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Birmingham Sports Holdings Limited (HK:2309)
:2309
Hong Kong Market

Birmingham Sports Holdings Limited (2309) AI Stock Analysis

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HK:2309

Birmingham Sports Holdings Limited

(2309)

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Neutral 41 (OpenAI - 4o)
Rating:41Neutral
Price Target:
HK$2.00
▼(-4.76% Downside)
Birmingham Sports Holdings Limited faces significant financial challenges, including negative margins, high debt, and liquidity issues, leading to a low financial performance score. The technical analysis indicates bearish trends, and the negative P/E ratio further highlights the lack of profitability. These factors collectively result in a low overall stock score.
Positive Factors
Revenue Growth
A 20% revenue growth indicates strong demand for the company's offerings, suggesting effective business strategies and market expansion.
Real Estate Diversification
Diversification into real estate provides stable income streams, balancing the cyclical nature of sports revenues and enhancing financial resilience.
Governance Improvements
Revised governance structures improve oversight and compliance, potentially increasing stakeholder trust and long-term operational effectiveness.
Negative Factors
High Debt Levels
High leverage increases financial risk, limiting flexibility and potentially impacting the company's ability to invest in growth opportunities.
Negative Cash Flow
Negative cash flow indicates liquidity challenges, which could hinder operational capabilities and necessitate reliance on external financing.
Operational Inefficiencies
Operational inefficiencies and sustained losses suggest challenges in cost management, impacting profitability and long-term sustainability.

Birmingham Sports Holdings Limited (2309) vs. iShares MSCI Hong Kong ETF (EWH)

Birmingham Sports Holdings Limited Business Overview & Revenue Model

Company DescriptionBirmingham Sports Holdings Limited, an investment holding company, operates a professional football club in the United Kingdom. The company also invests in residential and commercial properties in Cambodia. In addition, it provides medical consultation, and healthcare and wellness referral related services in Japan; and money lending services. The company was formerly known as Birmingham International Holdings Limited and changed its name to Birmingham Sports Holdings Limited in May 2017. Birmingham Sports Holdings Limited was incorporated in 2002 and is based in Wong Chuk Hang, Hong Kong.
How the Company Makes MoneyBirmingham Sports Holdings Limited generates revenue through a combination of its sports operations and real estate investments. The primary source of income comes from its ownership of Birmingham City Football Club, which includes revenue from matchday ticket sales, broadcasting rights, sponsorship deals, and commercial partnerships. Additionally, the company benefits from merchandise sales and hospitality services related to the football club. Beyond football, Birmingham Sports Holdings Limited seeks to capitalize on real estate opportunities, leveraging its sports assets to enhance property value and generate rental or sales income. This diversified approach allows the company to balance the cyclical nature of sports revenue with more stable returns from property investments.

Birmingham Sports Holdings Limited Financial Statement Overview

Summary
The company is experiencing significant financial difficulties, as evidenced by negative gross profit margins, net losses, high debt levels, and negative cash flows. This precarious financial position is compounded by operational inefficiencies and liquidity challenges.
Income Statement
The company has been struggling with negative gross profit margins and net losses over several years. Despite a revenue increase in 2024, both EBIT and EBITDA margins are negative, indicating operational inefficiencies and challenges in cost management. The net profit margin remains negative, highlighting the lack of profitability.
Balance Sheet
The balance sheet shows a high debt-to-equity ratio, reflecting significant leverage. Although stockholder equity increased in 2024, the return on equity remains negative due to net losses. The equity ratio is moderate, but the high level of debt poses financial risks.
Cash Flow
The cash flow statement reveals negative free cash flow and a deteriorating operating cash flow trend, indicating liquidity challenges. The free cash flow to net income ratio is unfavorable, and the company relies heavily on financing activities to cover cash deficits, which is unsustainable long-term.
BreakdownTTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income Statement
Total Revenue303.56M275.24M217.10M220.94M165.02M231.53M
Gross Profit-360.40M-295.31M-233.95M-309.94M-338.97M-302.67M
EBITDA-378.90M-191.56M-15.36M-785.00K16.31M-133.58M
Net Income-262.96M-182.78M-25.66M-40.66M-74.23M-260.48M
Balance Sheet
Total Assets1.66B1.26B959.57M1.02B1.08B1.06B
Cash, Cash Equivalents and Short-Term Investments222.55M145.31M14.75M35.71M44.76M38.80M
Total Debt1.01B627.79M340.78M432.92M397.97M545.29M
Total Liabilities1.62B1.05B758.13M794.99M771.95M748.43M
Stockholders Equity364.84M458.27M520.05M488.01M535.30M326.75M
Cash Flow
Free Cash Flow-542.72M-558.36M-285.48M-276.81M-416.79M-358.70M
Operating Cash Flow-358.86M-332.11M-242.05M-240.85M-355.22M-267.74M
Investing Cash Flow-336.32M-138.17M22.46M95.17M320.64M-47.02M
Financing Cash Flow780.14M597.81M192.59M104.91M6.87M273.61M

