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Hard Off Corporation Co., Ltd. (JP:2674)
:2674
Japanese Market

Hard Off Corporation Co., Ltd. (2674) AI Stock Analysis

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JP:2674

Hard Off Corporation Co., Ltd.

(2674)

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Outperform 74 (OpenAI - 4o)
Rating:74Outperform
Price Target:
¥2,022.00
▲(3.80% Upside)
Hard Off Corporation's strong financial performance is the most significant factor, supported by a robust income statement and effective cash management. The valuation is attractive with a reasonable P/E ratio and a high dividend yield. Technical analysis indicates a neutral to slightly bearish trend, which slightly tempers the overall score.
Positive Factors
Business Model Strength
Hard Off's consignment model reduces inventory costs, enabling competitive pricing and maintaining high profit margins, which supports long-term profitability.
Market Position
As a leader in the secondhand market, Hard Off benefits from growing consumer interest in sustainability, enhancing its market position and potential for revenue growth.
Cash Generation Ability
Strong cash generation supports operational flexibility and growth initiatives, ensuring the company can invest in expansion and weather economic fluctuations.
Negative Factors
Earnings Growth
Negative EPS growth indicates challenges in increasing profitability, which could hinder future earnings potential and investor confidence if not addressed.
Debt Levels
While currently manageable, vigilance on debt levels is crucial to prevent financial strain, which could impact the company's ability to fund operations and growth.
Profitability Challenges
Lack of recent earnings call data limits visibility into management's strategies for addressing profitability challenges, potentially affecting investor confidence.

Hard Off Corporation Co., Ltd. (2674) vs. iShares MSCI Japan ETF (EWJ)

Hard Off Corporation Co., Ltd. Business Overview & Revenue Model

Company DescriptionHard Off Corporation Co., Ltd. (2674) is a Japanese retail company specializing in the sale of secondhand goods. Founded in 1993, the company operates a chain of stores across Japan under various brand names, including Hard Off, Off House, and Hobby Off. It focuses on the resale of a diverse range of products, including electronics, musical instruments, household items, and fashion apparel. The company's commitment to promoting reuse and sustainability has positioned it as a leader in the secondhand market.
How the Company Makes MoneyHard Off Corporation generates revenue primarily through the retail sales of secondhand goods in its physical stores and online platforms. The company acquires inventory through customer consignment, where individuals can sell their unwanted items in exchange for cash or store credit. This low-cost inventory model allows Hard Off to maintain competitive pricing while maximizing profit margins. Key revenue streams include sales from its various store brands, including Hard Off for electronics, Off House for household goods, and Hobby Off for hobby-related items. Additionally, Hard Off has established partnerships with manufacturers and other retailers, which enhance its product offerings and help attract more customers. The company also benefits from increasing consumer awareness of sustainability, driving demand for secondhand products.

Hard Off Corporation Co., Ltd. Financial Statement Overview

Summary
Hard Off Corporation exhibits a robust financial profile with strong growth and profitability in the income statement, stable leverage and equity ratios in the balance sheet, and effective cash management in the cash flow statement. Monitoring debt levels is recommended to maintain financial health.
Income Statement
85
Very Positive
Hard Off Corporation has demonstrated a strong revenue growth trend, with a consistent increase over the years. The company shows healthy gross and net profit margins, indicating efficient cost management and profitability. EBIT and EBITDA margins are robust, supporting operational efficiency. Overall, the company exhibits strong financial performance in the income statement.
Balance Sheet
78
Positive
The balance sheet reveals a stable financial position with a manageable debt-to-equity ratio, suggesting prudent leverage. The equity ratio is healthy, indicating solid financial stability. Return on equity is strong, showcasing effective use of shareholders' equity to generate profits. The overall balance sheet strength is commendable, though vigilance on debt levels is advisable.
Cash Flow
82
Very Positive
The company's cash flow statement reflects solid cash generation capabilities. There is a positive trend in free cash flow growth, indicating effective cash management. The operating cash flow to net income ratio is favorable, highlighting efficient conversion of profits into cash. Free cash flow to net income ratio further supports the company's strong cash position.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue33.90B33.53B30.11B27.04B24.51B21.27B
Gross Profit23.27B23.00B20.66B18.59B16.84B14.57B
EBITDA4.07B4.11B3.59B3.01B2.14B1.24B
Net Income2.19B2.31B2.09B1.65B1.04B348.12M
Balance Sheet
Total Assets25.93B25.62B23.10B20.72B18.74B18.11B
Cash, Cash Equivalents and Short-Term Investments3.01B3.01B3.02B2.91B2.60B2.20B
Total Debt5.07B3.18B2.43B2.15B2.25B2.51B
Total Liabilities8.19B7.24B6.10B5.37B4.99B5.07B
Stockholders Equity17.63B18.27B16.90B15.28B13.69B13.00B
Cash Flow
Free Cash Flow0.00822.66M737.75M1.13B963.62M670.60M
Operating Cash Flow0.002.14B1.87B1.77B1.48B1.13B
Investing Cash Flow0.00-1.84B-1.20B-820.75M-219.54M-312.63M
Financing Cash Flow0.00-334.41M-587.97M-714.03M-899.69M-480.80M

