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Ernest Borel Holdings Ltd (HK:1856)
:1856
Hong Kong Market
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Ernest Borel Holdings Ltd (1856) AI Stock Analysis

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HK:1856

Ernest Borel Holdings Ltd

(1856)

Rating:43Neutral
Price Target:
HK$1.50
▲(11.94% Upside)
Ernest Borel Holdings Ltd's overall stock score is primarily impacted by its poor financial performance, with significant challenges in revenue, profitability, and liquidity. Technical analysis provides mixed signals, and valuation metrics indicate financial distress. The lack of earnings call data and corporate events leaves these areas unaddressed.

Ernest Borel Holdings Ltd (1856) vs. iShares MSCI Hong Kong ETF (EWH)

Ernest Borel Holdings Ltd Business Overview & Revenue Model

Company DescriptionErnest Borel Holdings Limited, an investment holding company, engages in the designing, manufacturing, marketing, and selling Swiss-made mechanical and quartz watches for men and women in the People's Republic of China, Hong Kong, Macau, Europe, and internationally. It also provides assembly and after-sales services. It sells its products under the Ernest Borel brand. The company was founded in 1856 and is headquartered in Mong Kok, Hong Kong. Ernest Borel Holdings Limited is a subsidiary of VGB Limited.
How the Company Makes MoneyErnest Borel Holdings Ltd generates revenue primarily through the sale of its luxury watches. The company's revenue model is centered around its extensive distribution network, which includes authorized retailers, department stores, and exclusive boutiques worldwide. Key revenue streams include direct sales of timepieces to consumers and wholesale transactions with retail partners. Additionally, the company's brand strength and heritage allow it to command premium pricing for its products, contributing to its profitability. Significant factors in its earnings include strategic marketing campaigns and collaborations with influential figures or events in the luxury market, which enhance brand visibility and consumer appeal.

Ernest Borel Holdings Ltd Financial Statement Overview

Summary
Ernest Borel Holdings Ltd is facing significant financial challenges. The income statement shows declining revenues and profitability, the balance sheet indicates high leverage and decreased equity, and the cash flow statement reveals liquidity issues. These factors suggest potential financial instability.
Income Statement
35
Negative
Ernest Borel Holdings Ltd shows a decline in total revenue from the previous year, with a significant decrease from HK$164.99M to HK$99.28M. The gross profit margin stands at 8.7%, reflecting a steep decrease in profitability. The company has experienced negative EBIT and EBITDA margins, indicating operational inefficiencies. Net profit margin is also negative, further emphasizing financial distress.
Balance Sheet
45
Neutral
The balance sheet shows a high debt-to-equity ratio of approximately 3.41, indicating substantial leverage risk. Stockholders' equity has decreased, and the ROE is negative due to losses. However, the company maintains a reasonable equity ratio of 18.4%, suggesting some stability in its asset base.
Cash Flow
30
Negative
The cash flow statement reveals a concerning zero free cash flow, indicating challenges in generating cash. The operating cash flow is also zero, reflecting potential issues in cash conversion from operations. The absence of positive cash flow metrics suggests liquidity constraints.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue99.28M164.99M137.37M149.25M122.60M
Gross Profit8.62M87.06M75.15M90.83M72.98M
EBITDA-60.73M51.02M10.88M-5.09M11.03M
Net Income-47.94M18.87M-12.07M-31.82M1.33M
Balance Sheet
Total Assets553.00M656.00M447.94M467.38M474.70M
Cash, Cash Equivalents and Short-Term Investments36.72M38.32M6.27M7.58M18.40M
Total Debt347.02M56.31M40.67M29.24M37.01M
Total Liabilities451.10M488.21M340.10M354.61M322.85M
Stockholders Equity101.91M167.79M107.84M112.78M151.84M
Cash Flow
Free Cash Flow-32.74M-12.99M-4.15M-4.01M-27.80M
Operating Cash Flow-27.27M-9.55M-1.66M3.15M-22.04M
Investing Cash Flow-294.00K8.95M-3.24M-5.74M-5.72M
Financing Cash Flow32.14M-262.00K3.02M-6.80M25.84M

