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Wisdom Sports Group (HK:1661)
:1661
Hong Kong Market
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Wisdom Sports Group (1661) AI Stock Analysis

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HK:1661

Wisdom Sports Group

(1661)

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Neutral 41 (OpenAI - 4o)
Rating:41Neutral
Price Target:
HK$1.00
▲(26.58% Upside)
The company's financial performance is the most significant factor, with strong revenue growth overshadowed by profitability and cash flow issues. Technical analysis indicates bearish momentum, and valuation metrics are poor due to negative earnings. The absence of earnings call data and corporate events means these factors do not influence the score.

Wisdom Sports Group (1661) vs. iShares MSCI Hong Kong ETF (EWH)

Wisdom Sports Group Business Overview & Revenue Model

Company DescriptionWisdom Sports Group, an investment holding company, engages in the provision of events operation and marketing services in the People's Republic of China. The company operates through two segments, Events Operation and Marketing; and Sports Services. The Events Operation and Marketing segment provides marketing services in conjunction with sports-related competitions, including corporate sponsorship. The Sports Services segment offers services primarily to government, marathon runners, and media companies in conjunction with sports-related competitions. This segment is also involved in the live broadcasting of tournaments and marathon timing; and program production and equipment rental activities. The company was formerly known as Wisdom Holdings Group and changed its name to Wisdom Sports Group in September 2015. Wisdom Sports Group was founded in 2000 and is headquartered in Beijing, China.
How the Company Makes MoneyWisdom Sports Group generates revenue primarily through athlete representation fees, which are earned as a percentage of the contracts negotiated for the athletes they represent. Additionally, the company earns income from organizing and managing sports events, charging entry fees, and securing sponsorship deals. Sports marketing initiatives, including brand partnerships and endorsements, also contribute significantly to the company's earnings. Strategic partnerships with sports organizations and brands help amplify revenue streams by creating collaborative opportunities for marketing and event promotions.

Wisdom Sports Group Financial Statement Overview

Summary
The company exhibits strong revenue growth but remains unprofitable with negative net profit and EBIT margins. The balance sheet is stable with low leverage, but negative cash flow and ongoing net losses highlight financial challenges.
Income Statement
35
Negative
The company has experienced significant revenue growth from 2023 to 2024, with a revenue increase of 142%. Despite this, the company remains unprofitable with a negative net profit margin of -67.36% and a negative EBIT margin of -57.22% in 2024. The gross profit margin improved to 12.98% in 2024, indicating some operational efficiency gains. Overall, while revenue is growing, profitability remains a significant challenge.
Balance Sheet
45
Neutral
The company's balance sheet shows a strong equity base with an equity ratio of 85.58% in 2024, suggesting stability. The debt-to-equity ratio is low at 0.02, indicating minimal leverage. However, the return on equity is negative due to continued net losses, highlighting ongoing financial difficulties despite a solid equity position.
Cash Flow
30
Negative
The company's cash flow situation is concerning with a negative free cash flow of -$44.9 million in 2024. The operating cash flow to net income ratio is 0.83, which suggests some conversion of accounting losses into cash flow, but overall cash generation is weak. Free cash flow growth is negative, indicating challenges in generating cash despite increased revenue.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue73.95M78.07M32.24M4.98M12.17M8.94M
Gross Profit12.68M10.14M-840.00K3.50M-212.00K-381.00K
EBITDA-76.75M-44.11M-68.42M-12.68M-42.76M-48.21M
Net Income-87.83M-52.58M-87.18M-75.48M-47.85M-43.98M
Balance Sheet
Total Assets367.31M411.40M412.36M499.15M586.60M607.90M
Cash, Cash Equivalents and Short-Term Investments170.60M252.64M180.48M185.54M229.90M199.76M
Total Debt600.00K7.68M6.61M0.000.00324.00K
Total Liabilities33.90M59.93M43.76M38.38M52.26M48.09M
Stockholders Equity334.11M352.18M369.27M461.45M534.99M560.43M
Cash Flow
Free Cash Flow-91.09M-44.90M-40.93M24.58M25.80M-19.75M
Operating Cash Flow-90.61M-43.92M-40.05M24.59M26.95M-19.73M
Investing Cash Flow72.28M79.51M-55.89M19.94M-32.95M-7.08M
Financing Cash Flow53.00K38.64M6.37M0.00-331.00K-400.00K

Wisdom Sports Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.79
Price Trends
50DMA
0.97
Negative
100DMA
0.89
Negative
200DMA
0.86
Negative
Market Momentum
MACD
-0.03
Negative
RSI
41.70
Neutral
STOCH
72.20
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1661, the sentiment is Negative. The current price of 0.79 is below the 20-day moving average (MA) of 0.80, below the 50-day MA of 0.97, and below the 200-day MA of 0.86, indicating a bearish trend. The MACD of -0.03 indicates Negative momentum. The RSI at 41.70 is Neutral, neither overbought nor oversold. The STOCH value of 72.20 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1661.

