BuySell Technologies Co., Ltd. (7685) AI Stock Analysis

• Market Cap: ¥149.51B
• Dividend Yield: 0.64%
• Average Volume (3M): 108.19K
• Price to Earnings (P/E): 29.2
• Beta (1Y): 0.96
• Revenue Growth: 57.01%
• EPS Growth: 91.03%
• Country: JP
• Employees: 2,336
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 49.75
• Shares Outstanding: 30,877,880
• 10 Day Avg. Volume: 81,640
• 30 Day Avg. Volume: 108,186
• PEG Ratio: 0.48
• Price to Book (P/B): 6.24
• Price to Sales (P/S): 1.30
• P/FCF Ratio: 74.81
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 76 Outperform
• Price Target: ¥5,526.00 ▲(13.94% Upside)

BuySell Technologies Co., Ltd. demonstrates strong financial performance with robust growth and profitability metrics, which is the most significant factor driving the score. Technical analysis supports a positive outlook, though indicators suggest caution due to potential overbought conditions. Valuation metrics indicate the stock might be overvalued, which slightly offsets the positive financial and technical analysis.

Positive Factors

Revenue Growth Trend

Sustained double-digit top-line growth reflects strong demand for reused goods and effective multi-channel sales execution. Over 2-6 months this momentum implies expanded market share and scalable unit economics, supporting durable revenue expansion as operations scale.

Strong Gross and Operating Margins

High gross margin and healthy EBIT/EBITDA margins indicate structural pricing power and operational efficiency in sourcing, refurbishment, and distribution. These margins provide lasting buffer to absorb cost shocks and fund reinvestment, underpinning sustainable profitability.

Robust Cash Generation

Strong free cash flow growth and close cash conversion point to durable cash generation from operations. This strengthens liquidity for capex, working capital and deleveraging, enhancing financial flexibility and resilience over the medium term.

Negative Factors

High Financial Leverage

A debt-to-equity of 2.15 signals material leverage that increases interest and refinancing exposure. Over a multi-month horizon this limits strategic flexibility, raises vulnerability to revenue shocks, and could pressure cash flow available for growth or shareowner returns.

Low Net Profit Margin

Despite strong gross margins, net margin near 4% leaves limited room to absorb rising overhead, interest, or competitive pricing pressure. This constrains retained earnings and reinvestment capacity, making longer-term earnings resilience more dependent on tight cost control.

Model Sensitivity to Sourcing & Inventory Turnover

The business relies on disciplined purchasing and rapid inventory turnover to sustain margins. Structural shifts in supply quality, input prices, or demand patterns can materially compress margins. Over months this exposure can cause durable profit variability without stronger hedges or sourcing scale.

BuySell Technologies Co., Ltd. Business Overview & Revenue Model

Company Description

BuySell Technologies Co.,Ltd. engages in the kimono/branded goods reuse business in Japan. The company purchases and sells kimono, stamps, old coins, bags, wallets, watches, and liquors through its own EC site and mall, stores, and BtoB antique auction under the BuySell brand. The company was incorporated in 2001 and is headquartered in Tokyo, Japan.

How the Company Makes Money

BuySell Technologies generates revenue primarily through the provision of its e-commerce platform services, which involve subscription fees charged to businesses for using their technology. Additionally, the company earns income from transaction fees associated with payment processing and online sales facilitated through its platforms. The company also offers premium services, including advanced analytics and marketing tools, which contribute significantly to its revenue stream. Partnerships with financial institutions and digital marketing agencies further amplify its income by integrating additional services and enhancing customer acquisition.

BuySell Technologies Co., Ltd. Financial Statement Overview

Summary

BuySell Technologies Co., Ltd. exhibits strong growth and profitability metrics, supported by robust revenue and profit margins. The balance sheet reflects a well-capitalized company, though the high leverage ratio suggests some financial risk. The cash flow position is solid, with significant free cash flow growth underpinning the company's financial stability. Overall, the financial statements paint a picture of a dynamic company with effective operations and sound financial management, albeit with some leverage concerns.

