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Winto Group (Holdings) Ltd. (HK:8238)
:8238
Hong Kong Market

Winto Group (Holdings) Ltd. (8238) AI Stock Analysis

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HK:8238

Winto Group (Holdings) Ltd.

(8238)

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Neutral 49 (OpenAI - 5.2)
Rating:49Neutral
Price Target:
HK$0.24
▲(3.91% Upside)
The score is held down primarily by deteriorated profitability and negative equity, which elevate turnaround and balance-sheet risk despite improved 2024 cash flow and reduced debt. Technicals are comparatively stronger with price trading above major moving averages, but valuation remains unattractive/unclear given ongoing losses and the lack of a dividend yield.
Positive Factors
Improved cash generation
Sustained positive operating and free cash flow provides a durable funding source to cover near-term obligations and reduces short-term liquidity risk. If maintained, this supports operational stability and gives management time to restructure costs and pursue revenue recovery without immediate refinancing.
Material debt reduction
A large reduction in absolute debt lowers refinancing pressure and interest burden, improving financial flexibility. This durable decline in leverage reduces immediate solvency risk and frees cash for operations or restructuring, easing one structural constraint on a turnaround plan.
Gross margin recovery
A marked improvement in gross margin signals better pricing, client mix, or direct cost control, which is fundamental to restoring profitability. If sustained alongside revenue stabilization, higher gross margins can translate into operating leverage and faster rebuilding of equity over the medium term.
Negative Factors
Negative shareholders' equity
Negative equity reflects accumulated losses and materially weakens the capital base, limiting the company’s ability to raise equity or borrow on favorable terms. This structural impairment constrains strategic options, increases creditor scrutiny, and heightens the need for an equity recapitalization to restore financial health.
Severe profitability deterioration
A swing from strong profits to deep losses indicates a broken operating model or sharp demand loss. Persistent large negative margins erode cash reserves and shareholder value, meaning recovery requires durable revenue traction and structural cost reductions rather than short-term fixes to restore long-term viability.
Sustained revenue decline and thin capital base
A multiyear revenue decline reduces scale, weakens client relationships, and raises per-unit costs, making margins harder to recover. Combined with a small asset base (~HK$28.5m) and negative equity, this structural shrinkage limits resources to invest in sales, product development, or marketing needed for durable growth.

Winto Group (Holdings) Ltd. (8238) vs. iShares MSCI Hong Kong ETF (EWH)

Winto Group (Holdings) Ltd. Business Overview & Revenue Model

Company DescriptionWinto Group (Holdings) Limited, an investment holding company, engages in the provision of exhibition and trade show, and publication and media advertising services in Guangdong-Hong Kong-Macau Greater Bay Area. The company owns and publishes Exmoo News, a Chinese-language daily newspaper and covers various local and international news, finance and economy, entertainment, sports, fashion and lifestyle, cultural knowledge, etc.; Travel Macao, a Chinese-language travel leisure fortnightly magazine, which provides information to readers relating to travel, dining, shopping, culture, and entertainment in Macau; Motoz Trader, a fortnightly magazine that focuses on new car models, second-hand car market, and properties, as well as offers lifestyle information, including dinning, fashion, and beauty; Motoz Trader, a free fortnightly magazine; Shopping Monthly, a fortnightly magazine, which focuses on updated information on consumer products; and Shopping Monthly, a free fortnightly magazine. It also provides exhibition and trade show, print and online media advertising, and outdoor advertising services. The company was incorporated in 2012 and is headquartered in Kowloon, Hong Kong. Winto Group (Holdings) Limited is a subsidiary of Source Creation International Limited.
How the Company Makes MoneyWinto Group (Holdings) Ltd. generates revenue primarily through the leasing of advertising space on various outdoor media platforms. The company's key revenue streams include the rental income from billboards and signage, as well as sales from their advertising-related publications. By leveraging strategic locations and high-traffic areas, Winto Group attracts businesses seeking to enhance their visibility and market presence. The company may also form partnerships or collaborations with other advertising firms or media agencies to expand its reach and service offerings, contributing further to its income.

