Rego Interactive Co., Ltd. (HK:2422)
:2422
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Rego Interactive Co., Ltd.
(2422)
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Rating:43Neutral
Price Target:
HK$1.00
▲(21.95% Upside)
Action:Reiterated
Date:05/16/26
The score is driven primarily by weak financial performance, with margin collapse, continued losses, and significant 2025 cash burn outweighing the strong revenue rebound. Technical indicators add further pressure due to bearish momentum below key moving averages, while valuation is constrained by negative earnings and no provided dividend yield.
Positive Factors
Strong revenue rebound
An 85.7% revenue rebound in 2025 indicates sustained market demand recovery and the company’s ability to win business at scale. Over a multi-month horizon this supports fixed-cost absorption and gives management runway to focus on restoring margins and operational efficiency.
Negative Factors
Severe margin collapse
A fall to 8.9% gross margin signals a fundamental deterioration in pricing, product mix, or cost base that undermines profitability despite revenue growth. Such a structural margin shortfall makes sustainable operating profit recovery difficult and reduces cash generation capacity over months.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong revenue rebound
An 85.7% revenue rebound in 2025 indicates sustained market demand recovery and the company’s ability to win business at scale. Over a multi-month horizon this supports fixed-cost absorption and gives management runway to focus on restoring margins and operational efficiency.
Read all positive factors
Rego Interactive Co., Ltd. (2422) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$1.96B
Dividend YieldN/A
Average Volume (3M)554.40K
Price to Earnings (P/E)―
Beta (1Y)-0.08
Revenue Growth106.79%
EPS Growth-93.86%
CountryHK
Employees311
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)-0.05
Shares Outstanding1,660,000,000
10 Day Avg. Volume765,000
30 Day Avg. Volume554,400
Financial Highlights & Ratios
PEG Ratio-0.23
Price to Book (P/B)5.41
Price to Sales (P/S)3.05
P/FCF Ratio-22.15
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Rego Interactive Co., Ltd. Business Overview & Revenue Model
Company Description
Rego Interactive Co., Ltd provides marketing services in the People's Republic of China. It operates in two segments, Marketing and Promotion Services, and Information Technology (IT) Solutions Services. The Marketing and Promotion Services segmen...
How the Company Makes Money
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Rego Interactive Co., Ltd. Financial Statement Overview
Summary
Income Statement
33
Negative
Balance Sheet
55
Neutral
Cash Flow
27
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 503.59M | 244.65M | 191.06M | 256.59M | 219.55M |
| Gross Profit | 44.66M | 65.81M | 101.67M | 133.46M | 110.21M |
| EBITDA | -47.79M | -27.39M | 24.22M | 84.77M | 69.04M |
| Net Income | -73.21M | -37.96M | 12.56M | 68.50M | 49.98M |
Balance Sheet | |||||
| Total Assets | 479.54M | 531.95M | 637.38M | 399.70M | 235.06M |
| Cash, Cash Equivalents and Short-Term Investments | 76.75M | 138.99M | 186.48M | 186.85M | 61.48M |
| Total Debt | 129.05M | 94.05M | 156.35M | 38.35M | 21.10M |
| Total Liabilities | 198.20M | 173.16M | 244.73M | 102.24M | 129.16M |
| Stockholders Equity | 283.73M | 359.62M | 392.66M | 297.46M | 105.90M |
Cash Flow | |||||
| Free Cash Flow | -69.26M | -13.65M | -80.46M | -9.51M | 24.28M |
| Operating Cash Flow | -67.79M | 14.33M | -77.74M | -7.18M | 26.59M |
| Investing Cash Flow | -25.94M | 5.86M | -100.82M | -2.33M | -7.22M |
| Financing Cash Flow | 30.80M | -67.68M | 178.19M | 134.88M | 10.05M |
Rego Interactive Co., Ltd. Technical Analysis
Neutral
0.82
Price Trends
1.46
Negative
1.23
Negative
0.87
Positive
Market Momentum
-0.10
Positive
41.51
Neutral
37.34
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2422, the sentiment is Neutral. The current price of 0.82 is below the 20-day moving average (MA) of 1.36, below the 50-day MA of 1.46, and below the 200-day MA of 0.87, indicating a neutral trend. The MACD of -0.10 indicates Positive momentum. The RSI at 41.51 is Neutral, neither overbought nor oversold. The STOCH value of 37.34 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:2422.
Rego Interactive Co., Ltd. Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
65 Neutral | HK$700.06M | 9.33 | 22.55% | 8.86% | -16.46% | -4.73% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
48 Neutral | HK$153.99M | -1.93 | -8.57% | ― | -32.79% | -176.00% | |
47 Neutral | HK$1.03B | -111.67 | -2.57% | ― | 9.84% | 86.09% | |
43 Neutral | HK$1.96B | -7.09 | -23.25% | ― | 106.79% | -93.86% | |
41 Neutral | HK$234.40M | -10.78 | -31.22% | ― | -19.83% | -227.27% | |
39 Underperform | HK$353.84M | -21.81 | ― | ― | -14.23% | ― |
* Communication Services Sector Average
HK:2422
Rego Interactive Co., Ltd.
1.19
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183.33%
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Rego Interactive Co., Ltd. Corporate Events
Rego Interactive Sets 2026 AGM to Approve 2025 Results and Share Issuance Mandate
Apr 28, 2026
Rego Interactive Co., Ltd. has called its annual general meeting for 26 June 2026 in Hangzhou, where shareholders will vote on adopting the 2025 audited financial statements and director and auditor reports, and on the re-election of three indepen...
Rego Interactive Doubles Revenue but Sees Losses Deepen Amid China Ad Market Shift
Mar 31, 2026
Rego Interactive Co., Ltd. reported that revenue for the year ended 31 December 2025 more than doubled to RMB503.6 million, but gross profit fell 32.1% and net loss attributable to shareholders nearly doubled to RMB73.2 million. The company’...
Rego Interactive Flags Sharply Wider 2025 Loss Amid Weak China Ad Market
Mar 23, 2026
Rego Interactive has warned shareholders that it expects its loss attributable to owners for 2025 to widen to at least RMB68.4 million, a 74% increase from 2024, with adjusted net loss projected to grow nearly 79% to no less than RMB49.8 million. ...
Rego Interactive Sets Board Meeting to Approve 2025 Final Results and Dividend Plan
Mar 19, 2026
Rego Interactive Co., Ltd. has scheduled a board meeting for 31 March 2026 to review and approve the group’s audited final results for the financial year ended 31 December 2025. At the same meeting, the board will also consider recommending ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.