Hard Off Corporation Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1948.00
Price Trends
50DMA
1862.14
Positive
100DMA
1826.40
Positive
200DMA
1799.51
Positive
Market Momentum
MACD
24.26
Negative
RSI
58.52
Neutral
STOCH
73.69
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2674, the sentiment is Positive. The current price of 1948 is above the 20-day moving average (MA) of 1903.65, above the 50-day MA of 1862.14, and above the 200-day MA of 1799.51, indicating a bullish trend. The MACD of 24.26 indicates Negative momentum. The RSI at 58.52 is Neutral, neither overbought nor oversold. The STOCH value of 73.69 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2674.

Hard Off Corporation Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥26.93B12.163.92%7.88%-5.92%
66
Neutral
¥21.36B19.063.59%-2.73%-51.48%
65
Neutral
¥39.27B13.702.26%17.90%14.14%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
¥12.62B17.921.07%4.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2674
Hard Off Corporation Co., Ltd.
1,948.00
218.25
12.62%
JP:3093
Treasure Factory Co., Ltd.
1,667.00
321.69
23.91%
JP:3179
Syuppin Co., Ltd.
1,105.00
147.31
15.38%
JP:9270
Valuence Holdings, Inc.
934.00
186.66
24.98%
JP:9278
BOOKOFF GROUP HOLDINGS LIMITED
1,390.00
-71.66
-4.90%

Hard Off Corporation Co., Ltd. Corporate Events

Hard Off Corporation Expands Reuse Business with New Thai Subsidiary
Nov 10, 2025

Hard Off Corporation Co., Ltd. has announced plans to establish a new company in Thailand, aiming to enhance its reuse business by purchasing and selling locally. This move aligns with their medium-term vision of expanding to 1,300 stores by 2030 and their long-term goal of 3,000 stores globally. The new entity, Hard Off (Thailand) Co., Ltd., will be based in Bangkok and is scheduled to be established in March 2026, with a local company holding a majority stake. The financial impact on the company’s results for the fiscal year ending March 31, 2026, is expected to be minimal.

Hard Off Corporation Reports Record Sales Amid Rising Costs
Nov 10, 2025

Hard Off Corporation reported record-high net sales for the second quarter of FY2026/3, driven by the opening of new stores and increased sales at existing locations. Despite this, operating and ordinary profits decreased due to higher expenses related to store openings and personnel costs. The company forecasts continued growth in net sales and profits for the full fiscal year, with expectations of achieving record highs for four consecutive fiscal terms.

Hard Off Corporation Reports Mixed Interim Financial Results
Nov 10, 2025

Hard Off Corporation reported a 6.8% increase in net sales for the interim period ending September 30, 2025, compared to the previous year. However, the company faced declines in operating profit, ordinary profit, and profit attributable to owners of the parent, indicating challenges in maintaining profitability despite sales growth. The company’s financial position showed a slight decrease in net assets and equity-to-asset ratio, reflecting potential concerns for stakeholders. Despite these challenges, the company maintains its forecast for the fiscal year ending March 31, 2026, with expected growth in net sales and profits.

Hard Off Corporation Acquires ECONOS Co., Ltd.
Sep 26, 2025

Hard Off Corporation Co., Ltd. has successfully completed a tender offer to acquire shares of ECONOS Co., Ltd., resulting in ECONOS becoming a consolidated subsidiary. This strategic acquisition, finalized on September 25, 2025, is expected to enhance Hard Off’s market position and expand its operational capabilities.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 30, 2025