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Hard Off Corporation Co., Ltd. (JP:2674)
:2674
Japanese Market

Hard Off Corporation Co., Ltd. (2674) AI Stock Analysis

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JP:2674

Hard Off Corporation Co., Ltd.

(2674)

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Outperform 74 (OpenAI - 5.2)
Rating:74Outperform
Price Target:
¥2,300.00
▲(14.83% Upside)
Action:ReiteratedDate:10/30/25
Hard Off Corporation's strong financial performance is the most significant factor, supported by a robust income statement and effective cash management. The valuation is attractive with a reasonable P/E ratio and a high dividend yield. Technical analysis indicates a neutral to slightly bearish trend, which slightly tempers the overall score.
Positive Factors
Consistent Revenue Growth
A sustained revenue growth trend indicates the company is expanding its core reuse retail footprint and customer adoption. Over 2–6 months this supports higher inventory turnover, better purchasing leverage, and scale benefits across multiple store brands, strengthening durable top-line momentum.
Negative Factors
Debt Vigilance Needed
The balance sheet is described as stable but explicitly cautions vigilance on debt levels. If leverage were to rise, interest cost pressure or reduced flexibility could impair the ability to fund refurbishments, store rollouts, or return cash to shareholders, creating a material medium-term risk.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent Revenue Growth
A sustained revenue growth trend indicates the company is expanding its core reuse retail footprint and customer adoption. Over 2–6 months this supports higher inventory turnover, better purchasing leverage, and scale benefits across multiple store brands, strengthening durable top-line momentum.
Read all positive factors

Hard Off Corporation Co., Ltd. (2674) vs. iShares MSCI Japan ETF (EWJ)

Hard Off Corporation Co., Ltd. Business Overview & Revenue Model

Company Description
Hard Off Corporation Co.,Ltd. operates reuse shops in Japan. It operates through Secondhand Business and FC Business segments. The company's shops offer TVs, audio and video products, computers, games, watches, cameras, smartphones, tablets, air a...
How the Company Makes Money
Hard Off primarily makes money through the resale margin on reused goods. It sources inventory by purchasing items directly from customers at its stores (and, where applicable, via buyback services), then refurbishes/cleans, tests (especially for ...

Hard Off Corporation Co., Ltd. Financial Statement Overview

Summary
Hard Off Corporation exhibits a robust financial profile with strong growth and profitability in the income statement, stable leverage and equity ratios in the balance sheet, and effective cash management in the cash flow statement. Monitoring debt levels is recommended to maintain financial health.
Income Statement
85
Very Positive
Balance Sheet
78
Positive
Cash Flow
82
Very Positive
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue33.90B33.53B30.11B27.04B24.51B21.27B
Gross Profit23.27B23.00B20.66B18.59B16.84B14.57B
EBITDA4.07B4.11B3.59B3.01B2.14B1.24B
Net Income2.19B2.31B2.09B1.65B1.04B348.12M
Balance Sheet
Total Assets25.93B26.39B23.79B21.27B19.05B18.36B
Cash, Cash Equivalents and Short-Term Investments3.01B3.01B3.02B2.91B2.60B2.20B
Total Debt5.07B3.18B2.43B2.15B2.25B2.51B
Total Liabilities8.19B8.02B6.79B5.92B5.30B5.32B
Stockholders Equity17.63B18.27B16.90B15.28B13.69B13.00B
Cash Flow
Free Cash Flow0.00822.66M737.75M1.13B963.62M670.60M
Operating Cash Flow0.002.14B1.87B1.77B1.48B1.13B
Investing Cash Flow0.00-1.84B-1.20B-820.75M-219.54M-312.63M
Financing Cash Flow0.00-334.41M-587.97M-714.03M-899.69M-480.80M

Hard Off Corporation Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2003.00
Price Trends
50DMA
1972.98
Positive
100DMA
1932.15
Positive
200DMA
1819.84
Positive
Market Momentum
MACD
27.40
Negative
RSI
62.80
Neutral
STOCH
80.15
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2674, the sentiment is Positive. The current price of 2003 is above the 20-day moving average (MA) of 1975.20, above the 50-day MA of 1972.98, and above the 200-day MA of 1819.84, indicating a bullish trend. The MACD of 27.40 indicates Negative momentum. The RSI at 62.80 is Neutral, neither overbought nor oversold. The STOCH value of 80.15 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2674.

Hard Off Corporation Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
¥42.80B14.032.19%17.90%14.14%
74
Outperform
¥28.47B8.123.77%7.88%-5.92%
66
Neutral
¥22.04B10.523.53%-2.73%-51.48%
65
Neutral
¥207.85B40.030.64%57.01%91.03%
64
Neutral
¥33.13B11.191.73%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
¥28.70B3.190.95%4.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2674
Hard Off Corporation Co., Ltd.
2,051.00
302.99
17.33%
JP:3093
Treasure Factory Co., Ltd.
1,786.00
-150.40
-7.77%
JP:3179
Syuppin Co., Ltd.
1,201.00
177.85
17.38%
JP:7685
BuySell Technologies Co., Ltd.
3,375.00
2,054.34
155.55%
JP:9270
Valuence Holdings, Inc.
2,091.00
1,299.11
164.05%
JP:9278
BOOKOFF GROUP HOLDINGS LIMITED
1,888.00
432.24
29.69%

Hard Off Corporation Co., Ltd. Corporate Events

Hard Off boosts directly operated store network and reports solid year-on-year sales gains
Apr 10, 2026
Hard Off Corporation reported year-on-year monthly sales for its directly operated stores for the fiscal year ending March 31, 2026, covering all of its key formats, including newly consolidated subsidiaries. The company noted that total store fig...
Hard Off Books ¥1.16 Billion Extraordinary Gain From Wattmann Share Sale
Apr 9, 2026
Hard Off Corporation has disclosed that it will record an extraordinary gain after selling part of its shareholdings in Wattmann Co., Ltd. The company participated in a tender offer conducted by IAPF3 Co., Ltd., resulting in the completion of the ...
Hard Off Boosts Sales and Expands Direct Store Network After Econos Acquisition
Mar 10, 2026
Hard Off reported year-on-year monthly sales growth for directly operated stores across the 2025–2026 fiscal year period, with many formats posting sales above 100% compared with the previous year and some specialty formats exceeding 120%. E...
Hard Off lifts sales and profit to record highs as store network expands
Feb 12, 2026
Hard Off Corporation reported that consolidated net sales for the third quarter of FY2026/3 rose 13.7% year on year to a record ¥28.2 billion, driven by 24 store openings last year, 22 new stores this year, and the consolidation of 69 ECONOS ...
Hard Off Posts Higher Sales but Softer Profits, Keeps FY2026 Outlook and Dividend Plan
Feb 12, 2026
Hard Off Corporation reported consolidated net sales of ¥28.20 billion for the nine months to December 31, 2025, up 13.7% year on year, while operating and ordinary profit slipped 4.5% and 6.1% respectively, reflecting higher costs even as qu...
Hard Off Boosts Direct Store Network as Monthly Sales Continue to Grow
Feb 10, 2026
Hard Off Corporation Co., Ltd., a Japan-based reuse retailer listed on the Tokyo Stock Exchange Prime Market, operates a multi-brand portfolio of secondhand chains including HARD OFF, OFF HOUSE, HOBBY OFF, GARAGE OFF, LIQUOR OFF, and BOOK OFF. Its...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 30, 2025