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Saylor Advertising Inc. (JP:2156)
:2156
Japanese Market
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Saylor Advertising Inc. (2156) AI Stock Analysis

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JP:2156

Saylor Advertising Inc.

(2156)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
¥272.00
▼(-11.40% Downside)
Action:Reiterated
Date:05/18/26
The score is held back primarily by weak recent fundamentals—negative 2026 free cash flow and pressured operating profitability—despite strong gross margins and a deleveraging balance sheet. Technicals also detract due to a clear downtrend and bearish momentum, while valuation support is mixed given a negative P/E alongside a modest dividend yield.
Positive Factors
High Gross Margins
Sustained gross margins near 76–79% indicate durable pricing power and a favorable cost structure at the core of the business. This margin cushion gives management time to address operating-cost volatility while preserving unit economics, supporting long-term profitability potential.
Negative Factors
Negative Operating and Free Cash Flow
Material negative OCF and FCF constrain the company's ability to self-fund working capital, capex, or shareholder returns. Persistent cash outflows increase dependence on external financing, raise liquidity risk, and can force deferred investments or cost cutting that harm long-term growth.
Read all positive and negative factors
Positive Factors
Negative Factors
High Gross Margins
Sustained gross margins near 76–79% indicate durable pricing power and a favorable cost structure at the core of the business. This margin cushion gives management time to address operating-cost volatility while preserving unit economics, supporting long-term profitability potential.
Read all positive factors

Saylor Advertising Inc. (2156) vs. iShares MSCI Japan ETF (EWJ)

Saylor Advertising Inc. Business Overview & Revenue Model

Company Description
Saylor Advertising.Inc. operates as an advertising company. The company offers TV and radio commercial, newspaper, magazine, outdoor, transportation, poster, pamphlet/catalog, flyer, and other advertising services; and event, Web or digital promot...

Saylor Advertising Inc. Financial Statement Overview

Summary
Income statement strength from consistently high gross margins is outweighed by sharply weaker profitability (slightly negative operating profit and a small net loss in 2026) and EBITDA margin compression. Balance sheet leverage has improved materially (debt-to-equity down to ~0.20), but cash flow is the biggest weakness with meaningfully negative operating and free cash flow in 2026 and a volatile multi-year pattern.
Income Statement
52
Neutral
Balance Sheet
66
Positive
Cash Flow
40
Negative
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue2.12B2.22B2.10B2.05B2.11B1.94B
Gross Profit1.69B1.73B1.66B1.57B1.64B1.45B
EBITDA49.61M14.86M44.48M68.03M199.69M95.55M
Net Income47.03M-4.76M27.26M-74.25M136.12M-25.27M
Balance Sheet
Total Assets3.95B4.32B4.24B4.09B4.23B3.98B
Cash, Cash Equivalents and Short-Term Investments946.24M708.51M762.13M620.42M867.56M700.92M
Total Debt729.76M457.21M548.99M483.40M631.26M722.46M
Total Liabilities2.01B2.01B2.20B2.16B2.36B2.24B
Stockholders Equity1.94B2.31B2.04B1.93B1.87B1.75B
Cash Flow
Free Cash Flow0.00-116.90M46.29M-58.37M258.06M-94.64M
Operating Cash Flow0.00-107.49M52.55M-50.32M265.46M-88.08M
Investing Cash Flow0.00-81.22M-10.59M-5.52M11.08M46.58M
Financing Cash Flow0.00124.10M93.97M-178.78M-106.30M-237.40M

Saylor Advertising Inc. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price307.00
Price Trends
50DMA
290.65
Negative
100DMA
300.85
Negative
200DMA
316.67
Negative
Market Momentum
MACD
-6.51
Positive
RSI
34.05
Neutral
STOCH
27.84
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2156, the sentiment is Negative. The current price of 307 is above the 20-day moving average (MA) of 278.85, above the 50-day MA of 290.65, and below the 200-day MA of 316.67, indicating a bearish trend. The MACD of -6.51 indicates Positive momentum. The RSI at 34.05 is Neutral, neither overbought nor oversold. The STOCH value of 27.84 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:2156.

Saylor Advertising Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
¥1.45B8.504.61%
58
Neutral
¥1.59B35.831.00%-4.64%-43.36%
50
Neutral
¥4.59B-30.6021.30%80.26%
50
Neutral
¥1.82B13.2618.62%149.07%
48
Neutral
¥1.14B-270.841.98%6.06%-116.92%
40
Underperform
¥1.32B-3.5824.43%22.72%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2156
Saylor Advertising Inc.
276.00
-68.10
-19.79%
JP:6573
Agile Media Network, Inc.
31.00
-44.00
-58.67%
JP:7067
Branding Technology, Inc.
1,006.00
129.86
14.82%
JP:9235
Ureru Net Advertising Co.,Ltd.
559.00
-951.00
-62.98%
JP:9244
DIGITALIFT Inc.
1,049.00
332.00
46.30%
JP:9254
Lovable Marketing Group, Inc.
1,138.00
-251.00
-18.07%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 18, 2026