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Prada SpA (HK:1913)
:1913
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Prada SpA (1913) AI Stock Analysis

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HK:1913

Prada SpA

(OTC:1913)

Rating:71Outperform
Price Target:
HK$46.00
▲(6.04% Upside)
Prada SpA's overall stock score reflects strong financial performance and a solid earnings call, which are offset by bearish technical indicators. The company's valuation is reasonable, but not significantly undervalued. The most significant strengths are its robust financials and strategic brand performance, while technical weakness and market challenges present risks.
Positive Factors
Financial Performance
Cost controls and operating leverage are expected to yield slightly higher EBIT margins and teens profit growth.
Growth Potential
Prada's strategic focus on retail efficiency, global presence, and the potential for Miu Miu to double sales in the medium term should position the company well among luxury plays.
Strategic Investments
Prada reaffirms its commitment to brand investments for market share gains and above-industry performance.
Negative Factors
Acquisition Risk
Versace is a turnaround story that adds risk and complexity to a compelling organic growth story, dilutes the Prada Group’s margin/ROIC, and dilutes the group’s sales growth potential.
Market Volatility
Changing trade policies and volatile market conditions could heighten industry challenges.
Tourism Impact
Tourism headwinds in key markets impacted sales, with European sales affected by fewer US tourists and moderated Japanese sales due to a decline in tourism flows.

Prada SpA (1913) vs. iShares MSCI Hong Kong ETF (EWH)

Prada SpA Business Overview & Revenue Model

Company DescriptionPrada SpA, founded in 1913, is a leading global luxury fashion company based in Italy. The company operates in the high-end fashion sector, offering a wide range of premium products including leather goods, handbags, footwear, apparel, accessories, eyewear, and fragrances. Prada is renowned for its innovative design, exceptional craftsmanship, and distinctive style, catering to a discerning clientele worldwide through a network of boutiques, department stores, and online platforms.
How the Company Makes MoneyPrada SpA generates revenue primarily through the sale of its luxury fashion products. The company's key revenue streams include the retail and wholesale distribution of its collections, with a significant portion of sales coming from leather goods and accessories. Prada's retail operations are bolstered by its extensive network of directly operated stores located in prestigious shopping locations around the globe. Additionally, the company leverages partnerships with high-end department stores and e-commerce platforms to reach a broader audience. Licensing agreements for eyewear and fragrances also contribute to its earnings. Factors such as brand prestige, innovation in design, and strategic marketing initiatives play crucial roles in maintaining and enhancing Prada's revenue generation.

Prada SpA Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Mar 05, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with solid revenue growth and strong performance by Miu Miu, but challenges remain for the Prada brand and wholesale segment. The group is navigating a complex market environment while maintaining a strong financial position and advancing sustainability initiatives.
Q2-2025 Updates
Positive Updates
Solid Revenue Growth
Prada Group reported net revenues of EUR 2.74 billion for H1 2025, up 9% at constant FX. Retail sales also grew by 10% versus H1 '24 at constant FX.
Strong Miu Miu Performance
Miu Miu achieved a 49% increase in retail sales in H1 2025, contributing to 32% of the group retail sales, up from 23% in H1 '24.
Improved Balance Sheet
The group closed the semester with a net cash position of EUR 352 million, indicating healthy cash flow generation.
Sustainability Initiatives
Prada advanced in environmental strategy and responsible chemical management, and launched the 'SEA BEYOND - Multi-Partner Trust Fund for Connecting People and Ocean' with UNESCO.
High Gross Margin
Gross margin remained strong at 80.1% for the semester, supported by a positive channel mix and a greater proportion of sales at full price.
Negative Updates
Prada Brand Challenges
Prada retail sales were down 2% in the semester, with performance impacted by lower touristic flows in Japan and Europe.
Wholesale Decline
Wholesale was down 1% versus H1 '24 and down 7% in the second quarter, impacted by timing and phasing of shipments.
Tourism-Related Sales Pressure
The luxury market faced cyclical downturns, particularly affecting American tourists in Europe and Asian tourism in Japan.
Operating Leverage Concerns
Despite revenue growth, there was no significant operating leverage in H1, attributed to increased customer-facing investments and retail expenses.
Challenges in Retail KPIs
Prada acknowledged a gap in retail KPIs compared to industry best practices, indicating room for improvement in consumer interactions.
Company Guidance
During the Prada Group's First Half 2025 Results Presentation, the company reported a solid financial performance despite industry challenges. The group achieved net revenues of EUR 2.74 billion, marking a 9% increase at constant FX, with retail sales up 10% to EUR 2.45 billion. EBIT adjusted reached EUR 619 million with a margin of 22.6%, maintaining steady profitability from the previous year. Miu Miu's retail sales surged by 49%, now contributing 32% to group retail sales. The group also maintained a net cash position of EUR 352 million and continued strategic investments with CapEx at EUR 247 million. Marketing expenses increased, reflecting intensified brand promotion efforts, while the digital channel exhibited growth, particularly in the U.S. market for Miu Miu. Despite cyclical downturns and decreased tourism affecting regions like Japan and Europe, the company remains optimistic about navigating the evolving market landscape.

