HUB CYBER SECURITY (ISRAEL) LTD (HUBC)
NASDAQ:HUBC
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Hub
(NASDAQ:HUBC)
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Rating:41Neutral
Price Target:
$2.50
▲(525.00% Upside)
Action:Upgraded
Date:02/03/26
The score is held down primarily by severe financial weakness (declining revenue, ongoing losses, negative equity, and negative free cash flow). Technicals add further downside pressure as the stock trades well below all key moving averages with bearish momentum. Valuation does not provide support due to negative earnings and no dividend yield.
Positive Factors
Diversified revenue model
A multi‑stream revenue model (subscriptions, transaction fees, consulting, strategic partnerships) provides durable cash funnels and customer touchpoints. Over months this reduces concentration risk, supports recurring revenue potential and cross‑sell opportunities vital for scaling core offerings.
Negative Factors
Steep multi‑year revenue decline
A large, persistent revenue decline erodes scale, increases per‑unit costs, and compresses room to invest in R&D or sales. Over the medium term this weakens competitive position, makes customer retention harder, and heightens risk that fixed costs outpace recoverable revenue.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified revenue model
A multi‑stream revenue model (subscriptions, transaction fees, consulting, strategic partnerships) provides durable cash funnels and customer touchpoints. Over months this reduces concentration risk, supports recurring revenue potential and cross‑sell opportunities vital for scaling core offerings.
Read all positive factors
Hub (HUBC) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$6.63M
Dividend YieldN/A
Average Volume (3M)657.61K
Price to Earnings (P/E)―
Beta (1Y)2.51
Revenue Growth4.75%
EPS Growth87.21%
CountryUS
Employees322
SectorTechnology
Sector Strength88
IndustrySoftware - Infrastructure
Share Statistics
EPS (TTM)-198.05
Shares Outstanding3,330,157
10 Day Avg. Volume731,505
30 Day Avg. Volume657,611
Financial Highlights & Ratios
PEG Ratio0.11
Price to Book (P/B)-4.52
Price to Sales (P/S)12.35
P/FCF Ratio-21.23
Enterprise Value/Market Cap9.24
Enterprise Value/Revenue2.07
Enterprise Value/Gross Profit14.92
Enterprise Value/Ebitda-2.50
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Hub Business Overview & Revenue Model
Company Description
Headquartered in Tel Aviv, Israel, and established in 2017, HUB Cyber Security Ltd. delivers comprehensive cybersecurity solutions to clients across Israel, the Americas, and Europe. The company operates through two primary divisions: Product and ...
How the Company Makes Money
Hub generates revenue through a multi-faceted model that includes subscription fees for its software services, transaction-based fees for logistics and supply chain operations, and consulting services aimed at optimizing clients' operational effic...
Hub Earnings Call Summary
Earnings Call Date:May 01, 2025
(Q4-2024)
| % Change Since: |
Next Earnings Date:Aug 18, 2026
Earnings Call Sentiment Positive
Despite a decline in revenue and increased liabilities, Hub Cybersecurity has demonstrated strong strategic realignment, cost reductions, and significant contract wins. The company's focus on high-margin business segments and operational efficiency has led to improved margins and a promising outlook for future growth.Positive Updates
Strategic Realignment and Margin Improvement
Hub Cybersecurity's gross margin improved significantly to 25.6% in H2 2024, up by 15.4% compared with H2 2023 due to strategic realignment towards higher margin business segments.
Negative Updates
Revenue Decline
Revenue for the second half of 2024 was $13.8 million compared to $17.6 million in H2 2023, reflecting a deliberate strategic pivot.
Read all updates
Q4-2024 Updates
Positive
Negative
Strategic Realignment and Margin Improvement
Hub Cybersecurity's gross margin improved significantly to 25.6% in H2 2024, up by 15.4% compared with H2 2023 due to strategic realignment towards higher margin business segments.
