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Hard Off Corporation Co., Ltd. (JP:2674)
:2674
Japanese Market
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Hard Off Corporation Co., Ltd. (2674) AI Stock Analysis

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JP:2674

Hard Off Corporation Co., Ltd.

(2674)

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Outperform 79 (OpenAI - 5.2)
Rating:79Outperform
Price Target:
¥2,750.00
▲(37.29% Upside)
Action:Reiterated
Date:05/17/26
The score is driven primarily by strong financial performance (robust revenue growth and improved operating profitability) and very attractive valuation (low P/E with a solid dividend yield). Technicals are supportive with price above major moving averages and positive MACD, but overbought RSI/Stoch readings and the recent step-up in debt with uneven cash conversion keep the overall score below the top tier.
Positive Factors
Sustained Revenue Growth
Multi-year top-line growth doubling over five years demonstrates durable consumer demand for reused goods and effective store expansion. Sustained revenue expansion supports scale economics, better procurement terms, reinvestment capacity and resilience across retail cycles over the next 2–6 months and beyond.
Negative Factors
Steep Increase in Debt (2026)
A sharp jump in leverage reduces financial flexibility and increases interest exposure. With higher debt, the company has less room for opportunistic investments or to absorb shocks, and must generate stronger cash flow to maintain credit metrics and dividend policy over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Sustained Revenue Growth
Multi-year top-line growth doubling over five years demonstrates durable consumer demand for reused goods and effective store expansion. Sustained revenue expansion supports scale economics, better procurement terms, reinvestment capacity and resilience across retail cycles over the next 2–6 months and beyond.
Read all positive factors

Hard Off Corporation Co., Ltd. (2674) vs. iShares MSCI Japan ETF (EWJ)

Hard Off Corporation Co., Ltd. Business Overview & Revenue Model

Company Description
Hard Off Corporation Co.,Ltd. operates reuse shops in Japan. It operates through Secondhand Business and FC Business segments. The company's shops offer TVs, audio and video products, computers, games, watches, cameras, smartphones, tablets, air a...
How the Company Makes Money
Hard Off primarily makes money by retailing secondhand goods that it acquires from individuals and other sources, earning a gross margin between its purchase (procurement) price and its resale price. Key revenue streams include: (1) Resale of used...

Hard Off Corporation Co., Ltd. Financial Statement Overview

Summary
Strong multi-year revenue growth and improved operating margin support a high-quality operating profile, but the 2026 increase in leverage and weaker/volatile cash conversion (FCF consistently below net income) materially temper the overall financial strength score.
Income Statement
82
Very Positive
Balance Sheet
74
Positive
Cash Flow
58
Neutral
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue33.90B39.28B33.53B30.11B27.04B24.51B
Gross Profit23.27B26.72B23.00B20.66B18.59B16.84B
EBITDA4.07B4.50B4.11B3.59B3.01B2.14B
Net Income2.19B2.52B2.31B2.09B1.65B1.04B
Balance Sheet
Total Assets25.93B31.60B26.39B23.79B21.27B19.05B
Cash, Cash Equivalents and Short-Term Investments3.01B3.31B3.01B3.02B2.91B2.60B
Total Debt5.07B6.35B3.18B2.43B2.15B2.25B
Total Liabilities8.19B11.27B8.02B6.79B5.92B5.30B
Stockholders Equity17.63B20.22B18.27B16.90B15.28B13.69B
Cash Flow
Free Cash Flow0.001.19B822.66M737.75M1.13B963.62M
Operating Cash Flow0.002.47B2.14B1.87B1.77B1.48B
Investing Cash Flow0.00-2.71B-1.84B-1.20B-820.75M-219.54M
Financing Cash Flow0.00521.42M-334.41M-587.97M-714.03M-899.69M

Hard Off Corporation Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2003.00
Price Trends
50DMA
2062.38
Positive
100DMA
2013.77
Positive
200DMA
1884.93
Positive
Market Momentum
MACD
106.64
Negative
RSI
68.99
Neutral
STOCH
82.05
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2674, the sentiment is Positive. The current price of 2003 is below the 20-day moving average (MA) of 2177.40, below the 50-day MA of 2062.38, and above the 200-day MA of 1884.93, indicating a bullish trend. The MACD of 106.64 indicates Negative momentum. The RSI at 68.99 is Neutral, neither overbought nor oversold. The STOCH value of 82.05 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2674.

