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Prada SpA (HK:1913)
:1913
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Prada SpA (1913) AI Stock Analysis

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HK:1913

Prada SpA

(1913)

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Outperform 78 (OpenAI - 4o)
Rating:78Outperform
Price Target:
HK$52.00
â–²(12.51% Upside)
Prada SpA's overall stock score reflects its strong financial performance and solid earnings call insights, which are offset by mixed technical indicators and challenges in the retail segment. The company's fair valuation and attractive dividend yield further support the score.
Positive Factors
Strong Cash Flow Generation
Prada's robust cash flow generation enhances its ability to invest in growth opportunities and sustain operations, ensuring long-term financial health.
Miu Miu Performance
The strong performance of Miu Miu indicates successful brand positioning and market demand, contributing significantly to Prada's overall growth.
Sustainability Initiatives
Prada's commitment to sustainability can enhance brand reputation and align with consumer preferences, supporting long-term brand loyalty.
Negative Factors
Prada Brand Challenges
Declining sales for the Prada brand highlight potential market saturation or competitive pressures, which could impact future growth.
Wholesale Decline
A decline in wholesale sales suggests challenges in distribution strategy and could affect revenue stability if not addressed.
Operating Leverage Concerns
Lack of operating leverage may limit profitability improvements, as increased expenses could offset revenue growth.

Prada SpA (1913) vs. iShares MSCI Hong Kong ETF (EWH)

Prada SpA Business Overview & Revenue Model

Company DescriptionPrada S.p.A., together with its subsidiaries, designs, produces, and distributes leather goods, handbags, footwear, apparel, and accessories in Europe, the Americas, the Asia Pacific, Japan, the Middle East, and Africa. It offers its products under the Prada, Miu Miu, Church's, and Car Shoe brands. The company also provides eyewear and fragrances under licensing agreements, as well as operates in the food sector under the Marchesi 1824 brand. As of December 31, 2021, it had 635 directly operated stores. The company also sells its products through a network of approximately 26 franchise operated stores; multi-brand stores; luxury department stores; independent retailers; and online retailers. In addition, it engages in the event management and real estate business, as well as operates duty-free stores. The company was founded in 1913 and is headquartered in Milan, Italy. Prada S.p.A. is a subsidiary of Prada Holding S.p.A.
How the Company Makes MoneyPrada generates revenue primarily through the retail and wholesale distribution of its luxury products. The company operates a global network of directly operated stores and a selective wholesale distribution strategy, which includes high-end department stores and specialty retailers. Key revenue streams include sales from their extensive range of leather goods, ready-to-wear collections, and accessories, with handbags being particularly significant in terms of profitability. Additionally, Prada has expanded its reach through e-commerce platforms, which have become increasingly important for sales growth. The brand also benefits from strategic partnerships, collaborations, and limited-edition releases that create exclusivity and drive consumer demand. Seasonal collections and marketing efforts, including high-profile advertising campaigns and participation in major fashion events, further contribute to brand visibility and revenue generation.

