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Aura Investments Limited (IL:AURA)
:AURA
Israel Market
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Aura (AURA) AI Stock Analysis

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IL:AURA

Aura

(AURA)

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Neutral 58 (OpenAI - 4o)
Rating:58Neutral
Price Target:
2,148.00
▼(-1.92% Downside)
Aura's overall stock score is primarily influenced by its financial performance, which shows strong profitability but is offset by declining revenues and high leverage. Technical analysis indicates bearish momentum, adding to the cautious outlook. Valuation is fair but not compelling enough to outweigh the financial and technical challenges.
Positive Factors
Profitability
Aura's strong profitability metrics, including a robust return on equity, indicate effective management and operational efficiency, providing a solid foundation for future growth and resilience against market fluctuations.
Subscription-Based Revenue Model
The subscription-based model ensures a steady and predictable revenue stream, enhancing financial stability and allowing for strategic planning and investment in product development.
Industry Position
Operating in the growing cybersecurity sector, Aura is well-positioned to benefit from increasing demand for digital security solutions, driven by rising online threats and privacy concerns.
Negative Factors
High Leverage
Aura's high leverage poses risks, especially in volatile markets, potentially limiting financial flexibility and increasing vulnerability to economic downturns.
Negative Cash Flows
Negative cash flows highlight liquidity challenges, which could hinder Aura's ability to invest in growth initiatives and meet financial obligations without external financing.
Declining Revenue
The decline in revenue suggests potential challenges in maintaining growth momentum, which could impact long-term business sustainability and market competitiveness.

Aura (AURA) vs. iShares MSCI Israel ETF (EIS)

Aura Business Overview & Revenue Model

Company DescriptionAura (AURA) is a technology-driven company specializing in digital security and privacy solutions. It operates primarily in the cybersecurity sector, offering a suite of products designed to protect individuals and families from online threats. Core services include identity theft protection, credit monitoring, antivirus software, and secure browsing tools, all aimed at enhancing users' digital safety and privacy in an increasingly connected world.
How the Company Makes MoneyAura generates revenue through a subscription-based model, where customers pay monthly or annual fees for access to its suite of services. Key revenue streams include individual subscriptions, family plans, and additional premium features, such as enhanced monitoring and personalized support. The company may also engage in partnerships with financial institutions and other organizations that offer Aura's services as part of their customer offerings, which can contribute to its earnings through referral fees or bundled service agreements.

Aura Financial Statement Overview

Summary
Aura's financial performance is mixed. Strong profitability metrics are overshadowed by declining revenues and high leverage. The negative cash flows highlight liquidity concerns, which need addressing for long-term stability.
Income Statement
72
Positive
Aura's income statement shows a strong EBIT and EBITDA margin, indicating efficient operations. However, the recent revenue decline of 1.46% in TTM suggests potential challenges in maintaining growth. The net profit margin remains healthy, but the negative revenue growth rate is a concern.
Balance Sheet
65
Positive
The balance sheet reflects a high debt-to-equity ratio of 2.01, indicating significant leverage, which could pose risks in volatile markets. However, the return on equity is robust at 28.71%, demonstrating effective use of equity to generate profits.
Cash Flow
58
Neutral
Aura's cash flow statement reveals negative operating and free cash flows, which is concerning. The free cash flow growth is positive, but the operating cash flow to net income ratio is negative, indicating cash flow challenges despite profitability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.52B1.52B1.04B849.01M893.89M1.11B
Gross Profit361.81M347.51M190.98M139.44M137.10M130.34M
EBITDA445.82M477.33M208.47M205.55M182.64M111.96M
Net Income271.87M360.14M117.69M140.54M113.53M42.14M
Balance Sheet
Total Assets5.60B4.88B3.14B2.60B1.86B1.82B
Cash, Cash Equivalents and Short-Term Investments170.05M137.03M129.36M73.21M67.45M110.80M
Total Debt3.02B2.26B1.36B845.63M828.08M1.06B
Total Liabilities4.21B3.59B2.24B1.93B1.34B1.45B
Stockholders Equity1.38B1.27B882.03M652.64M520.38M368.74M
Cash Flow
Free Cash Flow-460.49M-127.40M-565.56M163.03M207.27M-102.86M
Operating Cash Flow-454.03M-122.29M-564.73M167.92M207.99M-94.71M
Investing Cash Flow-209.48M-412.89M-5.13M-141.69M-56.88M-3.88M
Financing Cash Flow713.68M540.60M607.07M-26.42M-194.34M175.21M

Aura Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2190.00
Price Trends
50DMA
2195.32
Negative
100DMA
2234.04
Negative
200DMA
2095.13
Positive
Market Momentum
MACD
-14.36
Negative
RSI
50.23
Neutral
STOCH
78.68
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IL:AURA, the sentiment is Positive. The current price of 2190 is above the 20-day moving average (MA) of 2167.60, below the 50-day MA of 2195.32, and above the 200-day MA of 2095.13, indicating a neutral trend. The MACD of -14.36 indicates Negative momentum. The RSI at 50.23 is Neutral, neither overbought nor oversold. The STOCH value of 78.68 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for IL:AURA.

Aura Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
8.68B11.77
76
Outperform
10.35B15.461.15%11.13%110.98%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
58
Neutral
6.21B21.550.63%31.05%-6.52%
48
Neutral
8.01B23.432.57%6.64%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IL:AURA
Aura
2,220.00
340.40
18.11%
IL:SMT
Summit
6,480.00
915.54
16.45%
IL:MVNE
Mivne
1,423.00
343.64
31.84%
IL:ALHE
Alony Hetz
3,708.00
695.81
23.10%
IL:AFPR
Afi Properties
22,290.00
5,050.00
29.29%
IL:BLSR
Blue Sq Real Es
38,520.00
7,442.68
23.95%

Aura Corporate Events

Aura Investments’ TECHWISE Study: Unveiling the Impact of Technology on Child Health
Oct 27, 2025

Study Overview: Aura Investments Limited is conducting a study titled ‘Technology Exposure and Child Health: Wellness Impact and Social Effects (TECHWISE).’ The study aims to explore the relationship between children’s mobile device usage, including social media and online games, and their mental wellness, physical activity, and sleep. This research is significant as it seeks to understand the broader impacts of technology on child health, involving children aged 8 to 17 and their caregivers.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 19, 2025