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Aurora Mobile Ltd (JG)
NASDAQ:JG
US Market
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Aurora Mobile (JG) AI Stock Analysis

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JG

Aurora Mobile

(NASDAQ:JG)

Rating:61Neutral
Price Target:
$10.50
▲(7.14% Upside)
Aurora Mobile's overall stock score is driven by strong recent financial performance improvements and positive earnings call highlights, including achieving its first quarterly net profit. However, valuation concerns due to ongoing losses and a lack of dividend yield, along with neutral technical indicators, moderate the overall score.

Aurora Mobile (JG) vs. SPDR S&P 500 ETF (SPY)

Aurora Mobile Business Overview & Revenue Model

Company DescriptionAurora Mobile Limited, through its subsidiaries, operates as a mobile app developer service provider in China. The company provides push notification, instant messaging, analytics, sharing and short message service, one-click verification, and other services. Its vertical applications have expanded to market intelligence, financial risk management, and location-based intelligence; and offers real-time market intelligence solutions, such as product iApp, which provides analysis and statistical results on the usage and trends of mobile apps to investment funds and corporations. The company also provides financial risk management solutions to assist financial institutions, licensed lenders, and credit card companies in making informed lending and credit decisions; and location-based intelligence solutions to help retailers and other traditional brick-and-mortar industries, such as real estate developers, track and analyze foot traffic, conduct targeted marketing, and make more informed and impactful operating decisions, such as site selection. In addition, it offers targeted marketing solutions to help advertisers to target the right audience with the right content at the right time; application programming interfaces that create connectivity and automate the process of message exchange between the mobile apps and its backend network; and an interactive web-based service dashboard that allows app developers to utilize and monitor its services through controls on an ongoing basis. The company primarily serves mobile app developers in a range of industries, such as media, entertainment, gaming, financial services, tourism, ecommerce, education, and healthcare. The company was founded in 2011 and is headquartered in Shenzhen, the People's Republic of China.
How the Company Makes MoneyAurora Mobile generates revenue primarily through its mobile marketing and data service offerings. The company employs a subscription-based model for its services, allowing clients to access its platform for a fee. Key revenue streams include fees for mobile push notifications, SMS services, and analytics tools, which are charged based on usage volume or subscription tiers. Additionally, Aurora Mobile has established partnerships with various businesses and platforms, enabling them to integrate its services into their applications, thereby expanding its customer base and increasing revenue. The company's focus on big data analytics also allows it to monetize insights and data services, contributing further to its earnings.

Aurora Mobile Earnings Call Summary

Earnings Call Date:Aug 28, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 19, 2025
Earnings Call Sentiment Positive
Aurora Mobile's Q2 2025 earnings call presented a strong performance with the first ever quarterly GAAP net profit, significant revenue growth, and notable success of its EngageLab and financial risk management segments. Despite challenges in Market Intelligence revenue and increased operating expenses, the positive aspects significantly outweigh the negatives.
Q2-2025 Updates
Positive Updates
First Ever Quarterly Net Profit
Aurora Mobile recorded its first ever quarterly GAAP net profit in Q2 2025, marking a significant milestone for the company.
Revenue Growth
The group's revenue for the quarter was RMB 89.9 million, achieving a remarkable year-over-year growth of 13% and reaching the higher end of the guidance provided.
EngageLab Performance
EngageLab recognized revenue grew by 67% year-over-year and 24% quarter-over-quarter, with customer numbers increasing by 25% sequentially.
Financial Risk Management Growth
Financial risk management business recorded solid revenue growth of 27% year-over-year.
Improved Gross Profit
Gross profit grew by 13% year-over-year, achieving the highest gross profit for the past 10 quarters, with improved gross margin quarter-over-quarter.
Deferred Revenue and Net Dollar Retention
Deferred revenue was RMB 156.1 million, and net dollar retention for the core Developer Service business was 99%, indicating strong customer retention and upsell capabilities.
Negative Updates
Market Intelligence Revenue Decline
Market Intelligence revenue decreased by 38% year-over-year and 23% quarter-over-quarter due to continued weak demand for Chinese APP data.
Increase in Operating Expenses
Operating expenses increased by 11% year-over-year, driven by higher R&D, selling and marketing, and G&A expenses.
Company Guidance
In the second quarter of 2025, Aurora Mobile achieved a milestone by reporting its first-ever quarterly GAAP net profit, driven by significant growth across various business segments. The company's revenue reached RMB 89.9 million, marking notable year-over-year and sequential growth, and hitting the high end of their guidance. EngageLab, the global flagship product, demonstrated robust performance with a 67% year-over-year and 24% quarter-over-quarter increase in recognized revenue, supported by a 25% sequential rise in customer numbers, reaching 1,058 globally. Additionally, the financial risk management business recorded a 27% year-over-year revenue growth. Gross profit increased by 13% year-over-year, with improved gross margins. The company's operating expenses were tightly managed, growing by only 11% year-over-year compared to a 13% increase in revenue. Aurora Mobile also reported a healthy net dollar retention rate of 99% for its core developer service business, indicating strong customer retention and upsell capabilities. Looking forward, the company anticipates Q3 2025 revenue to range between RMB 88 million and RMB 91 million, reflecting an 11% to 15% year-over-year growth.