Income Statement

BuySell Technologies has shown impressive revenue growth with a recent increase of 40.83% from 2023 to 2024. The gross profit margin is robust at 52.8%, indicating strong pricing power and cost management. The net profit margin improved to 4.02%, reflecting enhanced profitability. EBIT and EBITDA margins are solid at 7.89% and 10.25%, respectively, showcasing efficient operations. Overall, the income statement reflects a profitable and growing company.

Balance Sheet

The company's debt-to-equity ratio is 2.15, indicating a high level of leverage, which could pose risks if not managed properly. However, the return on equity is strong at 19.29%, suggesting effective use of shareholders' funds. The equity ratio stands at 26.93%, which highlights a moderate reliance on equity financing. Overall, the balance sheet shows a stable financial position with some leverage risks.

Cash Flow

Operating cash flow to net income ratio is healthy at 0.88, indicating good cash conversion. The free cash flow to net income ratio is satisfactory at 0.43, demonstrating the company's ability to generate cash after capital expenditures. Free cash flow grew significantly by 92.98% from 2023 to 2024, reflecting strong cash generation capabilities. The cash flow statement indicates robust financial health and operational efficiency.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	79.27B	59.97B	42.57B	33.72B	24.79B	14.76B
Gross Profit	41.86B	31.66B	24.49B	19.86B	14.49B	9.66B
EBITDA	8.65B	5.79B	3.84B	4.26B	2.58B	1.07B
Net Income	3.99B	2.41B	1.45B	2.27B	1.31B	565.71M
Balance Sheet
Total Assets	52.06B	46.38B	21.32B	17.64B	10.29B	8.84B
Cash, Cash Equivalents and Short-Term Investments	19.02B	13.22B	7.76B	7.00B	4.77B	3.64B
Total Debt	25.50B	26.92B	8.07B	5.05B	3.12B	3.56B
Total Liabilities	33.32B	33.88B	12.71B	9.41B	5.69B	5.59B
Stockholders Equity	18.74B	12.49B	8.61B	8.24B	4.59B	3.25B
Cash Flow
Free Cash Flow	0.00	1.04B	53.96M	2.42B	1.66B	61.21M
Operating Cash Flow	0.00	2.13B	1.24B	2.97B	2.08B	425.50M
Investing Cash Flow	0.00	-14.44B	-1.61B	-2.35B	-449.67M	-2.29B
Financing Cash Flow	0.00	17.82B	1.05B	1.59B	-478.68M	2.30B

BuySell Technologies Co., Ltd. Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 4850.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:7685, the sentiment is Neutral. The current price of 4850 is below the 20-day moving average (MA) of 4935.50, above the 50-day MA of 4596.93, and above the 200-day MA of 3537.80, indicating a neutral trend. The MACD of 85.17 indicates Positive momentum. The RSI at 51.51 is Neutral, neither overbought nor oversold. The STOCH value of 44.61 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:7685.

BuySell Technologies Co., Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
3964	81 Outperform	¥98.26B	17.34	―	2.24%	22.22%	26.29%
7685	76 Outperform	¥149.51B	29.22	―	0.64%	57.01%	91.03%
2674	74 Outperform	¥28.20B	12.73	―	3.77%	7.88%	-5.92%
3179	66 Neutral	¥21.25B	19.83	―	3.53%	-2.73%	-51.48%
3093	65 Neutral	¥40.76B	13.30	―	2.19%	17.90%	14.14%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%

BuySell Technologies Co., Ltd. Corporate Events

BuySell Technologies’ December Home-Visit Purchases Nearly Triple on Group Synergies

BuySell Technologies reported strong growth in its Group Home-Visit Purchase Business for December 2025, with purchase value reaching 1,450 million yen, or 239% of the previous year’s level, and home visit volume rising to 34,082, or 190% year-on-year. The surge reflects the first-time consolidation of Fuku-chan and Nikkou-dou into group results, record-high revisit rates at both BuySell and Fuku-chan driven by strategic initiatives to increase repeat customers, and enhanced antique purchasing supported by group expertise; together these factors lifted gross profit per visit above last year and indicate steady improvement in the profitability and operational efficiency of the company’s core reuse business.

