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Rego Interactive Co., Ltd. (HK:2422)
:2422
Hong Kong Market
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Rego Interactive Co., Ltd. (2422) AI Stock Analysis

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HK:2422

Rego Interactive Co., Ltd.

(2422)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
HK$1.50
▲(82.93% Upside)
Action:Reiterated
Date:06/02/26
The score is primarily held back by deteriorating financial performance, including margin collapse and significant cash burn in 2025, alongside rising leverage and negative returns. Technicals are modestly supportive with price above major moving averages, but momentum indicators are mixed. Valuation provides limited support given negative earnings and no dividend yield data.
Positive Factors
Revenue Rebound
A strong top-line rebound in 2025 demonstrates the company can regain demand and win business at scale. Sustained revenue recovery supports long-term capacity utilization, pricing leverage potential, and offers a platform for restoring margins if cost and mix issues are addressed.
Negative Factors
Gross Margin Collapse
A dramatic margin compression points to structural issues in pricing, client mix, or cost management that erode core profitability. Sustained low gross margins reduce ability to cover fixed costs, impair operating leverage, and make long-term margin recovery challenging without strategic fixes.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Rebound
A strong top-line rebound in 2025 demonstrates the company can regain demand and win business at scale. Sustained revenue recovery supports long-term capacity utilization, pricing leverage potential, and offers a platform for restoring margins if cost and mix issues are addressed.
Read all positive factors

Rego Interactive Co., Ltd. (2422) vs. iShares MSCI Hong Kong ETF (EWH)

Rego Interactive Co., Ltd. Business Overview & Revenue Model

Company Description
Rego Interactive Co., Ltd, founded in 2009 and based in Hangzhou, China, delivers a broad spectrum of marketing and technology services throughout the People's Republic of China. Its operations are divided into two core segments: Marketing and Pro...
How the Company Makes Money
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Rego Interactive Co., Ltd. Financial Statement Overview

Summary
Despite a sharp revenue rebound in 2025, profitability and cash generation deteriorated materially. Gross margin compressed to 8.9% and operating results swung negative (2024–2025), while operating cash flow and free cash flow turned meaningfully negative in 2025. The balance sheet remains moderate but leverage has risen and returns are deeply negative.
Income Statement
33
Negative
Balance Sheet
55
Neutral
Cash Flow
27
Negative
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue503.59M244.65M191.06M256.59M219.55M
Gross Profit44.66M65.81M101.67M133.46M110.21M
EBITDA-47.79M-27.39M24.22M84.77M69.04M
Net Income-73.21M-37.96M12.56M68.50M49.98M
Balance Sheet
Total Assets479.54M531.95M637.38M399.70M235.06M
Cash, Cash Equivalents and Short-Term Investments76.75M138.99M186.48M186.85M61.48M
Total Debt129.05M94.05M156.35M38.35M21.10M
Total Liabilities198.20M173.16M244.73M102.24M129.16M
Stockholders Equity283.73M359.62M392.66M297.46M105.90M
Cash Flow
Free Cash Flow-69.26M-13.65M-80.46M-9.51M24.28M
Operating Cash Flow-67.79M14.33M-77.74M-7.18M26.59M
Investing Cash Flow-25.94M5.86M-100.82M-2.33M-7.22M
Financing Cash Flow30.80M-67.68M178.19M134.88M10.05M

Rego Interactive Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.82
Price Trends
50DMA
1.53
Positive
100DMA
1.46
Positive
200DMA
1.05
Positive
Market Momentum
MACD
0.07
Positive
RSI
56.94
Neutral
STOCH
50.05
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2422, the sentiment is Positive. The current price of 0.82 is below the 20-day moving average (MA) of 1.79, below the 50-day MA of 1.53, and below the 200-day MA of 1.05, indicating a bullish trend. The MACD of 0.07 indicates Positive momentum. The RSI at 56.94 is Neutral, neither overbought nor oversold. The STOCH value of 50.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:2422.

Rego Interactive Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
HK$2.90B6.4116.02%6.09%3.40%12.68%
63
Neutral
HK$18.11B28.6127.25%33.17%152.01%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
56
Neutral
HK$1.61B845.005.37%-1.69%-73.57%
48
Neutral
HK$2.96B-33.63-23.54%106.79%-93.86%
47
Neutral
HK$825.80M-124.07-2.57%9.84%86.09%
44
Neutral
HK$272.55M162.26-14.23%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:2422
Rego Interactive Co., Ltd.
1.80
1.37
318.60%
HK:0752
Pico Far East Holdings
2.27
-0.16
-6.62%
HK:1716
Most Kwai Chung Ltd.
5.97
5.57
1392.50%
HK:1860
Mobvista, Inc.
10.88
3.78
53.24%
HK:1993
Asiaray Media Group Ltd.
0.57
-0.09
-13.64%
HK:0205
SEEC Media Group Limited
0.66
0.30
83.33%

Rego Interactive Co., Ltd. Corporate Events

Rego Interactive Sets 2026 AGM to Approve 2025 Results and Share Issuance Mandate
Apr 28, 2026
Rego Interactive Co., Ltd. has called its annual general meeting for 26 June 2026 in Hangzhou, where shareholders will vote on adopting the 2025 audited financial statements and director and auditor reports, and on the re-election of three indepen...
Rego Interactive Doubles Revenue but Sees Losses Deepen Amid China Ad Market Shift
Mar 31, 2026
Rego Interactive Co., Ltd. reported that revenue for the year ended 31 December 2025 more than doubled to RMB503.6 million, but gross profit fell 32.1% and net loss attributable to shareholders nearly doubled to RMB73.2 million. The company’...
Rego Interactive Flags Sharply Wider 2025 Loss Amid Weak China Ad Market
Mar 23, 2026
Rego Interactive has warned shareholders that it expects its loss attributable to owners for 2025 to widen to at least RMB68.4 million, a 74% increase from 2024, with adjusted net loss projected to grow nearly 79% to no less than RMB49.8 million. ...
Rego Interactive Sets Board Meeting to Approve 2025 Final Results and Dividend Plan
Mar 19, 2026
Rego Interactive Co., Ltd. has scheduled a board meeting for 31 March 2026 to review and approve the group’s audited final results for the financial year ended 31 December 2025. At the same meeting, the board will also consider recommending ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 02, 2026