Hub (HUBC) AI Stock Analysis

• Market Cap: $10.94M
• Dividend Yield: N/A
• Average Volume (3M): 657.61K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.21
• Revenue Growth: -30.70%
• EPS Growth: 82.02%
• Country: US
• Employees: 322
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Infrastructure
• EPS (TTM): N/A
• Shares Outstanding: 25,390,423
• 10 Day Avg. Volume: 731,505
• 30 Day Avg. Volume: 657,611
• PEG Ratio: 0.03
• Price to Book (P/B): -0.86
• Price to Sales (P/S): 2.35
• P/FCF Ratio: -4.03
• Enterprise Value/Market Cap: 9.75
• Enterprise Value/Revenue: 3.61
• Enterprise Value/Gross Profit: 30.96
• Enterprise Value/Ebitda: -4.52
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 39 Underperform
• Price Target: $0.38 ▼(-6.25% Downside)

Hub's overall stock score is primarily impacted by its poor financial performance, characterized by declining revenues, high leverage, and persistent losses. Technical analysis further indicates bearish momentum, with the stock trading well below key moving averages and exhibiting oversold conditions. The negative P/E ratio and lack of dividend yield also contribute to a low valuation score.

Positive Factors

Strategic Partnerships

Expanding partnerships with major institutions enhances HUB's market position and service offerings, supporting long-term growth and stability.

Asset Growth

The increase in assets post-merger indicates strengthened financial stability and potential for enhanced operational capacity.

Leadership Commitment

Leadership's investment in the company signals confidence in its future prospects and aligns management interests with shareholders.

Negative Factors

Revenue Decline

Significant revenue decline suggests challenges in market demand or competitive positioning, impacting long-term financial health.

High Leverage

High leverage and negative equity indicate financial instability, limiting the company's ability to invest in growth opportunities.

Cash Flow Challenges

Negative cash flow from operations raises concerns about the company's ability to sustain operations without external financing.

Hub Business Overview & Revenue Model

Company Description

Hub (HUBC) is a technology-driven company that specializes in providing innovative solutions across various sectors, including logistics, supply chain management, and digital services. The company focuses on enhancing operational efficiency through its core products, which include a suite of software tools designed to optimize inventory management, streamline shipping processes, and improve overall visibility in supply chain operations. By leveraging cutting-edge technology and data analytics, Hub aims to cater to businesses looking for reliable and scalable solutions to meet their logistical challenges.

How the Company Makes Money

Hub generates revenue through a multi-faceted model that includes subscription fees for its software services, transaction-based fees for logistics and supply chain operations, and consulting services aimed at optimizing clients' operational efficiency. Key revenue streams include monthly or annual subscriptions from businesses using its platform, fees collected from transactions processed through its logistics network, and additional income from partnerships with major logistics companies that integrate Hub's technology into their operations. The company also benefits from strategic partnerships with e-commerce platforms and retail chains, which allow it to expand its customer base and enhance service offerings. Overall, Hub's diverse revenue model ensures a steady flow of income while continuously scaling its business through innovation and collaboration.

Hub Financial Statement Overview

Summary

Hub is experiencing significant financial challenges with declining revenues, high leverage, and persistent losses. The company's financial statements reflect a need for strategic restructuring to improve profitability and balance sheet stability. Cash flow issues further compound the company's financial risks, necessitating urgent management attention.

Income Statement

Hub has faced significant revenue decline over the years, with a notable drop from $79.74 million in 2022 to $29.56 million in 2024. The gross profit margin remains low, and both EBIT and net income have been negative, reflecting substantial operational and net losses. These factors significantly impact the company's income statement performance.

Balance Sheet

The balance sheet shows a concerning financial position with negative stockholders' equity, indicating liabilities exceed assets. The debt-to-equity ratio is unfavorable, highlighting high leverage. The equity ratio is negative due to the accumulated losses and high debt, indicating financial instability.

