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Forward Fashion (International) Holdings Company Limited (HK:2528)
:2528
Hong Kong Market

Forward Fashion (International) Holdings Company Limited (2528) AI Stock Analysis

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HK

Forward Fashion (International) Holdings Company Limited

(2528)

Rating:46Neutral
Price Target:
Forward Fashion (International) Holdings Company Limited faces significant financial challenges, as evidenced by declining revenues, increased leverage, and negative cash flow. These factors heavily weigh down the overall score. While technical analysis shows a slight upward trend, it is not substantial enough to offset the financial weaknesses. The negative P/E ratio and absence of dividend yield further contribute to a lower valuation score.

Forward Fashion (International) Holdings Company Limited (2528) vs. iShares MSCI Hong Kong ETF (EWH)

Forward Fashion (International) Holdings Company Limited Business Overview & Revenue Model

Company DescriptionForward Fashion (International) Holdings Company Limited engages in the retail of fashion apparel in Macau, Mainland China, Hong Kong, Taiwan, and internationally. It operates own brand stores under the UM, UM Junior, UM.IXOX, IXOX, and WF Fashion brand names. It also sells footwear, cosmetic and skincare, designer home accessories, artistic ornaments, and other lifestyle products through its retail stores and online. As of December 31, 2021, the company operated 216 self-operated retail stores, including 190 mono-brand stores and 26 multi-brand stores. Forward Fashion (International) Holdings Company Limited was founded in 2005 and is headquartered in Tsim Sha Tsui, Hong Kong.
How the Company Makes MoneyForward Fashion generates revenue primarily through the sale of luxury fashion and lifestyle products via its extensive network of retail stores and online platforms. The company's key revenue streams include direct sales from its owned retail outlets, commissions from consignment sales, and online sales. Strategic partnerships with renowned luxury brands enhance its product offerings and market presence, while exclusive distribution rights and collaborations contribute to its competitive advantage. Additionally, Forward Fashion benefits from its ability to adapt to market trends and consumer preferences, maintaining a strong brand portfolio and leveraging its expertise in brand positioning and retail management.

Forward Fashion (International) Holdings Company Limited Financial Statement Overview

Summary
Overall, the financial statements of Forward Fashion (International) Holdings Company Limited show concerning trends. Declining revenue and profitability, increased leverage, and weak cash flow generation highlight significant financial headwinds. While there is some stability in equity, the financial health is under pressure, requiring strategic adjustments.
Income Statement
40
Negative
The company's income statement shows declining revenue and profitability. Revenue decreased by 6.4% from 2023 to 2024, and net profit margin fell from -1.67% to -8.19%. EBIT and EBITDA margins have also deteriorated, indicating operational challenges.
Balance Sheet
55
Neutral
The balance sheet indicates a moderate financial position. The debt-to-equity ratio increased from 1.16 in 2023 to 2.09 in 2024, reflecting higher leverage. However, the equity ratio remained stable, suggesting some degree of balance.
Cash Flow
30
Negative
Cash flow analysis reveals significant challenges. Operating cash flow dropped to zero in 2024 from positive levels in 2023, and free cash flow turned negative, suggesting cash generation issues that could impact financial flexibility.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue938.32M1.01B959.90M1.23B884.46M
Gross Profit420.77M467.81M454.24M651.12M396.29M
EBITDA-27.82M165.94M170.40M303.72M187.82M
Net Income-76.89M-16.85M-36.51M32.16M-136.36M
Balance Sheet
Total Assets822.45M912.17M910.46M1.13B1.28B
Cash, Cash Equivalents and Short-Term Investments82.53M130.46M119.94M185.89M299.67M
Total Debt311.49M265.64M252.25M397.04M630.95M
Total Liabilities691.20M693.52M668.88M829.74M1.02B
Stockholders Equity149.15M228.81M248.98M304.48M267.99M
Cash Flow
Free Cash Flow0.00162.25M162.28M171.71M349.39M
Operating Cash Flow102.78M220.05M230.22M213.99M382.43M
Investing Cash Flow0.00-41.65M-40.92M-30.45M-125.68M
Financing Cash Flow0.00-175.40M-237.85M-275.62M-116.00M

Forward Fashion (International) Holdings Company Limited Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.23
Price Trends
50DMA
0.24
Negative
100DMA
0.24
Negative
200DMA
0.24
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
49.24
Neutral
STOCH
34.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2528, the sentiment is Neutral. The current price of 0.23 is above the 20-day moving average (MA) of 0.22, below the 50-day MA of 0.24, and below the 200-day MA of 0.24, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 49.24 is Neutral, neither overbought nor oversold. The STOCH value of 34.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:2528.

Forward Fashion (International) Holdings Company Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
C$5.24B11.0818.82%3.79%5.08%6.52%
46
Neutral
HK$92.00M-40.69%-6.89%-356.53%
$38.59M-90.66%
$292.38M10.4810.30%1.09%
64
Neutral
HK$149.28M642.860.05%11.11%-5.58%-91.36%
61
Neutral
HK$418.00M12.364.29%-4.28%-25.99%
48
Neutral
HK$90.38M7.746.87%-7.14%-110.87%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:2528
Forward Fashion (International) Holdings Company Limited
0.23
0.00
0.00%
ESHDF
Esprit Holdings
0.03
<0.01
50.00%
GRDZF
Giordano International
0.18
-0.03
-14.29%
HK:1817
Mulsanne Group Holding Limited
0.44
-0.71
-61.74%
HK:0375
YGM Trading Limited
0.90
-0.07
-7.22%
HK:0483
Bauhaus International (Holdings) Ltd.
0.25
-0.07
-21.88%

Forward Fashion (International) Holdings Company Limited Corporate Events

Forward Fashion Announces 2025 AGM with Key Resolutions
Apr 29, 2025

Forward Fashion (International) Holdings Company Limited has announced its 2025 Annual General Meeting (AGM) scheduled for June 6, 2025, in Hong Kong. The AGM will address several key resolutions, including the adoption of the 2024 financial statements, re-election of directors, and the re-appointment of auditors. Additionally, the meeting will consider authorizing the board to allot and issue new shares, which could impact the company’s capital structure and market positioning.

Forward Fashion Reports Increased Losses in 2024 Annual Results
Mar 31, 2025

Forward Fashion (International) Holdings Company Limited reported its annual financial results for the year ended 31 December 2024, showing a decrease in revenue to HK$938,315,000 from HK$1,007,801,000 in 2023. The company experienced a significant loss for the year, with a net loss of HK$85,077,000 compared to a loss of HK$19,794,000 in the previous year, indicating potential challenges in managing costs and maintaining profitability.

Forward Fashion Announces Board Meeting for Annual Results and Dividend Consideration
Mar 18, 2025

Forward Fashion (International) Holdings Company Limited has announced an upcoming board meeting scheduled for March 31, 2025. The meeting will address the approval of the company’s annual results for the year ending December 31, 2024, and the consideration of a final dividend payment. This announcement is significant as it could impact the company’s financial strategy and shareholder returns.

Forward Fashion Issues Profit Warning Amid Challenging Retail Environment
Mar 14, 2025

Forward Fashion (International) Holdings Company Limited has issued a profit warning, anticipating a significant increase in net loss to no less than HK$90 million for the year ending December 2024, compared to a HK$19.8 million loss the previous year. This expected loss is attributed to poor sales performance in its retail stores amid a challenging retail environment, highlighting potential operational and financial challenges for the company and its stakeholders.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 20, 2025