Prada SpA Financial Statement Overview

Summary
Prada SpA presents a compelling financial profile with strong revenue and profit growth, robust profitability margins, and efficient cash flow management. The balance sheet is well-balanced with moderate leverage, supporting financial stability.
Income Statement
88
Very Positive
Prada SpA has demonstrated strong revenue growth and profitability. The gross profit margin for 2024 is robust at 79.84%, indicating effective cost management. The net profit margin has improved to 15.44%, reflecting enhanced profitability. EBIT and EBITDA margins are healthy at 23.56% and 37.08%, respectively. The revenue growth rate from 2023 to 2024 is 14.91%, showcasing a solid upward trajectory.
Balance Sheet
75
Positive
The balance sheet reflects solid equity and manageable debt levels. The debt-to-equity ratio is 0.63, suggesting prudent leverage. Return on Equity (ROE) is strong at 19.06%, indicating efficient use of shareholders' equity. The equity ratio of 51.45% shows a stable financial structure with significant assets funded by equity.
Cash Flow
82
Very Positive
Prada SpA exhibits strong cash flow generation. The free cash flow growth rate is notable at 201.21%, signifying substantial cash generation capability. The operating cash flow to net income ratio is 1.97, highlighting excellent cash conversion. The free cash flow to net income ratio is impressive at 1.42, indicating strong cash flow relative to profits.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.43B4.73B4.20B3.37B2.42B
Gross Profit4.34B3.80B3.31B2.55B1.74B
EBITDA2.01B1.73B1.42B1.09B648.73M
Net Income838.91M671.03M465.19M294.25M-54.14M
Balance Sheet
Total Assets8.55B7.62B7.38B6.96B6.53B
Cash, Cash Equivalents and Short-Term Investments1.01B689.52M1.09B981.79M448.57M
Total Debt2.79B2.60B2.67B2.79B2.89B
Total Liabilities4.13B3.74B3.88B3.83B3.68B
Stockholders Equity4.40B3.85B3.48B3.11B2.83B
Cash Flow
Free Cash Flow1.19B395.61M882.20M923.90M482.86M
Operating Cash Flow1.65B1.16B1.12B1.14B592.42M
Investing Cash Flow-462.45M-759.19M-250.21M-137.26M-149.91M
Financing Cash Flow-875.47M-775.73M-787.38M-494.73M-395.27M

Prada SpA Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price43.38
Price Trends
50DMA
45.89
Negative
100DMA
47.56
Negative
200DMA
53.33
Negative
Market Momentum
MACD
-1.42
Negative
RSI
42.38
Neutral
STOCH
43.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1913, the sentiment is Neutral. The current price of 43.38 is above the 20-day moving average (MA) of 41.49, below the 50-day MA of 45.89, and below the 200-day MA of 53.33, indicating a neutral trend. The MACD of -1.42 indicates Negative momentum. The RSI at 42.38 is Neutral, neither overbought nor oversold. The STOCH value of 43.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:1913.