Birmingham Sports Holdings Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2.10
Price Trends
50DMA
1.99
Positive
100DMA
1.97
Positive
200DMA
2.17
Negative
Market Momentum
MACD
0.03
Positive
RSI
51.61
Neutral
STOCH
16.67
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2309, the sentiment is Positive. The current price of 2.1 is above the 20-day moving average (MA) of 2.08, above the 50-day MA of 1.99, and below the 200-day MA of 2.17, indicating a neutral trend. The MACD of 0.03 indicates Positive momentum. The RSI at 51.61 is Neutral, neither overbought nor oversold. The STOCH value of 16.67 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:2309.

Birmingham Sports Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
56
Neutral
HK$25.69B46.003.30%40.31%212.50%
45
Neutral
HK$187.58M-6.3824.24%-7.90%93.34%
45
Neutral
HK$404.59M285.000.29%206.38%
43
Neutral
HK$3.11B-11.00-49.75%32.49%13.58%
41
Neutral
HK$1.95B-5.42-76.43%63.92%-62.77%
40
Underperform
HK$173.17M-2.06-23.22%42.20%7.41%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:2309
Birmingham Sports Holdings Limited
2.08
-0.17
-7.56%
HK:0547
Digital Domain Holdings
0.38
-0.11
-23.47%
HK:1132
Orange Sky Golden Harvest Entertainment (Holdings) Limited
0.07
0.03
66.67%
HK:0953
Shaw Brothers Holdings Limited
0.30
0.18
145.83%
HK:1060
Damai Entertainment Holdings Limited
0.94
0.42
80.77%
HK:1661
Wisdom Sports Group
0.88
0.10
12.82%

Birmingham Sports Holdings Limited Corporate Events

ZO Future Group Secures Full Shareholder Backing at 2025 AGM
Dec 30, 2025

ZO Future Group reported that all resolutions put to shareholders at its annual general meeting on 30 December 2025 were approved by poll, including adoption of the audited accounts for the year ended 30 June 2025, the re-election of three directors, and authorisation for the board to set directors’ remuneration and re-appoint the company’s auditor. Shareholders also renewed general mandates for the board to issue and repurchase shares, as well as an extension of the share issuance mandate, underscoring strong investor support for the existing leadership and granting management continued flexibility over capital management and governance decisions, with all directors in attendance and an independent scrutineer overseeing the voting process.

The most recent analyst rating on (HK:2309) stock is a Hold with a HK$2.00 price target. To see the full list of analyst forecasts on Birmingham Sports Holdings Limited stock, see the HK:2309 Stock Forecast page.

ZO Future Group Granted Waiver for Circular Dispatch Delay
Nov 28, 2025

ZO Future Group has announced a delay in the dispatch of a circular related to the disposal of a non-wholly-owned subsidiary. The company has received a waiver from the Hong Kong Stock Exchange to extend the deadline for sending this circular to shareholders until January 23, 2026, due to the need for additional time to finalize certain financial information.

The most recent analyst rating on (HK:2309) stock is a Hold with a HK$2.00 price target. To see the full list of analyst forecasts on Birmingham Sports Holdings Limited stock, see the HK:2309 Stock Forecast page.

ZO Future Group Schedules Virtual AGM with Key Resolutions on Agenda
Nov 24, 2025

ZO Future Group has announced its upcoming annual general meeting, which will be held electronically on December 30, 2025. The agenda includes adopting the company’s financial statements, re-electing directors, authorizing director remuneration, and re-appointing the auditor. Additionally, the meeting will consider granting the board the authority to issue additional shares, which could impact the company’s capital structure and shareholder value.

The most recent analyst rating on (HK:2309) stock is a Hold with a HK$2.00 price target. To see the full list of analyst forecasts on Birmingham Sports Holdings Limited stock, see the HK:2309 Stock Forecast page.

Birmingham Sports Holdings Sells Majority Stake in BCL
Nov 7, 2025

Birmingham Sports Holdings Limited has entered into an agreement to sell its 51.72% stake in BCL, a non-wholly-owned subsidiary, to SCL for approximately GBP5.0 million. This transaction is classified as a major and connected transaction under the Hong Kong Stock Exchange Listing Rules, requiring reporting and announcement but exempt from circular and shareholder approval due to prior written consent from a majority shareholder group. The disposal is deemed to be on normal commercial terms and in the best interest of the company and its shareholders, as confirmed by independent directors.

The most recent analyst rating on (HK:2309) stock is a Hold with a HK$2.00 price target. To see the full list of analyst forecasts on Birmingham Sports Holdings Limited stock, see the HK:2309 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 04, 2025