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Birmingham Sports Holdings Limited (HK:2309)
:2309
Hong Kong Market
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Birmingham Sports Holdings Limited (2309) AI Stock Analysis

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HK:2309

Birmingham Sports Holdings Limited

(2309)

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Neutral 46 (OpenAI - 5.2)
Rating:46Neutral
Price Target:
HK$2.00
▼(-4.76% Downside)
Action:Reiterated
Date:06/25/26
The score is primarily held down by weak financial performance: persistent deep losses, ongoing cash burn, and sharply higher leverage. Technicals are mixed but relatively stable (neutral RSI and positive MACD), providing only modest support. Valuation is constrained by negative earnings (negative P/E) and the absence of a dividend yield.
Positive Factors
Revenue Rebound
A meaningful FY2025 revenue rebound indicates restored demand or stronger commercial performance tied to the company’s sports assets. Over the next 2–6 months sustained top-line improvement can enable operating leverage, support renegotiation of contracts, and provide runway to fix unit economics if management preserves momentum.
Negative Factors
Persistent negative margins
Consistently negative gross and operating margins reflect structurally impaired unit economics: revenue growth has not translated into profitable operations. Unless cost structure or pricing is materially improved, persistent margin deficits will limit reinvestment capacity and prevent sustainable cash generation over the coming months.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Rebound
A meaningful FY2025 revenue rebound indicates restored demand or stronger commercial performance tied to the company’s sports assets. Over the next 2–6 months sustained top-line improvement can enable operating leverage, support renegotiation of contracts, and provide runway to fix unit economics if management preserves momentum.
Read all positive factors

Birmingham Sports Holdings Limited (2309) vs. iShares MSCI Hong Kong ETF (EWH)

Birmingham Sports Holdings Limited Business Overview & Revenue Model

Company Description
Birmingham Sports Holdings Limited operates as an investment holding company with varied business interests. Its ventures include managing a professional football club in the United Kingdom. The company also maintains investments in both residenti...
How the Company Makes Money
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Birmingham Sports Holdings Limited Financial Statement Overview

Summary
Despite a strong FY2025 revenue rebound (+48.6% YoY), profitability remains structurally weak with consistently negative gross profit and very large operating and net losses (EBIT margin ~-81.5%, net margin ~-69.6%). Cash flow is persistently negative and deteriorated further in FY2025 (operating cash flow -461.9M; free cash flow -624.9M), while leverage rose sharply with debt-to-equity increasing to ~3.30x, elevating liquidity and refinancing risk.
Income Statement
12
Very Negative
Balance Sheet
26
Negative
Cash Flow
8
Very Negative
BreakdownTTMJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue335.11M451.19M275.24M217.10M220.94M165.02M
Gross Profit-207.68M-443.36M-295.31M-233.95M-309.94M-338.97M
EBITDA-161.79M-244.46M-191.56M-15.36M-785.00K16.31M
Net Income-17.09M-313.96M-182.78M-25.66M-40.66M-74.23M
Balance Sheet
Total Assets791.41M1.99B1.26B959.57M1.02B1.08B
Cash, Cash Equivalents and Short-Term Investments43.74M242.35M145.31M14.75M35.71M44.76M
Total Debt103.59M1.20B627.79M340.78M432.92M397.97M
Total Liabilities153.64M2.08B1.05B758.13M794.99M771.95M
Stockholders Equity637.96M363.26M458.27M520.05M488.01M535.30M
Cash Flow
Free Cash Flow-199.57M-624.89M-558.36M-285.48M-276.81M-416.79M
Operating Cash Flow-520.99M-461.91M-332.11M-242.05M-240.85M-355.22M
Investing Cash Flow-10.86M-143.01M-138.17M22.46M95.17M320.64M
Financing Cash Flow401.50M688.26M597.81M192.59M104.91M6.87M

Birmingham Sports Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.10
Price Trends
50DMA
2.40
Negative
100DMA
2.35
Negative
200DMA
2.19
Negative
Market Momentum
MACD
-0.11
Positive
RSI
44.36
Neutral
STOCH
38.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2309, the sentiment is Negative. The current price of 2.1 is below the 20-day moving average (MA) of 2.51, below the 50-day MA of 2.40, and below the 200-day MA of 2.19, indicating a bearish trend. The MACD of -0.11 indicates Positive momentum. The RSI at 44.36 is Neutral, neither overbought nor oversold. The STOCH value of 38.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:2309.

Birmingham Sports Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
HK$14.84B17.734.34%21.91%94.03%
60
Neutral
HK$1.67B21.414.55%19.86%36.98%
52
Neutral
HK$381.59M1.80-112.44%-45.73%
46
Neutral
HK$1.96B-114.44-3.41%10.39%-30.41%
44
Neutral
HK$16.42B-35.63-25.03%-44.40%-26.09%
40
Underperform
HK$50.78M-0.98714.70%-17.09%-79.44%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:2309
Birmingham Sports Holdings Limited
2.12
-0.02
-0.93%
HK:0326
China Star Entertainment
6.51
3.07
89.24%
HK:8082
Sun Entertainment Group Limited
0.02
-0.06
-76.25%
HK:1159
Starlight Culture Entertainment Group Limited
2.63
-0.67
-20.30%
HK:1060
Damai Entertainment Holdings Limited
0.50
-0.50
-50.00%
HK:2306
YH Entertainment Group
1.93
-0.99
-33.90%

Birmingham Sports Holdings Limited Corporate Events

ZO Future Group Names Joint CEOs to Drive New Energy Vehicle Strategy
Jun 12, 2026
ZO Future Group has reshaped its top management by appointing He Dong as joint chief executive officer and re-designating former sole CEO Huang Dongfeng to joint CEO, effective 12 June 2026. Huang will continue to oversee overall daily operations ...
ZO Future Group Clarifies Board and Committee Structure
Jun 12, 2026
ZO Future Group has outlined the composition of its board, naming Mr. Zhao Wenqing as chairman and identifying a mix of executive and independent non-executive directors, including joint chief executive officer Mr. Huang Dongfeng. The structure re...
ZO Future Group Renames Cayman Share Registrar Without Operational Changes
Apr 29, 2026
ZO Future Group has changed the name of its principal share registrar and transfer office in the Cayman Islands from Harneys Fiduciary (Cayman) Limited to Ascentium (Cayman) Limited, effective 17 April 2026. The address and contact details of the ...
ZO Future Group Wins Third Waiver for Delayed Disposal Circular
Apr 20, 2026
ZO Future Group, a Hong Kong-listed company regulated under the local Listing Rules, oversees a group of subsidiaries and is managed by a board that includes both executive and independent non-executive directors. The company is engaged in corpora...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 25, 2026