positive
2388.82
Positive
2519.99
Negative
Market Momentum
41.09
Negative
61.49
Neutral
75.02
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6460, the sentiment is Positive. The current price of 2668.5 is above the 20-day moving average (MA) of 2245.77, above the 50-day MA of 2273.98, and above the 200-day MA of 2519.99, indicating a neutral trend. The MACD of 41.09 indicates Negative momentum. The RSI at 61.49 is Neutral, neither overbought nor oversold. The STOCH value of 75.02 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:6460.
Sega Sammy Holdings Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | ¥532.90B | 12.12 | ― | 2.49% | 6.31% | 9.54% | |
71 Outperform | ¥8.10T | 19.29 | 13.46% | 1.17% | 98.56% | 52.21% | |
69 Neutral | ¥2.51T | 25.12 | 17.57% | 0.84% | 17.10% | 33.90% | |
65 Neutral | ¥1.38T | 25.34 | 26.91% | 1.17% | 15.19% | 12.65% | |
63 Neutral | ¥937.61B | 31.30 | 6.70% | 1.80% | -8.27% | 21.14% | |
61 Neutral | ¥486.17B | -87.30 | -3.66% | 2.12% | 13.66% | -112.01% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% |
* Communication Services Sector Average
JP:6460
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Sega Sammy Holdings Corporate Events
Sega Sammy to Dispose Treasury Shares for Executive Stock Compensation
Jun 30, 2026
Sega Sammy Holdings Inc. operates as a diversified entertainment group, combining video game development and publishing under the Sega brand with pachislot and pachinko machine manufacturing through Sammy. The Tokyo Stock Exchange Prime-listed com...
Sega Sammy Reshapes Board and Confirms Executive Lineup After Shareholders’ Meeting
Jun 24, 2026
Sega Sammy Holdings has overhauled its management structure following the latest shareholders’ meeting, appointing a renewed slate of directors, external directors, and audit and supervisory committee members while maintaining key leadership...
Sega Sammy Cautions Investors in FY2026 Results Presentation Disclaimer
May 12, 2026
Sega Sammy Holdings has issued an English translation of its fiscal year ended March 2026 results presentation, emphasizing that all performance outlooks, strategies, and other projections are subject to significant uncertainty and may differ mate...
Sega Sammy boosts content investment as FY2026/3 profits hold steady
May 12, 2026
Sega Sammy reported consolidated sales of ¥428.9 billion and operating income of ¥48.1 billion for FY2026/3, with solid contributions from its Entertainment Contents and Pachislot Pachinko segments. The company maintained a full‑y...
Sega Sammy refreshes board lineup and tweaks governance terms ahead of June meeting
May 12, 2026
Sega Sammy Holdings has proposed a slate of director and audit candidates for approval at its 22nd ordinary shareholders’ meeting on June 24, 2026, largely reappointing its existing leadership including Chairman and founder Hajime Satomi and...
Sega Sammy Takes ¥18.7bn Hit on Stakelogic but Beats Profit Forecasts
May 12, 2026
Sega Sammy Holdings has booked extraordinary impairment losses totaling about ¥18.7 billion for the year ended March 2026, mainly linked to its 2024 acquisition of Dutch online gaming firm Stakelogic. Stricter regulations and a faster-than-ex...
Sega Sammy Swings to Loss Despite Higher Sales, Maintains Dividend and Cautious Outlook
May 12, 2026
Sega Sammy reported consolidated net sales of ¥487.5 billion for the year ended March 31, 2026, up 13.7% year on year, but operating income slipped 2.1% to ¥47.1 billion and ordinary income rose slightly to ¥54.2 billion. The compan...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.