Blue Moon Group Holdings Ltd. (6993) AI Stock Analysis

• Market Cap: HK$15.83B
• Dividend Yield: 5%
• Average Volume (3M): 10.32M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.75
• Revenue Growth: 2.79%
• EPS Growth: -170.67%
• Country: HK
• Employees: 7,406
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): -0.08
• Shares Outstanding: 5,864,091,300
• 10 Day Avg. Volume: 2,845,022
• 30 Day Avg. Volume: 10,315,336
• PEG Ratio: 0.07
• Price to Book (P/B): 1.95
• Price to Sales (P/S): 1.98
• P/FCF Ratio: -16.18
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 43 Neutral
• Price Target: HK$3.00 ▲(9.49% Upside)

The overall stock score of 43 reflects significant challenges in financial performance, particularly in profitability and cash flow generation. Technical analysis indicates bearish momentum, with the stock trading below key moving averages and showing oversold conditions. Valuation concerns are highlighted by a negative P/E ratio, though the dividend yield offers some compensation. The absence of earnings call insights and corporate events further emphasizes the need for caution.

Positive Factors

Strong Brand Recognition

Blue Moon's strong brand and distribution network enhance its market presence, supporting long-term revenue stability and growth potential.

Low Leverage

Low leverage provides Blue Moon with financial flexibility, reducing risk and enabling potential investment in growth opportunities.

Diverse Product Range

A diverse product range allows Blue Moon to cater to varied consumer needs, enhancing resilience against market fluctuations and supporting steady demand.

Negative Factors

Profitability Challenges

Ongoing profitability issues and lack of cash flow generation threaten Blue Moon's ability to sustain operations without external financing.

Negative Earnings

Negative earnings highlight operational inefficiencies, impacting investor confidence and limiting reinvestment in growth initiatives.

Declining Revenue Growth

Declining revenue growth suggests challenges in maintaining market share and could hinder future profitability and expansion efforts.

Blue Moon Group Holdings Ltd. Business Overview & Revenue Model

Company Description

Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products in China. It offers fabric care products, including machine wash laundry, pre-wash treatment, underwear laundry, hand wash, strain removers, and fabric softeners, as well as baby liquid laundry detergents; personal hygiene products comprising liquid soaps; toilet and bathroom cleaners; and general home care products, such as anti-mould cleansers, washing machine cleaners, floor cleaners, bleaches, glass cleaners, multi-surface cleaners, and rust cleaners; and antiseptic disinfectant liquids. The company also provides kitchen cleaning products, including utensil, fruit, and vegetable cleaning products, as well as range of hood cleaners. The company offers its products under the Blue Moon, Supreme, Jingxiang, and Tianlu brands. It sells its products through e-commerce platforms, online stores, hypermarkets, supermarkets, and offline distributors. The company was founded in 1992 and is headquartered in Guangzhou, China.

How the Company Makes Money

Blue Moon Group Holdings generates revenue through multiple key streams, primarily from the sale of its food and beverage products. This includes both wholesale and retail sales, where the company distributes its products through various channels including supermarkets, restaurants, and online platforms. Additionally, the company may engage in partnerships with other food and beverage brands to co-develop products or co-market offerings, further enhancing its revenue potential. The company's focus on quality and sustainability also helps in attracting premium pricing for its products, contributing to its overall profitability. Furthermore, strategic investments in marketing and distribution infrastructure are critical in driving sales growth and expanding its customer base.

Blue Moon Group Holdings Ltd. Financial Statement Overview

Summary

Blue Moon Group Holdings Ltd. faces challenges with profitability and cash generation, as evidenced by negative income margins and zero cash flows in the latest year. While the balance sheet remains strong with low leverage, the lack of operational cash flow is a critical issue that needs addressing to ensure long-term sustainability.

Income Statement

Blue Moon Group Holdings Ltd. has experienced fluctuating revenue growth, with a decline in the latest year. The gross profit margin remains fairly strong but is coupled with a concerning negative EBIT and net income margin in 2024, indicating operational inefficiencies and profit challenges. The shift from positive to negative profitability metrics signifies potential issues in managing costs and generating net income.

Balance Sheet

The company's balance sheet shows a strong equity position with a high equity ratio, indicating financial stability and low leverage. The debt-to-equity ratio is favorable, reflecting low debt levels compared to equity. However, the decline in stockholders' equity in 2024 due to negative net income is a concern for future financial health.

