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Guru Online (Holdings) Limited (HK:8121)
:8121
Hong Kong Market

Guru Online (Holdings) Limited (8121) AI Stock Analysis

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HK:8121

Guru Online (Holdings) Limited

(8121)

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Neutral 49 (OpenAI - 5.2)
Rating:49Neutral
Price Target:
HK$0.65
▼(-13.73% Downside)
Action:ReiteratedDate:03/25/26
The score is held back primarily by unstable financial performance and especially volatile/negative cash generation in the latest year, despite low leverage. Technicals are mildly bearish with negative MACD and sub-50 RSI, while the main positive is a comparatively low P/E that suggests cheaper valuation if earnings/cash flow can stabilize.
Positive Factors
Conservative balance sheet / low leverage
Low reported debt levels and conservative leverage give the company resilience through cash volatility. Over a 2–6 month horizon this limits insolvency risk, preserves borrowing capacity for working-capital needs or selective investment, and reduces pressure to raise dilutive financing if cash flow hiccups persist.
Negative Factors
Volatile and negative cash generation
A material switch to negative operating and free cash flow creates a structural vulnerability: it constrains reinvestment, forces reliance on external funding or asset sales, and reduces flexibility to support client campaigns. If negative cash persists, liquidity and execution risk rise over months.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet / low leverage
Low reported debt levels and conservative leverage give the company resilience through cash volatility. Over a 2–6 month horizon this limits insolvency risk, preserves borrowing capacity for working-capital needs or selective investment, and reduces pressure to raise dilutive financing if cash flow hiccups persist.
Read all positive factors

Guru Online (Holdings) Limited (8121) vs. iShares MSCI Hong Kong ETF (EWH)

Guru Online (Holdings) Limited Business Overview & Revenue Model

Company Description
Guru Online (Holdings) Limited (8121) is a Hong Kong-based investment holding company primarily engaged in providing online marketing solutions and digital advertising services. The company operates in the technology and marketing sectors, focusin...
How the Company Makes Money
Guru Online (Holdings) Limited generates revenue primarily by offering digital marketing and advertising solutions to clients. Its income streams include fees charged for creating and deploying targeted advertising campaigns, video content product...

Guru Online (Holdings) Limited Financial Statement Overview

Summary
Fundamentals are weak and inconsistent: income results have been volatile with a return to a small net loss in 2025 after profitability in 2024, margins have compressed materially, and cash flow is the biggest concern with operating/free cash flow turning sharply negative in 2025. The main offset is a relatively conservative balance sheet with low leverage.
Income Statement
38
Negative
Balance Sheet
64
Positive
Cash Flow
30
Negative
BreakdownMar 2024Mar 2023Mar 2022Mar 2021Mar 2020
Income Statement
Total Revenue161.34M116.13M119.78M155.78M141.39M
Gross Profit25.12M26.02M25.49M33.72M43.35M
EBITDA1.38M5.66M187.00K7.70M-7.56M
Net Income-1.09M3.17M-5.90M-31.00K-16.25M
Balance Sheet
Total Assets87.49M68.03M61.20M64.47M93.82M
Cash, Cash Equivalents and Short-Term Investments31.60M23.24M18.49M12.24M38.86M
Total Debt4.12M3.06M493.00K5.39M8.62M
Total Liabilities45.73M42.36M41.18M41.18M68.98M
Stockholders Equity41.77M25.67M20.02M23.29M24.84M
Cash Flow
Free Cash Flow-10.25M3.96M460.00K-25.36M-3.50M
Operating Cash Flow-10.03M4.82M658.00K-24.73M-3.16M
Investing Cash Flow1.48M-3.23M5.38M8.64M8.45M
Financing Cash Flow17.18M924.00K-117.00K-5.36M2.86M

Guru Online (Holdings) Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.75
Price Trends
50DMA
0.80
Negative
100DMA
0.81
Negative
200DMA
0.79
Negative
Market Momentum
MACD
-0.02
Positive
RSI
35.82
Neutral
STOCH
15.00
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8121, the sentiment is Negative. The current price of 0.75 is below the 20-day moving average (MA) of 0.78, below the 50-day MA of 0.80, and below the 200-day MA of 0.79, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 35.82 is Neutral, neither overbought nor oversold. The STOCH value of 15.00 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:8121.

Guru Online (Holdings) Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
53
Neutral
HK$30.72M-10.34-8.12%7.97%53.72%
49
Neutral
HK$19.51M7.980.24%34.13%-139.87%
49
Neutral
HK$48.07M-27.1527.93%22.85%76.33%
48
Neutral
HK$25.92M-3.82-31.64%-17.56%37.33%
46
Neutral
HK$21.05M-0.30-1.46%71.80%
44
Neutral
HK$37.95M-6.91-52.72%236.80%80.53%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8121
Guru Online (Holdings) Limited
0.65
-0.03
-4.41%
HK:1736
China Parenting Network Holdings Limited
0.44
0.02
4.76%
HK:8091
OOH Holdings Ltd
0.04
0.01
50.00%
HK:8238
Winto Group (Holdings) Ltd.
0.14
-0.07
-35.21%
HK:8401
Stream Ideas Group Ltd.
0.06
-0.03
-38.46%
HK:8429
SV Vision Limited
0.06
0.03
113.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 25, 2026