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Prada SpA (HK:1913)
:1913
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Prada SpA (1913) AI Stock Analysis

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HK:1913

Prada SpA

(1913)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
HK$45.00
▲(21.75% Upside)
Action:Reiterated
Date:05/30/26
The score is driven primarily by strong underlying profitability and solid cash generation, supported by an attractive valuation (low P/E and ~4.1% yield). Offsetting factors are increased leverage and a 2025 revenue dip, while technicals remain mixed with the stock below longer-term moving averages and only neutral momentum signals.
Positive Factors
High margins & improving profitability
Sustained very high gross margins and a multi-year rise in EBIT margin indicate strong pricing power, product mix and operating leverage typical of luxury firms. This durability supports long-term cash generation, reinvestment in brand and margin resilience through cycles.
Negative Factors
Rising leverage
Higher leverage reduces financial flexibility and increases interest and refinancing sensitivity. For a cyclical luxury business, elevated debt magnifies downside risk if demand softens, constrains opportunistic investments and can force cash allocation to debt service over growth or returns.
Read all positive and negative factors
Positive Factors
Negative Factors
High margins & improving profitability
Sustained very high gross margins and a multi-year rise in EBIT margin indicate strong pricing power, product mix and operating leverage typical of luxury firms. This durability supports long-term cash generation, reinvestment in brand and margin resilience through cycles.
Read all positive factors

Prada SpA (1913) vs. iShares MSCI Hong Kong ETF (EWH)

Prada SpA Business Overview & Revenue Model

Company Description
Prada S.p.A., operating with its various subsidiaries, is an international luxury fashion house that creates, manufactures, and distributes a diverse collection of high-end items. This range encompasses leather goods, handbags, footwear, clothing,...
How the Company Makes Money
Prada S.p.A. generates revenue mainly by selling luxury products under its brand portfolio. Its core revenue stream is the sale of finished goods—particularly leather goods (e.g., handbags and small leather items), ready-to-wear apparel, footwear,...

Prada SpA Earnings Call Summary

Earnings Call Date:Mar 05, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Jul 30, 2026
Earnings Call Sentiment Positive
The call presented a predominantly positive operational and financial picture: solid group revenue and retail growth, strong outperformance from Miu Miu, steady adjusted profitability and improved working capital, accompanied by strategic investments in digital, stores and sustainability. Key near‑term challenges include FX headwinds, Prada's modest decline (now improving), selective wholesale disruption, and the expected dilutive, transitional impact from the newly acquired Versace business as it is repositioned. Management emphasized discipline, margin protection (ex‑Versace), and a patient, phased plan for Versace and store/channel optimization.
Positive Updates
Group Revenue Growth
Net revenues of EUR 5.7 billion, up 9% versus FY24 at constant FX and +8% organic year‑on‑year (reported growth +5% after a c.380 bps FX headwind). This marks the fifth consecutive year of group growth.
Negative Updates
Prada Brand Softness
Prada retail finished the year down 1% (full year); although Q4 turned positive, Prada faced tough mid‑year periods and remains on a recovery/normalization path.
Read all updates
Q4-2025 Updates
Negative
Group Revenue Growth
Net revenues of EUR 5.7 billion, up 9% versus FY24 at constant FX and +8% organic year‑on‑year (reported growth +5% after a c.380 bps FX headwind). This marks the fifth consecutive year of group growth.
Read all positive updates
Company Guidance
Management said the group is targeting continued solid, sustainable organic growth for Prada, Miu Miu and the Group in 2026 despite meaningful FX headwinds similar to 2025 (FY25 FX drag ~380bps), and that—excluding Versace—they expect ongoing organic margin progression and the ability to deliver a steady EBIT margin provided reported top‑line growth stays in the mid‑single‑digit range; Versace (full‑year pro‑forma revenues ~€680m, one month consolidated in 2025) will be a transition year with a mid‑single‑digit revenue contraction at constant FX (likely high‑single‑digit at reported FX), gross margin expected to be relatively stable (duties caveat), and an EBIT loss in 2026 targeted to be a limited “two‑digit” figure while initial synergies and selective reinvestment support a progressive improvement from 2027; management also flagged CapEx should start to decline as a percentage of sales (FY25 CapEx €617m, €535m ex‑real estate), marketing will rise slightly as a percent of sales, and efficiency gains in labor, rent and G&A are expected to help offset pressures.

