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Ernest Borel Holdings Ltd (HK:1856)
:1856
Hong Kong Market

Ernest Borel Holdings Ltd (1856) AI Stock Analysis

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HK:1856

Ernest Borel Holdings Ltd

(1856)

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Rating:49Neutral
Price Target:
HK$2.00
▲(6.38% Upside)
Action:ReiteratedDate:11/28/25
The overall stock score of 49 for Ernest Borel Holdings Ltd is primarily driven by poor financial performance, with significant revenue declines, negative margins, high debt, and weak cash flows posing major risks. Technical analysis provides some uplift with a short-term bullish trend, but valuation concerns due to a negative P/E ratio temper optimism. The luxury goods sector's cyclical nature adds further uncertainty.
Positive Factors
Brand Heritage
The company's long-standing heritage and reputation for quality provide a strong brand foundation, supporting customer loyalty and premium pricing.
Negative Factors
Declining Revenues
Declining revenues indicate challenges in sustaining market demand, which could impact long-term growth and profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Brand Heritage
The company's long-standing heritage and reputation for quality provide a strong brand foundation, supporting customer loyalty and premium pricing.
Read all positive factors

Ernest Borel Holdings Ltd (1856) vs. iShares MSCI Hong Kong ETF (EWH)

Ernest Borel Holdings Ltd Business Overview & Revenue Model

Company Description
Ernest Borel Holdings Limited, an investment holding company, engages in the designing, manufacturing, marketing, and selling Swiss-made mechanical and quartz watches for men and women in the People's Republic of China, Hong Kong, Macau, Europe, a...
How the Company Makes Money
Ernest Borel Holdings Ltd generates revenue primarily through the sale of its luxury watches, which are distributed through various channels, including retail boutiques, authorized dealers, and online platforms. The company has established a stron...

Ernest Borel Holdings Ltd Financial Statement Overview

Summary
Ernest Borel Holdings Ltd exhibits severe financial distress with a significant revenue decline of 39.8%, deeply negative margins (Net Profit Margin at -48.3%), high debt (Debt-to-Equity Ratio of 3.4), and negative cash flows (Free Cash Flow at -32.7M). These factors signal operational inefficiencies and financial instability in a cyclical luxury goods market.
Income Statement
20
Very Negative
Balance Sheet
25
Negative
Cash Flow
15
Very Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue97.22M99.28M164.99M137.37M149.25M122.60M
Gross Profit-4.56M8.62M87.06M75.15M90.83M72.98M
EBITDA-65.87M-60.73M51.02M10.88M-5.09M13.84M
Net Income-64.35M-47.94M18.87M-12.07M-31.82M1.33M
Balance Sheet
Total Assets550.74M553.00M656.00M447.94M467.38M474.70M
Cash, Cash Equivalents and Short-Term Investments25.55M34.95M38.32M12.77M7.58M18.40M
Total Debt374.55M347.02M342.29M40.67M296.49M37.01M
Total Liabilities456.79M451.10M488.21M340.10M354.61M322.85M
Stockholders Equity93.94M101.91M167.79M107.84M112.78M151.84M
Cash Flow
Free Cash Flow-45.24M-32.74M-12.99M-4.15M-4.01M-27.80M
Operating Cash Flow-40.23M-27.27M-9.55M-1.66M3.15M-22.04M
Investing Cash Flow-5.02M-294.00K8.95M-3.24M-5.74M-5.72M
Financing Cash Flow39.89M32.14M-262.00K3.02M-6.80M25.84M

Ernest Borel Holdings Ltd Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.88
Price Trends
50DMA
1.82
Negative
100DMA
1.81
Negative
200DMA
1.62
Positive
Market Momentum
MACD
-0.07
Positive
RSI
40.01
Neutral
STOCH
76.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1856, the sentiment is Neutral. The current price of 1.88 is above the 20-day moving average (MA) of 1.74, above the 50-day MA of 1.82, and above the 200-day MA of 1.62, indicating a neutral trend. The MACD of -0.07 indicates Positive momentum. The RSI at 40.01 is Neutral, neither overbought nor oversold. The STOCH value of 76.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:1856.

Ernest Borel Holdings Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
HK$2.29B1.585.10%4.05%6.60%-14.32%
73
Outperform
HK$13.82B5.909.54%4.43%10.89%2.02%
64
Neutral
HK$110.59B15.2323.74%4.21%-9.49%32.56%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
HK$9.42B4.7712.17%4.60%-10.41%67.25%
49
Neutral
HK$598.03M-3.93-65.71%-20.65%-616.18%
48
Neutral
HK$374.26M-11.47-7.92%-18.07%-1041.89%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1856
Ernest Borel Holdings Ltd
1.66
0.59
55.14%
HK:0256
Citychamp Watch & Jewellery Group
0.09
-0.28
-76.76%
HK:0116
Chow Sang Sang Holdings International
14.03
7.87
127.65%
HK:1929
Chow Tai Fook Jewellery Group
11.21
3.60
47.27%
HK:0887
Emperor Watch & Jewellery
0.32
0.14
80.00%
HK:0590
Luk Fook Holdings (International)
23.54
9.92
72.85%

Ernest Borel Holdings Ltd Corporate Events

Ernest Borel Clarifies CEO Remuneration Across 2016–2024 in Supplemental Disclosure
Dec 19, 2025
Ernest Borel Holdings Limited has issued a supplemental announcement detailing the emoluments of three former chief executive officers, Mr. Su Da, Mr. Tao Li and Mr. He Wen, for the financial years from 2016 to 2024, in order to provide the level ...
Ernest Borel Holdings Forms Nomination Committee to Strengthen Governance
Dec 15, 2025
Ernest Borel Holdings Limited has announced the establishment of a Nomination Committee as part of its governance structure. This committee, formed by a resolution of the Board of Directors, is tasked with overseeing the nomination process for boa...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 28, 2025