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BuySell Technologies Co., Ltd. (JP:7685)
:7685
Japanese Market

BuySell Technologies Co., Ltd. (7685) AI Stock Analysis

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JP:7685

BuySell Technologies Co., Ltd.

(7685)

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Neutral 65 (OpenAI - 5.2)
Rating:65Neutral
Price Target:
¥7,106.00
▲(46.52% Upside)
Action:DowngradedDate:02/18/26
The score is driven primarily by solid financial performance (strong growth and improved 2025 cash generation) but tempered by balance-sheet leverage risk. Technicals are supportive due to a strong uptrend, though overbought indicators add near-term risk. Valuation is a meaningful headwind given the high P/E and low dividend yield.
Positive Factors
Multi-channel Recommerce Business
A diversified reuse/recommerce model across retail, e-commerce and wholesale provides durable demand exposure to a growing circular-economy trend. Vertical capabilities in inspection, refurbishment and distribution support higher recovery rates, steady inventory monetization, and long-term margin resilience.
Negative Factors
Elevated Financial Leverage
High debt relative to equity increases sensitivity to earnings volatility and raises refinancing and interest-rate risk. Elevated leverage limits strategic flexibility, forces prioritization of cash for servicing debt over growth investments, and heightens vulnerability to tighter credit conditions.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-channel Recommerce Business
A diversified reuse/recommerce model across retail, e-commerce and wholesale provides durable demand exposure to a growing circular-economy trend. Vertical capabilities in inspection, refurbishment and distribution support higher recovery rates, steady inventory monetization, and long-term margin resilience.
Read all positive factors

BuySell Technologies Co., Ltd. (7685) vs. iShares MSCI Japan ETF (EWJ)

BuySell Technologies Co., Ltd. Business Overview & Revenue Model

Company Description
BuySell Technologies Co.,Ltd. engages in the kimono/branded goods reuse business in Japan. The company purchases and sells kimono, stamps, old coins, bags, wallets, watches, and liquors through its own EC site and mall, stores, and BtoB antique au...
How the Company Makes Money
The company generates revenue mainly by acquiring pre-owned items and reselling them at a higher price than the total cost of acquisition and processing. Key revenue streams include (1) sales of secondhand goods through its own storefronts and onl...

BuySell Technologies Co., Ltd. Financial Statement Overview

Summary
Strong revenue and earnings growth with improved 2025 operating and free cash flow, but overall risk is elevated by high leverage (recent debt-to-equity noted as ~2.15 and sizable total debt) and historically volatile free cash flow.
Income Statement
78
Positive
Balance Sheet
56
Neutral
Cash Flow
72
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue79.27B100.61B59.97B42.57B33.72B24.79B
Gross Profit42.06B53.29B31.66B24.49B19.86B14.49B
EBITDA8.30B10.96B5.79B3.83B4.26B2.58B
Net Income3.99B5.27B2.41B1.45B2.27B1.31B
Balance Sheet
Total Assets52.06B54.72B46.58B21.49B17.80B10.29B
Cash, Cash Equivalents and Short-Term Investments19.02B19.98B13.22B7.76B7.01B4.77B
Total Debt25.50B23.99B26.92B8.07B5.05B3.12B
Total Liabilities33.32B33.29B34.09B12.88B9.56B5.69B
Stockholders Equity18.74B21.43B12.49B8.61B8.24B4.59B
Cash Flow
Free Cash Flow0.007.11B1.76B685.64M2.71B1.92B
Operating Cash Flow0.007.52B2.13B1.24B2.97B2.08B
Investing Cash Flow0.00-1.13B-14.44B-1.61B-2.35B-449.67M
Financing Cash Flow0.00394.66M17.82B1.05B1.59B-478.68M

BuySell Technologies Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price4850.00
Price Trends
50DMA
5631.20
Positive
100DMA
4904.37
Positive
200DMA
4059.01
Positive
Market Momentum
MACD
219.45
Positive
RSI
46.91
Neutral
STOCH
18.03
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:7685, the sentiment is Positive. The current price of 4850 is below the 20-day moving average (MA) of 6274.50, below the 50-day MA of 5631.20, and above the 200-day MA of 4059.01, indicating a neutral trend. The MACD of 219.45 indicates Positive momentum. The RSI at 46.91 is Neutral, neither overbought nor oversold. The STOCH value of 18.03 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:7685.

