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Mixi (JP:2121)
:2121

Mixi (2121) AI Stock Analysis

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JP

Mixi

(OTC:2121)

Rating:80Outperform
Price Target:
¥3,864.00
▲(14.66%Upside)
Mixi's strong financial performance and solid valuation are the primary drivers of its favorable stock score. The technical analysis suggests positive market momentum, though the stock is nearing overbought levels. Overall, Mixi is well-positioned financially with reasonable valuation metrics and technical indicators suggesting potential for continued growth.

Mixi (2121) vs. iShares MSCI Japan ETF (EWJ)

Mixi Business Overview & Revenue Model

Company DescriptionMixi, Inc. (2121) is a Japanese company primarily engaged in the development and operation of social networking services and mobile games. Founded in 1999 and headquartered in Tokyo, Japan, Mixi's core products include the popular social networking service 'mixi' and a suite of mobile games, most notably 'Monster Strike,' which has achieved widespread success both domestically and internationally. The company operates within the technology and entertainment sectors, focusing on creating engaging digital content and experiences for its users.
How the Company Makes MoneyMixi generates revenue through a combination of in-app purchases, advertising, and partnerships. The company's flagship mobile game, 'Monster Strike,' contributes significantly to its earnings by offering players the option to purchase virtual items and currency within the game. This freemium model is a key revenue stream, as it encourages user engagement and spending. Additionally, Mixi monetizes its social networking platform through advertising, leveraging user data to deliver targeted ads. Strategic partnerships and collaborations also play a role in Mixi's revenue generation, as the company often works with other technology and entertainment firms to expand its reach and enhance its offerings.

Mixi Earnings Call Summary

Earnings Call Date:May 14, 2025
(Q2-2025)
|
% Change Since: 9.06%|
Next Earnings Date:Aug 01, 2025
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with significant growth in several segments, strong performance of new products, and successful launches. However, challenges such as misconduct impact and declines in certain entertainment products were noted.
Q2-2025 Updates
Positive Updates
Overall Increase in Sales and Profits
Net sales increased to JPY 38.7 billion with EBITDA at JPY 7.1 billion and operating income at JPY 5.9 billion. Profit attributable to owners of parent was JPY 2.9 billion, indicating an increase in both sales and profits.
Sports Segment Growth
Net sales in the Sports segment increased 28.6% year-on-year to JPY 9.6 billion, driven by TIPSTAR, FC Tokyo, and arena sales. Excluding the arena impact, sales increased 22.3% year-on-year.
Strong Performance of TIPSTAR
TIPSTAR achieved a high growth rate of 37.1% year-on-year, with improvements in app operability and implementation of chat features during races.
Lifestyle Segment Sales Increase
Sales in the Lifestyle segment increased 27.7% year-on-year to JPY 2.7 billion, with notable contributions from FamilyAlbum products.
Growth in FamilyAlbum User Base
FamilyAlbum users exceeded 25 million, with the economic zone expanding through digital products and new print services.
Investment Segment Positive Outcome
Net sales in the Investment segment were JPY 4.3 billion, with EBITDA at JPY 2.1 billion due to the sale of Timee shares.
Successful Launch of mixi2
The new SNS, mixi2, reached over 1.2 million registered users by December, showing strong user engagement.
Negative Updates
Misconduct Impact on Net Income
Misconduct at a consolidated subsidiary led to a decrease in net income by JPY 500 million.
Digital Entertainment Segment Sales Decline
Sales in the Digital Entertainment segment were down 9.1% year-on-year to JPY 22 billion, affected by a decline in Monster Strike MAU.
Kotodaman's Decrease in Sales and Profit
Kotodaman experienced a decrease in both sales and profit.
Write-downs in Investment Segment
The Investment segment faced write-downs and other losses at some of the invested funds.
Company Guidance
During the Q2 2025 earnings call for 2121.T, CFO Kohei Shimamura reported a positive financial performance with net sales reaching JPY 38.7 billion and EBITDA at JPY 7.1 billion. The company saw an operating income of JPY 5.9 billion and a profit attributable to owners of the parent at JPY 2.9 billion, despite a JPY 500 million decrease in net income due to misconduct at a subsidiary. The Sports segment experienced a 28.6% year-on-year increase in net sales to JPY 9.6 billion, driven by TIPSTAR and FC Tokyo, while the Lifestyle segment saw a 27.7% rise in sales to JPY 2.7 billion. However, the Digital Entertainment segment faced a 9.1% decline in sales to JPY 22 billion, despite a 27.7% increase in EBITDA to JPY 8.2 billion. The Investment segment reported net sales of JPY 4.3 billion, bolstered by Timee share sales. CEO Koki Kimura highlighted the strong performance of new character sales for Monster Strike and the promising growth of the new SNS mixi2, with over 1.2 million registered users by December.

