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Satu Holdings Ltd. (HK:8392)
:8392
Hong Kong Market

Satu Holdings Ltd. (8392) AI Stock Analysis

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HK:8392

Satu Holdings Ltd.

(8392)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
HK$0.04
▼(-20.00% Downside)
Action:ReiteratedDate:03/24/26
The score is held back primarily by weak profitability and negative cash generation despite improving revenue and margins. The low-leverage balance sheet and modest P/E provide support, but technical indicators remain soft, keeping the overall outlook cautious.
Positive Factors
Low leverage balance sheet
Very low debt-to-equity (~0.03) and a conservative balance sheet materially lower insolvency and refinancing risk. This structural strength gives management flexibility to absorb losses, fund turnaround initiatives, or secure financing on better terms over the next several quarters.
Negative Factors
Negative cash generation
Consistent negative operating and free cash flow creates structural funding risk: management may need external financing or equity dilution to sustain operations. Persistent cash burn reduces reinvestment capacity and increases vulnerability to revenue shocks over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage balance sheet
Very low debt-to-equity (~0.03) and a conservative balance sheet materially lower insolvency and refinancing risk. This structural strength gives management flexibility to absorb losses, fund turnaround initiatives, or secure financing on better terms over the next several quarters.
Read all positive factors

Satu Holdings Ltd. (8392) vs. iShares MSCI Hong Kong ETF (EWH)

Satu Holdings Ltd. Business Overview & Revenue Model

Company Description
Satu Holdings Limited, an investment holding company, designs, develops, produces, and trades in homeware products. The company offers home decorations under the Satu Brown brand name; and home fragrance under the THIS IS FOR U brand name. It serv...

Satu Holdings Ltd. Financial Statement Overview

Summary
Financials are mixed: income statement remains weak with continued losses in 2025 despite a strong revenue rebound and modest gross margin improvement, and cash flow is a major concern with negative operating and free cash flow. The balance sheet is the key strength due to very low leverage, but ongoing losses risk continued equity erosion.
Income Statement
38
Negative
Balance Sheet
76
Positive
Cash Flow
32
Negative
BreakdownMar 2024Mar 2023Mar 2022Mar 2021Mar 2020
Income Statement
Total Revenue51.07M45.72M61.23M125.77M60.63M
Gross Profit16.02M13.12M18.61M29.54M18.40M
EBITDA-1.72M-6.69M-4.71M4.98M-5.64M
Net Income-2.35M-7.76M-6.59M3.35M-7.34M
Balance Sheet
Total Assets23.68M26.74M36.25M43.95M40.88M
Cash, Cash Equivalents and Short-Term Investments11.07M13.65M26.04M32.27M25.73M
Total Debt483.00K408.00K1.08M661.00K1.38M
Total Liabilities4.49M5.24M7.16M8.41M8.64M
Stockholders Equity19.20M21.50M29.09M35.54M32.24M
Cash Flow
Free Cash Flow-1.51M-12.51M-5.95M7.24M-4.80M
Operating Cash Flow-1.36M-12.48M-5.53M7.27M-4.28M
Investing Cash Flow-855.00K645.00K19.00K10.56M-10.83M
Financing Cash Flow-449.00K-671.00K-716.00K-716.00K-697.00K

Satu Holdings Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.05
Price Trends
50DMA
0.04
Negative
100DMA
0.05
Negative
200DMA
0.04
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
41.27
Neutral
STOCH
-3.70
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8392, the sentiment is Negative. The current price of 0.05 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.04, and above the 200-day MA of 0.04, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 41.27 is Neutral, neither overbought nor oversold. The STOCH value of -3.70 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:8392.

Satu Holdings Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
HK$226.27M107.811.58%8.93%-13.44%
49
Neutral
HK$15.34M1.28-104.51%-7.75%37.65%
48
Neutral
HK$40.00M5.27-7.78%19.09%90.00%
46
Neutral
HK$121.01M-1.65-51.88%114.81%-134.21%
45
Neutral
HK$82.50M131.25-277.45%-20.21%-39.66%
42
Neutral
HK$55.57M-0.27-65.92%-21.85%-98.18%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8392
Satu Holdings Ltd.
0.04
<0.01
21.21%
HK:0396
Hing Lee (HK) Holdings Limited
0.28
0.22
351.61%
HK:8118
Bortex Global Ltd.
0.17
0.10
157.81%
HK:8125
Royal Century Resources Holdings Ltd
0.67
0.33
97.06%
HK:8222
E Lighting Group Holdings Ltd
0.03
>-0.01
-15.00%
HK:8547
Pacific Legend Group Limited
0.09
-0.07
-40.88%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 24, 2026