Mixi Inc (JP:2121)
:2121
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Mixi
(2121)
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Rating:69Neutral
Price Target:
¥2,975.00
▲(9.62% Upside)
Action:ReiteratedDate:02/01/26
The score is driven primarily by strong underlying profitability and a generally solid balance sheet, supported by attractive valuation (low P/E and high dividend yield). These positives are tempered by weak technical momentum (below key moving averages with negative MACD) and recent cash-flow volatility.
Positive Factors
High Profitability
Persistently high gross and operating margins reflect strong unit economics for digital products and effective cost structure. These margins support durable cash earnings, funding content investment and shareholder returns even if top-line growth moderates.
Negative Factors
Cash-Flow Volatility
Large swings in operating and free cash flow reduce predictability of internally generated funding for content and dividends. Over time this volatility can force either higher external financing or reduced reinvestment in the franchise ecosystem.
Read all positive and negative factors
Positive Factors
Negative Factors
High Profitability
Persistently high gross and operating margins reflect strong unit economics for digital products and effective cost structure. These margins support durable cash earnings, funding content investment and shareholder returns even if top-line growth moderates.
Read all positive factors
Mixi (2121) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥169.37B
Dividend Yield4.61%
Average Volume (3M)167.95K
Price to Earnings (P/E)8.0
Beta (1Y)0.35
Revenue Growth1.14%
EPS Growth77.07%
CountryJP
Employees1,645
SectorCommunication Services
Sector Strength97
IndustryElectronic Gaming & Multimedia
Share Statistics
EPS (TTM)85.66
Shares Outstanding71,330,850
10 Day Avg. Volume160,560
30 Day Avg. Volume167,946
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)1.28
Price to Sales (P/S)1.49
P/FCF Ratio9.69
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)191.85
Revenue Forecast (FY)¥166.73B
Mixi Business Overview & Revenue Model
Company Description
mixi, Inc. engages in the entertainment and lifestyle businesses in Japan. It offers Monster Strike, Kotodaman, and Monster Strike Stadium gaming applications; TIPSTAR, a freemium online betting app; Chariloto, a keirin and auto race betting ticke...
How the Company Makes Money
Mixi generates revenue through multiple streams, primarily from its gaming sector, which includes in-app purchases and premium game sales. The company has developed several successful mobile games that have attracted millions of users, contributin...
Mixi Earnings Call Summary
Earnings Call Date:Jan 14, 2025
(Q2-2025)
| % Change Since: |
Next Earnings Date:Jul 31, 2026
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with significant growth in several segments, strong performance of new products, and successful launches. However, challenges such as misconduct impact and declines in certain entertainment products were noted.Positive Updates
Overall Increase in Sales and Profits
Net sales increased to JPY 38.7 billion with EBITDA at JPY 7.1 billion and operating income at JPY 5.9 billion. Profit attributable to owners of parent was JPY 2.9 billion, indicating an increase in both sales and profits.
Negative Updates
Misconduct Impact on Net Income
Misconduct at a consolidated subsidiary led to a decrease in net income by JPY 500 million.
Read all updates
Q2-2025 Updates
Positive
Negative
Overall Increase in Sales and Profits
Net sales increased to JPY 38.7 billion with EBITDA at JPY 7.1 billion and operating income at JPY 5.9 billion. Profit attributable to owners of parent was JPY 2.9 billion, indicating an increase in both sales and profits.
