Hub (HUBC) AI Stock Analysis

• Market Cap: $4.17M
• Dividend Yield: N/A
• Average Volume (3M): 657.61K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.41
• Revenue Growth: -30.70%
• EPS Growth: 82.02%
• Country: US
• Employees: 322
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Infrastructure
• EPS (TTM): N/A
• Shares Outstanding: 3,045,974
• 10 Day Avg. Volume: 731,505
• 30 Day Avg. Volume: 657,611
• PEG Ratio: 0.03
• Price to Book (P/B): -0.86
• Price to Sales (P/S): 2.35
• P/FCF Ratio: -4.03
• Enterprise Value/Market Cap: 15.95
• Enterprise Value/Revenue: 2.25
• Enterprise Value/Gross Profit: 19.31
• Enterprise Value/Ebitda: -2.82
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 42 Neutral
• Price Target: $1.00 ▼(-5.66% Downside)

The overall stock score is primarily driven by significant financial challenges, including declining revenues and high leverage. Technical analysis indicates bearish momentum, further impacting the score. Valuation metrics are unfavorable due to negative earnings and lack of dividends, contributing to the low score.

Positive Factors

Innovative Business Model

Hub's diverse revenue streams provide resilience and scalability, allowing it to adapt to market changes and sustain long-term growth.

Strategic Roadmap

The strategic roadmap for the HUB Token positions Hub to capitalize on growing digital identity and crypto markets, enhancing its competitive edge.

Expansion Financing

The $20 million financing supports Hub's U.S. expansion and AI-powered capabilities, strengthening its market presence and operational capacity.

Negative Factors

Declining Revenue

Significant revenue decline indicates challenges in maintaining market share and operational efficiency, impacting long-term financial health.

High Leverage

High leverage and negative equity suggest financial instability, limiting Hub's ability to invest in growth and withstand economic downturns.

Negative Cash Flow

Persistent negative cash flow indicates operational inefficiencies and reliance on external financing, posing sustainability risks.

Hub Business Overview & Revenue Model

Company Description

HUB Cyber Security Ltd. provides cyber security solutions in Israel and internationally. The company offers HUB Secure File Vault, a super charged managed file transfer backed by dedicated hardware driven security, which creates a secure enclave to protect the organization's data driven workflows; HUB Guard, a recurring security assessment, continuous network, and infrastructure monitoring and analysis, and planned incident response; D.Storm, a powerful SaaS DDoS simulation platform; RAM Commander, a software tool for reliability prediction and analysis, reliability block diagram, Markov chains analysis, maintainability prediction, spares optimization, FMEA/FMECA, testability, fault tree analysis, event tree analysis, and safety assessment; and Safety Commander designs to evaluate the safety of highly integrated systems in a model-based design environment. It also provides complementary trusted advisory and professional service facilitating cyber risk assessment, cyber risk mitigation, cyber incident response, quality reliability, and safety of critical systems. The company was founded in 2017 and is headquartered in Tel Aviv, Israel.

How the Company Makes Money

Hub generates revenue through a multi-faceted model that includes subscription fees for its software services, transaction-based fees for logistics and supply chain operations, and consulting services aimed at optimizing clients' operational efficiency. Key revenue streams include monthly or annual subscriptions from businesses using its platform, fees collected from transactions processed through its logistics network, and additional income from partnerships with major logistics companies that integrate Hub's technology into their operations. The company also benefits from strategic partnerships with e-commerce platforms and retail chains, which allow it to expand its customer base and enhance service offerings. Overall, Hub's diverse revenue model ensures a steady flow of income while continuously scaling its business through innovation and collaboration.

Hub Financial Statement Overview

Summary

Hub is experiencing significant financial challenges with declining revenues, high leverage, and persistent losses. The company's financial statements reflect a need for strategic restructuring to improve profitability and balance sheet stability. Cash flow issues further compound the company's financial risks, necessitating urgent management attention.

Income Statement

Hub has faced significant revenue decline over the years, with a notable drop from $79.74 million in 2022 to $29.56 million in 2024. The gross profit margin remains low, and both EBIT and net income have been negative, reflecting substantial operational and net losses. These factors significantly impact the company's income statement performance.