Winto Group (Holdings) Ltd. Financial Statement Overview

Summary
Financial profile is stressed: profitability flipped from strong profits (2021–2022) to deep losses (2023–2024) alongside a steep multi-year revenue decline. Balance-sheet risk is elevated with negative shareholders’ equity in 2023–2024, though debt has been reduced materially and 2024 operating/free cash flow turned positive.
Income Statement
18
Very Negative
Profitability deteriorated sharply after 2022: the company moved from solid profits in 2021–2022 (net margin ~35% and ~29%) to deep losses in 2023–2024 (net margin about -313% in 2023 and ~-95% in 2024). Revenue has also trended down meaningfully from 2021 to 2024 (roughly HK$61.1m to HK$20.8m), including an ~11.5% decline in 2024. A positive offset is gross margin improvement in 2024 (~44%) versus 2023 (~27%), but operating profitability remains heavily negative, indicating the cost structure has not resized to the lower revenue base.
Balance Sheet
12
Very Negative
The balance sheet is the key weakness: shareholders’ equity is negative in 2023 and 2024 (about -HK$27.7m and -HK$36.1m), which signals accumulated losses and limits financial flexibility. Total debt has come down materially (about HK$12.2m in 2022 to HK$2.8m in 2024), which is a clear positive and reduces refinancing pressure, but the company still has a thin capital base (negative equity) against total assets (~HK$28.5m in 2024). Overall, leverage risk is elevated primarily because equity is impaired, even though absolute debt is not large.
Cash Flow
34
Negative
Cash generation is mixed but improved recently: operating cash flow and free cash flow turned positive in 2024 (both ~HK$2.4m) after being negative in 2022–2023, suggesting better working-capital control and/or tighter spending. However, cash flow quality is still fragile given the ongoing net losses and high year-to-year volatility (large swings from strong positive in 2021 to negative in 2022–2023). Sustaining positive operating cash flow while restoring profitability remains the key test.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue24.99M20.84M23.55M34.65M61.13M29.87M
Gross Profit10.25M9.20M6.38M24.11M40.17M15.14M
EBITDA-17.91M-17.93M-73.09M12.64M26.75M1.21M
Net Income-20.00M-19.79M-73.72M10.10M21.53M-2.85M
Balance Sheet
Total Assets28.74M28.49M41.02M63.86M49.78M30.76M
Cash, Cash Equivalents and Short-Term Investments5.03M9.63M3.55M1.91M10.95M3.21M
Total Debt7.30M2.80M8.66M12.16M20.20M26.49M
Total Liabilities67.88M67.22M70.71M32.13M35.86M38.03M
Stockholders Equity-36.46M-36.15M-27.68M31.89M14.01M-7.52M
Cash Flow
Free Cash Flow-9.70M2.38M-5.13M-7.89M16.75M1.87M
Operating Cash Flow-9.70M2.38M-5.13M-7.89M18.42M1.90M
Investing Cash Flow0.000.001.75M-873.00K-1.69M-11.07M
Financing Cash Flow3.90M3.66M5.02M-274.00K-9.00M8.78M

Winto Group (Holdings) Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.23
Price Trends
50DMA
0.22
Positive
100DMA
0.22
Positive
200DMA
0.19
Positive
Market Momentum
MACD
<0.01
Negative
RSI
55.40
Neutral
STOCH
41.37
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8238, the sentiment is Positive. The current price of 0.23 is above the 20-day moving average (MA) of 0.22, above the 50-day MA of 0.22, and above the 200-day MA of 0.19, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 55.40 is Neutral, neither overbought nor oversold. The STOCH value of 41.37 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:8238.

Winto Group (Holdings) Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
55
Neutral
HK$27.61M-6.83-7.45%34.13%-139.87%
53
Neutral
HK$28.80M-11.26-7.87%7.97%53.72%
49
Neutral
HK$80.12M-1.1222.85%76.33%
48
Neutral
HK$25.92M-3.83-31.64%-17.56%37.33%
46
Neutral
HK$28.70M-1.43-1.46%71.80%
46
Neutral
HK$27.53M-1.61-17.19%-1.50%72.47%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8238
Winto Group (Holdings) Ltd.
0.23
-0.14
-37.67%
HK:1736
China Parenting Network Holdings Limited
0.60
0.06
11.11%
HK:8091
OOH Holdings Ltd
0.04
0.02
80.00%
HK:8112
Cornerstone Financial Holdings Limited
0.12
-0.08
-40.00%
HK:8121
Guru Online (Holdings) Limited
0.93
0.08
9.41%
HK:8429
SV Vision Limited
0.10
0.06
145.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 27, 2026