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ZX Inc. (HK:9890)
:9890
Hong Kong Market

ZX Inc. (9890) AI Stock Analysis

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HK:9890

ZX Inc.

(9890)

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Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
HK$20.50
▲(11.84% Upside)
Action:ReiteratedDate:12/13/25
ZX Inc.'s stock score is primarily influenced by its challenging financial performance, marked by declining revenues and cash flow issues. Positive technical indicators provide some support, but the overbought status suggests caution. The valuation appears reasonable, but profitability concerns remain a significant risk.
Positive Factors
Diversified recurring revenue & cloud partnerships
ZX’s mix of subscription licenses, consulting services and strategic cloud provider partnerships supports recurring revenue and broader distribution. This business model fosters more predictable cash flow, enhances cross-sell opportunities, and strengthens customer retention over a multi‑quarter horizon.
High gross margin profile
A ~72% gross margin reflects structural pricing power and a scalable software cost base. Sustained high gross margins provide room to invest in R&D and go‑to‑market while still enabling the company to achieve operating leverage if SG&A and product delivery costs are controlled.
Reduced financial leverage
Material reduction in leverage improves financial flexibility, lowering interest burden and refinancing risk. This gives the company durable capacity to fund investments, absorb shocks, or pursue strategic initiatives without immediate dependence on equity dilution or costly debt.
Negative Factors
Sharp revenue decline
A meaningful drop in top-line scale undermines operating leverage and long-term competitiveness. Persistent revenue contraction pressures unit economics, reduces available investment for product innovation and sales, and signals potential structural demand or market-share issues needing strategic correction.
Negative operating cash flow
Sustained negative operating cash flow indicates cash burn and weak conversion of earnings to liquidity. Over months this constrains reinvestment, forces reliance on external funding, and increases refinancing or dilution risk, limiting the firm's ability to execute long‑term growth plans.
Net loss and margin deterioration
Despite strong gross margins, the company reports a net loss and declining EBIT/EBITDA margins, showing operating inefficiency. Persistent negative profitability erodes shareholder returns, weakens reinvestment capacity, and hampers the company’s ability to sustain competitive product and go‑to‑market programs.

ZX Inc. (9890) vs. iShares MSCI Hong Kong ETF (EWH)

ZX Inc. Business Overview & Revenue Model

Company DescriptionZX Inc. operates as a publisher of online game products in Mainland China and Hong Kong. The company operates and markets games under the Tan Wan brand, as well as offers real estate and other marketing services. It also sells rice noodle products and other fast consumer foods under the Zha Zha Hui brand; and pop toy products under the Bro Kooli brand. The company was founded in 2015 and is headquartered in Guangzhou, the People's Republic of China.
How the Company Makes MoneyZX Inc. generates revenue through multiple streams, primarily by selling software licenses and subscription-based services for its enterprise solutions. The company also earns income from consulting and implementation services, which help clients effectively integrate its technology into their operations. Additionally, ZX Inc. has established strategic partnerships with major cloud service providers, enabling it to offer bundled services that enhance its market reach and customer base. The growing demand for cybersecurity solutions and data analytics further contributes to its revenue growth, as businesses increasingly prioritize digital security and insights-driven decision-making.

ZX Inc. Financial Statement Overview

Summary
ZX Inc. is experiencing financial difficulties with declining revenues and profitability. Despite an improved debt-to-equity ratio, the company faces significant cash flow challenges, with negative operating cash flow and net income. These issues highlight the need for strategic adjustments to enhance financial health.
Income Statement
45
Neutral
ZX Inc. has experienced a significant decline in revenue over the past year, with a revenue decrease from $6.51 billion in 2023 to $5.58 billion in 2024. The gross profit margin remains relatively strong at approximately 72.1% in 2024, but the net profit margin has turned negative due to a net loss of $3.62 million. EBIT and EBITDA margins have also deteriorated, indicating challenges in operational efficiency and profitability.
Balance Sheet
55
Neutral
The company's debt-to-equity ratio has improved from 1.41 in 2023 to 0.74 in 2024, indicating a reduction in leverage. However, the equity ratio remains moderate at 43.1%, suggesting a balanced capital structure. Return on equity has turned negative due to the net loss, highlighting profitability concerns. The balance sheet shows a reduction in total assets, reflecting potential divestments or asset write-downs.
Cash Flow
40
Negative
ZX Inc. faces significant cash flow challenges, with a negative operating cash flow of $1.99 billion in 2024. The free cash flow remains negative, although it has slightly improved compared to the previous year. The operating cash flow to net income ratio is negative, indicating inefficiencies in converting earnings into cash. The company needs to address its cash flow issues to ensure financial stability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.36B5.58B6.51B8.82B5.74B2.87B
Gross Profit2.87B4.02B4.57B6.41B4.74B2.44B
EBITDA777.05M59.72M477.81M715.77M741.64M-1.20B
Net Income981.28M-3.62M235.49M514.07M615.91M-1.30B
Balance Sheet
Total Assets5.70B5.56B7.27B9.80B6.56B3.86B
Cash, Cash Equivalents and Short-Term Investments1.78B1.26B899.69M1.53B1.85B943.92M
Total Debt1.14B1.77B3.21B6.41B3.72B1.87B
Total Liabilities2.43B3.14B4.99B8.09B5.38B3.20B
Stockholders Equity3.19B2.40B2.29B1.73B1.18B662.18M
Cash Flow
Free Cash Flow-1.16B-2.05B-2.57B2.11B2.59B-346.59M
Operating Cash Flow-1.14B-2.00B-2.35B2.28B2.63B-301.53M
Investing Cash Flow929.31M2.10B2.86B-3.21B-2.30B689.73M
Financing Cash Flow0.00-67.72M-232.31M443.13M-32.30M-25.46M