Mixi Financial Statement Overview

Summary
Mixi exhibits strong financial health with robust revenue growth and profitability margins. The balance sheet is solid with low leverage, and the company shows effective cash flow management, despite some fluctuations in operational efficiency and investment outflows.
Income Statement
85
Very Positive
Mixi has demonstrated strong revenue growth with a 5.44% increase in revenue from 2024 to 2025. The gross profit margin is impressive at 68.50%, and the net profit margin has improved significantly to 11.37% in 2025. However, the EBIT and EBITDA margins show signs of volatility over the years, indicating potential risks in operational efficiency.
Balance Sheet
88
Very Positive
The company maintains a robust balance sheet with an equity ratio of 79.84% and a low debt-to-equity ratio of 0.07. The return on equity is healthy at 9.77%, reflecting efficient use of equity to generate profits. The strong equity position suggests financial stability and low leverage risk.
Cash Flow
78
Positive
Mixi's cash flow from operations has grown substantially, with the free cash flow nearly quadrupling from 2024 to 2025. The operating cash flow to net income ratio is 1.72, indicating strong cash conversion. However, the cash flow from investing and financing activities indicates significant outflows, which could impact future liquidity.
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue154.85B146.87B146.87B118.10B119.32B
Gross Profit106.04B102.63B105.12B88.58B93.31B
EBITDA32.03B17.00B29.48B20.33B27.12B
Net Income17.60B7.08B5.16B10.26B15.69B
Balance Sheet
Total Assets225.54B207.34B222.32B218.06B226.36B
Cash, Cash Equivalents and Short-Term Investments144.04B129.53B138.44B118.63B149.81B
Total Debt12.45B7.43B7.79B8.12B8.93B
Total Liabilities44.21B31.61B38.86B32.00B36.77B
Stockholders Equity180.06B174.52B182.13B184.64B189.53B
Cash Flow
Free Cash Flow23.77B5.72B13.20B-796.00M29.87B
Operating Cash Flow30.26B9.18B15.75B3.10B34.67B
Investing Cash Flow-14.49B-6.85B-7.35B-17.89B-7.16B
Financing Cash Flow-13.16B-15.73B-8.33B-16.63B-3.14B

Mixi Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3370.00
Price Trends
50DMA
3260.50
Positive
100DMA
3303.90
Positive
200DMA
3064.17
Positive
Market Momentum
MACD
26.39
Positive
RSI
54.51
Neutral
STOCH
59.18
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2121, the sentiment is Positive. The current price of 3370 is above the 20-day moving average (MA) of 3347.00, above the 50-day MA of 3260.50, and above the 200-day MA of 3064.17, indicating a bullish trend. The MACD of 26.39 indicates Positive momentum. The RSI at 54.51 is Neutral, neither overbought nor oversold. The STOCH value of 59.18 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2121.

Mixi Peers Comparison

Overall Rating
UnderperformOutperform
Sector (66)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
¥221.23B13.199.81%3.86%5.43%156.35%
76
Outperform
$148.19B17.596.97%2.19%-17.33%-28.64%
66
Neutral
¥370.54B13.792.32%2.56%5.41%-19.09%
66
Neutral
¥43.62B26.50
3.64%-1.33%5.97%
66
Neutral
¥91.70B37.652.39%3.22%-14.96%-72.07%
64
Neutral
¥295.38B12.3110.56%2.43%19.94%
48
Neutral
¥32.66B16.07
-12.61%-314.92%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2121
Mixi
3,370.00
441.12
15.06%
JP:3903
gumi, Inc.
660.00
316.00
91.86%
JP:3932
Akatsuki, Inc.
3,025.00
525.21
21.01%
JP:3632
GREE
512.00
-9.00
-1.73%
JP:2432
DeNA Co
2,674.00
1,098.65
69.74%
JP:3765
Gungho Online Entertainment
2,735.00
19.68
0.72%

Mixi Corporate Events

Mixi Enhances Governance with New Committee Chair Appointment
Jun 26, 2025

Mixi, Inc. has announced a change in the chair of its Nomination and Compensation Committee, appointing an outside director, Akihisa Fujita, to enhance corporate governance and ensure transparency in decision-making. This move is part of Mixi’s strategy to strengthen its governance structure, potentially impacting its operational integrity and stakeholder confidence.

Mixi, Inc. Announces Disposal of Treasury Shares for Executive Compensation
Jun 26, 2025

Mixi, Inc. announced the disposal of 133,600 treasury shares as restricted stock compensation to its directors and corporate officers, aiming to align their interests with shareholders and motivate them to enhance corporate value. This move, approved at the 24th Ordinary General Meeting of Shareholders, reflects Mixi’s strategy to incentivize its leadership team by tying compensation to stock performance, potentially impacting the company’s market positioning and stakeholder confidence.

MIXI Announces Shift to Takeover Bid for PointsBet Acquisition
Jun 26, 2025

MIXI, Inc., a company listed on the TSE Prime Market, has announced an update regarding its acquisition of PointsBet Holdings Limited, an Australian Securities Exchange-listed company. The acquisition, initially planned through a Scheme of Arrangement, faced a setback due to a voting error at PointsBet’s shareholder meeting. Consequently, MIXI has shifted to an off-market takeover bid to acquire all ordinary shares of PointsBet for $1.20 per share. The acquisition’s success depends on the acceptance of the offer by a majority of PointsBet’s shareholders and regulatory approvals.