Read all positive updates
Company Guidance
During the Q2 2025 earnings call for 2121.T, CFO Kohei Shimamura reported a positive financial performance with net sales reaching JPY 38.7 billion and EBITDA at JPY 7.1 billion. The company saw an operating income of JPY 5.9 billion and a profit attributable to owners of the parent at JPY 2.9 billion, despite a JPY 500 million decrease in net income due to misconduct at a subsidiary. The Sports segment experienced a 28.6% year-on-year increase in net sales to JPY 9.6 billion, driven by TIPSTAR and FC Tokyo, while the Lifestyle segment saw a 27.7% rise in sales to JPY 2.7 billion. However, the Digital Entertainment segment faced a 9.1% decline in sales to JPY 22 billion, despite a 27.7% increase in EBITDA to JPY 8.2 billion. The Investment segment reported net sales of JPY 4.3 billion, bolstered by Timee share sales. CEO Koki Kimura highlighted the strong performance of new character sales for Monster Strike and the promising growth of the new SNS mixi2, with over 1.2 million registered users by December.Mixi Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
83
Very Positive
Cash Flow
56
Neutral
| Breakdown | TTM | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 160.92B | 154.85B | 146.87B | 146.87B | 118.10B | 119.32B |
| Gross Profit | 108.44B | 106.04B | 102.63B | 105.12B | 88.58B | 93.31B |
| EBITDA | 31.70B | 32.03B | 17.00B | 15.97B | 20.36B | 27.41B |
| Net Income | 17.75B | 17.60B | 7.08B | 5.16B | 10.26B | 15.69B |
Balance Sheet | ||||||
| Total Assets | 262.29B | 225.54B | 207.34B | 222.32B | 218.06B | 226.36B |
| Cash, Cash Equivalents and Short-Term Investments | 127.35B | 144.04B | 129.53B | 138.44B | 133.03B | 149.81B |
| Total Debt | 45.11B | 12.45B | 7.44B | 7.80B | 8.14B | 8.93B |
| Total Liabilities | 86.74B | 44.21B | 31.61B | 38.86B | 32.00B | 36.76B |
| Stockholders Equity | 174.70B | 180.06B | 174.52B | 182.14B | 184.64B | 189.53B |
Cash Flow | ||||||
| Free Cash Flow | 4.86B | 23.77B | 9.76B | 18.88B | 731.00M | 31.35B |
| Operating Cash Flow | 14.49B | 30.26B | 13.22B | 20.85B | 4.04B | 35.46B |
| Investing Cash Flow | -39.60B | -14.49B | -6.85B | -7.35B | -17.44B | -7.95B |
| Financing Cash Flow | 12.69B | -10.38B | -15.73B | -8.33B | -16.63B | -3.14B |
Mixi Technical Analysis
Neutral
2714.00
Price Trends
2576.21
Positive
2657.76
Negative
2907.67
Negative
Market Momentum
-7.74
Negative
53.28
Neutral
68.30
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2121, the sentiment is Neutral. The current price of 2714 is above the 20-day moving average (MA) of 2558.65, above the 50-day MA of 2576.21, and below the 200-day MA of 2907.67, indicating a neutral trend. The MACD of -7.74 indicates Negative momentum. The RSI at 53.28 is Neutral, neither overbought nor oversold. The STOCH value of 68.30 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:2121.
Mixi Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | ¥295.88B | -11.40 | 17.98% | 2.52% | 34.16% | ― | |
69 Neutral | ¥169.37B | 7.96 | 10.05% | 4.61% | 1.14% | 77.07% | |
61 Neutral | ¥138.65B | 97.57 | 3.38% | 2.38% | -3.12% | -63.07% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
60 Neutral | ¥41.26B | 9.53 | ― | 4.06% | -15.30% | 39.61% | |
54 Neutral | ¥69.85B | 111.53 | 1.59% | 2.09% | -2.61% | 116.80% | |
52 Neutral | ¥25.81B | -95.92 | ― | ― | -14.71% | -38.87% |
* Communication Services Sector Average
JP:2121
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Mixi Corporate Events
MIXI Delivers Modest Sales Growth but Lower Profits, Keeps Full-Year Outlook and Dividend Unchanged
Jan 30, 2026
MIXI reported consolidated net sales of ¥116.4 billion for the nine months ended December 31, 2025, up 5.5% year on year, while EBITDA fell 13.0% and operating income dropped 22.7%, signaling rising costs or profit pressure despite modest top...
MIXI Revises FY2026 Financial Forecast Upward Amid Strategic Acquisitions
Nov 14, 2025
MIXI, Inc. has revised its full-year financial forecast for FY2026, increasing its net sales projection due to the acquisition of PointsBet and strong performance in its sports and investment segments. However, the digital entertainment segment sa...
Mixi, Inc. Reports Decline in Financial Performance but Anticipates Sales Growth
Nov 14, 2025
Mixi, Inc. reported a decline in its financial performance for the six months ended September 30, 2025, with net sales dropping by 2% and significant decreases in EBITDA and operating income compared to the previous year. Despite these challenges,...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.