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Guru Online (Holdings) Limited (HK:8121)
:8121
Hong Kong Market
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Guru Online (Holdings) Limited (8121) AI Stock Analysis

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HK:8121

Guru Online (Holdings) Limited

(8121)

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Neutral 54 (OpenAI - 4o)
Rating:54Neutral
Price Target:
HK$1.00
▲(33.33% Upside)
Guru Online (Holdings) Limited faces significant challenges, primarily due to weak financial performance and bearish technical indicators. While the stock is reasonably valued, the lack of profitability and negative cash flow are major concerns. Improvements in cost management and cash generation are essential for future stability.

Guru Online (Holdings) Limited (8121) vs. iShares MSCI Hong Kong ETF (EWH)

Guru Online (Holdings) Limited Business Overview & Revenue Model

Company DescriptionGuru Online (Holdings) Limited (8121) is a Hong Kong-based investment holding company primarily engaged in providing online marketing solutions and digital advertising services. The company operates in the technology and marketing sectors, focusing on leveraging data analytics and innovative strategies to enhance the online presence of its clients. Guru Online offers a range of services including search engine marketing, social media management, and content creation, targeting various industries to optimize their digital marketing efforts.
How the Company Makes MoneyGuru Online generates revenue through multiple streams, primarily from its digital marketing services. The company charges clients for online advertising campaigns, which may include pay-per-click (PPC) advertising, social media promotions, and search engine optimization (SEO) services. Additionally, Guru Online earns income from data analytics services that provide insights and performance metrics to its clients, helping them improve their marketing strategies. Significant partnerships with technology platforms and advertising networks also contribute to its earnings by expanding its service offerings and enhancing client acquisition.

Guru Online (Holdings) Limited Financial Statement Overview

Summary
Guru Online (Holdings) Limited shows a mixed financial performance. Revenue is recovering, but profitability and cash flow are significant concerns. The balance sheet is stable with low leverage, yet ongoing losses and negative cash flows are critical issues that need addressing.
Income Statement
55
Neutral
The company shows a volatile revenue trajectory with recent improvement in total revenue, increasing from 116.1M to 161.3M. However, profitability remains a concern, with negative EBIT and net income margins for the latest period. The gross profit margin has declined over the years, indicating rising costs or pricing pressures. Despite these challenges, the EBITDA margin indicates some level of operational efficiency, though not enough to offset overall losses.
Balance Sheet
68
Positive
The balance sheet reflects a relatively stable financial position with an equity ratio improvement, reaching 47.7% in the latest period. The debt-to-equity ratio remains low, suggesting limited leverage and potential for future borrowing if needed. However, consistent negative net income impacts the return on equity, which is currently unfavorable.
Cash Flow
45
Neutral
The cash flow statement highlights significant challenges, particularly in operating cash flows, which turned negative in the most recent period. Free cash flow has also deteriorated, indicating potential issues in funding operations without external financing. The ability to convert earnings into cash remains weak, as evidenced by the negative operating cash flow to net income ratio.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue170.41M161.34M116.13M119.78M155.78M141.39M
Gross Profit27.82M25.12M26.02M25.49M33.72M43.35M
EBITDA235.50K1.38M5.66M187.00K7.70M-7.56M
Net Income879.50K-1.09M3.17M-5.90M-31.00K-16.25M
Balance Sheet
Total Assets87.49M87.49M68.03M61.20M64.47M93.82M
Cash, Cash Equivalents and Short-Term Investments31.60M31.60M23.24M18.49M12.24M38.86M
Total Debt4.12M1.41M3.06M493.00K5.39M8.62M
Total Liabilities45.73M45.73M42.36M41.18M41.18M68.98M
Stockholders Equity41.77M41.77M25.67M20.02M23.29M24.84M
Cash Flow
Free Cash Flow-10.25M-10.25M3.96M460.00K-25.36M-3.50M
Operating Cash Flow-10.03M-10.03M4.82M658.00K-24.73M-3.16M
Investing Cash Flow1.48M1.48M-3.23M5.38M8.64M8.45M
Financing Cash Flow17.18M17.18M924.00K-117.00K-5.36M2.86M

Guru Online (Holdings) Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.75
Price Trends
50DMA
0.85
Negative
100DMA
0.77
Negative
200DMA
0.74
Negative
Market Momentum
MACD
-0.03
Positive
RSI
35.22
Neutral
STOCH
15.63
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8121, the sentiment is Negative. The current price of 0.75 is below the 20-day moving average (MA) of 0.87, below the 50-day MA of 0.85, and above the 200-day MA of 0.74, indicating a bearish trend. The MACD of -0.03 indicates Positive momentum. The RSI at 35.22 is Neutral, neither overbought nor oversold. The STOCH value of 15.63 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:8121.

Guru Online (Holdings) Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
HK$21.61M10.47-3.24%38.94%-71.65%
52
Neutral
HK$29.52M-41.73%-20.97%1.37%
49
Neutral
HK$23.04M-7.87%7.97%53.72%
46
Neutral
HK$28.09M-1.46%71.80%
39
Underperform
HK$66.41M-89.56%11.81%68.25%
31
Underperform
HK$27.00M22.85%76.33%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8121
Guru Online (Holdings) Limited
0.72
-0.13
-15.29%
HK:1736
China Parenting Network Holdings Limited
0.64
0.02
3.23%
HK:8091
OOH Holdings Ltd
0.04
0.01
33.33%
HK:8238
Winto Group (Holdings) Ltd.
0.28
-0.18
-39.13%
HK:8401
Stream Ideas Group Ltd.
0.10
0.00
0.00%
HK:8429
SV Vision Limited
0.04
0.01
33.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 19, 2025