Wisdom Sports Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
HK$510.30M9.718.70%6.63%32.53%7.06%
$48.67B4.58-11.27%4.14%2.83%-41.78%
HK$28.98B72.392.29%31.62%3.08%
HK$334.78M1.80-57.01%
HK$490.20M-6.83%-57.29%88.62%
HK$1.96B-76.43%63.92%-62.77%
HK$144.62M-23.22%42.20%7.41%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1661
Wisdom Sports Group
0.76
-0.36
-32.14%
HK:1159
Starlight Culture Entertainment Group Limited
2.47
0.48
24.12%
HK:1060
Damai Entertainment Holdings Limited
0.92
0.44
91.67%
HK:2230
Medialink Group Ltd.
0.26
0.12
85.71%
HK:2309
Birmingham Sports Holdings Limited
2.09
-0.18
-7.93%
HK:6698
STAR CM Holdings Limited
1.22
-2.59
-67.98%

Wisdom Sports Group Corporate Events

Leadership Reshuffle at China Frontier Technology Group
Sep 19, 2025

China Frontier Technology Group, formerly known as Wisdom Sports Group, announced significant changes in its board composition. Mr. Wong Man Keung and Ms. Wang Jie have resigned from their positions as executive directors, with Mr. Wong also stepping down as Co-Chairman and from other key roles. Ms. Ren Song has been appointed as an authorized representative and will take over as chairlady of both the Remuneration and Nomination Committees. These changes reflect a strategic shift within the company’s leadership, potentially impacting its governance and operational focus.

The most recent analyst rating on (HK:1661) stock is a Sell with a HK$1.00 price target. To see the full list of analyst forecasts on Wisdom Sports Group stock, see the HK:1661 Stock Forecast page.

China Frontier Technology Group Announces New Board Structure
Sep 19, 2025

China Frontier Technology Group, formerly known as Wisdom Sports Group, has announced its updated list of directors and their roles as of September 19, 2025. The company has appointed Ms. Ren Song as the Chairlady of the Board, with Mr. Chang Hai Song and Ms. Zhang Panpan serving as executive directors. The board also includes four independent non-executive directors. This restructuring of the board and committees is aimed at strengthening the company’s governance and strategic direction.

The most recent analyst rating on (HK:1661) stock is a Sell with a HK$1.00 price target. To see the full list of analyst forecasts on Wisdom Sports Group stock, see the HK:1661 Stock Forecast page.

China Frontier Technology Group Announces General Manager Resignation
Sep 8, 2025

China Frontier Technology Group, formerly known as Wisdom Sports Group, announced the resignation of Mr. Yu Kebai as the General Manager of its subsidiary, China Frontier Technology Institute, effective September 8, 2025. Mr. Yu resigned to pursue other work and business commitments, and he confirmed there are no disputes or claims against the company. The Board expressed gratitude for Mr. Yu’s contributions during his tenure.

The most recent analyst rating on (HK:1661) stock is a Hold with a HK$1.00 price target. To see the full list of analyst forecasts on Wisdom Sports Group stock, see the HK:1661 Stock Forecast page.

China Frontier Technology Group Reports Interim Loss for H1 2025
Aug 29, 2025

China Frontier Technology Group announced its unaudited consolidated interim results for the first half of 2025, revealing a significant financial downturn. The company reported a loss of RMB 21,118,000 compared to a profit of RMB 14,135,000 in the same period of 2024, primarily due to a substantial increase in impairment losses on trade receivables and a decrease in revenue.

The most recent analyst rating on (HK:1661) stock is a Hold with a HK$1.00 price target. To see the full list of analyst forecasts on Wisdom Sports Group stock, see the HK:1661 Stock Forecast page.

China Frontier Technology Group Announces Board Meeting for Interim Results
Aug 18, 2025

China Frontier Technology Group, formerly known as Wisdom Sports Group, has announced an upcoming board meeting scheduled for August 29, 2025. The meeting will focus on approving the interim results for the first half of 2025 and discussing the potential payment of an interim dividend, which could impact the company’s financial strategy and shareholder returns.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 31, 2025