BuySell Technologies Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥27.91B8.123.77%7.88%-5.92%
65
Neutral
¥189.29B27.650.64%57.01%91.03%
65
Neutral
¥40.45B9.402.19%17.90%14.14%
64
Neutral
¥31.23B11.191.73%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
¥67.43B4.341.81%6.48%-38.41%
59
Neutral
¥25.11B3.190.95%4.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:7685
BuySell Technologies Co., Ltd.
6,190.00
3,365.63
119.16%
JP:2674
Hard Off Corporation Co., Ltd.
2,011.00
169.00
9.17%
JP:2681
GEO Holdings Corporation
1,695.00
-145.63
-7.91%
JP:3093
Treasure Factory Co., Ltd.
1,688.00
-134.95
-7.40%
JP:9270
Valuence Holdings, Inc.
1,829.00
1,011.38
123.70%
JP:9278
BOOKOFF GROUP HOLDINGS LIMITED
1,780.00
295.73
19.92%

BuySell Technologies Co., Ltd. Corporate Events

BuySell Technologies Secures ¥2.1 Billion in Loans to Fund DelightZ Acquisition
Mar 19, 2026
BuySell Technologies Co., Ltd., a TSE Growth Market-listed company active in technology-enabled reuse and resale services, continues to pursue an expansion strategy centered on acquisitions and portfolio enhancement. Its business model emphasizes ...
BuySell Technologies Posts Record Profitability in February Home-Visit Purchases
Mar 18, 2026
BuySell Technologies reported robust February 2026 results in its group home-visit purchase business, with purchase volume rising to ¥1.68 billion, or 148% of the prior-year level, driven by higher acquisition of high-value items like preciou...
BuySell Technologies Doubles Share Issuance in Revised DelightZ Acquisition Terms
Mar 16, 2026
BuySell Technologies has announced a correction to the terms of its planned transaction to make DelightZ Co., Ltd. a wholly owned subsidiary via a combination of share acquisition and simplified share exchange. While the structure remains the same...
BuySell Taps Chinese Live Commerce Specialist JUXI to Drive Global Resale Push
Mar 4, 2026
BuySell Technologies has signed a basic agreement with Chinese live commerce specialist Jishi Li (Hangzhou) E-commerce, known as JUXI, to expand overseas sales into China and North America via live-streamed selling. The tie-up leverages JUXI&#8217...
BuySell Technologies Posts Strong Organic Growth in January Home-Visit Purchases
Feb 13, 2026
BuySell Technologies reported strong January 2026 results in its group home-visit purchase business, with purchases reaching 1,458 million yen, or 154% of the prior-year level. Management highlighted that strategic initiatives to boost revisit app...
BuySell Technologies Lifts Mid-Term FY 2027 Guidance After FY 2025 Results
Feb 13, 2026
BuySell Technologies announced its FY 2025 settlement report, outlining its financial results and key performance indicator trends, alongside investment highlights and an executive overview. The company also provided FY 2026 earnings forecasts and...
BuySell Technologies to Absorb REGATE’s In-Store Purchase Business in Brand Integration Push
Feb 13, 2026
BuySell Technologies will absorb the in-store purchase business of its wholly owned subsidiary REGATE Inc. through a simplified absorption-type split effective April 1, 2026, following a January 2026 reorganization that consolidated in-store opera...
BuySell Technologies to Make Kyushu-Based Reuse Chain DelightZ a Wholly Owned Subsidiary
Feb 13, 2026
BuySell Technologies plans to acquire all shares of DelightZ Co., Ltd. and convert it into a wholly owned subsidiary via a combination of direct share acquisition and a simplified share exchange that does not require shareholder approval. DelightZ...
BuySell Technologies Announces Two-for-One Stock Split to Boost Liquidity
Feb 13, 2026
BuySell Technologies Co., Ltd. will implement a two-for-one stock split of its common shares, with March 31, 2026 set as the record date and April 1, 2026 as the effective date. The total number of issued shares will double from 30,877,880 to 61,7...
BuySell Technologies Revamps Board Slate With New CSO and Outside Director
Feb 13, 2026
BuySell Technologies has nominated seven candidates for director positions, including three outside directors, to be voted on at its 25th Ordinary General Meeting of Shareholders on March 26, 2025. The move follows the expiration of current direct...
BuySell Technologies Hikes Year-End Dividend and Reinforces Growth Investment Policy
Feb 13, 2026
BuySell Technologies’ board has resolved to pay a year-end dividend of 25 yen per share for the fiscal year ended December 31, 2025, matching its latest forecast and up from the equivalent 15 yen per share paid a year earlier after adjusting...
BuySell Technologies Posts Surging Earnings and Plans Further Growth with Stock Split
Feb 13, 2026
BuySell Technologies reported strong consolidated results for the year ended December 31, 2025, with net sales surging 67.8% to ¥100.6 billion and profit attributable to owners of parent jumping 118.6% to ¥5.27 billion. Profitability met...
BuySell Technologies Delivers Triple-Digit Profit Growth and Plans New Stock Split
Feb 13, 2026
BuySell Technologies reported strong results for the year ended December 31, 2025, with net sales surging 67.8% to ¥100.6 billion and profit attributable to owners of parent jumping 118.6% to ¥5.27 billion, lifting ROE to 31.9%. The bala...
BuySell Technologies’ December Home-Visit Purchases Nearly Triple on Group Synergies
Jan 16, 2026
BuySell Technologies reported strong growth in its Group Home-Visit Purchase Business for December 2025, with purchase value reaching 1,450 million yen, or 239% of the previous year’s level, and home visit volume rising to 34,082, or 190% ye...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026