Prada SpA Financial Statement Overview

Summary
Strong profitability for a luxury brand with very high gross margins (~76%–80%) and improving EBIT margin (~14% in 2021 to ~23% in 2025). Cash flow is consistently positive, though free cash flow volatility and lower cash conversion in 2025 (FCF ~63% of net income) temper the strength. Key risk is a modest 2025 revenue decline (-2.2%) alongside higher leverage (debt-to-equity ~1.04 in 2025).
Income Statement
84
Very Positive
Balance Sheet
66
Positive
Cash Flow
74
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.72B5.43B4.73B4.20B3.37B
Gross Profit4.59B4.34B3.80B3.31B2.55B
EBITDA1.58B2.01B1.73B1.42B1.09B
Net Income851.94M838.91M671.03M465.19M294.25M
Balance Sheet
Total Assets11.01B8.55B7.62B7.38B6.96B
Cash, Cash Equivalents and Short-Term Investments1.26B1.01B689.52M1.09B981.79M
Total Debt4.82B2.79B2.60B2.67B2.79B
Total Liabilities6.35B4.13B3.74B3.88B3.83B
Stockholders Equity4.64B4.40B3.85B3.48B3.11B
Cash Flow
Free Cash Flow1.00B1.19B395.61M882.20M923.90M
Operating Cash Flow1.59B1.65B1.16B1.12B1.14B
Investing Cash Flow-1.75B-462.45M-759.19M-250.21M-137.26M
Financing Cash Flow432.67M-875.47M-775.73M-787.38M-494.73M

Prada SpA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price36.96
Price Trends
50DMA
36.68
Positive
100DMA
37.81
Positive
200DMA
40.73
Negative
Market Momentum
MACD
1.09
Negative
RSI
63.08
Neutral
STOCH
87.49
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1913, the sentiment is Positive. The current price of 36.96 is below the 20-day moving average (MA) of 37.62, above the 50-day MA of 36.68, and below the 200-day MA of 40.73, indicating a neutral trend. The MACD of 1.09 indicates Negative momentum. The RSI at 63.08 is Neutral, neither overbought nor oversold. The STOCH value of 87.49 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1913.

Prada SpA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
HK$106.50B13.4119.21%3.17%9.95%6.26%
73
Outperform
HK$13.62B10.619.57%4.43%10.89%2.02%
72
Outperform
HK$2.44B9.855.92%7.71%3.51%27.91%
68
Neutral
HK$127.26B13.9523.29%4.21%5.29%53.87%
67
Neutral
HK$7.47B4.6212.17%4.60%6.00%114.75%
65
Neutral
HK$7.63B8.2716.18%1.70%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1913
Prada SpA
40.58
-5.53
-11.99%
HK:0116
Chow Sang Sang Holdings International
10.71
2.67
33.14%
HK:1929
Chow Tai Fook Jewellery Group
12.56
-0.03
-0.27%
HK:0113
Dickson Concepts (International)
6.32
-0.20
-3.01%
HK:0590
Luk Fook Holdings (International)
23.14
4.04
21.16%
HK:6168
Zhou Liu Fu Jewellery Co., Ltd. Class H
16.22
-12.60
-43.73%

Prada SpA Corporate Events

Prada revises intra‑group rent for key UK Miu Miu lease
May 19, 2026
Prada SpA’s UK retail arm has revised the rent for a key Miu Miu store after agreeing a rent review memorandum with related-party landlord Prada RE UK, with the parent company acting as guarantor. The existing lease, which runs to March 2035...
Prada shareholders approve 2025 results, dividend and new independent director
Apr 30, 2026
Prada’s shareholders approved the company’s 2025 separate and consolidated financial statements at the annual general meeting in Hong Kong on 30 April 2026, confirming net income of €795.6 million. Investors representing 92.6% of...
Prada Updates FX Rate and Confirms Final 2025 Dividend for Hong Kong Shareholders
Apr 30, 2026
Prada S.p.A. has confirmed a final ordinary dividend of EUR 0.166 per share for the financial year ended 31 December 2025, with Hong Kong shareholders to receive HKD 1.502549 per share based on an updated exchange rate of EUR 1 to HKD 9.0515. The ...
Prada Strengthens Board Governance With New Independent Director
Apr 30, 2026
Prada S.p.A. has expanded its board with the election of Ms. Ilaria Resta as an Independent Non-Executive Director at the April 30, 2026 Annual General Meeting. She joins a governance structure that combines executive leaders and independent direc...
Prada lifts Q1 2026 revenues 14% as Americas, Asia drive growth
Apr 30, 2026
Prada S.p.A. reported unaudited net revenues of €1.43 billion for the first quarter of 2026, a 14% year-on-year increase at constant exchange rates, supported by retail sales of €1.25 billion and solid wholesale and royalty growth. The...
Prada Sets Board Meeting to Approve First-Quarter 2026 Revenue Update
Apr 16, 2026
Prada S.p.A. has scheduled a meeting of its Board of Directors for April 30, 2026, to approve the publication of unaudited quarterly revenues for the three months ended March 31, 2026. The announcement signals the upcoming disclosure of early 2026...
Prada Sets Fully Virtual 2026 AGM, Proposes Dividend and New Independent Director
Apr 1, 2026
Prada has called its 2026 annual general meeting for April 30, which will be held exclusively via an online platform in line with Italian legislation allowing electronic participation and voting. Shareholders will be asked to approve the 2025 sepa...
Prada Sets Virtual AGM for April 30, 2026 to Approve 2025 Results
Mar 18, 2026
Prada S.p.A. has convened its annual shareholders’ general meeting for April 30, 2026, to be held via an online audio/video platform in line with Italian emergency regulations that allow virtual-only assemblies. Shareholders as of April 28, ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 30, 2026