Prada SpA Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Mar 05, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with solid revenue growth and strong performance by Miu Miu, but challenges remain for the Prada brand and wholesale segment. The group is navigating a complex market environment while maintaining a strong financial position and advancing sustainability initiatives.
Q2-2025 Updates
Positive Updates
Solid Revenue Growth
Prada Group reported net revenues of EUR 2.74 billion for H1 2025, up 9% at constant FX. Retail sales also grew by 10% versus H1 '24 at constant FX.
Strong Miu Miu Performance
Miu Miu achieved a 49% increase in retail sales in H1 2025, contributing to 32% of the group retail sales, up from 23% in H1 '24.
Improved Balance Sheet
The group closed the semester with a net cash position of EUR 352 million, indicating healthy cash flow generation.
Sustainability Initiatives
Prada advanced in environmental strategy and responsible chemical management, and launched the 'SEA BEYOND - Multi-Partner Trust Fund for Connecting People and Ocean' with UNESCO.
High Gross Margin
Gross margin remained strong at 80.1% for the semester, supported by a positive channel mix and a greater proportion of sales at full price.
Negative Updates
Prada Brand Challenges
Prada retail sales were down 2% in the semester, with performance impacted by lower touristic flows in Japan and Europe.
Wholesale Decline
Wholesale was down 1% versus H1 '24 and down 7% in the second quarter, impacted by timing and phasing of shipments.
Tourism-Related Sales Pressure
The luxury market faced cyclical downturns, particularly affecting American tourists in Europe and Asian tourism in Japan.
Operating Leverage Concerns
Despite revenue growth, there was no significant operating leverage in H1, attributed to increased customer-facing investments and retail expenses.
Challenges in Retail KPIs
Prada acknowledged a gap in retail KPIs compared to industry best practices, indicating room for improvement in consumer interactions.
Company Guidance
During the Prada Group's First Half 2025 Results Presentation, the company reported a solid financial performance despite industry challenges. The group achieved net revenues of EUR 2.74 billion, marking a 9% increase at constant FX, with retail sales up 10% to EUR 2.45 billion. EBIT adjusted reached EUR 619 million with a margin of 22.6%, maintaining steady profitability from the previous year. Miu Miu's retail sales surged by 49%, now contributing 32% to group retail sales. The group also maintained a net cash position of EUR 352 million and continued strategic investments with CapEx at EUR 247 million. Marketing expenses increased, reflecting intensified brand promotion efforts, while the digital channel exhibited growth, particularly in the U.S. market for Miu Miu. Despite cyclical downturns and decreased tourism affecting regions like Japan and Europe, the company remains optimistic about navigating the evolving market landscape.

Prada SpA Financial Statement Overview

Summary
Prada SpA demonstrates strong financial performance with robust revenue and profit growth, high profitability margins, and efficient cash flow management. The balance sheet is well-balanced with moderate leverage, supporting financial stability.
Income Statement
88
Very Positive
Prada SpA has demonstrated strong revenue growth and profitability. The gross profit margin for 2024 is robust at 79.84%, indicating effective cost management. The net profit margin has improved to 15.44%, reflecting enhanced profitability. EBIT and EBITDA margins are healthy at 23.56% and 37.08%, respectively. The revenue growth rate from 2023 to 2024 is 14.91%, showcasing a solid upward trajectory.
Balance Sheet
75
Positive
The balance sheet reflects solid equity and manageable debt levels. The debt-to-equity ratio is 0.63, suggesting prudent leverage. Return on Equity (ROE) is strong at 19.06%, indicating efficient use of shareholders' equity. The equity ratio of 51.45% shows a stable financial structure with significant assets funded by equity.
Cash Flow
82
Very Positive
Prada SpA exhibits strong cash flow generation. The free cash flow growth rate is notable at 201.21%, signifying substantial cash generation capability. The operating cash flow to net income ratio is 1.97, highlighting excellent cash conversion. The free cash flow to net income ratio is impressive at 1.42, indicating strong cash flow relative to profits.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.62B5.43B4.73B4.20B3.37B2.42B
Gross Profit4.50B4.34B3.80B3.31B2.55B1.74B
EBITDA2.08B2.01B1.73B1.42B1.09B648.73M
Net Income841.29M838.91M671.03M465.19M294.25M-54.14M
Balance Sheet
Total Assets8.32B8.55B7.62B7.38B6.96B6.53B
Cash, Cash Equivalents and Short-Term Investments597.99M1.01B689.52M1.09B981.79M448.57M
Total Debt2.80B2.79B2.60B2.67B2.79B2.89B
Total Liabilities4.08B4.13B3.74B3.88B3.83B3.68B
Stockholders Equity4.22B4.40B3.85B3.48B3.11B2.83B
Cash Flow
Free Cash Flow994.43M1.19B395.61M882.20M923.90M482.86M
Operating Cash Flow1.54B1.65B1.16B1.12B1.14B592.42M
Investing Cash Flow-571.97M-462.45M-759.19M-250.21M-137.26M-149.91M
Financing Cash Flow-1.01B-875.47M-775.73M-787.38M-494.73M-395.27M

