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Guru Online (Holdings) Limited (HK:8121)
:8121
Hong Kong Market
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Guru Online (Holdings) Limited (8121) AI Stock Analysis

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HK:8121

Guru Online (Holdings) Limited

(8121)

Rating:60Neutral
Price Target:
HK$1.00
▲(5.26% Upside)
The overall stock score of 60 reflects a company with a stable balance sheet and reasonable valuation, but facing significant challenges in profitability and cash flow. Technical indicators suggest short-term positive momentum, though the high RSI warns of potential overbought conditions. Strategic improvements in cost management and cash generation are crucial for future growth.

Guru Online (Holdings) Limited (8121) vs. iShares MSCI Hong Kong ETF (EWH)

Guru Online (Holdings) Limited Business Overview & Revenue Model

Company DescriptionGuru Online (Holdings) Limited (8121) is a digital marketing company based in Hong Kong, specializing in providing a comprehensive range of online marketing solutions. The company offers services such as social media marketing, search engine marketing, content creation, and digital advertising to help businesses enhance their online presence and reach their target audiences effectively.
How the Company Makes MoneyGuru Online (Holdings) Limited generates revenue through a variety of digital marketing services offered to businesses across different industries. Their key revenue streams include service fees for managing social media campaigns, creating and distributing digital content, and executing search engine marketing strategies. Additionally, the company may earn income through partnerships with digital advertising platforms and by providing consulting services to clients looking to improve their digital marketing strategies. These services are typically contracted on a project basis or through ongoing retainer agreements, contributing to the company's earnings.

Guru Online (Holdings) Limited Financial Statement Overview

Summary
Guru Online (Holdings) Limited shows a mixed financial performance. Revenue is recovering, but profitability and cash flow are significant concerns. The balance sheet is stable with low leverage, yet ongoing losses and negative cash flows are critical issues that need addressing.
Income Statement
55
Neutral
The company shows a volatile revenue trajectory with recent improvement in total revenue, increasing from 116.1M to 161.3M. However, profitability remains a concern, with negative EBIT and net income margins for the latest period. The gross profit margin has declined over the years, indicating rising costs or pricing pressures. Despite these challenges, the EBITDA margin indicates some level of operational efficiency, though not enough to offset overall losses.
Balance Sheet
68
Positive
The balance sheet reflects a relatively stable financial position with an equity ratio improvement, reaching 47.7% in the latest period. The debt-to-equity ratio remains low, suggesting limited leverage and potential for future borrowing if needed. However, consistent negative net income impacts the return on equity, which is currently unfavorable.
Cash Flow
45
Neutral
The cash flow statement highlights significant challenges, particularly in operating cash flows, which turned negative in the most recent period. Free cash flow has also deteriorated, indicating potential issues in funding operations without external financing. The ability to convert earnings into cash remains weak, as evidenced by the negative operating cash flow to net income ratio.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue136.56M161.34M116.13M119.78M155.78M141.39M
Gross Profit29.92M25.12M26.02M25.49M33.72M43.35M
EBITDA7.22M1.38M5.66M187.00K7.70M-7.56M
Net Income6.42M-1.09M3.17M-5.90M-31.00K-16.25M
Balance Sheet
Total Assets91.96M87.49M68.03M61.20M64.47M93.82M
Cash, Cash Equivalents and Short-Term Investments34.95M31.60M23.24M18.49M12.24M38.86M
Total Debt2.29M1.41M3.06M493.00K5.39M8.62M
Total Liabilities46.18M45.73M42.36M41.18M41.18M68.98M
Stockholders Equity45.77M41.77M25.67M20.02M23.29M24.84M
Cash Flow
Free Cash Flow2.73M-10.25M3.96M460.00K-25.36M-3.50M
Operating Cash Flow2.73M-10.03M4.82M658.00K-24.73M-3.16M
Investing Cash Flow15.00K1.48M-3.23M5.38M8.64M8.45M
Financing Cash Flow13.64M17.18M924.00K-117.00K-5.36M2.86M

Guru Online (Holdings) Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.95
Price Trends
50DMA
0.73
Positive
100DMA
0.70
Positive
200DMA
0.72
Positive
Market Momentum
MACD
0.06
Negative
RSI
70.27
Negative
STOCH
52.75
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8121, the sentiment is Positive. The current price of 0.95 is above the 20-day moving average (MA) of 0.82, above the 50-day MA of 0.73, and above the 200-day MA of 0.72, indicating a bullish trend. The MACD of 0.06 indicates Negative momentum. The RSI at 70.27 is Negative, neither overbought nor oversold. The STOCH value of 52.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:8121.

Guru Online (Holdings) Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$46.60B4.15-11.40%4.15%1.85%-42.71%
60
Neutral
HK$26.41M13.81-3.24%38.94%-71.65%
52
Neutral
HK$20.16M-7.87%7.97%53.72%
51
Neutral
HK$24.48M-41.73%-20.97%1.37%
47
Neutral
HK$34.13M-33.77%-1.46%71.80%
39
Underperform
HK$73.19M-89.56%11.81%68.25%
31
Underperform
HK$16.55M-1039.35%22.85%76.33%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8121
Guru Online (Holdings) Limited
0.95
-1.20
-55.81%
HK:1736
China Parenting Network Holdings Limited
0.78
0.32
69.57%
HK:8091
OOH Holdings Ltd
0.03
0.00
0.00%
HK:8238
Winto Group (Holdings) Ltd.
0.20
-0.35
-63.64%
HK:8401
Stream Ideas Group Ltd.
0.11
-0.06
-35.29%
HK:8429
SV Vision Limited
0.04
0.02
100.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 26, 2025