ZX Inc. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price18.33
Price Trends
50DMA
18.63
Negative
100DMA
16.56
Positive
200DMA
15.32
Positive
Market Momentum
MACD
-0.33
Positive
RSI
40.77
Neutral
STOCH
25.03
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:9890, the sentiment is Neutral. The current price of 18.33 is below the 20-day moving average (MA) of 18.66, below the 50-day MA of 18.63, and above the 200-day MA of 15.32, indicating a neutral trend. The MACD of -0.33 indicates Positive momentum. The RSI at 40.77 is Neutral, neither overbought nor oversold. The STOCH value of 25.03 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:9890.

ZX Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
HK$379.34M33.473.47%-25.66%-23.36%
61
Neutral
HK$9.00B2.7635.10%-31.38%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
53
Neutral
HK$214.00M-5.87-28.25%-3.02%72.76%
51
Neutral
HK$112.70M6.06-2.01%20.90%70.71%
42
Neutral
HK$100.25M-7.80-8.08%-5.90%60.75%
39
Underperform
HK$943.56M-0.52-70.09%-36.80%-666.80%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:9890
ZX Inc.
17.06
8.99
111.40%
HK:2022
Digital Hollywood Interactive Limited
0.05
<0.01
17.39%
HK:0302
CMGE Technology Group Limited
0.32
-0.25
-44.74%
HK:6860
FingerTango, Inc.
0.20
0.06
45.71%
HK:6933
Sino-Entertainment Technology Holdings Limited
0.50
0.32
177.78%
HK:8267
Linekong Interactive Group Co., Ltd.
0.31
<0.01
1.67%

ZX Inc. Corporate Events

Tanwan Inc. Completes HK$468 Million Zero-Coupon Convertible Bond Issue
Jan 8, 2026

Tanwan Inc. has completed the issuance of HK$468 million zero-coupon convertible bonds due 2027, following satisfaction of all conditions under its subscription and placing agreement, with all bonds placed to an independent third-party subscriber. The bonds carry an initial conversion price of HK$23.50 per share and, if fully converted, will result in the issuance of 19,914,804 new shares, representing about 3.79% of the current issued share capital (excluding treasury shares) and 3.65% of the enlarged share base, providing the company with estimated net proceeds of approximately HK$458.6 million to support its capital needs and potentially strengthen its balance sheet while moderately diluting existing shareholders.

The most recent analyst rating on (HK:9890) stock is a Hold with a HK$18.00 price target. To see the full list of analyst forecasts on ZX Inc. stock, see the HK:9890 Stock Forecast page.

Tanwan Inc. Unveils Convertible Bond Plans for AI Expansion
Dec 17, 2025

Tanwan Inc. has announced plans to issue HK$468 million zero-coupon convertible bonds due 2027 to accelerate investments in AI-related businesses and equity ventures, aligning with its ‘AI+Game’ strategic vision. These bonds represent approximately 3.79% of the company’s existing shares and offer a significant premium upon conversion, emphasizing the company’s aggressive strategy to strengthen its industry positioning in cutting-edge AI applications within gaming.

The most recent analyst rating on (HK:9890) stock is a Hold with a HK$18.00 price target. To see the full list of analyst forecasts on ZX Inc. stock, see the HK:9890 Stock Forecast page.

Tanwan Inc. Expands Pop Toy Industry Presence with New Artist Collaboration
Nov 27, 2025

Tanwan Inc. has announced a strategic cooperation agreement with COEXIST Group to integrate over 200 pop toy artists for the development, sales, and promotion of artistic works. This five-year collaboration aims to expand Tanwan’s presence in the pop toy industry by creating a new ‘Artist IP’ paradigm, leveraging its strengths in digital entertainment to drive the diversified value release of artistic IPs and enhance its business ecosystem.

The most recent analyst rating on (HK:9890) stock is a Hold with a HK$14.50 price target. To see the full list of analyst forecasts on ZX Inc. stock, see the HK:9890 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 13, 2025