Ernest Borel Holdings Ltd Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.34
Price Trends
50DMA
1.29
Positive
100DMA
1.20
Positive
200DMA
1.29
Positive
Market Momentum
MACD
-0.03
Positive
RSI
52.84
Neutral
STOCH
53.11
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1856, the sentiment is Positive. The current price of 1.34 is below the 20-day moving average (MA) of 1.35, above the 50-day MA of 1.29, and above the 200-day MA of 1.29, indicating a neutral trend. The MACD of -0.03 indicates Positive momentum. The RSI at 52.84 is Neutral, neither overbought nor oversold. The STOCH value of 53.11 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1856.

Ernest Borel Holdings Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.02B12.77-0.74%3.01%1.30%-13.03%
43
Neutral
HK$443.12M35.26-51.81%-20.65%-616.18%
$142.50M65.56-7.92%
$1.24B5.329.13%7.82%
$20.47B27.3022.73%3.28%
$270.23M8.835.10%3.02%
$2.03B13.628.44%0.51%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1856
Ernest Borel Holdings Ltd
1.34
-0.14
-9.46%
CEBTF
Citychamp Watch & Jewellery Group
0.02
-0.10
-83.33%
CHOWF
Chow Sang Sang Holdings International
1.20
0.48
66.67%
CJEWF
Chow Tai Fook Jewellery Group
2.04
1.29
172.00%
EPRJF
Emperor Watch & Jewellery
0.04
0.02
100.00%
LKFLF
Luk Fook Holdings (International)
3.28
1.99
154.26%

Ernest Borel Holdings Ltd Corporate Events

Ernest Borel Reports Increased Losses in 1H 2025
Aug 28, 2025

Ernest Borel Holdings Limited reported a decline in revenue and gross profit for the first half of 2025, with revenue decreasing to HK$38.0 million and gross profit margin dropping significantly to 16.5%. The company also experienced an increased loss attributable to owners, rising to HK$21.8 million, reflecting challenges in maintaining profitability amidst rising costs and decreased sales. The financial results indicate a challenging period for Ernest Borel, impacting its market positioning and potentially affecting stakeholder confidence.

The most recent analyst rating on (HK:1856) stock is a Hold with a HK$1.50 price target. To see the full list of analyst forecasts on Ernest Borel Holdings Ltd stock, see the HK:1856 Stock Forecast page.

Ernest Borel Holdings Issues Profit Warning Amid Economic Challenges
Aug 22, 2025

Ernest Borel Holdings Ltd has issued a profit warning, anticipating a net loss of approximately HK$21.8 million for the first half of 2025, a significant increase from the HK$5.3 million loss in the same period of 2024. This downturn is attributed to weak consumer market sentiment, slow economic recovery, and geopolitical tensions affecting customer order volumes.

The most recent analyst rating on (HK:1856) stock is a Hold with a HK$1.50 price target. To see the full list of analyst forecasts on Ernest Borel Holdings Ltd stock, see the HK:1856 Stock Forecast page.

Ernest Borel Updates Annual Report with Key Agreement Details
Aug 18, 2025

Ernest Borel Holdings Limited has announced a supplemental update to its annual report for the year ended December 31, 2024. The update includes details about a renewed Master Product and Service Framework Agreement with Citychamp Watch & Jewellery Group Limited, a controlling shareholder. This agreement, effective from January 1, 2023, to December 31, 2025, outlines the terms for mutual provision of products and services, including watches and labor services, between the two entities. The pricing policy ensures that transactions are conducted on arm’s length terms, with prices and fees being no less favorable than those offered to independent third parties, which could potentially impact the company’s operational efficiency and market competitiveness.

Ernest Borel Holdings Schedules Board Meeting for Interim Results
Aug 6, 2025

Ernest Borel Holdings Ltd has announced a board meeting scheduled for August 28, 2025, to discuss and approve the company’s interim results for the first half of the year and consider the payment of an interim dividend. This meeting could have significant implications for the company’s financial strategy and shareholder returns.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 10, 2025