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Hour Loop, Inc. (HOUR)
NASDAQ:HOUR
US Market

Hour Loop Inc (HOUR) AI Stock Analysis

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HOUR

Hour Loop Inc

(NASDAQ:HOUR)

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Neutral 54 (OpenAI - 4o)
Rating:54Neutral
Price Target:
$2.00
▼(-7.41% Downside)
Hour Loop Inc's overall stock score is primarily influenced by its solid financial performance, particularly in revenue growth and cost management. However, technical indicators suggest a bearish trend, and the high P/E ratio raises concerns about overvaluation. The lack of dividend yield further impacts the valuation score. Addressing cash flow challenges and improving profitability could enhance the stock's attractiveness.
Positive Factors
Revenue Growth
Consistent revenue growth indicates the company's ability to expand its market presence and enhance product adoption, supporting long-term business sustainability.
Gross Profit Margin
A strong gross profit margin reflects efficient cost control, allowing the company to maintain profitability and competitive pricing, which is crucial for long-term success.
Leverage Management
Prudent leverage management with a low debt-to-equity ratio enhances financial stability, providing the company with flexibility to invest in growth opportunities.
Negative Factors
Cash Flow Challenges
Declining free cash flow growth indicates potential liquidity issues, which could limit the company's ability to fund operations and invest in future growth.
Net Profit Margin
A low net profit margin highlights challenges in converting revenue into profit, which may affect the company's ability to sustain long-term profitability and shareholder returns.
Operating Cash Flow
A low operating cash flow to net income ratio suggests inefficiencies in cash generation from operations, potentially impacting the company's ability to meet financial obligations and invest in growth.

Hour Loop Inc (HOUR) vs. SPDR S&P 500 ETF (SPY)

Hour Loop Inc Business Overview & Revenue Model

Company DescriptionHour Loop Inc (HOUR) is a dynamic e-commerce company specializing in a wide range of consumer products, including home goods, electronics, and lifestyle items. The company operates within the retail sector, leveraging online platforms to reach a broad customer base. Hour Loop is known for its commitment to providing high-quality products at competitive prices, alongside excellent customer service and fast shipping options.
How the Company Makes MoneyHour Loop Inc generates revenue primarily through online sales of its diverse product offerings. The company employs a direct-to-consumer model, allowing it to sell products directly to customers via its e-commerce website. Key revenue streams include sales from home goods, electronics, and lifestyle products, with a focus on both volume and margin improvement. Additionally, Hour Loop may engage in strategic partnerships with suppliers and manufacturers to optimize inventory costs and expand its product selection, further enhancing its competitiveness in the market.

Hour Loop Inc Financial Statement Overview

Summary
Hour Loop Inc shows a positive trajectory in revenue growth and profitability, supported by improved financial management and operational efficiency. The balance sheet reflects a healthier financial position with reduced debt levels. While cash flow has improved, the company should focus on enhancing free cash flow to ensure long-term financial sustainability. Continued focus on operational efficiency and cash management will be crucial for future growth and stability.
Income Statement
Hour Loop Inc has demonstrated consistent revenue growth over recent years, with a notable increase from $38.7 million in 2020 to $138.3 million in 2024. Gross profit margins have been stable, albeit with some fluctuations, around 50%. The company has made significant improvements in net income, turning a negative figure in 2023 to a positive $657,447 in 2024, indicating enhanced profitability. However, EBIT and EBITDA margins have been low, suggesting room for operational efficiency improvements.
Balance Sheet
The company's debt-to-equity ratio has improved, indicating reduced reliance on debt, with a decrease in total debt from $4.9 million in 2023 to $725,507 in 2024. Stockholders' equity has increased, enhancing financial stability. The equity ratio remains moderate, reflecting a balanced capital structure. However, the relatively high total liabilities compared to assets could pose a risk if not managed cautiously.
Cash Flow
Hour Loop Inc's cash flow situation has improved, moving from negative operating cash flow in 2023 to positive in 2024. The operating cash flow to net income ratio indicates improved cash generation efficiency. Despite the positive trend, free cash flow remains modest, suggesting a need for further improvement in liquidity and cash management strategies.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue140.79M138.25M132.12M95.93M62.79M38.66M
Gross Profit71.71M72.01M66.52M48.99M34.81M22.17M
EBITDA1.51M1.33M-2.77M-1.72M5.55M3.87M
Net Income834.95K657.45K-2.43M-1.48M4.78M3.83M
Balance Sheet
Total Assets31.62M19.97M19.55M25.73M18.82M9.85M
Cash, Cash Equivalents and Short-Term Investments796.31K2.12M2.48M4.56M10.59M4.97M
Total Debt772.90K725.51K4.91M5.43M5.21M84.54K
Total Liabilities23.95M14.81M15.10M18.90M16.16M5.67M
Stockholders Equity7.67M5.16M4.45M6.83M2.65M4.17M
Cash Flow
Free Cash Flow1.44M277.14K-2.08M-11.94M7.75M3.82M
Operating Cash Flow1.49M313.14K-2.06M-11.60M7.76M3.82M
Investing Cash Flow-49.93K-36.00K-14.82K-339.52K-16.11K0.00
Financing Cash Flow-1.88M-671.00K0.005.92M-2.13M299.26K

Hour Loop Inc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.16
Price Trends
50DMA
1.97
Negative
100DMA
2.26
Negative
200DMA
1.86
Negative
Market Momentum
MACD
-0.06
Positive
RSI
41.87
Neutral
STOCH
33.27
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HOUR, the sentiment is Negative. The current price of 2.16 is above the 20-day moving average (MA) of 1.93, above the 50-day MA of 1.97, and above the 200-day MA of 1.86, indicating a bearish trend. The MACD of -0.06 indicates Positive momentum. The RSI at 41.87 is Neutral, neither overbought nor oversold. The STOCH value of 33.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HOUR.

Hour Loop Inc Risk Analysis

Hour Loop Inc disclosed 49 risk factors in its most recent earnings report. Hour Loop Inc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Hour Loop Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
54
Neutral
$64.72M77.6411.63%-1.76%-53.07%
54
Neutral
$46.34M8.50-34.42%
51
Neutral
$35.19M-0.52-67.30%-8.35%-74.31%
44
Neutral
$473.52K-0.10-8.68%-74.20%64.28%
43
Neutral
$53.10M-16.36%-1.05%-10.28%
41
Neutral
$79.23M-0.02-7.21%-1200.27%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HOUR
Hour Loop Inc
1.84
-0.26
-12.38%
QVCGA
QVC Group
9.37
-7.38
-44.06%
PRTS
CarParts.com Inc
0.51
-0.76
-59.92%
LITB
LightInTheBox
2.52
1.26
100.00%
SPWH
Sportsman's Warehouse
1.38
-0.82
-37.27%
OCG
Oriental Culture Holding
0.02
-1.19
-98.18%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 30, 2025