Prada SpA Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price46.22
Price Trends
50DMA
46.36
Negative
100DMA
45.75
Positive
200DMA
49.65
Negative
Market Momentum
MACD
-0.27
Positive
RSI
49.25
Neutral
STOCH
23.66
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1913, the sentiment is Neutral. The current price of 46.22 is below the 20-day moving average (MA) of 46.35, below the 50-day MA of 46.36, and below the 200-day MA of 49.65, indicating a bearish trend. The MACD of -0.27 indicates Positive momentum. The RSI at 49.25 is Neutral, neither overbought nor oversold. The STOCH value of 23.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:1913.

Prada SpA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$114.64B16.0919.96%3.11%11.70%12.44%
77
Outperform
$13.50B12.288.44%4.49%-12.95%-37.76%
72
Outperform
HK$1.96B7.165.10%3.70%6.60%-14.32%
64
Neutral
$133.97B22.9323.74%3.41%-9.49%32.56%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
HK$8.21B6.969.13%4.66%-10.41%67.25%
58
Neutral
HK$107.42B30.3459.03%2.74%226.65%278.96%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1913
Prada SpA
46.00
-6.30
-12.04%
HK:0116
Chow Sang Sang Holdings International
12.38
6.37
105.89%
HK:1929
Chow Tai Fook Jewellery Group
14.31
7.56
112.03%
HK:0887
Emperor Watch & Jewellery
0.27
0.10
61.68%
HK:0590
Luk Fook Holdings (International)
24.52
10.70
77.37%
HK:6181
Laopu Gold Co. Ltd. Class H
641.00
450.96
237.30%

Prada SpA Corporate Events

Prada S.p.A. Reports Strong Revenue Growth in 2025
Oct 24, 2025

Prada S.p.A. is a leading Italian luxury fashion company known for its high-end leather goods, apparel, and accessories, operating in the global luxury goods sector with a reputation for innovative design and craftsmanship.

Prada Group Reports 9% Revenue Growth Amidst Brand Performance Shifts
Oct 23, 2025

Prada Group announced its unaudited revenues for the nine months ending September 30, 2025, reporting a 9% year-over-year increase at constant exchange rates, reaching Euro 4,070 million. Retail net sales grew across all regions, with notable increases in the Middle East and Americas. While Prada’s retail net sales decreased by 2%, Miu Miu saw a significant 41% increase, highlighting a shift in brand performance within the group. This revenue growth underscores Prada’s strong market positioning and resilience in the competitive luxury fashion industry.

The most recent analyst rating on (HK:1913) stock is a Buy with a HK$58.85 price target. To see the full list of analyst forecasts on Prada SpA stock, see the HK:1913 Stock Forecast page.

Prada S.p.A. Strengthens Governance with New Nomination Committee
Oct 23, 2025

Prada S.p.A. has approved the terms of reference for its Nomination Committee, which is responsible for appointing directors to the company’s board. The committee will consist of three to five members, primarily independent non-executive directors, ensuring they have the necessary expertise and independence. This move is aimed at enhancing the governance structure of the company, potentially impacting its operational efficiency and stakeholder confidence.

The most recent analyst rating on (HK:1913) stock is a Buy with a HK$58.85 price target. To see the full list of analyst forecasts on Prada SpA stock, see the HK:1913 Stock Forecast page.

Prada S.p.A. Schedules Board Meeting to Review Quarterly Revenues
Oct 9, 2025

Prada S.p.A. has announced that its Board of Directors will meet on October 23, 2025, to approve the unaudited quarterly revenues for the nine months ending September 30, 2025. This meeting is crucial for stakeholders as it will provide insights into the company’s financial performance and strategic direction, potentially impacting its market positioning and investor confidence.

The most recent analyst rating on (HK:1913) stock is a Buy with a HK$56.00 price target. To see the full list of analyst forecasts on Prada SpA stock, see the HK:1913 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 01, 2025