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Mixi Inc (JP:2121)
:2121
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Mixi (2121) AI Stock Analysis

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JP:2121

Mixi

(2121)

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Outperform 74 (OpenAI - 4o)
Rating:74Outperform
Price Target:
¥3,556.00
▲(17.75% Upside)
Mixi's overall stock score is driven primarily by its strong financial performance, characterized by robust revenue growth and profitability. The valuation is reasonable with a solid dividend yield, adding to its attractiveness. Technical analysis indicates a neutral trend, with no significant momentum signals. The absence of earnings call and corporate events data did not impact the score.

Mixi (2121) vs. iShares MSCI Japan ETF (EWJ)

Mixi Business Overview & Revenue Model

Company DescriptionMixi (2121) is a leading Japanese company primarily operating in the social networking and gaming sectors. Established in the early 2000s, Mixi originally gained popularity with its social networking service, which allows users to connect and share content. Over the years, the company expanded its portfolio to include mobile and online gaming, developing popular titles that leverage its extensive user base. Mixi's focus on community engagement and interactive experiences has positioned it as a key player in the digital entertainment landscape in Japan.
How the Company Makes MoneyMixi generates revenue through multiple streams, primarily from its gaming sector, which includes in-app purchases and premium game sales. The company has developed several successful mobile games that have attracted millions of users, contributing significantly to its earnings. Additionally, Mixi monetizes its social networking platform through advertising, offering targeted ad placements to businesses looking to reach its user demographic. The company also engages in strategic partnerships with other gaming developers and brands, enhancing its content offerings and expanding its reach, which further bolsters its revenue potential.

Mixi Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Feb 06, 2026
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with significant growth in several segments, strong performance of new products, and successful launches. However, challenges such as misconduct impact and declines in certain entertainment products were noted.
Q2-2025 Updates
Positive Updates
Overall Increase in Sales and Profits
Net sales increased to JPY 38.7 billion with EBITDA at JPY 7.1 billion and operating income at JPY 5.9 billion. Profit attributable to owners of parent was JPY 2.9 billion, indicating an increase in both sales and profits.
Sports Segment Growth
Net sales in the Sports segment increased 28.6% year-on-year to JPY 9.6 billion, driven by TIPSTAR, FC Tokyo, and arena sales. Excluding the arena impact, sales increased 22.3% year-on-year.
Strong Performance of TIPSTAR
TIPSTAR achieved a high growth rate of 37.1% year-on-year, with improvements in app operability and implementation of chat features during races.
Lifestyle Segment Sales Increase
Sales in the Lifestyle segment increased 27.7% year-on-year to JPY 2.7 billion, with notable contributions from FamilyAlbum products.
Growth in FamilyAlbum User Base
FamilyAlbum users exceeded 25 million, with the economic zone expanding through digital products and new print services.
Investment Segment Positive Outcome
Net sales in the Investment segment were JPY 4.3 billion, with EBITDA at JPY 2.1 billion due to the sale of Timee shares.
Successful Launch of mixi2
The new SNS, mixi2, reached over 1.2 million registered users by December, showing strong user engagement.
Negative Updates
Misconduct Impact on Net Income
Misconduct at a consolidated subsidiary led to a decrease in net income by JPY 500 million.
Digital Entertainment Segment Sales Decline
Sales in the Digital Entertainment segment were down 9.1% year-on-year to JPY 22 billion, affected by a decline in Monster Strike MAU.
Kotodaman's Decrease in Sales and Profit
Kotodaman experienced a decrease in both sales and profit.
Write-downs in Investment Segment
The Investment segment faced write-downs and other losses at some of the invested funds.
Company Guidance
During the Q2 2025 earnings call for 2121.T, CFO Kohei Shimamura reported a positive financial performance with net sales reaching JPY 38.7 billion and EBITDA at JPY 7.1 billion. The company saw an operating income of JPY 5.9 billion and a profit attributable to owners of the parent at JPY 2.9 billion, despite a JPY 500 million decrease in net income due to misconduct at a subsidiary. The Sports segment experienced a 28.6% year-on-year increase in net sales to JPY 9.6 billion, driven by TIPSTAR and FC Tokyo, while the Lifestyle segment saw a 27.7% rise in sales to JPY 2.7 billion. However, the Digital Entertainment segment faced a 9.1% decline in sales to JPY 22 billion, despite a 27.7% increase in EBITDA to JPY 8.2 billion. The Investment segment reported net sales of JPY 4.3 billion, bolstered by Timee share sales. CEO Koki Kimura highlighted the strong performance of new character sales for Monster Strike and the promising growth of the new SNS mixi2, with over 1.2 million registered users by December.