Aurora Mobile Financial Statement Overview

Summary
Aurora Mobile is showing signs of recovery with improved profit margins, cash flow, and operational efficiency. However, challenges remain in achieving revenue growth and consistent profitability. The balance sheet is stable with manageable debt levels, while cash flow improvements indicate potential for growth.
Income Statement
55
Neutral
Aurora Mobile has shown a positive trend in gross profit margin, increasing from 68.7% in 2023 to 66.1% in 2024, indicating improved efficiency in cost management despite a decrease in total revenue. The net profit margin improved significantly from -21.4% in 2023 to -2.2% in 2024, suggesting better control over expenses. However, the company experienced a revenue decline of 9.1% in 2024, which signals a potential struggle in maintaining market share. The EBIT and EBITDA margins also show improvement, moving towards break-even, highlighting operational efficiencies. The company is on a path to recovery but still faces challenges in achieving profitability.
Balance Sheet
60
Neutral
Aurora Mobile's balance sheet reflects moderate financial stability with a debt-to-equity ratio of 0.31 in 2024, indicating a conservative leverage approach. The return on equity remains negative due to ongoing net losses, but stockholders' equity decreased slightly. The equity ratio fell to 18.0% in 2024 from 21.0% in 2023, suggesting a decline in asset financing through equity. Overall, while the company maintains a manageable debt level, the consistent net losses are a concern, albeit with signs of improvement.
Cash Flow
70
Positive
The cash flow statement for Aurora Mobile shows a substantial turnaround in operating cash flow, moving from a negative position in 2023 to a positive $8.5 million in 2024, indicating better cash management and operational improvements. Free cash flow also improved significantly, which is a positive sign for future investments and debt servicing. The operating cash flow to net income ratio indicates that cash flow generation is improving faster than income, which is a positive indicator for liquidity. Despite these improvements, the company still needs to consistently generate positive free cash flow to ensure long-term sustainability.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue316.17M290.23M328.82M357.32M471.61M
Gross Profit209.03M199.29M225.80M264.93M206.18M
EBITDA-570.00K-52.22M-103.14M-99.92M-171.19M
Net Income-7.05M-62.10M-107.79M-140.58M-225.07M
Balance Sheet
Total Assets378.03M350.19M420.93M595.54M787.33M
Cash, Cash Equivalents and Short-Term Investments119.17M114.52M116.13M120.55M436.12M
Total Debt20.84M4.64M5.00M150.00M225.23M
Total Liabilities278.63M246.47M262.03M380.09M466.09M
Stockholders Equity67.92M73.55M128.35M215.44M321.24M
Cash Flow
Free Cash Flow3.56M-18.43M-18.60M-95.59M53.48M
Operating Cash Flow8.54M-17.91M-17.48M-76.65M75.81M
Investing Cash Flow-5.38M25.13M26.85M26.44M-144.41M
Financing Cash Flow1.23M-8.65M-148.04M-54.52M315.00K

Aurora Mobile Technical Analysis

Technical Analysis Sentiment
Negative
Last Price9.80
Price Trends
50DMA
10.40
Negative
100DMA
10.03
Negative
200DMA
9.34
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
47.48
Neutral
STOCH
32.10
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JG, the sentiment is Negative. The current price of 9.8 is above the 20-day moving average (MA) of 9.59, below the 50-day MA of 10.40, and above the 200-day MA of 9.34, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 47.48 is Neutral, neither overbought nor oversold. The STOCH value of 32.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JG.

Aurora Mobile Risk Analysis

Aurora Mobile disclosed 80 risk factors in its most recent earnings report. Aurora Mobile reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Aurora Mobile Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$100.47M18.1421.76%-1.43%3.86%
63
Neutral
$81.81M-10.57%9.04%37.96%
61
Neutral
$35.52B8.84-11.06%1.87%8.55%-8.14%
61
Neutral
$59.32M-9.11%18.99%77.96%
$83.29M-42.34%
54
Neutral
$118.95M-6139.13%-56.74%96.59%
$57.88M22.08-1.44%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JG
Aurora Mobile
9.80
5.45
125.29%
VHC
Virnetx Holding
18.39
11.17
154.71%
ALAR
Alarum Technologies
14.42
4.06
39.19%
STEM
Stem Inc
13.98
5.82
71.32%
ZENV
Zenvia
1.51
-0.02
-1.31%
UBXG
U-BX Technology Ltd.
2.81
-9.15
-76.51%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 05, 2025