Balance Sheet

The balance sheet shows a concerning financial position with negative stockholders' equity, indicating liabilities exceed assets. The debt-to-equity ratio is unfavorable, highlighting high leverage. The equity ratio is negative due to the accumulated losses and high debt, indicating financial instability.

Cash Flow

Cash flow analysis reveals consistent negative free cash flow, indicating cash outflow challenges. Operating cash flow is negative, showing the company is not generating sufficient cash from operations. Financing activities are primarily funding operations, posing sustainability concerns.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	29.56M	42.66M	50.00M	29.53M	38.00K
Gross Profit	3.45M	-3.38M	-2.04M	5.19M	5.88M
EBITDA	-23.63M	-68.35M	-72.17M	-11.12M	-2.64M
Net Income	-39.76M	-87.45M	-81.59M	-13.03M	-2.76M
Balance Sheet
Total Assets	27.42M	32.59M	74.79M	120.21M	20.49M
Cash, Cash Equivalents and Short-Term Investments	3.08M	3.52M	3.99M	13.97M	1.26M
Total Debt	40.48M	28.77M	19.90M	23.15M	86.45K
Total Liabilities	108.23M	83.32M	65.98M	54.47M	11.96M
Stockholders Equity	-80.79M	-53.51M	6.41M	64.70M	679.20K
Cash Flow
Free Cash Flow	-17.19M	-16.50M	-24.06M	-6.42M	4.91M
Operating Cash Flow	-17.11M	-16.20M	-23.43M	-5.95M	5.01M
Investing Cash Flow	-452.00K	2.14M	-6.55M	-15.95M	-100.30K
Financing Cash Flow	17.18M	12.93M	20.66M	32.70M	2.31M

Hub Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.06
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HUBC, the sentiment is Negative. The current price of 1.06 is below the 20-day moving average (MA) of 1.19, below the 50-day MA of 1.52, and below the 200-day MA of 2.82, indicating a bearish trend. The MACD of -0.15 indicates Negative momentum. The RSI at 37.65 is Neutral, neither overbought nor oversold. The STOCH value of 51.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HUBC.

Hub Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
BLIN	55 Neutral	$11.81M	―	-25.48%	―	0.54%	70.74%
CETX	52 Neutral	$3.10M	<0.01	-1102.76%	―	16.50%	―
HUBC	42 Neutral	$4.17M	-0.08	―	―	-30.70%	82.02%
RVYL	41 Neutral	$12.05M	―	-993.23%	―	-44.25%	82.71%
TAOP	40 Neutral	$2.30M	―	-46.76%	―	-15.10%	-177.14%
DTSS	37 Underperform	$10.90M	―	-93.31%	―	68.56%	89.48%

Hub Corporate Events

HUB Cyber Security Announces 2025 Annual General Meeting

On November 10, 2025, HUB Cyber Security Ltd. announced its upcoming 2025 Annual General Meeting of Shareholders, scheduled for December 16, 2025, in Tel Aviv, Israel. The meeting will address several key proposals, including the re-election and election of board members, approval of compensation for executives, an increase in authorized share capital, and settlements with investors. The company’s board of directors recommends voting in favor of all proposals, which are intended to strengthen the company’s governance and financial structure.

HUB Cyber Security Announces Annual General Meeting for December 2025

On November 10, 2025, HUB Cyber Security Ltd. announced its upcoming Annual General Meeting of Shareholders, scheduled for December 16, 2025. The meeting will address several key proposals, including the re-election and election of directors, approval of compensation for executives, an increase in authorized share capital, and settlements related to a previous private placement. These decisions could significantly impact the company’s governance and financial structure, influencing its strategic direction and stakeholder relations.

HUB Cyber Security Secures $20 Million Financing to Boost U.S. Expansion

On August 27, 2025, HUB Cyber Security Ltd. announced a private placement financing agreement for up to $20 million in subordinated convertible notes, led by existing investors. This financing aims to reduce debt, accelerate U.S. operations, and expand HUB’s AI-powered enterprise intelligence and crypto infrastructure capabilities. The financing is expected to enhance HUB’s strategic positioning and growth in North America, leveraging its AI-native Secured Data Fabric platform. Additionally, HUB extended the maturity date of its senior secured convertible notes by six months, providing balance-sheet flexibility and setting conditions for full repayment.