Rego Interactive Co., Ltd. (HK:2422)
:2422
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Rego Interactive Co., Ltd.
(2422)
Select Model
Select Model
Rating:59Neutral
Price Target:
HK$1.00
▲(21.95% Upside)
Action:ReiteratedDate:01/24/26
The score is held back primarily by weak financial performance (profitability deterioration and volatile/negative free cash flow). Technicals are a key positive with strong trend and momentum indicators, but valuation remains pressured due to losses (negative P/E) and no dividend support.
Positive Factors
Recurring revenue / SaaS focus
A deliberate emphasis on SaaS and subscription models creates more predictable, recurring revenue and higher customer lifetime value. This supports durable cash inflows, enables better forecasting, and underpins scalable margin expansion over multiple quarters as services mature and renewals persist.
Negative Factors
Negative profitability margins
Persistent negative net, EBIT and EBITDA margins signal structural cost or pricing issues that undermine long-term earnings power. Without durable margin recovery, the business will struggle to generate operating profits needed to self-fund growth or repay obligations over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring revenue / SaaS focus
A deliberate emphasis on SaaS and subscription models creates more predictable, recurring revenue and higher customer lifetime value. This supports durable cash inflows, enables better forecasting, and underpins scalable margin expansion over multiple quarters as services mature and renewals persist.
Read all positive factors
Rego Interactive Co., Ltd. (2422) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$2.81B
Dividend YieldN/A
Average Volume (3M)554.40K
Price to Earnings (P/E)―
Beta (1Y)-0.07
Revenue Growth10.61%
EPS Growth-1448.48%
CountryHK
Employees311
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)-0.04
Shares Outstanding1,660,000,000
10 Day Avg. Volume765,000
30 Day Avg. Volume554,400
Financial Highlights & Ratios
PEG Ratio0.10
Price to Book (P/B)3.57
Price to Sales (P/S)5.25
P/FCF Ratio-94.01
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Rego Interactive Co., Ltd. Business Overview & Revenue Model
Company Description
Rego Interactive Co., Ltd provides marketing services in the People's Republic of China. It operates in two segments, Marketing and Promotion Services, and Information Technology (IT) Solutions Services. The Marketing and Promotion Services segmen...
How the Company Makes Money
Rego Interactive generates revenue primarily through the sale of its software and digital solutions to businesses across different industries. Key revenue streams include licensing fees from proprietary software, subscription fees for cloud-based ...
Rego Interactive Co., Ltd. Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
60
Neutral
Cash Flow
50
Neutral
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 264.21M | 244.65M | 191.06M | 256.59M | 219.55M | 113.04M |
| Gross Profit | 45.88M | 65.81M | 101.67M | 133.46M | 110.21M | 75.87M |
| EBITDA | -51.60M | -27.39M | 24.22M | 84.77M | 69.04M | 50.20M |
| Net Income | -61.06M | -37.96M | 12.56M | 68.50M | 49.98M | 45.78M |
Balance Sheet | ||||||
| Total Assets | 599.59M | 531.95M | 637.38M | 399.70M | 235.06M | 154.31M |
| Cash, Cash Equivalents and Short-Term Investments | 103.67M | 138.99M | 186.48M | 186.85M | 61.48M | 32.06M |
| Total Debt | 114.32M | 94.05M | 156.35M | 38.35M | 21.10M | 10.38M |
| Total Liabilities | 263.16M | 173.16M | 244.73M | 102.24M | 129.16M | 51.66M |
| Stockholders Equity | 338.43M | 359.62M | 392.66M | 297.46M | 105.90M | 102.65M |
Cash Flow | ||||||
| Free Cash Flow | 47.57M | -13.65M | -80.46M | -9.51M | 24.28M | 7.20M |
| Operating Cash Flow | 74.17M | 14.33M | -77.74M | -7.18M | 26.59M | 15.96M |
| Investing Cash Flow | 17.63M | 5.86M | -100.82M | -2.33M | -7.22M | -21.52M |
| Financing Cash Flow | -71.71M | -67.68M | 178.19M | 134.88M | 10.05M | -4.72M |
Rego Interactive Co., Ltd. Technical Analysis
Positive
0.82
Price Trends
1.27
Positive
0.98
Positive
0.72
Positive
Market Momentum
0.12
Negative
76.92
Negative
91.69
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2422, the sentiment is Positive. The current price of 0.82 is below the 20-day moving average (MA) of 1.47, below the 50-day MA of 1.27, and above the 200-day MA of 0.72, indicating a bullish trend. The MACD of 0.12 indicates Negative momentum. The RSI at 76.92 is Negative, neither overbought nor oversold. The STOCH value of 91.69 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:2422.
Rego Interactive Co., Ltd. Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | HK$707.50M | 9.57 | 22.55% | 8.86% | -9.72% | -13.36% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
59 Neutral | HK$2.81B | -21.51 | -23.25% | ― | 10.61% | -1448.48% | |
47 Neutral | HK$296.45M | -4.96 | -31.22% | ― | -5.03% | -35.29% | |
47 Neutral | HK$888.36M | -104.06 | -5.88% | ― | -4.13% | 76.38% | |
45 Neutral | HK$134.60M | -1.59 | -3.59% | ― | -5.89% | -330.91% | |
39 Underperform | HK$282.11M | -21.81 | ― | ― | -38.24% | -31.99% |
* Communication Services Sector Average
HK:2422
Rego Interactive Co., Ltd.
1.71
1.33
350.00%
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0.13
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-30.56%
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163.27%
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-19.18%
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Rego Interactive Co., Ltd. Corporate Events
Rego Interactive Refines Share Placing Terms and Earmarks Proceeds for Marketing Expansion and Debt Repayment
Dec 31, 2025
Rego Interactive has signed a supplemental agreement with its placing agent to amend the long stop date for completing its previously announced share placing, bringing it forward to 26 January 2026. The company detailed that 20% of the placingR...
Rego Interactive Reshapes Company Secretarial Team to Bolster Hong Kong Compliance
Dec 31, 2025
Rego Interactive Co., Ltd. has announced that joint company secretary and authorized representative Ms. Chan Sau Ling will resign from these roles with effect from 31 December 2025, though she will continue to act as the company’s Hong Kong ...
Rego Interactive Plans Share Placing of Up to 10.67% of Issued Capital
Dec 23, 2025
Rego Interactive Co., Ltd. has entered into a conditional placing agreement with Winbull Securities International (Hong Kong) Limited to issue up to 160 million new shares under its existing general mandate at HK$0.435 per share, representing abou...
Rego Interactive to Sell 75% Stake in Subsidiary for RMB11.3 Million
Dec 22, 2025
Rego Interactive has agreed to dispose of a 75% equity interest in one of its subsidiaries (the Target Company) to two independent third-party buyers for a total consideration of RMB11.3 million, leaving the group with a remaining 25% indirect sta...
Rego Interactive Redirects Rights Issue Proceeds to Working Capital
Nov 21, 2025
Rego Interactive Co., Ltd. announced a change in the use of proceeds from its recent rights issue, which initially aimed to fund an acquisition, expand its goods delivery business, and support general working capital. The company has decided to re...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.