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Pacific Legend Group Limited (HK:8547)
:8547
Hong Kong Market

Pacific Legend Group Limited (8547) AI Stock Analysis

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HK:8547

Pacific Legend Group Limited

(8547)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
HK$0.08
▼(-1.25% Downside)
The score is held down primarily by weak cash flow (negative operating cash flow and poor free cash flow conversion) and a clearly bearish price trend (below all key moving averages with negative MACD). While the company shows improving profitability and strong revenue growth, the extremely high P/E and thin margins limit the overall score.
Positive Factors
Revenue Growth Recovery
Sustained 30.6% revenue growth demonstrates expanding demand and successful market traction. Over 2-6 months this supports scale benefits, potential higher operating leverage, and provides management room to reinvest in products, distribution, or margin-improvement initiatives.
High Gross Margin
A ~42% gross margin indicates durable underlying product economics and potential pricing power or favorable input mix. This structural margin buffer helps absorb cost inflation, supports reinvestment in sales/innovation, and underpins long-term profitability if SG&A is controlled.
Improved ROE and Lower Leverage
ROE improvement to 15.8% signals more effective capital use by management. An improved debt-to-equity around 0.31 reduces financial strain and increases strategic flexibility, supporting durable capacity for investment or targeted M&A without overly risking solvency.
Negative Factors
Negative Operating Cash Flow
Negative operating cash flow and poor free-cash-flow conversion undermine the company’s ability to fund operations and capital needs from internal sources. Over months this raises refinancing and liquidity risk and limits capacity to invest or shore up margins during downturns.
Thin Net and Operating Margins
Very thin net and operating margins leave limited room to absorb rising costs, scale SG&A, or fund strategic initiatives. Structurally low margins amplify downside risk from demand softness and make sustainable earnings growth dependent on meaningful operational improvements.
Declining Equity Ratio / Higher Liabilities
A falling equity ratio indicates rising liabilities versus assets, reducing the balance-sheet buffer against shocks. Persisting over months, this heightens refinancing and covenant risk, constrains capital allocation flexibility, and may increase cost of capital for growth initiatives.

Pacific Legend Group Limited (8547) vs. iShares MSCI Hong Kong ETF (EWH)

Pacific Legend Group Limited Business Overview & Revenue Model

Company DescriptionPacific Legend Group Limited, an investment holding company, sells and rents home furniture and accessories in Hong Kong, the United Arab Emirates, and the People's Republic of China. It operates through three segments: Sale of Home Furniture and Accessories, Rental of Home Furniture and Accessories, and Project and Hospitality Services. The company sells home furniture and accessories through retail, corporate sale, online shop, wholesale, and franchise channels. It also provides project and hospitality services, which include designing, styling, decorating, and furnishing commercial or residential properties, such as hotels, serviced apartments, and show flats; and design consultancy services for fitting out interiors with furnishings. Pacific Legend Group Limited was founded in 1979 and is headquartered in Hong Kong, Hong Kong. Pacific Legend Group Limited is a subsidiary of Double Lions Limited.
How the Company Makes MoneyPacific Legend Group Limited generates revenue through multiple streams, primarily by selling its consumer products to retailers and directly to consumers. The company's revenue model is anchored in wholesale distribution to major retailers, which allows it to leverage economies of scale and reach a wide audience. Additionally, the company engages in e-commerce sales through its online platform, providing a direct sales channel that complements its wholesale operations. Key revenue streams include sales from home improvement products, lifestyle accessories, and seasonal merchandise. Strategic partnerships with key retailers and distributors further enhance the company's market presence and contribute significantly to its earnings, while ongoing product innovation helps maintain consumer interest and drive sales growth.

Pacific Legend Group Limited Financial Statement Overview

Summary
Income statement shows recovery (net income turned positive and revenue grew 30.6%), but profitability is still thin (2.9% net margin; ~3.9% EBIT/EBITDA margins). Balance sheet leverage improved (debt-to-equity 0.31) and ROE rose (15.8%), yet equity ratio fell (44.8%). Cash flow is the key drag with negative operating cash flow and weak free-cash-flow conversion.
Income Statement
55
Neutral
Pacific Legend Group Limited has shown a significant recovery in its net income from a negative value in 2023 to a positive in 2024, indicating improved profitability. The gross profit margin remains solid at 41.9% in 2024, but the net profit margin at 2.9% suggests room for improvement. Revenue growth rate of 30.6% from 2023 to 2024 is a positive sign, though the EBIT and EBITDA margins are low at 3.9%, indicating potential operational inefficiencies.
Balance Sheet
45
Neutral
The company's debt-to-equity ratio improved to 0.31 in 2024, but is still higher compared to earlier years, indicating reliance on debt. The return on equity (ROE) at 15.8% in 2024 reflects a strong improvement, although the equity ratio has decreased to 44.8%, pointing towards increased liabilities relative to assets.
Cash Flow
40
Negative
There is a concerning negative operating cash flow in 2024, indicating potential liquidity issues. The free cash flow has declined significantly, and the free cash flow to net income ratio is negative, suggesting inefficiencies in converting income into cash. However, the company had positive operating cash flow in the previous year, indicating potential for recovery.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue327.13M250.57M204.04M244.35M219.86M
Gross Profit136.97M127.10M106.45M131.14M136.14M
EBITDA3.48M-25.24M-35.03M-8.58M-285.00K
Net Income9.41M-33.52M-46.37M-28.17M-43.83M
Balance Sheet
Total Assets132.86M179.91M129.97M151.31M174.32M
Cash, Cash Equivalents and Short-Term Investments9.29M23.30M17.82M33.39M64.49M
Total Debt18.57M29.92M29.04M19.34M32.09M
Total Liabilities71.75M141.27M89.99M62.62M85.21M
Stockholders Equity59.48M37.09M37.50M84.70M89.12M
Cash Flow
Free Cash Flow-9.62M5.50M-6.02M-19.93M22.51M
Operating Cash Flow-9.62M9.93M1.04M-17.18M39.55M
Investing Cash Flow-2.27M-21.77M-6.79M-12.71M-16.51M
Financing Cash Flow-2.12M17.42M-9.57M-1.44M-30.04M

Pacific Legend Group Limited Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.08
Price Trends
50DMA
0.11
Negative
100DMA
0.19
Negative
200DMA
0.20
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
45.28
Neutral
STOCH
60.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8547, the sentiment is Neutral. The current price of 0.08 is above the 20-day moving average (MA) of 0.07, below the 50-day MA of 0.11, and below the 200-day MA of 0.20, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 45.28 is Neutral, neither overbought nor oversold. The STOCH value of 60.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:8547.

Pacific Legend Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
HK$355.25M3.4510.72%7.76%-1.05%-2.97%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
HK$91.31M5.4120.69%8.93%-13.44%
45
Neutral
HK$6.13B-10.58-14.41%1.29%-386.78%
42
Neutral
HK$45.52M128.33-21.85%-98.18%
39
Underperform
HK$154.76M-5.65-50.43%79.67%
39
Underperform
HK$356.00M-0.69-36.67%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8547
Pacific Legend Group Limited
0.08
-0.02
-18.09%
HK:1198
Royale Home Holdings Limited
0.14
-0.11
-45.20%
HK:1418
Sinomax Group Ltd.
0.20
-0.10
-32.33%
HK:1575
Morris Home Holdings Limited
0.05
-0.02
-26.15%
HK:1691
JS Global Lifestyle Company Limited
1.79
-0.24
-11.82%
HK:0396
Hing Lee (HK) Holdings Limited
0.11
0.03
36.14%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 20, 2026