MIXI, Inc. Advances in Acquisition of PointsBet Holdings
Jun 25, 2025

MIXI, Inc. has announced the approval of its acquisition of PointsBet Holdings Limited, an Australian company, through a Scheme of Arrangement. The acquisition, which is conditional upon court and regulatory approvals, is expected to impact MIXI’s operations and financial position, with further details to be disclosed upon completion.

Mixi, Inc. Advances Acquisition of PointsBet Holdings
Jun 16, 2025

Mixi, Inc. has announced the execution of a Bid Implementation Deed with PointsBet Holdings Limited to acquire the company through an off-market takeover bid. This strategic move is part of Mixi’s plan to expand its presence in the Australian market, contingent on the failure of a previously planned Scheme of Arrangement. The acquisition, valued at up to AUD398 million, will make PointsBet a subsidiary of Mixi, significantly enhancing Mixi’s market positioning and offering potential growth opportunities.

MIXI Updates on PointsBet Acquisition
Jun 3, 2025

MIXI, Inc. has announced an update regarding its acquisition of PointsBet Holdings Limited, an Australian company engaged in the betting business. MIXI has decided to increase the purchase price of PointsBet’s ordinary shares to ensure the acquisition’s success, with the transaction expected to be completed through a Scheme of Arrangement under Australia’s Corporations Act. The acquisition is contingent upon various approvals, and MIXI is prepared to consider alternative acquisition methods if necessary.

Mixi Announces Secondary Offering of Shares
May 15, 2025

Mixi, Inc. has announced a secondary offering of its shares, with Kenji Kasahara, a principal shareholder, selling 4,000,000 common shares to Mercury Leaf K.K. and Mercury Sprout K.K. This transaction, constituting over 5% of voting rights, is classified as an act equivalent to a tender offer under Japanese financial regulations. The sale, priced at 3,220 yen per share, totals 12,880,000,000 yen and is part of a strategic move to transfer shares in compliance with legal procedures.

Mixi, Inc. Increases Year-End Dividend to 65 Yen Per Share
May 14, 2025

Mixi, Inc. announced a decision to increase its year-end dividend per share to 65 yen, up from the previous forecast of 55 yen, reflecting a commitment to returning profits to shareholders. This move aligns with Mixi’s strategy to enhance corporate value through sustainable growth and investment, while adhering to a dividend policy targeting a payout ratio of 20% or a dividend on equity of 5%.

MIXI, Inc. to Retire 2.4 Million Treasury Shares
May 14, 2025

MIXI, Inc. announced the retirement of 2,400,000 common shares, representing 3.26% of its total outstanding shares, as part of a strategic move to optimize its capital structure. This decision, resolved in a Board of Directors meeting, will reduce the total number of outstanding shares to 71,330,850, potentially enhancing shareholder value and reflecting the company’s commitment to efficient capital management.

MIXI, Inc. Announces Board and Senior Officer Changes
May 14, 2025

MIXI, Inc. announced changes in its board of directors and senior corporate officers, with new appointments and reappointments set to be confirmed at the upcoming Ordinary General Meeting of Shareholders in June 2025. These changes are expected to influence the company’s strategic direction and operational management, potentially impacting its market positioning and stakeholder relations.

MIXI, Inc. Announces Share Repurchase Plan to Enhance Shareholder Value
May 14, 2025

MIXI, Inc. has announced a resolution to repurchase up to 4,750,000 of its common shares, representing 7.01% of its total outstanding shares, as part of its strategy to enhance shareholder returns and improve capital efficiency. The repurchase, valued at up to 9.5 billion yen, will be conducted through market purchases on the Tokyo Stock Exchange from May 15, 2025, to March 31, 2026, reflecting the company’s commitment to adapting its capital policy to changing business environments.

Mixi Reports Strong Financial Performance with Increased Dividends
May 14, 2025

Mixi, Inc. reported a significant improvement in its financial performance for the fiscal year ended March 31, 2025, with net sales increasing by 5.4% and profit attributable to owners of the parent rising by 148.5% compared to the previous year. The company also announced a higher dividend payout, reflecting its robust financial health and commitment to returning value to shareholders. Despite these positive results, Mixi forecasts a modest growth in net sales and a decline in profitability for the next fiscal year, indicating potential challenges ahead.

MIXI Dissolves Alliance with Decollte Holdings, Transfers Shares to IBJ
Apr 3, 2025

MIXI, Inc. has announced the dissolution of its capital and business alliance with Decollte Holdings Corporation, transferring a significant portion of its shares to IBJ, Inc. This strategic move involves the transfer of 1,353,800 shares, while MIXI retains a small stake in Decollte Holdings, indicating a continued cooperative relationship. The financial impact of this transaction on MIXI’s current fiscal year is expected to be minimal.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 27, 2025