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Guru Online (Holdings) Limited (HK:8121)
:8121
Hong Kong Market
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Guru Online (Holdings) Limited (8121) AI Stock Analysis

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HK:8121

Guru Online (Holdings) Limited

(8121)

Rating:56Neutral
Price Target:
HK$0.50
▼(-25.37%Downside)
The most significant factor is the company's financial performance, which is hindered by profitability and cash flow issues despite a strong balance sheet. Valuation is a supporting positive, but technical indicators suggest a cautious outlook.

Guru Online (Holdings) Limited (8121) vs. iShares MSCI Hong Kong ETF (EWH)

Guru Online (Holdings) Limited Business Overview & Revenue Model

Company DescriptionGuru Online (Holdings) Limited, an investment holding company, offers integrated digital marketing services in Hong Kong, Taiwan, and the People's Republic of China. It operates through Digital Advertisement Placement Services, Social Media Management Services, and Creative and Technology Services segments. The company provides advertisement placement services through digital media; and set-up, maintenance, and monitor services on corporate profile pages through the social media platforms, as well as operates internet marketing platform for the travel industry. It is also involved in the design and copywriting of digital advertisements; production of corporate profile pages, and website and apps, as well as provision of related consultancy services; and provision of marketing services. The company was founded in 2007 and is headquartered in Kwun Tong, Hong Kong.
How the Company Makes MoneyGuru Online (Holdings) Limited generates revenue through a variety of digital marketing services offered to businesses across different industries. Their key revenue streams include service fees for managing social media campaigns, creating and distributing digital content, and executing search engine marketing strategies. Additionally, the company may earn income through partnerships with digital advertising platforms and by providing consulting services to clients looking to improve their digital marketing strategies. These services are typically contracted on a project basis or through ongoing retainer agreements, contributing to the company's earnings.

Guru Online (Holdings) Limited Financial Statement Overview

Summary
Guru Online (Holdings) Limited faces a mixed financial landscape. Revenue shows recovery, but profitability and cash flow remain critical issues. The balance sheet is strong with low leverage, but ongoing losses hinder overall performance.
Income Statement
55
Neutral
The company shows a volatile revenue trajectory with recent improvement in total revenue, increasing from 116.1M to 161.3M. However, profitability remains a concern, with negative EBIT and net income margins for the latest period. The gross profit margin has declined over the years, indicating rising costs or pricing pressures. Despite these challenges, the EBITDA margin indicates some level of operational efficiency, though not enough to offset overall losses.
Balance Sheet
68
Positive
The balance sheet reflects a relatively stable financial position with an equity ratio improvement, reaching 47.7% in the latest period. The debt-to-equity ratio remains low, suggesting limited leverage and potential for future borrowing if needed. However, consistent negative net income impacts the return on equity, which is currently unfavorable.
Cash Flow
45
Neutral
The cash flow statement highlights significant challenges, particularly in operating cash flows, which turned negative in the most recent period. Free cash flow has also deteriorated, indicating potential issues in funding operations without external financing. The ability to convert earnings into cash remains weak, as evidenced by the negative operating cash flow to net income ratio.
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue161.34M116.13M119.78M155.78M141.39M
Gross Profit25.12M26.02M25.49M33.72M43.35M
EBITDA1.38M5.66M187.00K7.70M-7.56M
Net Income-1.09M3.17M-5.90M-31.00K-16.25M
Balance Sheet
Total Assets87.49M68.03M61.20M64.47M93.82M
Cash, Cash Equivalents and Short-Term Investments31.60M23.24M18.49M12.24M38.86M
Total Debt1.41M3.06M493.00K5.39M8.62M
Total Liabilities45.73M42.36M41.18M41.18M68.98M
Stockholders Equity41.77M25.67M20.02M23.29M24.84M
Cash Flow
Free Cash Flow-10.25M3.96M460.00K-25.36M-3.50M
Operating Cash Flow-10.03M4.82M658.00K-24.73M-3.16M
Investing Cash Flow1.48M-3.23M5.38M8.64M8.45M
Financing Cash Flow17.18M924.00K-117.00K-5.36M2.86M

Guru Online (Holdings) Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.67
Price Trends
50DMA
0.68
Negative
100DMA
0.69
Negative
200DMA
0.74
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
46.14
Neutral
STOCH
65.71
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8121, the sentiment is Negative. The current price of 0.67 is below the 20-day moving average (MA) of 0.67, below the 50-day MA of 0.68, and below the 200-day MA of 0.74, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 46.14 is Neutral, neither overbought nor oversold. The STOCH value of 65.71 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:8121.

Guru Online (Holdings) Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (58)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
58
Neutral
kr14.25B10.8719.17%3.67%-8.53%5.66%
56
Neutral
HK$16.76M9.74-3.24%38.94%-71.65%
53
Neutral
HK$17.76M-19.55%70.28%-16.20%
52
Neutral
HK$18.72M-41.73%13.37%-4.90%
43
Neutral
HK$23.76M-33.77%-3.25%89.16%
37
Underperform
HK$83.35M-89.56%-36.57%28.77%
31
Underperform
HK$16.63M-1039.35%-11.50%81.10%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8121
Guru Online (Holdings) Limited
0.67
-0.61
-47.66%
HK:1736
China Parenting Network Holdings Limited
0.52
0.00
0.00%
HK:8091
OOH Holdings Ltd
0.03
-0.01
-25.00%
HK:8238
Winto Group (Holdings) Ltd.
0.19
-0.40
-67.80%
HK:8401
Stream Ideas Group Ltd.
0.12
-0.05
-29.41%
HK:8429
SV Vision Limited
0.04
0.01
33.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 08, 2025