Mixi Financial Statement Overview

Summary
Mixi demonstrates strong financial performance with impressive revenue growth and profitability metrics. The balance sheet is robust with low leverage and a strong equity position. While cash flow generation has seen some decline, the company maintains sufficient cash coverage of its earnings, indicating overall financial health and stability.
Income Statement
85
Very Positive
Mixi shows strong revenue growth with a TTM increase of 79.8% compared to the previous period. The company maintains healthy profitability with a gross profit margin of 68.48% and a net profit margin of 11.37%. EBIT and EBITDA margins are also robust at 17.60% and 20.76%, respectively, indicating efficient operations and cost management.
Balance Sheet
78
Positive
The balance sheet is solid with a low debt-to-equity ratio of 0.07, reflecting conservative leverage. Return on equity is decent at 10.06%, showing effective use of equity to generate profits. The equity ratio stands at 82.14%, indicating a strong equity base relative to total assets.
Cash Flow
70
Positive
Cash flow analysis reveals a decline in free cash flow growth by 43.13% in the TTM period, which could be a concern. However, the operating cash flow to net income ratio is healthy at 0.91, and free cash flow covers net income adequately at a ratio of 1.0, suggesting good cash generation relative to earnings.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue156.08B154.85B146.87B146.87B118.10B119.32B
Gross Profit106.06B106.04B102.63B105.12B88.58B93.31B
EBITDA31.72B32.03B17.00B15.97B20.36B27.41B
Net Income16.78B17.60B7.08B5.16B10.26B15.69B
Balance Sheet
Total Assets215.03B225.54B207.34B222.32B218.06B226.36B
Cash, Cash Equivalents and Short-Term Investments124.80B144.04B129.53B138.44B133.03B149.81B
Total Debt13.77B12.45B7.43B7.79B8.12B8.93B
Total Liabilities37.08B44.21B31.61B38.86B32.00B36.77B
Stockholders Equity176.62B180.06B174.52B182.13B184.64B189.53B
Cash Flow
Free Cash Flow16.21B20.99B5.72B13.20B-796.00M29.87B
Operating Cash Flow17.96B27.48B9.18B15.75B3.10B34.67B
Investing Cash Flow-10.81B-14.49B-6.85B-7.35B-17.89B-7.16B
Financing Cash Flow-10.63B-10.38B-15.73B-8.33B-16.63B-3.14B

Mixi Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3020.00
Price Trends
50DMA
3176.21
Negative
100DMA
3234.59
Negative
200DMA
3213.90
Negative
Market Momentum
MACD
-34.78
Positive
RSI
36.05
Neutral
STOCH
12.39
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2121, the sentiment is Negative. The current price of 3020 is below the 20-day moving average (MA) of 3113.75, below the 50-day MA of 3176.21, and below the 200-day MA of 3213.90, indicating a bearish trend. The MACD of -34.78 indicates Positive momentum. The RSI at 36.05 is Neutral, neither overbought nor oversold. The STOCH value of 12.39 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:2121.

Mixi Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$296.15B9.2313.60%2.48%27.63%
74
Outperform
$201.21B12.499.69%4.09%5.64%115.77%
65
Neutral
$142.28B25.104.72%2.39%-9.67%-56.16%
63
Neutral
¥38.22B50.954.19%-10.86%-64.25%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
¥72.54B58.071.24%2.17%-6.85%-74.31%
47
Neutral
¥21.91B6.25-39.08%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2121
Mixi
3,020.00
408.76
15.65%
JP:2432
DeNA Co
2,627.50
535.49
25.60%
JP:3632
GREE
390.00
-3.66
-0.93%
JP:3765
Gungho Online Entertainment
2,509.00
-794.96
-24.06%
JP:3903
gumi, Inc.
430.00
110.00
34.38%
JP:3932
Akatsuki, Inc.
2,609.00
619.86
31.16%

Mixi Corporate Events

Mixi Completes Takeover Bid for PointsBet Holdings
Sep 15, 2025

Mixi, Inc. announced the expiration of its takeover bid for PointsBet Holdings Limited, resulting in the acquisition of a 66.4% stake in the Australian company. This strategic move, involving an investment of AUD 289 million, positions Mixi to expand its influence in the digital entertainment sector, with further details on the financial impact to be disclosed soon.

The most recent analyst rating on (JP:2121) stock is a Buy with a Yen3575.00 price target. To see the full list of analyst forecasts on Mixi stock, see the JP:2121 Stock Forecast page.

MIXI Extends Takeover Bid for PointsBet and Elevates MIXI Australia to Specified Subsidiary
Aug 29, 2025

MIXI Inc. has announced an extension of its takeover bid for PointsBet Holdings Limited, an Australian Securities Exchange-listed company, through its wholly owned subsidiary, MIXI Australia Pty Ltd. The offer period has been extended until September 12, 2025, following the acceptance of over 50% of PointsBet’s issued ordinary shares. Additionally, MIXI has increased the capital of MIXI Australia, making it a specified subsidiary as its share capital now exceeds 10% of MIXI’s total capital. The company will disclose the impact of this acquisition on its business performance once it becomes clear.

The most recent analyst rating on (JP:2121) stock is a Buy with a Yen3646.00 price target. To see the full list of analyst forecasts on Mixi stock, see the JP:2121 Stock Forecast page.

Mixi Announces Unconditional Takeover of PointsBet Holdings
Aug 8, 2025

Mixi, Inc. has announced changes to its takeover bid for PointsBet Holdings Limited, an Australian Securities Exchange-listed company, through its subsidiary MIXI Australia Pty Ltd. The purchase price per share has been increased to AUD 1.25, with a total acquisition cost of up to AUD 421 million. Additionally, the condition requiring a minimum acceptance from PointsBet shareholders has been waived, making the takeover bid unconditional. This strategic acquisition aims to enhance Mixi’s market positioning and expand its operations in the gaming and entertainment sectors.

Mixi Reports Mixed Financial Results Amidst Sector Challenges
Aug 1, 2025

Mixi, Inc. is a Japanese company listed on the Tokyo Stock Exchange, primarily engaged in digital entertainment, sports, lifestyle, and investment businesses. It is known for its popular mobile game, Monster Strike, and operates various other services including sports betting and family-focused apps.

Mixi Reports Q2 2025 Financial Results with Increased Sales but Lower Profits
Jul 31, 2025

Mixi, Inc. reported its financial results for the three months ending June 30, 2025, showing a slight increase in net sales by 4.1% compared to the previous year, but a significant decline in profit attributable to owners by 36.7%. Despite the increase in sales, the company experienced a decrease in operating income and ordinary income, indicating potential challenges in cost management or market conditions. The company maintained its dividend forecast, suggesting a stable outlook for shareholders despite the financial performance fluctuations.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 28, 2025