Read all positive updates
Company Guidance
During the Hub Cybersecurity 2024 financial results call, several key metrics and strategic initiatives were highlighted. The company reported a revenue of $13.8 million for the second half of 2024, down from $17.6 million in the same period in 2023, while full-year revenue was $39.6 million compared to $42.7 million in 2023. Despite a leaner revenue base, the gross margin improved significantly to 25.6% in H2 2024, up by 15.4% compared to H2 2023, driven by strategic realignment towards higher-margin business segments. Operating expenses were reduced by 29% in H2 2024 compared to the prior year, aggregating to $14.7 million. The operating loss also improved by 38% in H2 2024, dropping from $77 million in 2022 to $26 million in 2024. Hub's secured data fabric platform, with margins of 80% to 90%, is set to be the primary growth driver, with the company expecting a marked transformation in its business mix starting in 2025. The focus remains on expanding their US presence and targeting high-priority sectors like transportation, with an anticipated first signed contract in 2025. Hub's commitment to compliance and transparency has been reinforced with a new leadership team and strengthened governance frameworks.Hub Financial Statement Overview
Summary
Income Statement
30
Negative
Balance Sheet
20
Very Negative
Cash Flow
25
Negative
| Breakdown | Dec 2024 | Dec 2023 | Jun 2023 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 29.56M | 42.66M | 50.00M | 9.49M | 11.80K |
| Gross Profit | 5.05M | 750.00K | 4.09M | 1.55M | 11.80K |
| EBITDA | -22.30M | -69.96M | -71.72M | -3.64M | 2.44M |
| Net Income | -39.76M | -87.45M | -81.59M | -4.19M | ― |
Balance Sheet | |||||
| Total Assets | 27.42M | 32.59M | 74.79M | 38.80M | 503.44K |
| Cash, Cash Equivalents and Short-Term Investments | 3.08M | 3.52M | 3.99M | 4.49M | 391.80K |
| Total Debt | 40.48M | 28.77M | 19.90M | 7.44M | 26.85K |
| Total Liabilities | 108.23M | 83.32M | 65.98M | 17.66M | 292.52K |
| Stockholders Equity | -80.79M | -53.51M | 6.41M | 20.82M | 210.92K |
Cash Flow | |||||
| Free Cash Flow | -17.19M | -16.50M | -24.06M | -1.84M | -894.04K |
| Operating Cash Flow | -17.11M | -16.20M | -23.43M | -1.70M | -887.83K |
| Investing Cash Flow | -452.00K | 2.14M | -6.55M | -5.14M | -6.21K |
| Financing Cash Flow | 17.18M | 12.93M | 20.66M | 10.51M | 718.27K |
Hub Technical Analysis
Negative
0.40
Price Trends
30.93
Negative
677.75
Negative
9523.94
Negative
Market Momentum
-16.73
Negative
31.91
Neutral
25.86
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HUBC, the sentiment is Negative. The current price of 0.4 is below the 20-day moving average (MA) of 3.60, below the 50-day MA of 30.93, and below the 200-day MA of 9523.94, indicating a bearish trend. The MACD of -16.73 indicates Negative momentum. The RSI at 31.91 is Neutral, neither overbought nor oversold. The STOCH value of 25.86 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HUBC.
Hub Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
53 Neutral | $12.73M | -7.30 | -25.73% | ― | 0.53% | 40.33% | |
45 Neutral | $14.36M | -0.18 | -46.76% | ― | -15.97% | -441.51% | |
42 Neutral | $7.94M | -2.55 | -88.69% | ― | 20.31% | 90.57% | |
41 Neutral | $6.63M | -0.11 | ― | ― | 4.75% | 87.21% | |
41 Neutral | $4.28M | -0.14 | -142.62% | ― | -5.59% | 99.16% |
* Technology Sector Average
HUBC
Hub
1.99
-33,748.01
-99.99%
BLIN
Bridgeline Digital
1.01
-0.40
-28.37%
TAOP
Taoping
1.50
-2.44
-61.96%
CETX
Cemtrex
3.85
-152.15
-97.53%
DTSS
Datasea
0.76
-1.27
-62.56%
Hub Corporate Events
HUB Cyber Security Faces Nasdaq Deficiency Notice Over Market Value Requirement
Jan 27, 2026
On January 21, 2026, HUB Cyber Security Ltd. received a notification from Nasdaq that the company had failed to meet the exchange’s minimum US$35 million Market Value of Listed Securities requirement over the period from December 5, 2025 to ...
HUB Cyber Security Shareholders Approve Governance Moves and Add Banking Veteran to Board
Jan 2, 2026
On December 30, 2025, HUB Cyber Security held an Extraordinary General Meeting of Shareholders in Tel Aviv at which shareholders approved a proposal outlined in an earlier proxy statement, reinforcing the company’s efforts to adjust its capi...
HUB Cyber Security Posts Flat H1 2025 Revenue but Expanding Balance Sheet and Persistent Equity Deficit
Dec 31, 2025
On December 2025, HUB Cyber Security Ltd. furnished unaudited condensed consolidated financial statements for the six months ended June 30, 2025 to comply with Nasdaq disclosure requirements, showing largely flat revenue at $15.1 million versus $1...
HUB Cyber Security Announces Special Meeting for Reverse Share Split
Dec 16, 2025
On December 16, 2025, HUB Cyber Security Ltd. held its Annual General Meeting of Shareholders in Tel Aviv, where all proposals on the agenda were approved by the shareholders. Additionally, the company announced a Special General Meeting scheduled...
HUB Cyber Security Announces 2025 Annual General Meeting
Nov 14, 2025
On November 10, 2025, HUB Cyber Security Ltd. announced its upcoming 2025 Annual General Meeting of Shareholders, scheduled for December 16, 2025, in Tel Aviv, Israel. The meeting will address several key proposals, including the re-election and e...
HUB Cyber Security Announces Annual General Meeting for December 2025
Nov 10, 2025
On November 10, 2025, HUB Cyber Security Ltd. announced its upcoming Annual General Meeting of Shareholders, scheduled for December 16, 2025. The meeting will address several key proposals, including the re-election and election of directors, appr...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.