Cash Flow

Cash flow analysis reveals consistent negative free cash flow, indicating cash outflow challenges. Operating cash flow is negative, showing the company is not generating sufficient cash from operations. Financing activities are primarily funding operations, posing sustainability concerns.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	29.56M	42.66M	50.00M	29.53M	38.00K
Gross Profit	3.45M	-3.38M	-2.04M	5.19M	5.88M
EBITDA	-23.63M	-68.35M	-72.17M	-11.12M	-2.64M
Net Income	-39.76M	-87.45M	-81.59M	-13.03M	-2.76M
Balance Sheet
Total Assets	27.42M	32.59M	74.79M	120.21M	20.49M
Cash, Cash Equivalents and Short-Term Investments	3.08M	3.52M	3.99M	13.97M	1.26M
Total Debt	40.48M	28.77M	19.90M	23.15M	86.45K
Total Liabilities	108.23M	83.32M	65.98M	54.47M	11.96M
Stockholders Equity	-80.79M	-53.51M	6.41M	64.70M	679.20K
Cash Flow
Free Cash Flow	-17.19M	-16.50M	-24.06M	-6.42M	4.91M
Operating Cash Flow	-17.11M	-16.20M	-23.43M	-5.95M	5.01M
Investing Cash Flow	-452.00K	2.14M	-6.55M	-15.95M	-100.30K
Financing Cash Flow	17.18M	12.93M	20.66M	32.70M	2.31M

Hub Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.40
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Positive
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HUBC, the sentiment is Negative. The current price of 0.4 is below the 20-day moving average (MA) of 0.64, below the 50-day MA of 1.05, and below the 200-day MA of 2.31, indicating a bearish trend. The MACD of -0.21 indicates Negative momentum. The RSI at 27.84 is Positive, neither overbought nor oversold. The STOCH value of 36.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HUBC.

Hub Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
CETX	52 Neutral	$15.76M	―	-1102.76%	―	16.50%	―
BLIN	43 Neutral	$11.37M	-3.61	-25.73%	―	0.16%	-36.86%
TAOP	41 Neutral	$1.47M	-0.12	-46.76%	―	-15.10%	-177.14%
DTSS	40 Underperform	$7.21M	-1.88	-93.31%	―	68.56%	89.48%
RVYL	39 Underperform	$5.97M	-0.11	-993.23%	―	-44.25%	82.71%
HUBC	39 Underperform	$10.94M	-0.03	―	―	-30.70%	82.02%

Hub Corporate Events

HUB Cyber Security Announces Special Meeting for Reverse Share Split

On December 16, 2025, HUB Cyber Security Ltd. held its Annual General Meeting of Shareholders in Tel Aviv, where all proposals on the agenda were approved by the shareholders. Additionally, the company announced a Special General Meeting scheduled for December 30, 2025, to discuss and vote on a proposal for a reverse share split of its ordinary shares. This move could potentially impact the company’s stock structure and shareholder value, reflecting HUB’s strategic efforts to optimize its market positioning.

HUB Cyber Security Announces 2025 Annual General Meeting

On November 10, 2025, HUB Cyber Security Ltd. announced its upcoming 2025 Annual General Meeting of Shareholders, scheduled for December 16, 2025, in Tel Aviv, Israel. The meeting will address several key proposals, including the re-election and election of board members, approval of compensation for executives, an increase in authorized share capital, and settlements with investors. The company’s board of directors recommends voting in favor of all proposals, which are intended to strengthen the company’s governance and financial structure.

HUB Cyber Security Announces Annual General Meeting for December 2025

On November 10, 2025, HUB Cyber Security Ltd. announced its upcoming Annual General Meeting of Shareholders, scheduled for December 16, 2025. The meeting will address several key proposals, including the re-election and election of directors, approval of compensation for executives, an increase in authorized share capital, and settlements related to a previous private placement. These decisions could significantly impact the company’s governance and financial structure, influencing its strategic direction and stakeholder relations.