Satu Holdings Ltd. (8392) AI Stock Analysis

• Market Cap: HK$47.00M
• Dividend Yield: N/A
• Average Volume (3M): 856.67K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.26
• Revenue Growth: 19.09%
• EPS Growth: 90.00%
• Country: HK
• Employees: 32
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): <0.01
• Shares Outstanding: 1,000,000,000
• 10 Day Avg. Volume: 328,000
• 30 Day Avg. Volume: 856,666
• PEG Ratio: 0.22
• Price to Book (P/B): 1.88
• Price to Sales (P/S): 0.70
• P/FCF Ratio: -23.83
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 43 Neutral
• Price Target: HK$0.05 ▲(0.00% Upside)

The overall stock score reflects significant financial challenges, particularly in profitability and cash flow generation. Technical analysis indicates mixed signals with limited momentum. The valuation is unattractive due to a negative P/E ratio and lack of dividend yield. These factors contribute to a low overall score.

Positive Factors

Conservative leverage

A very low debt-to-equity ratio provides durable financial flexibility and lowers default risk, enabling the company to fund operations or opportunistic acquisitions without heavy interest burdens. This structural conservatism supports resilience through economic cycles.

Diversified investment portfolio

A diversified holding model across healthcare, tech and consumer sectors reduces single-industry exposure and creates multiple growth vectors. Structural diversification can stabilize consolidated revenues and allow capital redeployment to higher-return subsidiaries over time.

Stable gross margin (~31%)

A consistent ~31% gross margin indicates durable unit economics and some pricing or cost advantage at the product/subsidiary level. If management controls operating expenses, this margin base supports the pathway to sustained profitability when scale or efficiency improves.

Negative Factors

Negative net profitability

Persistent negative net margins signal the company is not yet earning returns from operations after expenses. Over months this erodes retained earnings, limits reinvestment capacity, and requires either better operational efficiency or structural changes to restore sustainable profitability.

Weak cash generation

Negative operating and free cash flows indicate ongoing inability to convert operations into cash, constraining capex, acquisitions, and dividends. Over time this raises reliance on external funding despite low leverage and can limit strategic flexibility and growth execution.

Negative return on equity

A negative ROE shows the company is destroying shareholder capital rather than generating returns. Structurally, this reflects poor capital allocation or persistent operating losses, undermining investor confidence and complicating future equity or debt financing efforts.

Satu Holdings Ltd. Business Overview & Revenue Model

Company Description

Satu Holdings Limited, an investment holding company, designs, develops, produces, and trades in homeware products. The company offers home decorations under the Satu Brown brand name; and home fragrance under the THIS IS FOR U brand name. It serves brand owners and licensee, chain supermarkets, and department stores, as well as through an e-commerce platform. The company operates in Australia, the United Kingdom, Denmark, the People's Republic of China, the United States, France, Poland, Germany, Italy, Central Europe, and internationally. Satu Holdings Limited was founded in 2000 and is headquartered in Kwun Tong, Hong Kong.

How the Company Makes Money

Satu Holdings Ltd. generates revenue through a multi-faceted approach, primarily from its portfolio of subsidiaries and investments. Key revenue streams include the sale of healthcare products, technology services, and consumer goods. The company capitalizes on strategic partnerships and collaborations with industry leaders to enhance its market presence and drive sales. Additionally, Satu Holdings may earn revenue from licensing agreements, consultancy services, and dividend income from its investments. Factors contributing to its earnings include market demand for innovative solutions, operational efficiencies realized through its management strategies, and the overall performance of its invested entities.

Satu Holdings Ltd. Financial Statement Overview

Summary

Satu Holdings Ltd. faces significant financial challenges, particularly in profitability and cash flow generation. Despite slight revenue growth, the company struggles with negative profit margins and cash flows. The balance sheet is stable with low leverage, but the lack of profitability is a concern. Improvement in operational efficiency and cash flow management is needed.

Income Statement

Satu Holdings Ltd. has shown a slight improvement in revenue growth with a 2.17% increase in the latest year, but the company continues to struggle with profitability. The gross profit margin is relatively stable at around 31%, but the net profit margin remains negative at -4.60%, indicating ongoing losses. EBIT and EBITDA margins are also negative, reflecting operational challenges. The company needs to focus on improving operational efficiency to enhance profitability.

Balance Sheet

The balance sheet shows a low debt-to-equity ratio of 0.025, indicating conservative leverage, which is a positive aspect. However, the return on equity is negative at -12.23%, reflecting the company's inability to generate profit from shareholders' equity. The equity ratio is not explicitly calculated, but the company appears to maintain a reasonable level of equity relative to its assets. Overall, the balance sheet is stable but lacks profitability.

Cash Flow

Cash flow analysis reveals significant challenges, with negative operating and free cash flows. The free cash flow growth rate is negative, indicating a decline in cash generation capability. The operating cash flow to net income ratio is negative, suggesting inefficiencies in converting income into cash. Although the free cash flow to net income ratio is above 1, indicating some level of cash generation relative to net income, the overall cash flow position is weak and requires improvement.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	63.19M	51.07M	45.72M	61.23M	125.77M	60.63M
Gross Profit	19.90M	16.02M	13.12M	18.61M	29.54M	18.40M
EBITDA	-3.42M	-1.72M	-6.69M	-4.71M	4.98M	-5.64M
Net Income	-3.47M	-2.35M	-7.76M	-6.59M	3.35M	-7.34M
Balance Sheet
Total Assets	23.68M	23.68M	26.74M	36.25M	43.95M	40.88M
Cash, Cash Equivalents and Short-Term Investments	11.07M	11.07M	13.65M	26.04M	32.27M	25.73M
Total Debt	483.00K	483.00K	408.00K	1.08M	661.00K	1.38M
Total Liabilities	4.49M	4.49M	5.24M	7.16M	8.41M	8.64M
Stockholders Equity	19.20M	19.20M	21.50M	29.09M	35.54M	32.24M
Cash Flow
Free Cash Flow	-1.51M	-1.51M	-12.51M	-5.95M	7.24M	-4.80M
Operating Cash Flow	-1.36M	-1.36M	-12.48M	-5.53M	7.27M	-4.28M
Investing Cash Flow	-855.00K	-855.00K	645.00K	19.00K	10.56M	-10.83M
Financing Cash Flow	-449.00K	-449.00K	-671.00K	-716.00K	-716.00K	-697.00K

Satu Holdings Ltd. Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.05
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8392, the sentiment is Positive. The current price of 0.05 is above the 20-day moving average (MA) of 0.05, below the 50-day MA of 0.05, and above the 200-day MA of 0.04, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 52.19 is Neutral, neither overbought nor oversold. The STOCH value of 61.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:8392.

Satu Holdings Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
0396	52 Neutral	HK$91.31M	5.41	20.69%	8.93%	-13.44%	―
8118	48 Neutral	HK$58.50M	-1.29	-112.69%	―	-20.21%	-39.66%
8125	47 Neutral	HK$144.49M	-1.96	-31.52%	―	114.81%	-134.21%
8392	43 Neutral	HK$47.00M	-117.50	-1.87%	―	19.09%	90.00%
8222	42 Neutral	HK$14.43M	-3.02	-49.85%	―	-7.75%	37.65%
8547	42 Neutral	HK$45.52M	128.33	―	―	-21.85%	-98.18%