The most recent analyst rating on (JP:7685) stock is a Buy with a Yen4423.00 price target. To see the full list of analyst forecasts on BuySell Technologies Co., Ltd. stock, see the JP:7685 Stock Forecast page.

BuySell Technologies Reports Strong November Growth Driven by Strategic Acquisitions

BuySell Technologies Co., Ltd. reported significant growth in its November 2025 business update, with purchases reaching 1,736 million yen, a 240% increase from the previous year. This growth is attributed to strategic acquisitions and improved revisit rates, with the company aiming to standardize operations to further enhance performance. The number of home visits also saw a substantial rise, driven by effective inside sales strategies and exceeding medium-term management plan targets.

The most recent analyst rating on (JP:7685) stock is a Buy with a Yen4503.00 price target. To see the full list of analyst forecasts on BuySell Technologies Co., Ltd. stock, see the JP:7685 Stock Forecast page.

BuySell Technologies Optimizes Inventory Strategy Amid Strong Q3 Performance

BuySell Technologies Co., Ltd. announced that despite strong performance in Q3, it has strategically decided to carry over inventory to the next fiscal year, keeping sales and gross profit forecasts unchanged. The company is on track to potentially achieve its medium-term management plan targets ahead of schedule, driven by strong business performance and strategic planning.

The most recent analyst rating on (JP:7685) stock is a Buy with a Yen4503.00 price target. To see the full list of analyst forecasts on BuySell Technologies Co., Ltd. stock, see the JP:7685 Stock Forecast page.

BuySell Technologies Reports Strong Growth in October 2025

BuySell Technologies reported a significant increase in purchases and home visits for October 2025, with purchases reaching 1,703 million yen, a 197% year-over-year increase. This growth is attributed to strategic acquisitions and synergies among its subsidiaries, leading to record-high gross profits per visit. The company’s revisit rates have also improved, nearing targets set in their medium-term management plan, indicating strong operational performance and limited impact from market fluctuations.

The most recent analyst rating on (JP:7685) stock is a Hold with a Yen3811.00 price target. To see the full list of analyst forecasts on BuySell Technologies Co., Ltd. stock, see the JP:7685 Stock Forecast page.

BuySell Technologies Announces Strategic Subsidiary Merger

BuySell Technologies Co., Ltd. has announced a strategic merger involving its wholly-owned subsidiaries to optimize management resources and enhance brand recognition. The merger, which involves Musubi Co., Ltd. absorbing Four-Nine Inc. and Nisso Co., Ltd., followed by BuySell absorbing Musubi, aims to rationalize operations and create synergies within the group, potentially impacting its market positioning and operational efficiency.

The most recent analyst rating on (JP:7685) stock is a Hold with a Yen3811.00 price target. To see the full list of analyst forecasts on BuySell Technologies Co., Ltd. stock, see the JP:7685 Stock Forecast page.

BuySell Technologies Revises Financial Forecast Upward for FY 2025

BuySell Technologies Co., Ltd. has revised its full-year consolidated financial forecast for the fiscal year ending December 2025, reflecting a positive outlook due to strong performance in its purchase businesses and improved operational efficiencies. The company attributes its upward revision to increased gross profit per unit and reduced employee turnover, alongside strategic sales controls and additional advertising investments aimed at strengthening its brand.

The most recent analyst rating on (JP:7685) stock is a Hold with a Yen3811.00 price target. To see the full list of analyst forecasts on BuySell Technologies Co., Ltd. stock, see the JP:7685 Stock Forecast page.

BuySell Technologies Reports Robust Financial Growth for 2025

BuySell Technologies Co., Ltd. reported significant growth in its financial results for the nine months ending September 30, 2025, with net sales increasing by 66.6% year-on-year. The company also saw substantial rises in operating profit and profit attributable to owners, reflecting its strong market position and effective strategies. The inclusion of Hainan Buysell Ancient Technology Co., Ltd. in its consolidation scope and a stock split conducted earlier in the year are notable developments that may influence future financial outcomes.

The most recent analyst rating on (JP:7685) stock is a Hold with a Yen3811.00 price target. To see the full list of analyst forecasts on BuySell Technologies Co., Ltd. stock, see the JP:7685 Stock Forecast page.