Prada SpA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$106.91B14.4819.96%3.43%11.70%12.44%
61
Neutral
$17.75B12.51-5.49%3.06%1.43%-14.10%
$1.11B7.866.25%7.82%
$18.63B23.7522.73%3.71%
$316.87M8.835.10%3.35%
$1.88B13.448.44%0.58%
64
Neutral
HK$129.16B36.5459.03%0.94%226.65%278.96%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1913
Prada SpA
43.38
-10.18
-19.00%
CHOWF
Chow Sang Sang Holdings International
1.20
0.41
51.90%
CJEWF
Chow Tai Fook Jewellery Group
1.80
1.00
125.00%
EPRJF
Emperor Watch & Jewellery
0.04
0.02
100.00%
LKFLF
Luk Fook Holdings (International)
3.22
1.62
101.25%
HK:6181
Laopu Gold Co. Ltd. Class H
748.00
658.97
740.17%

Prada SpA Corporate Events

Prada Group Reports Strong Financial Growth in First Half of 2025
Jul 30, 2025

Prada Group reported a 9% increase in net revenues, reaching €2,740 million for the first half of 2025, with a notable 10% rise in retail net sales. While the Prada brand saw a 2% decrease, Miu Miu experienced a significant 49% growth. Sales increased across all regions, with the Middle East leading at 26%. The Group achieved an EBIT adjusted of €619 million and a net income of €386 million, reflecting strong financial performance and a net financial surplus of €352 million.

The most recent analyst rating on (HK:1913) stock is a Hold with a HK$59.80 price target. To see the full list of analyst forecasts on Prada SpA stock, see the HK:1913 Stock Forecast page.

Prada S.p.A. Announces Board Changes with New Appointment
Jul 30, 2025

Prada S.p.A. has announced a change in its board of directors, with the resignation of Ms. Marina Sylvia Caprotti as an Independent Non-Executive Director, effective July 30, 2025, to focus on other business commitments. In her place, Ms. Ilaria Resta has been appointed, bringing extensive experience from her previous roles at Audemars Piguet and Procter & Gamble. This change is expected to bring fresh perspectives to Prada’s board, potentially influencing its strategic direction and strengthening its industry positioning.

The most recent analyst rating on (HK:1913) stock is a Hold with a HK$59.80 price target. To see the full list of analyst forecasts on Prada SpA stock, see the HK:1913 Stock Forecast page.

Prada S.p.A. Announces Board of Directors Changes
Jul 30, 2025

Prada S.p.A. announced changes to its Board of Directors, with Ms. Ilaria Resta appointed as an Independent Non-Executive Director and Ms. Marina Sylvia Caprotti resigning from the same position, effective July 30, 2025. These changes reflect Prada’s ongoing efforts to strengthen its governance and strategic oversight, potentially impacting its operational and market strategies.

The most recent analyst rating on (HK:1913) stock is a Buy with a HK$70.00 price target. To see the full list of analyst forecasts on Prada SpA stock, see the HK:1913 Stock Forecast page.

Prada S.p.A. Announces Upcoming Board Meeting for Interim Results
Jul 16, 2025

Prada S.p.A. has scheduled a board meeting on July 30, 2025, to discuss and approve the unaudited interim results for the first half of the year. This announcement is significant as it provides insights into the company’s financial performance and strategic direction, potentially impacting stakeholders and market positioning.

The most recent analyst rating on (HK:1913) stock is a Hold with a HK$59.80 price target. To see the full list of analyst forecasts on Prada SpA stock, see the HK:1913 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025