Cash Flow

The cash flow statement shows zero operating and free cash flow in 2024, a significant drop from previous years, which raises liquidity concerns. The inability to generate cash from operations and finance capital expenditures may affect the company's ability to sustain operations without external financing.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	8.46B	8.56B	7.32B	7.95B	7.60B	7.00B
Gross Profit	5.11B	5.18B	4.54B	4.60B	4.44B	4.51B
EBITDA	-530.43M	-545.60M	656.38M	1.10B	1.52B	1.94B
Net Income	-520.90M	-749.31M	325.31M	611.37M	1.01B	1.31B
Balance Sheet
Total Assets	9.05B	10.31B	12.05B	12.73B	14.51B	15.80B
Cash, Cash Equivalents and Short-Term Investments	4.36B	5.27B	7.33B	7.70B	9.23B	10.92B
Total Debt	85.21M	99.66M	158.90M	199.56M	236.38M	57.74M
Total Liabilities	1.27B	1.64B	1.67B	1.66B	2.17B	4.12B
Stockholders Equity	7.78B	8.66B	10.38B	11.07B	12.35B	11.68B
Cash Flow
Free Cash Flow	-711.47M	-1.04B	656.70M	272.05M	1.10B	984.03M
Operating Cash Flow	-585.88M	-894.81M	749.32M	560.67M	1.42B	1.31B
Investing Cash Flow	9.37M	2.79B	-3.03B	-278.82M	-263.14M	-265.85M
Financing Cash Flow	-1.13B	-979.24M	-1.03B	-1.37B	-2.98B	9.14B

Blue Moon Group Holdings Ltd. Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 2.74
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6993, the sentiment is Positive. The current price of 2.74 is below the 20-day moving average (MA) of 2.77, below the 50-day MA of 2.81, and below the 200-day MA of 3.40, indicating a neutral trend. The MACD of -0.04 indicates Positive momentum. The RSI at 50.15 is Neutral, neither overbought nor oversold. The STOCH value of 45.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:6993.

Blue Moon Group Holdings Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
6601	74 Outperform	HK$3.24B	15.25	6.65%	5.90%	9.72%	-10.15%
1044	73 Outperform	HK$31.41B	12.77	10.69%	5.36%	-3.48%	-24.11%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
2145	61 Neutral	HK$31.55B	30.45	39.62%	2.53%	20.78%	18.37%
6993	43 Neutral	HK$15.83B	-28.59	-6.08%	5.00%	2.79%	-170.67%

Blue Moon Group Holdings Ltd. Corporate Events

Blue Moon Sees At Least 50% Narrowing of 2025 Loss on Efficiency Gains and Product Push

Blue Moon Group Holdings Limited expects to reduce its loss attributable to equity holders by at least 50% for the financial year ended 31 December 2025 from the HK$749.3 million loss reported for 2024, driven by improved operational efficiency and the pay-off from its channel strategy investments. Management cites cost optimisation, process simplification, and continued spending on new product promotion and knowledge-based marketing—particularly around concentrated liquid laundry detergents and the newly promoted JingXiang foaming body wash—as having expanded market coverage, strengthened customer reach among younger consumers, and consolidated product market share, laying a foundation for future full-category expansion in the household and personal care segments.

The most recent analyst rating on (HK:6993) stock is a Hold with a HK$3.00 price target. To see the full list of analyst forecasts on Blue Moon Group Holdings Ltd. stock, see the HK:6993 Stock Forecast page.

Blue Moon Adopts Alternative Public Float Threshold to Preserve Compliance and Flexibility

Blue Moon Group Holdings Limited has shifted to using the alternative minimum public float threshold allowed under Hong Kong listing rules after changes effective in August 2025 meant certain ungranted shares held in a 2021 employee share scheme could no longer be counted as public float, causing its free float percentage to dip below its originally prescribed 24.06% level. Effective 1 January 2026, the company now relies on the alternative regime that requires at least HK$1 billion in public float value and a minimum 10% public shareholding, a standard it meets with a public float of about HK$4.07 billion and 20.21% of its issued shares, giving it greater flexibility for corporate transactions, capital management and share-based incentives while remaining in compliance with Hong Kong listing requirements and signaling continued regulatory conformity to shareholders and investors.

The most recent analyst rating on (HK:6993) stock is a Hold with a HK$3.00 price target. To see the full list of analyst forecasts on Blue Moon Group Holdings Ltd. stock, see the HK:6993 Stock Forecast page.