Ad Monetization And Programmatic ExchangeAnalyst points to a strategy to scale advertising revenue through a proprietary ad exchange, programmatic buying, and monetization of video podcast inventory, which could accelerate ad revenue growth.
Free Tier And Marketing CampaignsAnalyst notes that enhancements to the free mobile tier and the annual Wrapped campaign are driving top-of-funnel momentum and record monthly active user gains, creating a larger conversion base for subscriptions and ads.
Price Increases And Premium Tier StrategyAnalyst cites premium price increases, introduction of new premium tiers, and stronger conversion in emerging markets as drivers for higher average revenue per user and potential gross margin expansion.