Hard Off Corporation Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
¥42.12B12.042.19%15.14%17.01%
79
Outperform
¥32.99B10.783.77%17.14%8.81%
74
Outperform
¥35.67B5.261.73%7.61%57.19%
66
Neutral
¥19.19B14.003.53%-1.39%-15.64%
66
Neutral
¥31.08B4.740.95%15.82%
65
Neutral
¥234.96B14.060.64%53.35%107.20%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2674
Hard Off Corporation Co., Ltd.
2,396.00
713.38
42.40%
JP:3093
Treasure Factory Co., Ltd.
1,788.00
-205.12
-10.29%
JP:3179
Syuppin Co., Ltd.
1,089.00
3.41
0.31%
JP:7685
BuySell Technologies Co., Ltd.
3,665.00
2,155.32
142.77%
JP:9270
Valuence Holdings, Inc.
2,255.00
1,372.05
155.39%
JP:9278
BOOKOFF GROUP HOLDINGS LIMITED
2,049.00
611.92
42.58%

Hard Off Corporation Co., Ltd. Corporate Events

Hard Off Raises Year-End Dividend Forecast to 85 Yen Per Share
May 12, 2026
Hard Off Corporation has revised its dividend forecast for the fiscal year ended March 2026, raising the planned year-end dividend from 78 yen to 85 yen per share. The previous fiscal year’s total dividend was 78 yen, and there will be no in...
Hard Off’s Profit Jumps on Subsidiary Acquisition and Strong Store Sales
May 12, 2026
Hard Off Corporation reported strong year-on-year growth in its non-consolidated results for the fiscal year ended March 31, 2026, with net sales rising 28.1% to ¥29,980 million and net profit surging 46.8% to ¥3,038 million. Profitabili...
Hard Off Extends Record Run With Strong FY2026 Results and Higher Dividend
May 12, 2026
Hard Off posted record net sales of ¥39.3 billion and record profits for the year to March 2026, marking its 30th consecutive year of sales growth. Growth was driven by solid 4.3% same-store sales in Japan, the opening of 30 new directly oper...
Hard Off lifts sales, boosts dividend and targets strong profit growth
May 12, 2026
Hard Off Corporation reported consolidated net sales of ¥39.3 billion for the fiscal year ended March 31, 2026, a 17.1% increase year on year, with operating profit up 5.3% to ¥3.39 billion and profit attributable to owners of the parent...
Hard Off posts monthly year-on-year sales data and store counts for FY 2027
May 11, 2026
Hard Off Corporation reported monthly year-on-year sales data for its directly operated stores, covering both domestic and overseas locations for the fiscal year ending March 31, 2027. The disclosure includes aggregated sales figures for the compa...
Hard Off boosts directly operated store network and reports solid year-on-year sales gains
Apr 10, 2026
Hard Off Corporation reported year-on-year monthly sales for its directly operated stores for the fiscal year ending March 31, 2026, covering all of its key formats, including newly consolidated subsidiaries. The company noted that total store fig...
Hard Off Books ¥1.16 Billion Extraordinary Gain From Wattmann Share Sale
Apr 9, 2026
Hard Off Corporation has disclosed that it will record an extraordinary gain after selling part of its shareholdings in Wattmann Co., Ltd. The company participated in a tender offer conducted by IAPF3 Co., Ltd., resulting in the completion of the ...
Hard Off Boosts Sales and Expands Direct Store Network After Econos Acquisition
Mar 10, 2026
Hard Off reported year-on-year monthly sales growth for directly operated stores across the 2025–2026 fiscal year period, with many formats posting sales above 100% compared with the previous year and some specialty formats exceeding 120%. E...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 17, 2026