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Satu Holdings Ltd. (HK:8392)
:8392
Hong Kong Market

Satu Holdings Ltd. (8392) AI Stock Analysis

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HK:8392

Satu Holdings Ltd.

(8392)

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Neutral 43 (OpenAI - 5.2)
Rating:43Neutral
Price Target:
HK$0.04
▼(-18.00% Downside)
Action:ReiteratedDate:11/25/25
The overall stock score reflects significant financial challenges, particularly in profitability and cash flow generation. Technical analysis indicates mixed signals with limited momentum. The valuation is unattractive due to a negative P/E ratio and lack of dividend yield. These factors contribute to a low overall score.
Positive Factors
Diversified business model
Satu’s diversification across healthcare, technology and consumer products spreads revenue exposure across sectors and reduces dependence on a single market. Over 2–6 months this structural mix supports resilience to sector-specific shocks and improves optionality to allocate capital into higher-growth subsidiaries.
Conservative leverage
A debt-to-equity of 0.025 indicates very low leverage, giving the company financial flexibility. This conservative capital structure reduces interest burden, enhances resilience in downturns, and preserves capacity to fund restructuring, organic investment or targeted acquisitions without stressing cash flows.
Stable gross margin with revenue uptick
A roughly 31% gross margin combined with modest revenue growth suggests the core business retains pricing power or stable unit economics. If management controls operating expenses, this structural margin base supports a feasible pathway to improved operating profitability over several quarters as revenue scales.
Negative Factors
Negative return on equity
A negative ROE indicates the company is destroying shareholder capital rather than generating returns. Persistently negative ROE constrains the ability to attract investment and limits retained-earnings reinvestment, making sustained recovery dependent on significant operational turnaround or successful portfolio reallocations.
Weak cash generation
Negative operating and free cash flows reduce internal funding for working capital, capex and acquisitions, forcing reliance on external financing or asset dispositions. Structurally weak cash conversion undermines long-term viability unless operating cash flow is restored and free cash flow trends reverse.
Negative operating margins
Negative EBIT/EBITDA and net margins point to structural operating inefficiencies or pricing pressure. Without durable cost reduction or higher-margin revenue, incremental sales may not translate into profits. This impedes ability to rebuild reserves and sustain growth over multiple quarters.

Satu Holdings Ltd. (8392) vs. iShares MSCI Hong Kong ETF (EWH)

Satu Holdings Ltd. Business Overview & Revenue Model

Company DescriptionSatu Holdings Limited, an investment holding company, designs, develops, produces, and trades in homeware products. The company offers home decorations under the Satu Brown brand name; and home fragrance under the THIS IS FOR U brand name. It serves brand owners and licensee, chain supermarkets, and department stores, as well as through an e-commerce platform. The company operates in Australia, the United Kingdom, Denmark, the People's Republic of China, the United States, France, Poland, Germany, Italy, Central Europe, and internationally. Satu Holdings Limited was founded in 2000 and is headquartered in Kwun Tong, Hong Kong.
How the Company Makes MoneySatu Holdings Ltd. generates revenue through a multi-faceted approach, primarily from its portfolio of subsidiaries and investments. Key revenue streams include the sale of healthcare products, technology services, and consumer goods. The company capitalizes on strategic partnerships and collaborations with industry leaders to enhance its market presence and drive sales. Additionally, Satu Holdings may earn revenue from licensing agreements, consultancy services, and dividend income from its investments. Factors contributing to its earnings include market demand for innovative solutions, operational efficiencies realized through its management strategies, and the overall performance of its invested entities.

Satu Holdings Ltd. Financial Statement Overview

Summary
Satu Holdings Ltd. faces significant financial challenges, particularly in profitability and cash flow generation. Despite slight revenue growth, the company struggles with negative profit margins and cash flows. The balance sheet is stable with low leverage, but the lack of profitability is a concern. Improvement in operational efficiency and cash flow management is needed.
Income Statement
35
Negative
Satu Holdings Ltd. has shown a slight improvement in revenue growth with a 2.17% increase in the latest year, but the company continues to struggle with profitability. The gross profit margin is relatively stable at around 31%, but the net profit margin remains negative at -4.60%, indicating ongoing losses. EBIT and EBITDA margins are also negative, reflecting operational challenges. The company needs to focus on improving operational efficiency to enhance profitability.
Balance Sheet
45
Neutral
The balance sheet shows a low debt-to-equity ratio of 0.025, indicating conservative leverage, which is a positive aspect. However, the return on equity is negative at -12.23%, reflecting the company's inability to generate profit from shareholders' equity. The equity ratio is not explicitly calculated, but the company appears to maintain a reasonable level of equity relative to its assets. Overall, the balance sheet is stable but lacks profitability.
Cash Flow
30
Negative
Cash flow analysis reveals significant challenges, with negative operating and free cash flows. The free cash flow growth rate is negative, indicating a decline in cash generation capability. The operating cash flow to net income ratio is negative, suggesting inefficiencies in converting income into cash. Although the free cash flow to net income ratio is above 1, indicating some level of cash generation relative to net income, the overall cash flow position is weak and requires improvement.
BreakdownMar 2024Mar 2023Mar 2022Mar 2021Mar 2020
Income Statement
Total Revenue51.07M45.72M61.23M125.77M60.63M
Gross Profit16.02M13.12M18.61M29.54M18.40M
EBITDA-1.72M-6.69M-4.71M4.98M-5.64M
Net Income-2.35M-7.76M-6.59M3.35M-7.34M
Balance Sheet
Total Assets23.68M26.74M36.25M43.95M40.88M
Cash, Cash Equivalents and Short-Term Investments11.07M13.65M26.04M32.27M25.73M
Total Debt483.00K408.00K1.08M661.00K1.38M
Total Liabilities4.49M5.24M7.16M8.41M8.64M
Stockholders Equity19.20M21.50M29.09M35.54M32.24M
Cash Flow
Free Cash Flow-1.51M-12.51M-5.95M7.24M-4.80M
Operating Cash Flow-1.36M-12.48M-5.53M7.27M-4.28M
Investing Cash Flow-855.00K645.00K19.00K10.56M-10.83M
Financing Cash Flow-449.00K-671.00K-716.00K-716.00K-697.00K

Satu Holdings Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.05
Price Trends
50DMA
0.05
Negative
100DMA
0.05
Negative
200DMA
0.04
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
41.27
Neutral
STOCH
<0.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8392, the sentiment is Negative. The current price of 0.05 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.05, and above the 200-day MA of 0.04, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 41.27 is Neutral, neither overbought nor oversold. The STOCH value of <0.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:8392.

Satu Holdings Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
HK$218.19M7.2331.57%8.93%-13.44%
49
Neutral
HK$17.14M1.28-104.51%-7.75%37.65%
48
Neutral
HK$70.00M131.25-112.69%-20.21%-39.66%
47
Neutral
HK$137.26M-1.65-31.52%114.81%-134.21%
43
Neutral
HK$42.00M5.27-1.87%19.09%90.00%
42
Neutral
HK$51.43M-0.27-21.85%-98.18%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8392
Satu Holdings Ltd.
0.04
<0.01
27.27%
HK:0396
Hing Lee (HK) Holdings Limited
0.27
0.18
210.34%
HK:8118
Bortex Global Ltd.
0.14
0.01
10.24%
HK:8125
Royal Century Resources Holdings Ltd
0.76
0.45
145.16%
HK:8222
E Lighting Group Holdings Ltd
0.04
>-0.01
-7.32%
HK:8547
Pacific Legend Group Limited
0.09
-0.02
-19.44%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 25, 2025